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1301 articles for “COVID-19, industry, lockdown, company, employee, leader, profit, business continuity plan”
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Bridging the Gender Pay Gap: The Role of social media, EQ, IQ, and Fund Management in Female Entrepreneur Success
Abstract: This paper explores the multifaceted dynamics influencing the success of female entrepreneurs, with a particular focus on the roles played by social media, emotional intelligence (EQ), intellectual intelligence (IQ), and fund management in bridging the gender pay gap. Through a comprehensive synthesis of existing research, secondary data, and case studies, we analyze how these factors empower women to create economic opportunities and overcome barriers in business. Despite global efforts, the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 62–73 Read article
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Eco-Innovation and Entrepreneurship: Pathways to Sustainable Development
Abstract: Green innovation and entrepreneurship are critical drivers for achieving sustainable economic growth in an era defined by environmental challenges and resource scarcity. This paper examines the role of green innovation-technological, organizational, and process-based advancements aimed at reducing environmental impact-in fostering eco-friendly entrepreneurship. By exploring the intersection of sustainability and business innovation, the paper identifies key factors influencing the adoption of green practices among entrepreneurs, including regulatory frameworks, consumer demand for …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–11 Read article
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Role of Self-Help Groups in Promoting Micro-Entrepreneurship
Abstract: This study examines the role of Self-Help Groups (SHGs) in promoting micro-entrepreneurship and improving the economic condition of members through small business activities. The study focuses on analysing the influence of financial literacy, access to micro-credit, income-generation loans, government micro-enterprise schemes, and training and skill development support on entrepreneurial growth. The research adopted a descriptive research design and collected primary data through a structured questionnaire from 100 SHG members in …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 Read article
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Exploring the Role of Cognitive Biases in Retirement Savings and Investments in select districts of Telangana
Abstract: Planning a secure retirement requires clear thinking, but our brains have built-in shortcuts called cognitive biases that can lead us to confusion. Overconfidence might make us take on too much risk, while fearing losses could keep us in low-growth investments. We might favour information that confirms our existing beliefs, blindly follow the crowd, or prioritize immediate gratification over long-term savings. This study investigates the influence of cognitive biases and behavioural …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 90–95 Read article
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Financial Distress Prediction using Machine Learning Methods
Abstract: Bankruptcy in future would lead to heavy losses and attempt should be made to reduce it and prevent such a loss in advance. Potential Misclassification of potential and futurist bankruptcy can be referred to as an audit failure. It is important to predict bankruptcy for different users including investors, auditors, creditors, and regulators. There are various prediction models which have been considered in different studies, this research study includes various …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 22–27 Read article
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A Study on Data privacy towards customer perception in personalized advertising inE-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 54–61 Read article
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Brand popularity among consumers
Abstract: Brand desire is a quintessential step toward grasp purchaser preference behavior, to which buys consequently pay attention to. Brand preferences divulge the type of attributes that a company has to strengthen its role and increase its market share. It also forms a critical center in creating the profitable company method of an organization and offers perception into the development of the product. However, from a bundle of attributes to experiences, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article
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A Conceptual Study on Reflected Learning and Emerging Challenges in Digital Journey
Abstract: Today, for most kind of businesses, digitalization is a fundamental agent of transition. As such, digitalization is not a unitary issue. Digitalization can be approached in various ways as it provides opportunities and threats on various dimensions. The present research paper identifies and also examines four stages of marketing’s digitalization journey till date, and also points of interest along the way. The journey of digitalization provides a narrative and metaphor …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 1–15 Read article
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Digital Pharmaceutical Marketing: A Review
Abstract: The word ‘digital’ has become an important part of the everyday life. Digital era is moving at a faster rate and all sectors have been adapting to it. Moreover, other than the website, adoption to digital marketing has not been quite keen in pharma industry. In the present scenario. more pharmaceutical companies are using social media sites or ecommerce sites as a medium for digital marketing. This allows the customers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 4–10 Read article
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The Combination of Neuromarketing and Artificial Intelligence Technology Allows Marketers to Understand Customer Behavior, Thoughts, And Preferences.
Abstract: In real time, people have decided to transcend their own intelligence to better understand the world and live a better life, creating intelligence. Robots, smartphones, machines and software, which were pure creations of science fiction writers more than a decade ago, are becoming increasingly necessary in our daily lives, and it is not true that business, especially business, will benefit from them. Considering that neuromarketing is fundamentally based on technology, …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 1, 2024 · pp. 1–5 Read article
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Strategic Marketing Management : Why to study?
