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863 articles for “Social Media, COVID-19, information, media, audience, viewers, platforms”
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A Research Paper on Digital Marketing
Abstract: Digital marketing is the modernization of electronic communication which is used by the marketers to promote the goods and the services towards the marketplace. The supreme objective of the digital marketing is concerned with consumers and allows the customers to endorse the product by virtue of digital media. This editorial concentrates on the magnitude of digital promotion for both customers and marketers
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 15–17 Read article
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An Enigma to work in Virtual Team in Context of Global Brand Sensitivity and Standing
Abstract: Hundreds of brands just about the world could be described as "global," and hundreds more aspire to the same status. In order to create a global brand position the first step is to identify commonality among your potential audiences. The global brand position, once identified, can then be communicated efficiently to different targets by utilizing customized key messages. “All multinational companies should actively engage in global brand management. Any company …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 1–6 Read article
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Global Business and Cross-Cultural Diversity: Globalisation and Business Changes and Values
Abstract: The phenomenon of globalisation nowadays has attracted more significant global attention than perhaps any other issues. Globalisation manifests itself in various aspects of life: economic, political, social and cultural. These are the dimensions of the international business environment. Globalisation is such a multifaceted concept and process that it has big size advantages as well as disadvantages. This study discusses the concept of global managers in the context of cross-cultural diversity …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 18–31 Read article
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Biomimicry: A Boon in Pharma Sector
Abstract: Business management is influenced by subjects of many natural and social sciences, a highly interdisciplinary field. Looking from a new angle, there seems to be an increasingly biomimetic influence. Biomimicry is an applied science that examines nature, its models, systems, processes, and elements to emulate or take inspiration from, in order to solve human problems. Mother nature has proven its ability to teach us about systems, materials, processes, structures and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 2, 2020 · pp. 19–25 Read article
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Retail Sector in India: Challenges Ahead—A Conceptual Study
Abstract: Retailing includes all the activities involved in selling goods or services directly to final consumersfor personal, Nonbusiness use. Retailing in India is one of the pillars of its economy and accounts for14 to 15 percent of its gross domestic product (GDP). This paper provides full information aboutretailing industry in India. Need of this study has been created to study the meaning; importance; andchallenges of Indian retailing. Research methodology used in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 1, 2021 Read article
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An Analysis of Consumer Behaviour in Upgrading to Conspicuous Products in Branded Apparels
Abstract: Conspicuous consumption is a phrase coined by American sociologist as well as economist Thorstein Veblen. Conspicuous consumption could be applied to luxury goods which are easily recognizable as a more costly, expensive item. Tech, automobiles, and even clothing could all be examples of products related to mindful usage. Conspicuous consumption is usually done showing a certain social class or status.
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 19–23 Read article
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Algorithmic Trading on Trading Systems
Abstract: Stock market analysis is a platform for evaluating Indian enterprises on the National Stock Exchange of India which has over 5000 listed companies. The benefits of algorithmic trading are numerous. With a hybrid model based on LS-SVM (Least Squares Support Vector Machines), we can make more money. To avoid overfitting, use a square support vector machine (SVM) combining different modules such as analysis, prediction, and stock guru analysis, search, developer, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 Read article
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Role of Inclusive Education in Multiculturism and Global Citizenship
Abstract: We live in a world which has many cultures and diversities, a world where 6500 languages are spoken. The SDG–4 aims at and addresses the aspects of ensuring inclusive and equitable education with quality standards to promote lifelong learning opportunities for everyone. Inclusion means that every child has innate strengths explore learning and growth opportunities. A classroom should be crammed with optimism where an error isn't to be feared but …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 2, 2022 · pp. 26–32 Read article
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The Impact and Potential of Artificial Intelligence and Machine Learning Technologies on Education
Abstract: How we study, work, and live is changing as a result of artificial intelligence. AIED is one of theburgeoning fields in educational technologies, according to the 21st international conference onartificial intelligence in education conducted in 2020. Computer science (artificial intelligence) hasalways made a significant contribution to the field of education. The study explains how artificialintelligence and machine learning will shape education in both wealthy and developing nations. Thepurpose of this …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article
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Smart Warranty
Abstract: A series of risks are involved with purchasing items online, particularly whether the product is authentic or not. Paper-based warranties are typically issued by retailers and producers for products as proof of origin, sale, ownership, history, and quality. However, paper warranties are subject to counterfeiting, loss, or theft. In this paper, we have shown how non-fungible tokens (NFTs) and blockchain platforms such as the Ethereum blockchain can be used for …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 1, 2023 · pp. 29–34 Read article
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A Study to Examine the Concerns and Hardships in the Implementation of the 2020 National Education Policy
