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561 articles for “India”
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Practices of National Service Schemes (NSS) for Enhancing Social Commitment among Undergraduate Students in Kerala
Abstract: The National Service Scheme (NSS) was established in 1969 with the primary goal of developing the character and personality of student youth through voluntary community service. It was initially launched in 37 universities, involving approximately 40,000 volunteers. However, over time and as a Pan-Indian program, the number of educational institutions covered by NSS has grown year after year. A potent and successful media initiative in the higher education system is …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 1, 2022 Read article
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An Analysis on the Effects of Mobile Marketing on Consumer Purchasing Behaviour
Abstract: Mobile phones, especially smartphones, have recently taken over as the main form of communication. One of the fastest-growing mobile markets is that of India. Due to this, marketers are turning to mobile marketing as one of the greatest platforms for advertising, brand recognition, promotions, and consumer outreach since it has a far greater impact than traditional marketing communication techniques. By the use of mobile devices for marketing, businesses may bypass …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 2, 2022 · pp. 28–33 Read article
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A Study on Barriers to Women's Corporate Leadership in South Chennai
Abstract: Despite significant growth in women’s participation in the corporate workforce, their representation in leadership roles remains disproportionately low, particularly in India. This study explores the obstacles faced by women in achieving corporate leadership positions in South Chennai, focusing on both external and internal barriers. Key findings reveal that gender bias in promotion and performance evaluations, challenges in balancing family responsibilities due to inadequate organizational support, and limited access to mentorship …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 1, 2025 · pp. 20–26 Read article
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Micro, Small and Medium Enterprises: A Key Driver in Economic Development
Abstract: Micro, Small and Medium Enterprises (MSME) plays an important role in development of country. Itcontributes high share of GDP. It not only contributes to GDP but also provides employment in ruralarea, by which, standard of living of people will increase and unemployment rate will be low. Theyare source of growth in developing and transitioning economies. It contributes 90% of the totalenterprises in developed countries and it helps to strengthen the …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 1, 2022 Read article
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Evaluating Retail Chain profitability: Insights From ITC.
Abstract: This study evaluates the profitability of ITC Limited, a diversified Indian conglomerate prominent in sectors like FMCG, hotels, and agribusiness. Using key financial ratios—debt-to-equity, current ratio, working capital, and return on equity—the research assesses ITC's financial health and efficiency over a five-year period. The objective is to understand how ITC’s internal strategies for cost management, supply chain optimization, and resource allocation contribute to its profitability amidst market challenges. The research …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 1–15 Read article
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Empowering Tribal Women: Dr. Prakash Amte's Vision for Gender Equality
Abstract: The architect of the Indian Constitution and a great social reformer, Dr. B.R. Ambedkar envisioned a society based on the principles of gender equality and social justice. His pioneering efforts ensured that women and marginalized communities received their rightful place in society through constitutional provisions. Building upon this vision, Dr. Prakash Amte has played a transformative role in empowering tribal women and fostering social changed. Amte has dedicated his life …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Detecting Financial Vulnerability in Urban Households Using Machine Learning: A Predictive Model for Early Risk Identification
Abstract: Urban households in an emerging economy are facing financial vulnerability which is a growing socioeconomic concern and usually does not notice the traditional credit evaluation methods. This study proposes a machine learning-based model that will predict an early warning of financial vulnerability by integrating both behavioral and socioeconomic factors. A structured questionnaire was used to collect primary data comprising of 328 urban households with Indians. After data preprocess and feature …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 Read article
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Performance Evaluation of Different Mutual Funds with Reference to TEN Companies
Abstract: ABSTRACT Shared reserve gives a readymade alternative to family units for portfolio expansion and additionally relative hazard avoidance through gathering and putting their investment funds in various hazard return profile instruments. Its execution relies upon the execution of basic portfolio. In the event that at least one plans perform seriously in the portfolio, that can impact or hurt the venture choices of speculators and may get them out from the …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 1, Issue 1, 2018 · pp. 16–28 Read article
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A Critical Evaluation of HR practices of KOSO, Nashik --A Case study
Abstract: In the present competitive world, the companies are facing a lot of skill shortage, talent crunch and attrition those reached historically height ever, that made the companies feel the internal customer also more important equally with external customers, so every company try to devise innovative HR practices to attract the best talent, giving them a nice environment to work with, that enables the company to retain talents, the above-said practices …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 2, Issue 2, 2019 · pp. 18–22 Read article
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A Study on Optimizing Advisor Recruitment Processes for Financial Services and Insurance Policies at Ageas Federal Life Insurance
Abstract: The life insurance industry in India has demonstrated consistent growth; however, penetration levels remain relatively low, indicating significant untapped potential. This study examines strategies for optimizing advisor recruitment processes and strengthening financial service training at Ageas Federal Life Insurance. The research is based on a two-month internship experience as a Junior Recruitment Manager Intern and supported by a quantitative, descriptive survey conducted among 100 respondents in Delhi/NCR. Primary data were …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 1, 2026 Read article
