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568 articles for “business”
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Review of the Alternative of the Coronavirus Post COVID Impact
Abstract: The Coronavirus outbreak was a very difficult time for all of us as this is not the first time thatpandemics had caused such huge losses, it had happened in past and may continue to happen infuture as well. Since we can’t stop the dangerous outcomes of the virus but we should always beprepare to cut their effects in future. It’s not like that only one or two countries were affected …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 1, 2021 Read article
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Role of Blue Ocean Strategy in Marketing of Mobiles
Abstract: The concept of blue ocean strategy is well defined in the quote blue ocean strategy: “Do not Competewith Rivals-Make Them Irrelevant”. “Blue Ocean Strategy” is considered to be a simultaneouspursuit of low cost and differentiation for creating a new space in the market. A proven and practicalapproach to creating breakthrough business ideas, blue ocean strategy seeks to make the competitionirrelevant by creating a leap in value for both the company …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 Read article
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Effect of Digital Marketing on Rural Marketing
Abstract: In current years, advertisers see an undiscovered potential in the rustic fragment of the nationbecause of the financial movements which thusly leaded to ascend in buying force of the provinciallocal area. Recently, presentations of plans by significant telecom players, for example, reducingdown expense of internet packs have brought about huge ascent in number of web clients in therustic fragments. Likewise in, dispatching of cheaper advanced cells has added to the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 Read article
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A Study of Boom in Artificial Intelligence
Abstract: Nowadays, AI is one of the most important branch in computer science in which computer has to ability to think and learn. It applies logical based techniques through different types of machine learning to take automatic decision and also take automatic actions which is feed by human beings. One of the most prevalent and rapidly developing technologies today is AI. In this technology we use to develop intelligence in machines …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 1, 2023 · pp. 12–15 Read article
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Study on Customer Fulfilment with the Execution of Customer Retention Strategies with Special Emphasis to Print Media
Abstract: Effective communication is crucial for the growth of any organization and is essential for social contact and daily life. Print media is a valuable source of information on the socioeconomic and political landscape, acting as an information and education agency and democratic instrument. It has been crucial during the independence struggle and has become a tool for improving knowledge, overcoming fear, and learning about current events. Customer retention is the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 2, 2023 · pp. 15–19 Read article
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Analysis the Role and Significance of Entrepreneurship in Education
Abstract: The role and significance of entrepreneurship in education are multifaceted and have a direct impact on the success factors in mobile commerce. In order to educate college students for a particular vocation, entrepreneurial education seeks to develop and promote these qualities in them as well as their ambition, drive, pioneering spirit, and sense of adventure. business venture or plan The development of the strategic skills and resources needed by an …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 2, 2023 · pp. 1–5 Read article
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Effects of Product Packaging on Consumer Perception and Intention to Purchase
Abstract: The purpose of this study is to assess how packaging affects customer behavior, namely perception and intention to purchase, and to see how these aspects influence consumer purchasing decisions. This study aims to identify the characteristics that contribute to successful packaging. The target audience of this study is different from Places in PCMC area. To obtain answers, 120 quantitative questions were distributed, and correlation analysis and regression of research results …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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Behavioral Insights into Sustainable Consumer Choices
Abstract: The increasing urgency of addressing environmental challenges has brought consumer behaviours into focus as a critical lever for fostering sustainability. Insights from psychology and behavioural economics shed light on how individuals make choices, often revealing a "value-action gap"—the discrepancy between sustainable intentions and actual behaviours. While many consumers express a preference for eco-friendly products, factors like cost, convenience, and limited information often deter them from making sustainable purchases. One impactful …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
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Advancing SDG-13: Implementing SDG-13 Through Policy, Knowledge, and Global Frameworks
Abstract: Goal 13 of the Sustainable Development Agenda (Climate Action) is concerned with the critical global issue of climate change by promoting effective strategies for both mitigation and adaptation. This paper explores climate change's growing consequences on global economies, communities, and environmental systems. We analyze the critical relationship between human-induced greenhouse gas emissions and unprecedented climate events, including extreme sea levels, changing weather patterns, and shifting temperatures. With projections indicating a …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–13 Read article
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Generative and Predictive AI in Retail Marketing: Applications, Benefits, and Ethical Challenges
Abstract: Artificial Intelligence (AI) is increasingly transforming retail marketing by enabling organizations to deliver more personalized, efficient, and data-driven customer experiences. Advanced AI applications such as recommendation systems, conversational chatbots, computer vision, and automated content generation allow retailers to analyze large volumes of consumer data and predict purchasing behavior with greater accuracy. These technologies support improved decision-making in areas including product recommendations, inventory planning, customer service, and targeted promotional strategies. As …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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Examining the Efficacy and Ethical Perception of Privacy-Protective Advertising Models on Consumer Trust and Brand Loyalty
Abstract: In the digital age, advertising has become deeply intertwined with personal data collection, processing and analysis. While targeted advertising offers benefits in terms of efficiency, relevance and business outcomes, it also raises substantial issues of data privacy, user autonomy, transparency and trust. This paper explores the concept of “responsible advertising” within the context of data privacy—asking how advertisers, platforms and regulators can align commercial imperatives with the ethical and legal …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on the Influence of Online Reviews and Ratings on ConsumerBuying Behaviour with Reference to Meesho and Myntra
Abstract: The growing popularity of digital shopping has transformed the way consumers evaluate products before making a purchase. Instead of depending only on product descriptions or advertisements, many shoppers now consider online reviews and ratings as an important source of information for assessing product quality, reliability, and overall customer satisfaction. These reviews help consumers compare different products, reduce uncertainty, and make more informed purchase decisions. The present study examines the influence …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on Customer Buying Behavior and Brand Loyalty with Reference toAutomobile Industry.