Abstract: Education plays a crucial role in unlocking human potential, fostering an inclusive society, and driving national development. Ensuring equitable access to quality education is paramount for India’s continued growth and global prominence in areas such as economic advancement, social justice, scientific, innovation, national integration and cultural preservation. The National Education policy 2020, introduced on July 29, 2020, acknowledges the need to address the shortcomings of the existing education system, rooted …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 2, 2023 · pp. 20–24 Read article
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Effects of Product Packaging on Consumer Perception and Intention to Purchase
Abstract: The purpose of this study is to assess how packaging affects customer behavior, namely perception and intention to purchase, and to see how these aspects influence consumer purchasing decisions. This study aims to identify the characteristics that contribute to successful packaging. The target audience of this study is different from Places in PCMC area. To obtain answers, 120 quantitative questions were distributed, and correlation analysis and regression of research results …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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Evaluating The Impact of Tourism in Giving Uttarakhand’s Villagers an Employment
Abstract: This study explores the important problem of unemployment in Uttarakhand, a state known for its mountains covered in snow, hills, and well-known pilgrimage sites. Tourism is the main driver of the region’s economic life and generates plenty of employment for the local population. This research explores at how the COVID-19 epidemic has affected employment prospects in Uttarakhand and looks into ways to find employment in the wake of the pandemic. …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 9–14 Read article
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A case study in Karnataka focusing on green marketing of farm stays
Abstract: In the past ten years, agritourism, often known as green tourism, has grown in popularity in India. "Green tourism" is a broad approach to adopting and advancing sustainable tourism practices. The cornerstone of green tourism is the protection and upkeep of natural resources. Businesses nowadays are becoming increasingly aware of the significance of integrating sustainable practices into their day-to-day operations. Companies are promoting the "greenness" of their products to stand …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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Key Strategies for Enhancing Afghanistan’s Gross Domestic Product Growth: Analysis of Internal and External Influential Factors
Abstract: This study aims to examine the internal and external factors affecting the growth of Afghanistan’s Gross Domestic Product (GDP). A mixed-method approach, combining quantitative and qualitative techniques, was employed. Data were collected through questionnaires distributed to 91 employees from the Ministry of Economy, the National Statistics and Information Authority, universities professors, and analyzed using SPSS software. The reliability coefficient of the questionnaire, measured by Cronbach’s alpha, was 0.816, indicating good …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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MQL Propensity Model to Predict Marketing Qualified Leads
Abstract: In the evolving landscape of digital marketing, accurately identifying high-potential leads remains a critical challenge due to increasing data complexity and fragmented analytical systems. This study proposes a comprehensive framework for developing a Marketing Qualified Lead (MQL) Propensity Model aimed at enhancing lead prediction accuracy and operational efficiency. By critically examining existing lead scoring methodologies across Customer Relationship Management (CRM) systems, web analytics platforms, and campaign management tools, the research …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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An Empirical Analysis on the Determinants of Work Life-Balance of Women Police Personnel in Kerala
Abstract: Work life balance enables the person to manage the work and personal life in satisfactory manner by minimizing the chances of Work family conflict, and family work conflict. The focus of the study is to identify major determinants constituting work life balance of women police personnel in Kerala. The study found that work life balance consist of six unique factors such as social needs, personal needs, time management, team work, …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 6–13 Read article
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A Study of Impact of Competency Mapping in Contemporary Organizations in Selected Indian Textile Industries
Abstract: Human asset is the broad procedure of uniting individuals and associations with the goal that the objectives of one another are met. Throughout the years, profoundly gifted and learning-based employments are expanding while low talented occupations are diminishing. This calls for future aptitude mapping through appropriate HRM activities. Indian associations are additionally seeing an adjustment in frameworks, the board societies and theory because of the worldwide arrangement of Indian associations. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 2, 2019 · pp. 40–52 Read article
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A Study of the Green HRM Practices and Its Role in Sustainable Development
Abstract: As of late, there has been noticed an expanding mindfulness inside business networks on thecriticalness of practicing environmental awareness and embracing different climate the boardtechniques. Considering the expanding social class whole and ecological emergency nowadays,maintainable improvement is an unquestionable requirement for business-production. Maintainableadvancement has now become need of the hour. The idea of worry for climate appears to have asweeping critical function for eco-accommodating practices with a current motivation of …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 1, 2021 Read article
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Reducing Incivility at Workplace: Primary Prevention is the Answer
Abstract: We see millions of people going to work every day but there are only a few luck ones who don’t experience workplace incivility. Workplace incivility originated by Anderson and Pearson in 1999 simply mean rude, discourteous behavior, hidden aggression towards anyone. Majority of the people are victim of uncivil behavior of some or other kind like verbal aggression, emotional abuse, bullying or even violence at workplaces. Research has already proved …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article