Search
56 articles for “Social innovation”
-
A Conceptual Study on Reflected Learning and Emerging Challenges in Digital Journey
Abstract: Today, for most kind of businesses, digitalization is a fundamental agent of transition. As such, digitalization is not a unitary issue. Digitalization can be approached in various ways as it provides opportunities and threats on various dimensions. The present research paper identifies and also examines four stages of marketing’s digitalization journey till date, and also points of interest along the way. The journey of digitalization provides a narrative and metaphor …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 1–15 Read article
-
Marketing Channels and Strategy of Amazon: An Analysis of Customer Obsession, Low Prices, Product Selection, and Convenience
Abstract: This case study explores the marketing channels and strategy of Amazon, one of the world's largestonline retailers. Amazon has used a variety of marketing channels such as online advertising, emailmarketing, affiliate marketing, social media, and a mobile app to reach its customers. The company'smarketing strategy is focused on customer obsession, low prices, product selection, and convenience. By offering a wide range of products and services, competitive pricing, and a customer-centric …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 24–28 Read article
-
Tackling Covid-19 from Technological advancement
Abstract: In the universe, it has changed day-to-day exercises; something as simple as a walk in the garden is perceived very differently now. The same is valid for business. Various business houses have closed down or changed to oblige a social distancing. New way of consumer and worker behavior and expectations have emerged during the first week of the crisis. Corona-virus addresses a giant monetary shock and weight. Lately, the center …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 40–44 Read article
-
India's Shift to Quality Education: The Role of Digital Tools in Advancing Higher Education in Alignment with SDG 4
Abstract: The rapid advancement of digital technologies has significantly transformed higher education, presenting new opportunities to enhance learning outcomes and foster inclusivity. SDG 4—"ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all"—is in line with digital tools, which have become effective means of tackling the world's educational problems. This study explores the role of digital resources, including virtual classrooms, online materials, e-learning platforms, and AI-driven educational technologies, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
-
Leadership in crisis time & Thought Leadership
Abstract: Covid-19 caused the globe to face enormous challenges. It has a big impact on practically every aspect of life. Everybody is impacted in terms of the economy, society, and psychology. The world has changed, and we must properly comprehend, embrace, and navigate it. Globally, there has been a shortage of money, making it difficult for anyone to obtain necessities. Market access has been impeded by trade restrictions and containment measures. …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
-
A Study on Dark Side of Entrepreneurs
Abstract: The life of an entrepreneur sounds exciting when you are on the exterior looking in. Entrepreneurcomes in the showcase by setting claim plan, making possess rules, and building the sort of companyin which he/she does work. Numerous new ventures have qualities and practices that license them toprevail in their organizations. These same characteristics can regularly demonstrate hindering intheir parts. Entrepreneurs confront difficulties in social and proficient intelligence due to theiridentity …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 1, 2021 Read article
-
Digital-Transformation Pathways for Sustainable Enterprises:Sectoral Evidence and the Integration of ESG Factors
Abstract: This study examines how digital transformation enables sustainable enterprise development through the integration of environmental, social, and governance (ESG) factors across diverse sectors. Drawing on evidence from manufacturing SMEs, Chinese listed firms, and underserved markets in the United States, the research develops a comprehensive understanding of the digital–sustainability nexus. Anchored in Resource-Based View, Dynamic Capabilities Theory, and Resource Orchestration Theory, the study highlights how digital technologies act as strategic enablers …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
-
A Study on Green Businesses in India
Abstract: Increasing awareness on the various environmental problems has directed to a shift in consumerbehaviour. There has been a change in consumer attitude towards a green lifestyle. In the modernmarket green business have evolved special implications. The word ‘Green’ indicates purity throughquality, fairness in price and worthy in dealings. These green business emphases on ecofriendlyproducts to satisfy the needs and wants of the customers with the scope of sustainable development toa …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
