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1232 articles for “agriculture 4.0, bibliometric analysis, industry 4.0, technologies, farming sector, supply chain”
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A Study On The Perception Of The Need Of Employability Skills Among Management Students
Abstract: Businesses need young professionals with excellent communication skills and subject- matter knowledge in a constantly changing globalized market. There is a rising need for management graduates from reputed business educational institutions as the global market is rising financially and digitally. As a result, budding professionals are required to be up to date on the newest trends, technologies, and applications, all of which helps them to be employed. Even though they …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 2, 2023 · pp. 8–14 Read article
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Organizational Culture's Impact on Workers' Performance and Output
Abstract: This research explores how organizational culture shapes employee performance and productivity. Defined by shared values, beliefs, and behaviors, organizational culture influences workplace decision-making, collaboration, and motivation. A positive culture encourages innovation, commitment, and job satisfaction, leading to improved performance, whereas a weak culture can negatively affect productivity. Adopting a mixed-methods approach, the study integrates employee surveys, statistical analysis, literature reviews, case studies, and expert interviews. The findings highlight a strong …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 1, 2025 · pp. 29–33 Read article
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Culture And Customer Journey
Abstract: Culture dominates the human soul, starting from tradition and conceptualization of culture. It can be described as the outcome of common customs, standards, and values that are passed down from generation to generation among members of a society.. Keeping this fact in mind, in a country with a rich heritage like India, it is important to learn how decisions can be well informed to create a culture so that Indian …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 1, 2024 · pp. 16–21 Read article
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Optimizing Medical Store Procurement Through GeM: Current Practices and Strategic Recommendations
Abstract: The Government e-Marketplace (GeM) was established on August 9, 2016, to serve as a streamlined, transparent, and cos t-effective online platform for public procurement in India. For the healthcare sector, particularly government medical stores, GeM represents a vital tool for ensuring the timely and efficient acquisition of pharmaceuticals and related supplies. By minimizing the human transactional interface, the platform serves as a critical effort to curb corruption. An effort to …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 1, 2026 · pp. 1–7 Read article
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Food Bridge Application
Abstract: Food wastage is a significant global challenge that coexists with widespread hunger and food insecurity. Every day, large quantities of edible food are discarded by households, restaurants, hotels, catering services, and event organizers, while millions of people struggle to access nutritious meals. The lack of an effective mechanism to connect food donors with needy individuals and organizations contributes to both resource wastage and social inequality. This paper presents the FoodBridge …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 2, 2026 · pp. 17–23 Read article
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Value for Money in Public Procurement: an Integrated Digital Approach for Modernizing Nigeria’s Public Procurement Processes
Abstract: Achieving value for money in Nigeria’s public procurement, requires a fundamental shift from traditional, paper-based practices toward an integrated digital framework. This paper explores the modernization of Nigeria’s public procurement through the adoption of a "tripartite" of state- of-the-art technologies essential for improving efficiency, transparency, and strategic value delivery: Electronic Procurement (E-procurement), Building Information Modelling (BIM), and Artificial Intelligence (AI). E-procurement offers a secure, digital environment that streamlines tendering, reduces …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 2, 2026 · pp. 8–16 Read article
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Sustainable Marketing Practices: Balancing Profitability and Environmental Responsibility
Abstract: The growing need to protect the environment, legal and regulatory demands, and changing consumer views have increased the pressure on companies to make their marketing strategies more sustainable. This essay discusses the concept of sustainable marketing as an integrated approach that shows how businesses can balance making profits with caring for the environment. It includes new ideas like corporate social responsibility, how different stakeholders respond, and creating value together. The …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Role of Artificial Intelligence in Inclusive and Digital Lending in India
Abstract: A vast majority of the population, especially the rural and low-income strata of the society, lacks access to credit from financial institutions. Lack of documented income, issues in ascertaining the customer identity and creditworthiness, relatively high distribution, and service cost are barriers to financial inclusion. In the post-COVID era, these customers may further be isolated and deprived of formal credit. Artificial intelligence (AI) offers novel ways of assessing creditworthiness, repayment …
Published in NOLEGEIN Journal of Information Technology & Management Read article
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Influence of Blogs: A Study of Young Consumers of J&K
Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well- known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world, blogging has been considered as one of the most recognizable and famous platform …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research Read article
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The Impact of Bus Stop Designs on the Social Behavior of Student-Bus Users
Abstract: Bus stop designs are a communal checkpoint for public vehicular transit. It has become a prominent and relevant tool in curbing traffic, as well as minimizing carbon emissions through its public services by reducing the ratio of passengers to automobile usage. Bus stops, therefore, have evolved into hubs of public significance for settlers in their businesses, schools, churches, offices as well as homes, hospitals, parks etc. In the universities, bus …
