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890 articles for “branding, corporate social responsibility, COVID-19, crisis, funding”
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Dilemma of Modern Marketers: Effective Branding in a VUCA World
Abstract: Just like a lighthouse, the brand can help a company maneuver safely through the threats of the VUCA world. In ever-changing and increasingly competitive world, decision makers everywhere have one common objective—they chase constantly and that is, profitable growth. However, the world in which they pursue it is confusingly ambiguous and changing constantly. Security in decision-making and choices of actions are illusions. The world of corporate leaders remains VUCA and …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 2, 2019 · pp. 5–8 Read article
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Analyzing the Impact of COVID-19 on Tourism and Hospitality Sector in Indian Scenario
Abstract: The hospitality and the tourist industry is seen as the foundation of economic prosperity, particularly in emerging nations. But this booming industry is particularly susceptible to calamities caused by humans and nature. This research evaluates the COVID-19 (coronavirus disease-2019) pandemic's effects on India's hospitality and tourist industry by addressing crucial issues including the situation right now, the difficulties it faces, and the outlook for the future. The research has used …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 2, 2022 · pp. 1–12 Read article
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Financial Literacy as CSR: The Role of FinTech in Promoting Sustainable Investment Practices
Abstract: The growing importance of sustainable finance has increased the need to understand the factors that influence individuals’ sustainable investment behavior. In this context, Corporate Social Responsibility (CSR) initiatives and financial literacy have emerged as important mechanisms for promoting responsible financial decision-making. This study examines the role of financial literacy as a CSR-driven capability supported by FinTech platforms in promoting sustainable investment practices. Drawing on stakeholder theory and digital finance literature, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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Legal Impediments and Pathways for Mainstreaming Extended Producer Responsibility in India's Waste Regime
Abstract: Extended Producer Responsibility has become central to India's transition to a circular economy and now covers eight mandatory waste streams, which include plastic packaging, e-waste and end-of-life vehicles. But there are important legal and institutional obstacles that prevent EPR from being effectively mainstreamed over the long term. This research paper examines the existing regulatory framework, primarily based on the Environment Act, 1986, and identifies aggravating bottlenecks in terms of fragmented …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 · pp. 27–45 Read article
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Impact of Covid-19 on Agricultural Practices of India
Abstract: Agriculture is the prime sector which feed all the people living in the world. From the ancient to modern period, people are giving more importance for agriculture in order to fulfill their food needs. It is important to say that, COVID-19 make a significant impact on agriculture in various dimensions. The researcher has studied the impact of COVID-19 on agriculture in various aspects in India. Personal observation and unstructured interview …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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A Comparative Study on the Impact of Covid-19 on the Top Five Largest Corporate Hospital Groups in India
Abstract: The COVID-19 Pandemic has impacted everyone’s life and has not spared any industry. The Health industry is a major industry which had to not just continue it’s functioning during the lockdown or otherwise, but also had to increase its functioning due to the high demand of hospital care and services. Hospitals responding to the pandemic are facing financial pressure both in the form of higher cost and reduced revenues. This …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 2, 2021 · pp. 1–11 Read article
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A Comparative Study of Selected ELSS Mutual Funds in T15 Cities and B15 Cities
Abstract: The mutual fund sector in India has been growing recently. Between 2013 and 2018, the average asset under managed rose by more than thrice (AMFI, 2018). The study period consist from April 2015 to March 2018. The prime aim of the study is to a compare the return, risk and asset under management of selected ELSS mutual funds in T15 cities and B15 cities. Some funds have displayed moderate growth, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 1, 2023 · pp. 67–71 Read article
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Artificial Intelligence -Driven social media: Unlocking New Possibilities for Brands and Creators
Abstract: This paper examines the transformative impact of artificial intelligence (AI) on social media marketing strategies and the relationship between brands and content creators. We explore how AI-driven technologies enhance personalization, predictive analytics, and content creation while reshaping brand-creator collaborations. Through analysis of industry case studies and current implementations, we identify how AI technologies are reshaping the digital marketing landscape in 2025. Our findings suggest that businesses implementing AI-driven strategies achieve …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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Future Educators’ Emotional Intelligence and Social Maturity
Abstract: The focus of the current study was on the social maturity and emotional intelligence of B.Ed. candidates. Determine the emotional quotient and social maturity of B.Ed. students as well as the relationship between emotional intelligence and social maturity were the main objectives of the study. Through a random sampling procedure, 125 student teachers from Mangalore's Srinivas University College of Education participated in the study. The Dr. Vinit Kher, Ms. Puja …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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Artificial Intelligence in Corporate Sustainability: Assessing Its Impact on Business Performance and Environmental Responsibility
Abstract: Technological advancements and mass globalization have propelled problem-solving techniques to greater heights. Especially in terms of sustainability and business performance, technological implementations have secured a strong spot for reliable and fruitful results. Artificial intelligence is amongst the newer branches of applied technology, which is changing how humanity tackles problems and formulates solutions. The possible areas of artificial intelligence integrations are virtually limitless. From medical science to space exploration, from fraud …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 2, 2025 · pp. 34–46 Read article