-
Bridging the Gender Pay Gap: The Role of social media, EQ, IQ, and Fund Management in Female Entrepreneur Success
Abstract: This paper explores the multifaceted dynamics influencing the success of female entrepreneurs, with a particular focus on the roles played by social media, emotional intelligence (EQ), intellectual intelligence (IQ), and fund management in bridging the gender pay gap. Through a comprehensive synthesis of existing research, secondary data, and case studies, we analyze how these factors empower women to create economic opportunities and overcome barriers in business. Despite global efforts, the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 62–73 Read article
-
Women Entrepreneurship: Opportunities & Challenges
Abstract: Entrepreneurship is the spirit of person. Now days the women Entrepreneurship is in boom. It is the quality which may be inherent or developed. It cannot be forced. Education and money may not be a problem for a successful entrepreneur. It is the willingness and dedication which play vital role in entrepreneurship. A woman entrepreneur consistently looks for change, adapts to it, and turns it into an opportunity. She must …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
-
Biomimicry: A Boon in Pharma Sector
Abstract: Business management is influenced by subjects of many natural and social sciences, a highly interdisciplinary field. Looking from a new angle, there seems to be an increasingly biomimetic influence. Biomimicry is an applied science that examines nature, its models, systems, processes, and elements to emulate or take inspiration from, in order to solve human problems. Mother nature has proven its ability to teach us about systems, materials, processes, structures and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 19–25 Read article
-
Unified Vehicle Distribution System
Abstract: This Research report concludes the idea and finding of a critical problem that could be solved with and easy integration of technology also generating pure revenue to gov. The research explores the complexities of the issue, emphasizing how it affects different stakeholders and has wider social ramifications. It highlights how technology might act as a catalyst to effectively and efficiently address the highlighted difficulty. Moreover, it delineates the particular prerequisites …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 1, 2023 · pp. 6–10 Read article
-
The Evolution of Work: Trends and Implications of Remote and Hybrid Models in the Post-COVID Era
Abstract: The COVID-19 epidemic has sped up the adoption of remote and hybrid work modes by causing a paradigm shift in workplace dynamics. This essay examines how these models are being shaped by changing trends and what that means for businesses, workers, and larger social systems. Traditional ideas of the workplace have been altered by remote and hybrid work, which places an emphasis on employee autonomy, flexibility, and digital connectedness. However, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 8, Issue 1, 2025 · pp. 13–19 Read article
-
A Study on Approach towards Education – A Study in Coimbatore Region
Abstract: ABSTRACT Nowadays, no matter in which you switch, stories abound of the great social, financial and educational blessings of entrepreneurship. as a result, entrepreneurship training applications are proliferating in schools and universities around the use of a while 15 years in the past best a very few colleges provided publications in entrepreneurship, currently greater than lots of faculties and institutes offer some shape of entrepreneurship schooling in India. This paper …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 1, 2018 · pp. 16–19 Read article
-
Corporate leadership for gender equality
Abstract: The worldwide ratio of female and male leaders in the corporate sector is very poor. The government has taken an initiative to motivate gender equality in corporate. Keeping in mind this scenario, the theme of International Women’s Day 2025 was kept ‘Accelerate the Action’. The presence of women in corporate leadership positions has many advantages. As women are equally responsible for growth of an organization, they should get equal opportunities …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 2, 2024 · pp. 1–7 Read article
-
Building Resilience in the face of Economic Uncertainty: Pathways for Sustainability in the Professional Roles of Quantity Surveyors
Abstract: Building resilience, driving innovation, and promoting growth in Quantity Surveying is a necessary and unavoidable knee-jerk reaction to the uncertainty, volatility, and turbulence being experienced in the Nigerian economy. The uncertainty, volatility, and turbulence being experienced in the Nigerian economy are further amplified by global trends and shifts in international policies underlain by environmental sustainability issues bordering on Climate Change and Resource scarcity. Particularly, policies on climate change are influencing …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 157–167 Read article