Abstract: The automotive sector is highly competitive, making it critical for businesses to understand client purchasing habits and establish strong brand loyalty. This study looks at what influences consumer purchasing decisions and brand loyalty in the automotive sector. The study concentrates on important factors like cost, features and product quality, marketing and promotion, and ease and after-sale support. Using a non-probability sampling technique, a structured questionnaire was used to gather primary …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Impact of Global Economy Crises on Employee Attrition in BPO Industries in Bangalore
Abstract: ABSTRACT The research is the full scale discussion of the employee’s attrition rate in BPO industry; to give the information regarding the complications that the companies all over India face. Attrition is an enormous problem for any company which creates negative bottom line impacts. Employee turnover costs can amount to thousands of dollars, annually. It can also prevent companies from pursuing their growth opportunities and acquiring new business.As there can …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 1, 2018 · pp. 27–41 Read article
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A Study on Internal Stakeholder Engagement – Through Change Management
Abstract: Change is the process of learning, embracing and adopting new ways of thinking and discarding the old thoughts, habits, values or traditions. A human being witnesses these challenges of change right from birth or even before that in the mother’s womb till the last breath of his/her life. In the present global scenario with technological changes and unprecedented events cropping up on a day-to-day basis, organizations have to compete in …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 1, 2018 · pp. 42–49 Read article
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Recent Trends on Recruitment - A Review of a Consultancy Firm
Abstract: Recruitment is that the method of finding and hiring the most effective qualified candidate from inside or outside of a corporation for employment gap, in a very timely and value effective manner. Accomplishment may be a positive method of looking for prospective workers and stimulating them to use for the roles within the organization. Technology isn't simply one thing most are mistreatment to induce work done and to remain connected. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 32–39 Read article
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Customer Preferences in Life Insurance Industry—A Case Study of Bareilly, Uttar Pradesh
Abstract: In the present extreme rivalry, each organization in administration segment makes a decent attempt to fulfill their client. In Insurance area, different new privately owned businesses have entered in industry by doing the merger with unfamiliar organizations. Step-by-step they are offering new administrations with the essential intend to draw in the new clients and for holding the current clients. In this examination paper, I attempted to comprehend the purchaser conduct …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 2, 2020 · pp. 22–27 Read article
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Innovations in HRM during COVID-19 Pandemic
Abstract: The radical changes caused by corona virus have uncommon implications on companies and on human resources as well. This has become challenge for the companies to handle their human resources and productivity under pressure during pandemic. So with this pandemic, it is necessary to study how human resources can be managed in different sectors. And it is also important to understand how companies manage to plan performance appraisal and about …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 1–8 Read article
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An Empirical Study on Employee Retention in Manufacturing Industries
Abstract: Employee retention might be a consistent effort by the managers to outline and current labourers to get utilize of action and practices setup that tend to their different needs. A strong support system transforms into an awesome accomplishment instrument. Support of key delegate prosperity and accomplishment of any affiliation holding your best labourers ensures client satisfaction; extended thing bargains, happy accomplices, and incorporation agent’s intense movement considering andsignificantly embedded structure …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 28–34 Read article
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Reducing Incivility at Workplace: Primary Prevention is the Answer
Abstract: We see millions of people going to work every day but there are only a few luck ones who don’t experience workplace incivility. Workplace incivility originated by Anderson and Pearson in 1999 simply mean rude, discourteous behavior, hidden aggression towards anyone. Majority of the people are victim of uncivil behavior of some or other kind like verbal aggression, emotional abuse, bullying or even violence at workplaces. Research has already proved …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article