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863 articles for “Social Media, COVID-19, information, media, audience, viewers, platforms”
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An Analysis on the Effects of Mobile Marketing on Consumer Purchasing Behaviour
Abstract: Mobile phones, especially smartphones, have recently taken over as the main form of communication. One of the fastest-growing mobile markets is that of India. Due to this, marketers are turning to mobile marketing as one of the greatest platforms for advertising, brand recognition, promotions, and consumer outreach since it has a far greater impact than traditional marketing communication techniques. By the use of mobile devices for marketing, businesses may bypass …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 2, 2022 · pp. 28–33 Read article
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Manage Change Time Quickly and Effectively
Abstract: In this era of rapid change, effective change management is vital for every organization. The purpose of change Management is about maximizing profits while minimizing the risk of failure during change. This document aims to provide a deeper knowledge of change management, with a focus on communication as one of its core levels. What’s important is the success of change depends on effective communication? Good communication is always considered a …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 1, 2024 · pp. 13–20 Read article
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Beyond 9 to 5 Employee Perspective on Work-Life Balance
Abstract: Work-life balance for employees is becoming increasingly vital, especially considering the COVID-19 pandemic. Juggling work and non-work life are the essence of work-life balance. It is the proportion of hours worked to hours available for other activities, such as socializing, learning new skills, and attending to family matters. This article aims to determine the degree to which flexible work arrangements affect employees’ work-life balance, the role of the organization, and …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 1, 2025 Read article
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Viksit Bharat and Gen Z Ideology: Strategic Adaptation in a Shifting Business Landscape
Abstract: India, poised on the cusp of significant economic and social transformation, has set its sights on achieving the status of a 'developed nation' by 2047, a vision encapsulated in the 'Viksit Bharat' initiative. This ambitious goal necessitates the active participation and ownership of its youth, particularly Generation Z, who will be the primary beneficiaries and drivers of this transformation. This research paper explores the alignment of Gen Z's ideology, values, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 2, 2025 · pp. 7–11 Read article
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Assessing Productivity Outcomes in Remote and Hybrid Work Environment
Abstract: In the third decade of the twenty-first century, remote work – particularly work from home – has become a widely adopted employment model across industries, driven by digital advancements and the demand for flexible work arrangements. This study examines the qualitative impact of remote and flexible work practices on employee well-being and productivity. The research focuses on four key dimensions: work– life balance, social interaction, perceived control over work, and …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 · pp. 20–27 Read article
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The Roads to Revival of Indian Economy: Policies and Options
Abstract: This is a conceptual paper on economic conditions in India and options before the government. In India, the COVID-19 pandemic has primarily had a disruptive effect on the economy. According to the Ministry of Statistics, India’s growth decreased to 3.1% during the final quarter of the fiscal year 2020. According to the Chief Economic Advisor to the Government of India, the impact of the coronavirus epidemic on the Indian economy …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 2, 2022 · pp. 16–20 Read article
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Marketing Research: Challenges and Opportunities in India
Abstract: The creation of new products is essential to the expansion and prosperity of every manufacturingcompany. When many newly released items, both locally and internationally, fail, one must makecritical decisions about product design, development, and management. This paper reveals thefunction of marketing research and the challenges and opportunities in the context of India. Indeed,marketing research plays a crucial role in developing an effective marketing plan and successfullylaunching a product or service, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article
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A Study on Impact of Welfare Measures on Male and Female Satisfaction Level in FMCG Sector
Abstract: The most vital asset an organization has is its people since without them, all the equipment and supplies in the world wouldn't help as it takes employees to do something with those resources. Business organizations manage a source of economic advantage in service-related customer satisfaction. Any organization needs to have employee welfare programs in place if it wants that its employees work with satisfaction. Employee benefit programs encompass many aspects …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 2, 2024 · pp. 1–10 Read article
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A Research on TAX Returns for Goods and Services at D a Pawar & Company
Abstract: India's tax system is comprehensive, multi-stage, destination-based, and levied on all value added. An indirect tax levied on the provision of goods and services is known as the "product and service tax. The law has superseded several of India's previous indirect tax regulations. This project "The Study of Goods and Service Tax" is being carried out during a two-month internship at "D A PAWAR & COMPANY". This is located in …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 2, 2024 · pp. 19–24 Read article
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Procore in Construction: Revolutionizing Project Management Through Efficiency and Collaboration
Abstract: Procore has emerged as a groundbreaking platform that revolutionizes construction project management through improved efficiency and collaboration. By addressing inefficiencies inherent in traditional project management approaches, Procore provides real-time communication, centralized data storage, and advanced tools that streamline construction workflows. This paper explores Procore’s role in enhancing project collaboration, quantifying tangible benefits, and analyzing challenges in its implementation. Findings reveal that Procore significantly reduces project durations, administrative overheads, and rework …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