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Research Study on Effect of Social Media on Consumer Buying Behavior
Abstract: Today is time of online purchasing in marketing. All consumer wants buying a product a good quality with low costs and home delivery or cash on delivery. Social media provide these facilities as cash on delivery, cash back, cashless and quality of product
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 35–42 Read article
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Consumer Trust in AI-Driven Responsible Marketing
Abstract: Artificial Intelligence (AI) is rapidly becoming a core element of modern marketing practice. Organisations increasingly rely on AI-based tools such as personalised recommendations, automated messaging, and targeted advertising to improve customer engagement and marketing efficiency. These technologies allow brands to communicate with consumers in ways that feel more relevant and customised. At the same time, the widespread use of AI has raised important concerns about data privacy, transparency, and ethical …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Leadership for Social Innovation in Organizations
Abstract: Social innovation has emerged as a critical approach through which organizations address complex and interconnected societal, economic, and environmental challenges while simultaneously enhancing organizational effectiveness and long-term sustainability. In an era marked by rapid global change, leadership plays a pivotal role in initiating, guiding, and scaling social innovation initiatives. Effective leaders not only inspire vision but also foster collaboration, ethical decision-making, and inclusive participation among diverse stakeholders. This study explores …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 65–71 Read article
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A Study on Celebrity Endorsement on Brand Equity Referenceto Beverages
Abstract: Celebrity certification has developed and one of the common marketing strategies used by beverage companies to attract customers and improve brand value, in today's competitive market many brands depend on popular celebrities to create a positive image and influence buyer locality, this study examines the effect on celebrity validation on brand equity with reference to beverages, 130 respondents are collected from the respondent through a structured questionnaire using the convenience …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 · pp. 55–63 Read article
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Social Network as a Tool of Political Power
Abstract: The article is focusing to public policy formation in social network. The author analyzes the necessity of the formation and promotion of the image of political leaders, their goals and objectives pursued. Examples of politicians who have their accounts on various Internet portals, and the nature of their virtual activity are analyzed.
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 3, Issue 1, 2020 · pp. 8–13 Read article
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Performance Analysis of Quant, ICICI, Kotak, SBI, and Franklin Balanced Mutual Funds
Abstract: Mutual funds have emerged as a popular investment option in India, particularly in the form of balanced funds that offer a diversified portfolio of equities and debt securities. This study aims to analyze the performance of the top five balanced funds in India, with the objective of assisting investors in achieving their investment goals through portfolio diversification and maximizing returns. The study begins by introducing the concept of mutual funds …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 1, 2023 · pp. 38–43 Read article
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Impact of Risk Perception and Return Expectations on Mutual Fund Investment Preferences of Investors in Delhi NCR
Abstract: Background: Mutual funds have become a primary choice for retail investors who wish to diversify their investments and have professional management of their funds. The decision of mutual funds investment is conventionally elucidated by risk–return trade-off; although, emerging evidence indicates that behavioral and contextual variables might moderate the role of the risk perception and return anticipations, especially in new markets like India. Aim: The purpose of the study is to …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 · pp. 10–20 Read article
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Role of Greenwashing in Shaping Consumer Perception and Brand Image in Sustainable Marketing
Abstract: In the contemporary marketing landscape, sustainability has emerged as a critical determinant of consumer choice and brand positioning. Organizations increasingly adopt eco-friendly practices to appeal to environmentally conscious consumers; however, the rise of misleading environmental claims, commonly termed greenwashing, has raised significant concerns. This study investigates the role of greenwashing in shaping consumer perception and brand image within the domain of sustainable marketing. Primary data were collected from 100 respondents …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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To Study The Impact of Social Media Use On Academic Performance Among College Students In Delhi NCR
Abstract: Social media has become an integral part of the daily lives of youths, influencing various aspects of their behavior, including study patterns. This executive summary provides an overview of the impact of social media on the study habits and academic performance of college students. Access to Information: Social media platforms provide a vast pool of educational resources, enabling students to access information beyond traditional classroom settings. Collaborative Learning: Youths engage …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 37–47 Read article
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Constructivism and its Application in Teaching Social Studies at Secondary School Level
Abstract: Education is an important aspect of the social, economic, political and cultural life of an individual. Thus, fruitful learning cannot be achieved in isolation. The students of secondary level are very smart and always thirst for some new ways of learning. Teaching means not merely the transfer of information to students. Instead of this, the students themselves must construct and reconstruct learning/knowledge based on their previous knowledge. General belief about …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 1, 2020 · pp. 6–10 Read article