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1689 articles for “E-commerce; COVID-19; tourism industry, hotel industry, lockdown, social distancing.”
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A Structural Change in Demand for Service due to Income Elasticity: A Macro Analysis
Abstract: Present condition shows that India has a higher economic growth. When we talk about which factors are responsible for economic growth. There will be many factors, but the main factor is the demand in service; rapid growth in the service sector that have contributed to overall economic growth. The present study is an attempt to provide a substantial theoretical explanation through demand side to support service led growth. The present …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · pp. 8–10 Read article
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The Green Beaver Company Operates a Challenging Export Implementation Plan Strategy to Brazil: A Case Study on a Canadian Company Toward Global Perspectives
Abstract: Green Beaver believes that their business will rapidly evolve and plans to expand their business intoother countries. They have partnered with Export Development Canada (EDC) to expand intointernational markets. Green Beaver’s export implementation plan is getting very much competition toenter Brazil. It has six stages of exporting, including creating an organization, seeking information onthe export market, creating an export marketing plan, and assessing risks, assessing regulations,creating export operations, and finally …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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Contemporary Issues in Business: Corporate Sustainability, Corporate Governance, Organizational Ethics and Forensic Accounting
Abstract: Corporate/business sustainability, corporate governance, organizational ethics, and forensic accounting are taking center stage in the global business environment. The four emerging educational topics are gaining global acceptance and attention of business schools worldwide. In today’s business environment, multinational corporations are under scrutiny and profound pressure from investors, lawmakers, and regulators to improve their corporate governance and business sustainability. Business sustainability of focusing on multiple bottom line of economic, governance, social, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 1, 2020 · pp. 6–9 Read article
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Educational Philosophy is the Foundation of Teaching Practices for Professional Learning
Abstract: Educational philosophy is a concept of believe that all students are capable of learning. It is carried out as an outlook on approach to instruction of education. Teacher leads this system for students or group of learners. It is a learning tool to view and analyze goals for students’ perspectives. It defines a bridge of professional teaching skills and needs of society. It is an ethical and narrative path of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 1, 2020 · pp. 29–33 Read article
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Consequence of Marketing Mix (7P) on the Business Success of Web Based Food Delivery Services: Customer Viewpoint
Abstract: The online food delivery service has become a very popular service nowadays to the consumers ofBangladesh. People are using this service and becoming loyal of it. Due to the outbreak ofCOVID-19, now people prefer to order more food using online food delivery apps. Considering brandloyalty to the customers, this study was basically aiming to analyze the impact of marketing mixelements. A Cross-sectional causal questionnaire survey was done from 5th August …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
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Analyzing How Social Media Advertising Affects Consumer Decision-Making Processes
Abstract: This study looks into how advertising on social media affects consumers' decision-making. In order to better engage customers, businesses have been changing their advertising methods in response to the rise of social media platforms like Facebook, Instagram, and Twitter. The goal of the study is to investigate the psychological processes that underlie how social media ads affect consumers' awareness, deliberation, preference, and, finally, choice to buy. This study investigates variables …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Building a youth centric brand marketing strategies of Boat In Indian Audio market in MI Store at Tiruppur
Abstract: This study investigates the impact of youth-centric marketing strategies adopted by boAt, a leading Indian audio and lifestyle brand, in engaging young consumers at the MI Store in Tiruppur, a rapidly developing tier-II city. With the expansion of digital lifestyles and increasing smartphone penetration, the research examines how boAt effectively utilizes influencer marketing, social media promotions, exclusive product launches, and experiential branding initiatives to strengthen its connection with consumers aged …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 · pp. 34–40 Read article
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Impact of Covid-19 on Agricultural Practices of India
Abstract: Agriculture is the prime sector which feed all the people living in the world. From the ancient to modern period, people are giving more importance for agriculture in order to fulfill their food needs. It is important to say that, COVID-19 make a significant impact on agriculture in various dimensions. The researcher has studied the impact of COVID-19 on agriculture in various aspects in India. Personal observation and unstructured interview …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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A Connection between Entrepreneurship and Growth of a Country
Abstract: Entrepreneurship is the process of creating wealth by innovation, risk taking, investing in new sectors, and aggregating all the factors of production in a new pattern. This study is focused on the contributions made by entrepreneurs and to find any relationship between entrepreneurship and the growth of the country. We used secondary data analysis for this purpose.
