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525 articles for “E-marketing”
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Leadership in Crisis Time & Thought Leadership
Abstract: COVID-19 created massive problems around the world. There is a significant impact in almost everysphere of life. That is, economically, socially, and mentally, we are all affected. A new world has started, and we need to grasp, accept, and manage it very effectively. All around the world, there has been a shortage of money, which has made it difficult for people to access basic necessities. Trade restrictions and confinement measures …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 1, 2023 · pp. 9–12 Read article
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Entrepreneur’s Perception on Instant Local Food Products: A Study with Reference to Street Vendors at Mangalore (D.K.)
Abstract: Eating outside has become costlier; more surprisingly vegetarian foods are getting inflated in their prices faster. In city limits demand for readymade local foods are picking up at a faster pace, because in the present days both of them work outside & hardly find time to cook at home. What matters to them is whatever available on time & with good quality. Eatables should be healthy, hygienic & prepared out …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 2, 2021 · pp. 1–5 Read article
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Performance Analysis of Quant, ICICI, Kotak, SBI, and Franklin Balanced Mutual Funds
Abstract: Mutual funds have emerged as a popular investment option in India, particularly in the form of balanced funds that offer a diversified portfolio of equities and debt securities. This study aims to analyze the performance of the top five balanced funds in India, with the objective of assisting investors in achieving their investment goals through portfolio diversification and maximizing returns. The study begins by introducing the concept of mutual funds …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 1, 2023 · pp. 38–43 Read article
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Entrepreneur’s Perception on Instant Local Food Products: A Study with Reference to Street Vendors at Mangalore (D.K.)
Abstract: Eating outside has become costlier; more surprisingly vegetarian foods are getting inflated in their prices faster. In city limits, demand for readymade local foods are picking up at a faster pace, because in the present days, both of them work outside and hardly find time to cook at home. What matters to them is whatever available on time and with good quality. Eatables should be healthy, hygienic and prepared out …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management Read article
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A Bibliometric Analysis on Agriculture 4.0
Abstract: The agriculture industry is facing several challenges like ever boostingfood demand due to increasing population, lack of natural resources, seasonal variation reduced productivity, food waste, poverty, complex supply chain, and huge market inefficiencies. To make agriculture sustainable and more productive, we need to adapt to the fourth industrial revolutionin the agriculture sector. Agriculture is at the cusp of the fourth industrial revolution because it uses advanced technologies such as the …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 2, 2019 · pp. 6–13 Read article
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Indian Banking Sector - Issues, Challenges and the Road Ahead
Abstract: In the past three decades Indian banking has faced numerous challenges in the form of technology, product innovation, customer expectations and economic slowdown. Indian banking system has been strong enough to handle the challenges and have certain outstanding achievements, one of its major achievements is its extensive reach and ability to serve the ever growing Indian population. This sector offers numerous amenities and prospects towards the growth of the economy. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 4, Issue 2, 2021 · pp. 23–35 Read article
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An Analysis of the Reasons Why Eateries Are Shunning Swiggy and Zomato's Monopoly and the Potential for New, Small Companies
Abstract: Online ordering is becoming increasingly necessary for the restaurant industry. Online ordering has radically changed the food sector. Technology has a subtle influence on the business world, has completely changed the restaurant industry, and will continue to do so. A technologically advanced online meal ordering system has fundamentally changed the culture of restaurants while also bringing people from all over the world to a whole new level of comfort. The …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 2, 2022 · pp. 11–14 Read article
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Trust Leadership, Happiness and Consumer Confidence Based Indian Management Philosophy (Adi Shankaraya Philosophy)
Abstract: Change is constant and organizations need to adopt changes to survive in this dynamic environment. Trust leadership is an important factor for the organization to consider to maintain relationship with all stakeholders. Trust leadership is a competitive tool for all organizations in present time. Much importance was not given earlier, but now focus has been shifted and trust leadership management has got its due importance. It is said that customer …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 9–12 Read article
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Age of Discontinuity–New Technologies, Globalization, Cultural Pluralism and Knowledge Capital
Abstract: COVID-19 has created massive problem in the world. There is significant impact in almost everysphere of life. We are all affected economically, socially and psychologically. A new world has startedand we need to understand, accept and manage it very well. Money supply has been a problem acrossthe world and everyone is facing problems in availing basic amenities. Trade restrictions andconfinement measures have been preventing traders from accessing markets. COVID-19 is …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 1, 2021 Read article
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An Analysis of Consumer Behaviour in Upgrading to Conspicuous Products in Branded Apparels
Abstract: Conspicuous consumption is a phrase coined by American sociologist as well as economist Thorstein Veblen. Conspicuous consumption could be applied to luxury goods which are easily recognizable as a more costly, expensive item. Tech, automobiles, and even clothing could all be examples of products related to mindful usage. Conspicuous consumption is usually done showing a certain social class or status.