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A study of Women Empowerment status and Challenges in U.T. of Dadra and Nagar Haveli
Abstract: Present study is done on the basis of fundamental aspects of women empowerment such as education, health, economical, social and political status of the women in U.T. of Dadra and Nagar Haveli.Here the study was done with the mixed method with the help of structure questionnaire for descriptive survey and the document analysis with specific objectives of the finding out the status of women empowerment in U.T. of Dadra and …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 · pp. 46–55 Read article
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An Empirical Assessment of Integrated Fraud Detection Mechanisms:Evidence from Finance and Audit Professionals
Abstract: This study examines the effectiveness of an integrated fraud detection framework combining data‑driven forensic analytics, internal control systems, and continuous auditing mechanisms. While prior research often examines these components in isolation, this study adopts a unified empirical approach to assess their joint contribution to perceived fraud detection effectiveness. Design/methodology/approach: A quantitative cross‑sectional design is employed using primary survey data collected from 120 finance, audit, and risk professionals across banking, manufacturing, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 Read article
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Research Paper on co- relational study between anger and personality at workplace
Abstract: The purpose of this research study was to explore the relationship between Anger and Personality at workplace. The data of 60 participants was collected via 2 sets of questionnaires “Big Five Personality test” given by Goldberg (1966) and “State-Trait Anger Expression Inventory” given by Speilberger (1988). The participants ranged from 22-28 years of age. All of them were working. The Pearson’s Product Moment correlation was calculated to find out the …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 2, Issue 1, 2019 · pp. 4–11 Read article
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Employee Engagement and Retention: A Study of Software Professionals
Abstract: Employee engagement is a topic of enormous interest to both management practitioners and academicians alike as building an engaged employee base is the biggest differentiator for businesses. In India, employment numbers in industry and services is expected to grow from 223 M in 2010 to 319 M by 2020 as per the India Economic Survey. A person needs to be motivated to go beyond his/her brier and ‘step up’. To …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 2, 2021 · pp. 12–23 Read article
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Performance Appraisal and Nursing Profession
Abstract: Performance appraisal is used for evaluation of technical, professional and management personnel. It is also helpful in predicting future benefits of the employee, organization and society. In every organization, all employees work to achieve the common goal of the organization. The employees have individual differences. It is necessary to inform them, from time to time about their own level of performance in the organization so that their morale may be …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 5, Issue 1, 2022 Read article
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A Study of Ratio Analysis of Hindustan Unilever Limited (HUL)
Abstract: Hindustan Unilever Limited (HUL) has been considered the largest FMCG company in India. In our country, many Indian households have been using many products of the HUL brand, and this gives them unique opportunities for becoming better day by day. HUL is known for its unique and great brands, the positive social impact Hindustan Unilever creates, and their belief in doing business the positive and right way. In this study, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 5, Issue 2, 2022 · pp. 7–16 Read article
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The Role of Mentoring in Reducing Employee Attrition in the IT Sector
Abstract: The present paper aims at explaining how mentoring can be applied effectively to decrease employee turnover in the Information Technology (IT) sector. The reasons for high employee turnover in the IT sector include high work demands, limited career growth, and burnout. This paper aims at examining how the mentoring programs support employees in the IT industry in order to reduce turnover. Mentoring programs offer employees support, career guidance, and emotional …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 2, 2025 · pp. 6–11 Read article
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Artificial Intelligence in Supply Chain Management
Abstract: Every company's long-term sustainability depends on an effective supply network. Inventory estimation accuracy is a significant competitive advantage. The supply chain's capacity to satisfy demand is affected by weather, excessive seasonality, and changes in customer perception or media attention. Humans can now think at previously unimaginable levels thanks to AI, which has just been shown to act as an extension of the human brain. Instead of replacing humans, artificial intelligence …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 1, 2022 Read article
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Three Pillars of Sustainability Performance Measures: Case Study of HUL
Abstract: Sustainable development is a fundamental break that is going to reshuffle the entire ecosystem. “Indiais presenting a plan to coordinate the three dimensions of sustainable development: social,environmental and economic, by 2030”. In pursuit of its commitment to global goals by shaping plansrelated to development action with proper monitoring and evaluation and has started to promote oneword ‘LIFE’ which means lifestyle for environment encouraging proper utilization instead ofmindless consumption. The purpose …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 1, 2022 Read article
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Global Competitiveness in Supply Chain
Abstract: Supply chain is a competitive tool for all organizations in present time. Much importance was not given earlier, but now focus has been shifted and supply chain management has got its due importance. It is said that customer is the king and customer satisfaction is the most important factor for the organizations to survive in this dynamic environment. Product should reach the end customer within minimum possible time and in …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 2, 2022 · pp. 15–21 Read article