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 2, 2018 · pp. 23–28 Read article
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The Role of Microfinance in India and Challenges Faced by IT
Abstract: NABARD (National Bank for Agriculture and Rural Development) has defined microfinance as the provision of thrift, credit, and any other type of financial services and products of very small amount basically for the poor people in rural, semi-urban or urban areas and this provision is for enabling these people to raise their level of income and standard of living. Microfinance is a range of financial services which helps small scale …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 2, 2019 · pp. 14–23 Read article
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Exploring Linguistic Diversity: Language Studies in a Globalized World
Abstract: The paper explores the complex link between globalization and linguistic variety, looking at language's dual character as universal and heterogeneous phenomena. While navigating the historical backdrop of language studies, it highlights the emergence of English and its linguistic hegemony as it examines the era of plurality characterized by unparalleled globalization. Examining English conventions in-depth will help readers understand how they affect academic discourse, cultural norms, and communication standards. It also …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 8–15 Read article
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Safe On Power Purifier: Revolutionizing Electrical Safety through Innovative Entrepreneurship
Abstract: This is a case study on a startup, which aims to help people in their safety. A large number of fires happen every year due to electric short-circuits and there was no device to prevent such accidents. Punto Corporation launched a new product called Safe on Power Purifier to prevent any accidents caused by electric short circuits. This product has been appreciated by everyone as this is a revolutionary product …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 34–39 Read article
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Digital Transformation and Innovation among Women Micro-Entrepreneurs in Uttar Pradesh: A Thematic Content Analysis
Abstract: This study focuses on the creative digital techniques used by women micro-entrepreneurs in Uttar Pradesh, India. The utilization of technologies such as WhatsApp Business, YouTube, UPI, and Meesho is identified through a thematic content analysis of secondary data sources, which include publications, journal articles, and platform case studies. The findings show that women in rural and semi-urban settings creatively use low-cost digital platforms to overcome constraints to market access, mobility, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Impact of Risk Perception and Return Expectations on Mutual Fund Investment Preferences of Investors in Delhi NCR
Abstract: Background: Mutual funds have become a primary choice for retail investors who wish to diversify their investments and have professional management of their funds. The decision of mutual funds investment is conventionally elucidated by risk–return trade-off; although, emerging evidence indicates that behavioral and contextual variables might moderate the role of the risk perception and return anticipations, especially in new markets like India. Aim: The purpose of the study is to …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 · pp. 10–20 Read article
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Applications and Concepts of Marketing of Services in a Hotel
Abstract: The Hospitality Industry is seemingly the most lucrative business .This is demonstrated by the galactic development rate of the business in Hotel Industry. The tremendous amount of recent developments and changes in the marketing place has made it necessary for a hotel to become more market oriented in offering their services. The aim is to satisfy the need of customers while being able to attain the organizational needs/goals. In this …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 21–24 Read article
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Leveraging Role of Social Media Influencers in Corporate World- an Overview
Abstract: Social media influencers have become the latest buzzword in marketing now-a-days. Social media influencer is a user on social media who has established credibility in a specific industry and has access to large audience and can persuade others by virtue of their authenticity and reach. Brands are engaging with and taking advantage of social media influencers to reach the audience. Brands collaborate with social media influencers to promote new products …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 · pp. 1–5 Read article
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A study on Adoption of AI powered Marketing strategies with reference toRetail Industry
Abstract: Artificial Intelligence (AI) is becoming an important part of the retail industry. Retail businesses are using AI-powered marketing tools such as chatbots, recommendation systems, predictive analytics, and personalized marketing to improve customer experience and increase business performance. The main purpose of this study is to understand the adoption of AIpowered marketing strategies in the retail industry and identify the factors that influence their adoption. The study was conducted among 125 …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Influence of Familial and Societal Expectations on Women's
Abstract: India has made notable strides in advancing women's reproductive rights and expanding their career opportunities; however, significant challenges and barriers persist. The Indian Constitution upholds reproductive rights as part of fundamental rights, encompassing the right to equality and protection against discrimination under Articles 14 and 15, as well as the right to life under Article 21. The judiciary has been instrumental in reinforcing these rights through landmark decisions—such as the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 Read article
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Reversing Policies towards Circular Economy: India’s Circular Transition
Abstract: The authors discuss how Indian government has adopted different economic policies and how it needs to adopt again the circular economic system. The authors suggest that the Indian government should follow a circular economic system again. The authors address the need for India to benefit from Circe's transformation project.
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 2, 2019 · pp. 14–18 Read article
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Energy Conservation through Smart Street Light System
Abstract: The idea of smart street light system using solar panels,various sensors andIoT is introduced in order to present an efficient street lighting system which can significantly reduce the energy consumption. Also, there is a huge reduction in natural resources for generating energy, becausethese energy-efficient technologies have taken a great importance for energy conservation, especially illumination sources thatare used on very high scale –street light is one of them. So, in …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 1, 2020 · pp. 23–25 Read article