Published in NOLEGEIN Journal of Organizational Behavior Management Read article
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Cryptocurrency: A New Era for Youth
Abstract: More and more digital currency forms are being created each month. Although Bitcoin is the most wellknown digital money, others, such Doge coin, have also gained popularity. It's just another eight-month digital currency with its own unique features. Crypto currency works later with the help of block chain management. A block chain is a type of software used by long-term digital currencies. Various experts predict a bright future in both …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR Read article
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Effectiveness of Social Media in Solving the Problem of Female Foeticide
Abstract: Indian culture is a facing some very serious social problem because of patriarchal values and traditional discriminative practices on the basis of gender. This acquires a more heinous form of crime when seen from the perspective of the girl child. The human rights of the girl child are being severely violated even before they open their eyes to the harsh realities of the world. The phenomenon of female foeticide in …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 35–38 Read article
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HealthFitness, the Mantrato Achieve Customer Loyalty in Indian Urban Market, Evidence from India
Abstract: Since ancient days, Indian conventional practices were additionally towards health and fitness, which are reflected in numerous items from toothpaste to repellents. This paper comprehends the relationship advertising idea and analyzes human services and relates segments that have an immediate effect on any social methodology. Relationship advertising through ‘health-fitness’ has turned into a worthy subject as it influences the utilization conduct of individuals. This research was done for Twin city …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 25–31 Read article
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A study of investment behaviour displayed by women in India
Abstract: This research study is mainly based on the analysis of the investment pattern of respondents i.e. working women in Delhi (NCR). In this research study, we mainly focus on understanding the investment pattern as well as their risk appetite while investing and the awareness towards investment based on their sector of employment. This research is conducted in Delhi (NCR) region through distributing the structured questionnaire to the 96 respondents as …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 9–13 Read article
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A Study on Essence of Integrated Marketing Communication (IMC) for Organisations in Indian Context
Abstract: Integrated Marketing Communication (IMC) is an approach with the fundamental Nature of communicating the essentials of the Organisation to the Internal & External Customers. IMC in the acceptable Organisational Parlance may be considered as the process for Planning, Executing and Monitoring the brand messages that create customer relationships. IMC is directly related to the promotional aspect of the Organisations. A huge proportion of Investment today is directed towards Advertising & …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 1–9 Read article
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IMPACT OF DIGITAL MARKETING ON THE CONUSMER BUYING BEHAVIOR (with special reference to Online Food Services in Central India)
Abstract: The Mobile era has brought a revolution in the world of marketing. All the traditional modes of doing business have turned obsolete. The technological era has taken over the minds of the consumers as everything is just one click away. The internet is being used as a pathway for advertising and selling the products. A large swath of the internet has been taken over by the food industry. The aim …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 24–30 Read article
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Disruptive Business Innovation: A Case on Reliance JIO Telecom Services
Abstract: The Indian wireless telecom sector stands to be the second-largest market in the world in terms of subscribers and data consumption after China. From being a voice-oriented to data-oriented service,the telecom business model has seen rapid adoption by consumers and capacity expansion throughout the Indian landscape. However, this sudden shift in the business model has been observed ever since the inception of Reliance Jio’s disruptive digital platform. As a new …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 13–18 Read article
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The Stationery Store's Digital Transformation
Abstract: One of the most ongoing changes to modern society is digitalization, which affects many aspects of daily life and business. The retail industry is impacted by this development as well as being affected by it, so this transition is significant. Retailers are both impacted by the new modes of consumption connected to these digital technologies and offer consumers a variety of digital goods and services that are tailored for their …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 1–4 Read article
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A Study of Brand Awareness at Runik Aromatic PVT LTD in Pune City
Abstract: Renowned manufacturer and retailer RUNIK AROMATIC PVT LTD specializes in Wood Fire Steam boilers, Steam Boilers, and essential oil and geranium oil distillation units. In addition, the company provides a wide selection of organic and cold-pressed oils, making sure that every product passes stringent quality inspections at every stage of production and packaging before being sent to customers. Offering alternatives for both online and in-store purchasing at low pricing, RUNIK …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 1–10 Read article
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Viral Branding Meets Market Complexity: The Prime Hydration Case Across Western and Indian Consumer Landscapes
Abstract: The global rise of influencer-driven consumer brands has reshaped the landscape of product marketing and consumption, particularly in the functional beverage sector. This paper examines the case of Prime Hydration, a wellness beverage brand co-founded by social media influencers KSI and Logan Paul, which gained rapid popularity in Western markets through viral marketing, celebrity branding, and strategic scarcity. However, its foray into the Indian market did not yield comparable success. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 27–34 Read article