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46 articles for “digital age”
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Examining the Impact of Generative AI Agents on Consumer Satisfaction and Loyalty in Indian E-commerce Platforms: Impact on Consumer Behaviour, Trust, and Purchase Intention
Abstract: Purpose: The rapid adoption of generative artificial intelligence (AI) agents on Indian e- commerce platforms has transformed the way consumers interact with online retailers. Unlike traditional rule-based chatbots, generative AI agents can engage in natural conversations, provide personalized recommendations, and offer real-time assistance, thereby enhancing the overall shopping experience. Despite their growing prevalence, limited empirical evidence exists regarding how these AI-driven tools influence consumer attitudes and behavioral outcomes in the …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 20–30 Read article
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Role of Artificial Intelligence in Strengthening Self-Help Groups (SHGs) andMicrofinance Institutions in Rural India: A Systematic Review of Literature
Abstract: India's Self-Help Group (SHG) ecosystem is the largest microfinance model in the world, covering over 17.75 crore households as of March 2024 and representing 83.52% women-only groups. Despite this remarkable scale, SHGs and Microfinance Institutions (MFIs) in rural India continue to grapple with chronic inefficiencies: poor recordkeeping, high loan default rates, geographic exclusion, language barriers, and the persistent gap between savings-linked and credit-linked groups. Artificial Intelligence (AI) has emerged as …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 Read article
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Analyzing How Social Media Advertising Affects Consumer Decision-Making Processes
Abstract: This study looks into how advertising on social media affects consumers' decision-making. In order to better engage customers, businesses have been changing their advertising methods in response to the rise of social media platforms like Facebook, Instagram, and Twitter. The goal of the study is to investigate the psychological processes that underlie how social media ads affect consumers' awareness, deliberation, preference, and, finally, choice to buy. This study investigates variables …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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A Study on Optimizing Advisor Recruitment Processes for Financial Services and Insurance Policies at Ageas Federal Life Insurance
Abstract: The life insurance industry in India has demonstrated consistent growth; however, penetration levels remain relatively low, indicating significant untapped potential. This study examines strategies for optimizing advisor recruitment processes and strengthening financial service training at Ageas Federal Life Insurance. The research is based on a two-month internship experience as a Junior Recruitment Manager Intern and supported by a quantitative, descriptive survey conducted among 100 respondents in Delhi/NCR. Primary data were …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 1, 2026 Read article
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A Study on E-Banking and Traditional Banking Services and Comparison
Abstract: This research work tries to clarify the differences between online and traditional banking. In the modern technological period, human life has gotten a lot easier than it used to be. Everything has been digitized as a result of technological advancements. Banking is also the most important of them all. Within the realm of technology, the financial system has advanced significantly since the 18th century. There are many advantages to technology. …
Published in NOLEGEIN Journal of Financial Planning And Management · pp. 15–22 Read article
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A Study on Sustainable Human Resource Management
Abstract: In the age of mounting environmental, social, and economic issues, Sustainable Human Resource Management (SHRM) has become an essential approach to connecting organizational human capital strategy with international sustainability 7objectives. Differing from conventional HRM, which mainly addresses efficiency, compliance, and productivity, SHRM encompasses ethics, environmental responsibility, and social equity principles into practices of human resources. This research examines to what degree SHRM is practiced in Indian organizations, the difficulties encountered, …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 · pp. 1–12 Read article