Abstract: Thought process continues on what is meant by Strategic Marketing Management; why we taught Strategic Marketing Management in Business School; how it differs with Strategic Management, a core subject in various institutes? That’s motivated me to write a research paper on Strategic Marketing Management. The challenges of providing superior value to customers have become critical to many companies around the globe in their effort to achieve high level of performance. …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 1, 2018 · pp. 30–34 Read article
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Home-Based Work Processes for Medium-Sized Software Development
Abstract: This case study examines the transition of a software development company to a work from home modelduring the COVID-19 pandemic. The study highlights the challenges and solutions of the transition, theimpact on productivity and employee engagement, and the lessons learned from the experience. Datacollection involved interviews with key stakeholders, employee surveys, and an analysis of organizational documents and reports. The data was analysed using a combination of qualitative and quantitative …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 13–17 Read article
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Textile Traders’ Perception Towards GST – A Review Article with Reference to Tirupur City
Abstract: With the intention of streamlining indirect taxation and fostering economic expansion, India’s introduction of the Goods and Services Tax (GST) was a significant change to the nation’s tax system. The GST made India’s indirect tax structure more uniform by eliminating the cascading effect. Sales tax, value added tax (VAT), excise duty, service tax, and other indirect taxes levied on textile goods were all absorbed by the GST. The textile sector …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 1, 2024 · pp. 1–8 Read article
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Design Thinking and Innovation
Abstract: In today's highly competitive and rapidly evolving business environment, organizations are continuously seeking innovative approaches to solve complex problems, enhance customer satisfaction, and maintain sustainable competitive advantages. One such approach that has gained significant attention in both academic and professional circles is Design Thinking (DT). Design thinking is a human-centered, creative, and systematic problem-solving methodology that integrates user needs, technological feasibility, and business viability to generate innovative solutions. The primary …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 Read article
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A Case Study on Online Jewellery Portals—A Potential Solution for Purchasing Jewellery during Pandemic
Abstract: Due to pandemic, the business situation is rapidly changing. The pattern of buying has changed drastically. Due to pandemic situation people fear mass gatherings and crowded markets. Due to lockdowns non- essential businesses are facing the brunt. People are preferring only essential commodities at these challenging times and non- essential product and services are facing the heat. Indians love gold jewellery because to them it is a great way to …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 28–39 Read article
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Does Supply Chain Need Robotics?
Abstract: Autonomous robots can be used to increase the speed and accuracy of daily operations, especially in warehouses and factories; work alongside people to be more effective; and reduce the risk of injury to workers in hazardous areas. As robot management hardware and software continue to improve, it could give employers a competitive advantage over the next 10 years. By improving sensors, dexterity, artificial intelligence and training, they have become faster …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 2, 2023 · pp. 23–29 Read article
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Legal Aspects of Cannabis Cultivation
Abstract: Growing from the Cannabis sativa or Cannabis indica plant, marijuana is a commonly used narcotic with both beneficial and negative effects on the body and mind. Despite being prohibited in India under the NDPS Act of 1985, some states are considering legalizing it Cultivation of marijuana requires specific conditions and can be done outdoors or indoors. While many countries have legalized marijuana, the UAE strictly prohibits it while Canada has …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 1, 2024 · pp. 14–19 Read article
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Utilization of Cost Management Software Across Construction Project Types and Scales
Abstract: In the realm of software utilization, the literature provides a foundational understanding of various software packages and their roles in cost management, yet it lacks exploration into current utilization statistics. This study investigates the utilization of cost management software by quantity surveyors in Port Harcourt, Nigeria, addressing the critical role of technology in the construction industry. The research adopts a quantitative approach via a survey, administered to Quantity Surveyors, to …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 12–22 Read article
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Design and Implementation of a Smart Mess Management System Utilizing ArtificialIntelligence, Blockchain, and Biometrics using Machine Learning
Abstract: Messes, which provide communal dining facilities for students and employees in many colleges, universities and business settings, are an important part of the overall infrastructure of these types of facilities. Unfortunately, the manner in which traditional messes rely heavily on manual administrative functions often creates inefficient operationsleading to the frequently experienced problems of inaccurate record-keeping for transactions as well as attendance records, a lack of transparency into financial statements and …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
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How various Pension Schemes affect Investment Options?
Abstract: This paper assesses the impact of different quantitative strategies to regulate investment chance at the retirement profits stemming from defined contribution (DC) pension plans. It seems at how such Regulations affect the spectrum of funding guidelines available and, thru this channel, how they have an effect on the retirement profits that and character can also anticipate from a DC pension plan. The evaluation suggests that there is an alternate-off between …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 1, 2019 · pp. 1–9 Read article