Search
204 articles for “product development”
-
Students' Perspectives on Strategic Entrepreneurship Education in Malaysia
Abstract: Entrepreneurship is the use of business and financial skills to the development of new products and services for the market. New organisations may form because of this, or existing ones may find fresh life as they adapt to new circumstances. Most new businesses are founded by entrepreneurs who create startups. The research was conducted to the target group of students located in Kota Bharu City located in Kelantan State in …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 28–47 Read article
-
Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article
-
Factors That Affect an Individual to Become an Entrepreneur
Abstract: The process of identifying chances to develop a new method, product, or service and locating the resources needed to take advantage of the opportunity to improve people's lives is what defines entrepreneurship. Either a team or an individual may do this. A predisposition for taking risks, inventiveness, proactivity, and originality are characteristics of effective entrepreneurs. Various elements, including team member qualities, team leadership, and demographic and informational diversity, impact the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 20–24 Read article
-
Training Interventions as Drivers of Employee Motivation and Workplace Productivity
Abstract: This research investigates the influence of training and development on worker performance and general organizational achievement. It focuses strongly on analyzing the effectiveness of existing training programs in organizations, determining the most important factors that lead to their success or constraints. By critically assessing different training methodologies, this research contributes towards establishing how these methods play a role in developing employee competencies and driving strategic organizational objectives. Critical factors like …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 2, 2025 · pp. 12–18 Read article
-
Innovative Business Practices for Sustainable Development
Abstract: Organizations need to be reformed in order to provide the wealth used by a growing portion of the world's population. I trust you got my email. associated analysis of the paper Technology should play an important role in the economic transformation of society. But innovation needs to be integrated with social and organizational innovation. We need social change. Environmental design has been used in engineering design for over a decade. …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 2, 2023 · pp. 1–14 Read article
-
A Case Study on Country Simulation: Asia’s Emerging Economy Has Overlapped a Major Part by Chinese, Indian, and Philippines Market Strategies
Abstract: Reemergence of Asia’s economic was driven by a system that gradually embraced open trade and investment. The rapid rise of developing Asia’s commerce, foreign direct investment, gross domestic product, and gross national product, among other economic indicators, helped close the development gap with developed nations and reduced poverty. Market strategies depends on finance investment in scalable and sustainable innovations by enterprises in areas including health, education, agriculture, handloom work, garments, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 2, 2022 · pp. 1–7 Read article
-
Challenges in Green Marketing
Abstract: ABSTRACT Green marketing is a phenomenon which has developed particular important in the modern market. This concept has enabled for the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 11–14 Read article
-
Best learning site for logistics managers in the 21st century - Six Sigma
Abstract: Six Sigma is a term used in statistics to refer to standard deviation and is a measure of the measurement of standard deviation. A series of actions or modifications to the procedure. It is used for three things: development process, process Design/Development and Process Management. This is a disciplined process focused on development and delivery. Nearly perfect products and services. Evaluate the effectiveness of our processes according to customer needs …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 1, 2024 · pp. 22–28 Read article
-
A Study on Risk Management Practices in Cooperative Banks in India
Abstract: Banking Industry has done wonders for the global economy. The banking business merely takes money from savers in the form of various deposits and then gives the same money in the form of loans to borrowers. Banking activities promote and encourages the flow of money for investment to productive use this helps in development of economy to grow. It cannot be denied that the cooperative banks have not only contributed …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 2, 2022 · pp. 32–39 Read article
-
A Study on Celebrity Endorsement on Brand Equity Referenceto Beverages
Abstract: Celebrity certification has developed and one of the common marketing strategies used by beverage companies to attract customers and improve brand value, in today's competitive market many brands depend on popular celebrities to create a positive image and influence buyer locality, this study examines the effect on celebrity validation on brand equity with reference to beverages, 130 respondents are collected from the respondent through a structured questionnaire using the convenience …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 · pp. 55–63 Read article
-
Kaizen and 5S: Productivity Improvement Tools for Automotive Assembly Line
Abstract: Manufacturing ventures believe in the methodology which is taken on by the producers to work on their presentation in such aprofoundly serious climate. Supporting the business execution and further developing it in constant mode is one more matter ofworry for the business managers. The reliable improvement of assembling yields is basic for producers. The creation frameworkexpected to give serious needs is chosen. Organizations perceive lean practices to be a helpful …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 1, 2022 Read article