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 19–23 Read article
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Comparative Analysis Between Amul Dairy and Gangotri Dairy at Mother Dairy (a Unit of G.c.m.m.f)
Abstract: Over the decades AMUL has successfully countered several challenges that have come its way with innovative responses and continuous improvement, which have enabled it to remain stable and even convert some of these challenges into opportunities. Drawing from its inner strength and beliefs, AMUL responded by launching several initiatives across all its operations in various geographies that are helping the group achieve growth even in current times. It is also …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 1, 2019 · pp. 19–23 Read article
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Turning Smartphones in to a Diagnostic Device and More
Abstract: Getting the right health checkup and at the right time is the need of the hour and that being done with a tap on the screen is a blessing. The global telehealth market size was valued at USD 61.40 billion in 2019 and is projected to reach USD 559.52 billion by 2027, exhibiting a CAGR of 25.2% during the forecasted period Eyeing this enormous potential, Ashutosh Lawania, co-founder of Myntra …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 1–6 Read article
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Strategies of the Successful Long-term Business
Abstract: This paper is mentioned some more useful strategies for the successful long-term business. I release my thoughts in this paper by carefully and my personal experience is shared by the industries. Currently COVID-19 situation many companies faced problem. How to run company and sustain in market. Here we suggested very useful points in this paper it is very useful of the new and old company.
Published in NOLEGEIN Journal of Organizational Behavior Management Read article
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Study of Training and Development Process at Nelco Sports
Abstract: Preparing has become the clamour word in the dynamic focused market. Human capital separates a gigantic association. This investigation speaks to the significance of preparing and advancement on the representative's efficiency. Individuals are getting outright, and in this way making the need to adjust to the changeless learning and update of the expertise and information extremely valuable, due to the hierarchical, innovative and social elements. In this manner, for associations …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 2, 2019 · pp. 14–18 Read article
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The Impact of Effective Management on a Company’s Capacity to Manufacture Items and Develop Software
Abstract: This case study examines the impact of good leadership on productivity in a manufacturing companyand a software development company. The study identifies key leadership strategies that can be effective in improving productivity, including employee engagement, training and development, performance management, building a culture of trust, empowering employees, fostering collaboration, and promoting continuous improvement. According to the study, these tactics significantly affect employee satisfaction, motivation, and output, which boosts organisational effectiveness …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 1, 2023 · pp. 13–17 Read article
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Consumer Behavior's Convergence and Divergence
Abstract: The uniformity of consumer behavior will not result from the convergence of technology and the elimination of wealth disparities within states or nations. Instead, consumer behavior may become more diverse due to cultural differences. The price difference will be more affected as consumers' income is aggregated within states / across the country. This phenomenon makes it even more important to understand the importance of national culture and its impact on …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 19–23 Read article
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Focus Group Discussions on the Adoption of Information Technology and Innovation in Quantity Surveying Practice and Education in Nigeria
Abstract: Information Technology (IT) and Innovation have significant implications for modern-day quantity surveying practice and education. Timely paradigmic changes in sync with evolving technology are necessary for quantity surveyors to retain competitive advantage amidst the discernible friction and strive for professional dominance amongst construction industry professionals. However, for such paradigmatic changes to occur, there is a need for quantity surveyors to understand the benefits derivable from the use and value of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 2, 2022 · pp. 5–10 Read article
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Undercurrents of Digital Influence in Life Insurance Distribution in India
Abstract: Life insurance is impacted by digitization move. Life insurance was visualized as a contract of trust between agent and the customer. Be it information seeking or purchase on internet, life insurance is preferred to in online mode. Ease in process, facilitated comparison of life insurance products, passing on of benefits by insurer are visibly the striking reasons for such change. This research paper aims to assess digital presence, reasons and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 28–32 Read article
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Effectiveness of Television Advertisement Towards Eating Habits of Children in Tirupur City
Abstract: This research emphasizes on the impact of television food advertisement on the eating habits of children; for this, the study is conducted on 160 respondents in Tirupur city; data were analyzed by percentage and Garrett ranking technique under convenient sampling techniques. The study concentrated on the elements of television advertisements that influence children to seek food products and the kinds of foods that children demand after viewing advertisements on television. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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Digital Transformation and Innovation among Women Micro-Entrepreneurs in Uttar Pradesh: A Thematic Content Analysis
Abstract: This study focuses on the creative digital techniques used by women micro-entrepreneurs in Uttar Pradesh, India. The utilization of technologies such as WhatsApp Business, YouTube, UPI, and Meesho is identified through a thematic content analysis of secondary data sources, which include publications, journal articles, and platform case studies. The findings show that women in rural and semi-urban settings creatively use low-cost digital platforms to overcome constraints to market access, mobility, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article