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A Study of Customer Attitude Towards Dongrai Milk and Milk Products in Kadegaon City
Abstract: Abstract Buyer conduct alludes to the conduct that shoppers show hunting down acquiring, utilizing assessing and discarding items and administrations that they expect will fulfill their requirements. The investigation on customer conduct is the investigation of how people settle on choice to spend their accessible assets (time, cash, and exertion) on utilization related things. It incorporates the investigation of what they purchase, why they get it, when they get it, …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 1, 2018 · pp. 19–22 Read article
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Amazon Supply Chain Management: A Case Study
Abstract: This study aims to clarify the position of Amazon in the retail industry which it primarily gained through high level supply chain and logistic developments. This research describe the E-commerce industry and the supply chain practices adopted by them, specially the Amazon. This paper will discuss the penetration of internet in India, E-commerce market in light of Amazon, Supply chain in Amazon, IT application and SC automation and finally Business …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 1, 2018 · pp. 23–27 Read article
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A Study on Coffee Marketing and Farmer Organization in Dindigul District, Tamil Nadu
Abstract: Complexity of coffee channels of distribution system encourages business actors to optimize channels of distribution management as an effort to increase market transparency among them. Consolidating in farmer organization was required to strengthen bargaining position of farmer for facing the complexity of channels of distribution system. The aim of this research was to analyze channels of distribution and marketing margin on coffee marketing; and to analyze the characteristics of coffee …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 1, 2019 · pp. 11–22 Read article
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THE SATISFACTION LEVEL OF RETAILERS OF AMUL MILK IN PORBANDAR CITY AT MOTHER DAIRY (UNIT OF G.C.M.M.F. Ltd)
Abstract: MOTHER DAIRY (UNIT OF G.C.M.M.F. Ltd,), set up in 1994,is a wholly owned subsidiary of National Dairy Development Board (NDDB) of India. Mother Dairy (UNIT OF G.C.M.M.F.Ltd) owned by Gujarat Cooperative Milk Marketing federation Limited (G.C.M.M.F.Ltd) – a state level apex cooperative organization of 1.6 million farmers of Gujarat and was commissioned in September 19, 1994 with a sole objectives of receiving each and every drops of milk from its …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 1, 2019 · pp. 23–29 Read article
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Effect of Product Packaging in Consumer Buying Decision
Abstract: The study was conducted to determine which elements of product packaging (ICPE) Indian Centre of Plastic Environment are the most significant and how they impact consumer buying behavior. Due to increasing self-service and changing consumer lifestyles, the internet in packaging as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So, packaging performs an important role in marketing and encouraging or even sometimes discouraging the …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 2, 2019 · pp. 19–25 Read article
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An Analysis of the Reasons Why Eateries Are Shunning Swiggy and Zomato's Monopoly and the Potential for New, Small Companies
Abstract: Online ordering is becoming increasingly necessary for the restaurant industry. Online ordering has radically changed the food sector. Technology has a subtle influence on the business world, has completely changed the restaurant industry, and will continue to do so. A technologically advanced online meal ordering system has fundamentally changed the culture of restaurants while also bringing people from all over the world to a whole new level of comfort. The …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 2, 2022 · pp. 11–14 Read article
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Financial Ratio Analysis of An Automobile Industry-Tata Motors
Abstract: Tata Motors, one of the largest car companies globally, was established in India in 1945. This project aims to conduct a financial statement analysis of Tata Motors, how the company has performed in the last 4 financial years, how its financial position has been affected, and how it can overcome those issues if it meets certain criteria. The analysis has been done via financial ratio and data analysis, as per …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 2, 2023 · pp. 21–34 Read article
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Competitiveness of Supply chain
Abstract: The supply chain is a competitive tool, & it can be a complete advantage for organizations. In 21st century, supply chain is going to determine the success of organizations. In a global perspective, supply chain gained importance long ago. It was bit late from an Indian perspective, & late 90’s supply chain gained importance. Currently, the covid-19 pandemic is going on across the world, & numerous problems have emerged. Consumers …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 2, 2024 Read article
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Optimizing Medical Store Procurement Through GeM: Current Practices and Strategic Recommendations
Abstract: The Government e-Marketplace (GeM) was established on August 9, 2016, to serve as a streamlined, transparent, and cos t-effective online platform for public procurement in India. For the healthcare sector, particularly government medical stores, GeM represents a vital tool for ensuring the timely and efficient acquisition of pharmaceuticals and related supplies. By minimizing the human transactional interface, the platform serves as a critical effort to curb corruption. An effort to …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 1, 2026 · pp. 1–7 Read article
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Enhancing agriculture supply chains through regional demand forecasting with Machine Learning Algorithms
Abstract: With the stats analysis of 2014 of Our Country Agricultural supply chain faces a significant inefficiencies as the intermediate stakeholders capture the large portion of the value, in this scenario farmers only earn about 31 to 43 percent of final market price. This imbalance contributes to higher consumers expenditures and unequal income distribution and substantial post harvest waste. To tackle these challenges this research introduces kisaankart which is a machine …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 1, 2026 · pp. 8–15 Read article