-
Ways and objection in Supply Chain Management of Retail
Abstract: ABSTRACT The primary goal of this paper is to comprehend scm and investigate the different difficulties and openings advancing step by step. Firms from built up and develop economies are progressively venturing into emergingmarkets. Globalization constrained organizations to change their competitive priorities and overhaul the store network forcefully with a worldwide core interest. For a few organizations the driving variable is the new market for its items and for some …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 1, 2018 · pp. 15–18 Read article
-
Analyzing Impact of Managerial Economics
Abstract: Economics impacts our day-to-day lives. Economics influences the decisions taken by the managers of business firms or organizations. Any business is a part of an economy. Economic conditions heavily affect the business activities and vice-versa. The per capita income of the citizens will define their purchasing power on the basis of which, the business enterprises will decide what products to be manufactured and sell. A new enterprise has to forecast …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 3, Issue 1, 2020 · pp. 18–22 Read article
-
Smart Finance: Leveraging Artificial Intelligence for Data-Driven Business Growth
Abstract: AI (Artificial Intelligence) has been a major factor in changing the financial landscape in recent years. The term "Smart Finance" describes use of AI tools like RPA (robotic process automation), ML (machine learning), natural language processing (NLP) to improve financial decision-making, automate repetitive tasks, and offer more in-depth understanding of how businesses operate. Financial institutions can improve customer service, manage risk better, streamline operations, and spur long-term development with this …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 22–27 Read article
-
Marketing Strategies for Entrepreneurs
Abstract: The main objective of this paper is to analyse the existing literature and review of the author’s perspectives in relation to the role of entrepreneurial marketing. The entrepreneurial marketing as a strategy helps to indicate the new ideas in marketing environment in the present times. This paper follows a design methodology approach which reflects on some important marketing strategies through a list of related websites. It studies those websites which …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 17–24 Read article
-
An Extensive Review and Analysis of Training and Development for Improving Employee Performance
Abstract: The purpose of this study paper is to offer a thorough analysis of how training and development might improve employee performance. By examining existing literature, empirical evidence, and theoretical frameworks, this study explores the significance of training and development programs in improving employee knowledge, skills, motivation, job satisfaction, and overall organizational productivity. Additionally, the research looks into the factors that affect how training, development, and employee performance are related. The …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 1, 2023 · pp. 28–45 Read article
-
A Review and Exploration of Training and Development Repercussions for the Enrichment of Employee Performance
Abstract: This study paper's objective is to provide a thorough analysis of how training and development could enhance employee performance. By examining recent literature, actual data, and theoretical frameworks, it examines the efficacy of training and development programs in improving employee knowledge, skills, motivation, job satisfaction, and overall organizational productivity. The research also looks into the factors that determine how training, development, and employee performance are linked. The findings highlight the …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 2, 2023 · pp. 9–26 Read article
-
An empirical view of the training and development practices of the service sector of Delhi and NCR in relation to employee engagement
Abstract: Training and development is an important contributing factor which enhances the employee productivity and performance through employee engagement. Considering the service sector, it can be analysed that training and development are necessary to train the employees how to interact with the customers professionally. In this context, the researcher has conducted secondary information which is relevant to the study and met the study aim. Different types of methods like research design, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 1, Issue 2, 2018 · pp. 1–11 Read article
-
Predicting Product Placement Marketing Effects Under MediaMultitasking Behavior
Abstract: This study investigates the relationship between product placement marketing effectiveness and media multitasking behavior in contemporary digital media environments. As audiences increasingly engage with multiple media platforms simultaneously, understanding how multitasking influences advertising outcomes has become an important issue for marketers and researchers. The study develops a stochastic model to examine how different product placement attributes, namely screen placement, script placement, and plot placement, interact with varying levels of media …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 11–18 Read article
-
A Study on Green Marketing Implementation in Indian Companies
Abstract: One of the key issues is sustainable development in business environmentally. Many countries are concerned about environmental issues and supporting entrepreneurship. Continuous rise in education and increase in social and environmental awareness in the country has given importance to many good concepts like green marketing, environmentally friendly products, reusable packaging. Producers are continuously updating the packaging and product designs and processes to get customers’ acceptance in the market. Green marketing …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 21–25 Read article