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1257 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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Client Relationship Management at Maruti Suzuki
Abstract: ABSTRACT Client relationship management (CRM) incorporates the techniques, innovation and capacities that assistance an endeavor oversees client connections. The broadly useful of CRM is to empower associations to better deal with their clients through the presentation of dependable frameworks, procedures and methods. Administration at Maruti trusts that an effective CRM procedure can't be actualized by basically introducing and coordinating a product bundle and won't occur over night. Changes must happen …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 1, 2018 · pp. 1–4 Read article
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Knowledge Nest
Abstract: Conventional education systems continue to encounter persistent challenges related to limited accessibility, lack of scalability, and insufficient personalization in learning delivery. Rapid digital transformation has highlighted the need for flexible and technology-driven educational solutions that can adapt to diverse learner requirements. In response to these challenges, the proposed KNOWLEDGE NEST System is a web-based learning platform designed to strengthen and modernize the teaching–learning process through the integration of digital tools …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 1, 2026 Read article
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Human Capital for a Green Future: An Empirical Analysis of Green Human Resource Practices in Manufacturing Sector
Abstract: Green Human Resource Management has become one of the most important strategies that an organization should adopt in order to. integrate business growth and the environment. This study discusses the application. and performance of Green HRM practices in different dimensions, among them Green Training. Green Performance Evaluation, Development, Compensation and Incentives, Employee. Participation, Empowerment and engaging employees, Planning and operational practices and Review Practices. A survey was conducted to determine …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 · pp. 49–58 Read article
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The Digital Panopticon: Investigating Digital Burnout,Technostress, and Psychological Safety in Hybrid Work Models
Abstract: The rapid proliferation of hybrid work models has radically altered organizational dynamics, dismantling traditional temporal and spatial boundaries between personal and professional spheres. While hailed for offering flexibility and autonomy, the hybrid framework has introduced complex psychological vulnerabilities, most notably digital burnout and technostress. This paper empirically investigates the determinants of digital burnout within hybrid work environments, focusing on the mediating role of constant connectivity urgency and the moderating influence …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
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TQM as an Effective Management Strategy for Millennium
Abstract: Abstract Quality is the ability of product or services to consistently meet customer expectations or exceed customer expectation. Quality in business, engineering and manufacturing has a pragmatic interpretation as non-inferiority and superiority of something .Quality is perceptual, conditional and somewhat subjective attribute. This paper, through literature search and using field experts, identifies tool and the future role of TQM in businesses.
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 1, Issue 1, 2018 · pp. 35–39 Read article
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Research Paper on Work-Home Communication
Abstract: Although generally talking there has been a gender-based division of work (i.e., men working in the open circle and ladies in the private one—being accountable for the household assignments, bringing up kids), the situation has changed since World War II as ladies entered the open workforce. This pattern caused the two beforehand separate degrees to interface and converge into one. Distinctive speculations seemed to clarify the manner by which this …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 2, Issue 1, 2019 · pp. 12–24 Read article
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Need for the New Concept of DRNR for Efficiency and High Quality in the Management of Offices: An Application of New Concept—An Ethical Development Approach
Abstract: Office is an important place for every organisation and it plays a vital role in the growth and development of the organisation. The goodwill of the organisation fully depends on the ethical efficiency of its office. Market value of the shares and the net worth of the organisation also depend on the efficiency and quality of works carried out by the office with zero error. But nowadays, almost in every …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 3, Issue 2, 2020 · pp. 30–41 Read article
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Can education motivate people to become business owner
Abstract: The first thing that might inspire people to start their own business is education. To me, an entrepreneur is a person who establishes a business with the intention of turning a profit. Starting a firm, growing it, and scaling it up to make money are indeed considered entrepreneurship, but this definition is somewhat narrow. In contemporary terms, entrepreneurship also encompasses addressing large-scale issues to effect societal change or developing novel …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 1, 2024 · pp. 21–28 Read article
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A Study on Retailers Preference Towards Amul Milk Product in Pune City
Abstract: For the Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), a two-month study project named "Placement and Promotion of Amul Dairy Products in Pune" was conducted. In addition to studying and spending time on promotion, these two months provide insight into what other businesses do to thrive in the marketplace and what work goes into running such businesses. The GCMMF is India's biggest food product marketing association. It is the highest …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 21–29 Read article
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Importance of E-Commerce in Sustainable Development
Abstract: Sustainable development is widely recognized as the most critical issue facing the planet today. It is a crucial concern for both developed and developing countries alike. In this context, e-commerce has emerged as a key driver in advancing sustainable development, playing a significant role in various countries, including India. The Indian e-commerce sector has experienced exponential growth, with projections indicating that it will reach US$ 111.40 billion in 2025 and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 Read article
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E-commerce Website for shopping “AURA”
Abstract: We are living in the online shopping world where people expect the websites to be smooth, quick and easy to use. AURA is a custom-made online shopping store created for the fashion industry that meets the needs of the customers. Its design is simple yet powerful., especially for small and medium-sized businesses. AURA store is built with HTML, CSS JavaScript, and Firebase. It shows how we can create a strong …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 18–26 Read article
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How Mukesh Ambani Revived Campa Cola: The Business Strategy Behind Reliance's FMCG Revolution
Abstract: The revival of Campa Cola by Reliance Consumer Products Limited (RCPL) represents one of the most significant examples of strategic brand resurrection and market disruption in India's Fast-Moving Consumer Goods (FMCG) industry. Acquired by Reliance Industries in 2022 for approximately ₹22 crore, the once-iconic Indian soft drink brand was repositioned to challenge the long-standing dominance of multinational beverage companies such as Coca- Cola and PepsiCo. This case study examines the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 19–30 Read article
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Layoffs: A Recent Trend
Abstract: In India as well as other parts of the world, layoffs—the termination of a group of employees’ employment for a variety of reasons, including restructuring, downsizing, or economic downturn—have become a regular occurrence. Layoffs have been especially common in the manufacturing, financial, and technology industries in recent years. The employment market appears to be swinging from crisis to crisis because of the growing rate at which one crisis is following …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 29–34 Read article
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Challenging Facets of the Small Informal Entrepreneurs in a Localized Industry in the Demonetizing Era
Abstract: Our paper attempts to study the influences of liquid cash crunch after demonetization on the informal localized bag producing industry in West Bengal. The study is significant because the state government has given special emphasis on small enterprises at the policy level in recent times in order to generate income and employment. Majority of the small enterprises operates in an informal setup. The present paper is a mere effort to …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 2, 2019 · pp. 36–44 Read article
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An Overview of the Development of the Indian Startup Ecosystem for Training Young Entrepreneurs
Abstract: India is a developing South Asian country. It is the most populous and seventh-largest country by area. A huge population indicates a vast potential market in India, which puts further pressure on employment in the country. In addition, India has a rapidly growing youth population. Young people are constantly coming up with new and innovative ideas, and those ideas must be transformed into job creation. In the current decade, India …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 8–12 Read article
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A Conceptual Study on Reflected Learning and Emerging Challenges in Digital Journey
Abstract: Today, for most kind of businesses, digitalization is a fundamental agent of transition. As such, digitalization is not a unitary issue. Digitalization can be approached in various ways as it provides opportunities and threats on various dimensions. The present research paper identifies and also examines four stages of marketing’s digitalization journey till date, and also points of interest along the way. The journey of digitalization provides a narrative and metaphor …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 1–15 Read article
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The Future of Electric Mobility in India: Insights from Tata Motor’s Journey
Abstract: This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 8–15 Read article
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The Superiority of an Organizational Advancement Entirely Depends Upon Sound Intervention of Leaders
Abstract: Any organization should have the most refining future along with the most encyclopedic resources to develop the same in a befitting manner. It must have the great propensity to enhance the volume of prescheduled production from the perspective of both their professional competency and the constructive management as well. In this regard the concept of “Marketing” will be one of the prime considerations for elevating the real occupational glow which …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 1, 2022 Read article
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Bridging Shifts: Moonlighting In the Indian Workforce - A Comprehensive Study
Abstract: The surge in gig working, commonly known as moonlighting, has witnessed significant growth, with the COVID-19 pandemic acting as an accelerator for this trend. This phenomenon involves individuals engaging in secondary employment outside their regular working hours, be it full-time, contractual, or freelance. The COVID-19-induced shift to remote work further fuelled moonlighting, especially in the IT industry, where employees juggled two jobs simultaneously. This case study explores the multifaceted impacts …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 1, 2024 · pp. 1–5 Read article
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Exploring the Effects of Transformational Leadership on Organizational Culture within the Landscape of Private Higher Education in Ethiopia
Abstract: This research examines the association between the leadership style known as “transformational” and the development of organizational culture within private higher education institutions in Ethiopia. An explanatory study with a quantitative approach surveyed 301 employees (systematically chosen) to analyze the effect of leadership behaviors on organizational culture. Analyzing the data (via SPSS) using multiple linear regression revealed that idealized influence, inspirational motivation, intellectual stimulation, and individual consideration all contribute to …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 2, 2025 · pp. 1–4 Read article