Search
1254 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
Nothing matched all of your words, so these match any of them.
-
A Study on Social Media and Marketing Strategies of Fitspire Company
Abstract: The rapid expansion of digital technologies has transformed traditional marketing practices, compelling brands to adopt social media–driven strategies to remain competitive. This study examines the role of social media and marketing strategies adopted by Fitspire, an emerging Indian wellness and nutrition brand. The research is based on a qualitative descriptive approach supported by internship-based observations and secondary literature. The study analyzes how Fitspire leverages platforms such as Instagram, YouTube, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
-
A Study on Behaviour of People for MOOC (Massive Open Online Courses) in Pune
Abstract: Today is the era of learning and up skilling. In these days online courses are very popular. The intention and primary objective of this study is to analyse the behaviour of people towards online courses, especially online digital marketing courses, and also to analyse whether the preference towards online courses depends on factors like age group etc. or not, in order to define target students of NPTEL-SWAYAM and other organisations. …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 2, 2019 · pp. 36–40 Read article
-
Analysing the Impact of Market Planning in Hospitality Industry
Abstract: Marketing feeds the target audience about the products and services that are being offered at a hotel . Marketing projects the value of the product and services, its USP and additional details the end customers wishes to know. Marketing assists in boosting Sales by utilizing different modes to promote the products or services that a hotel offers. Various mediums are used to increase sales which positively impacts profitability include word …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 6–8 Read article
-
Higher Education in India under COVID-19: Some Issues
Abstract: The novel corona virus has posed the challenge and given an opportunity to learn the many things in Human life. Due to the corona virus, as of 15th may 2020 approximately 1.725 billion learners i.e., 98.5 percent of student population in the world and about 285 million students in India are greatly affected. No doubt, the pandemic has significantly disrupted the higher education in the country. In view of this, …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 2, 2021 · pp. 24–27 Read article
-
Impact of Employee Empowerment on Organisational Performance: A Critical Evaluation of Literature
Abstract: Employee empowerment is not a new management concept. Because of its being a complex management tool, when it is applied properly, it can improve organisational performance, individual performance and individual productivity as well. The present study explores the concept of empowerment of employees and proves that there is a significant role of employee empowerment on organisational performance. To solve this purpose, selected studies have been reviewed and evaluated further. The …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · pp. 18–21 Read article
-
A Research Paper on Digital Marketing
Abstract: Digital marketing is the modernization of electronic communication which is used by the marketers to promote the goods and the services towards the marketplace. The supreme objective of the digital marketing is concerned with consumers and allows the customers to endorse the product by virtue of digital media. This editorial concentrates on the magnitude of digital promotion for both customers and marketers
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 15–17 Read article
-
Impact of Social Networking Sites as a Marketing Tool for Business School Promotions
Abstract: In selecting a B School, a prospective student finds it very difficult in selecting the right choice for him/ her. Most of the B Schools promise the same facilities, infrastructure, placements, and exposure to various subjects, etc. A student is bombarded with various choices and finds it difficult to find the right B School. Hence, it is necessary for a student to find a trusted source of information in selecting …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 2, 2018 · pp. 12–20 Read article
-
Review on the New Education System after COVID-19 Pandemic
Abstract: Now that everything is affected due to COVID-19 pandemic. Many people lost their lives and jobs.Many sector will collapsed or greatly impact by the pandemic, education sector is also affected. Nowwe have to approach the strange routine in the post COVID-19 pandemic or highlighted the emergingopportunity and challenges of new education system. Thus this article try to think a gain education inthe strange routine of post COVID-19 pandemic through perspective …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 1, 2021 Read article
-
Impact of Technology on Business Growth
Abstract: The rapid advancement of technology in the 21st century has fundamentally reshaped the global business landscape, creating new opportunities while introducing significant challenges for organizations across industries. This research paper investigates the multifaceted impact of technological integration on business growth, focusing on key technologies such as Artificial Intelligence (AI), Cloud Computing, Big Data Analytics, and the Internet of Things (IoT). Through a comprehensive analysis of recent literature and empirical evidence …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 Read article
-
Digital and Social Media Marketing: Exploring the Latest Trends, Strategies, and Best Practices for Business Growth and Customer Engagement
Abstract: Digital and social media marketing have become essential components of modern business strategy, with companies of all sizes and industries leveraging these channels to engage with customers, drive brand awareness, and grow their businesses. Digital and social media have revolutionized the way businesses interact with customers and promote their products and services. In recent years, the use of these channels has grown exponentially, and businesses of all sizes and industries …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 10–19 Read article
-
Analysis of Employee Satisfaction in Relation to Employee Welfare in Hospitality Industry
Abstract: The hospitality industry includes lodging, event planning, theme parks, transportation, cruise line and additional fields within the tourism industry. It is a multibillion-dollar industry that depends on the availability of leisure time and disposable income. Work environment acts as a crucial factor to influence the employees’ job satisfaction. There is a strong relationship between working environment (self-realization, workload, conflict and nervousness) and employees’ job satisfaction. A positive work environment is …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 2, Issue 2, 2019 · pp. 23–50 Read article
-
A study on employee satisfaction on employee engagement schemes in RP agencies
Abstract: The employee engagement construct assesses the degree to which employees are willing to go above and beyond, feel committed to the organization, and are present at work. Higher ratings suggest that employees believe their ideas are useful, that their work has an impact on the company, and that their well-being and development are valued. Employee engagement (sometimes called work engagement or worker engagement) is a business management phrase. The degree …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 2, 2024 · pp. 29–40 Read article
-
Strategic Implementation and Change Management in Nigeria’s Higher Education: Organisational Opportunities for Rivers State University in the Online Distance Learning Market
Abstract: Change within organizations is essential for growth and adaptability, helping to minimize the risks of obsolescence or strategic drift. In the Higher Education (HE) sector, new and evolving modes of teaching and learning present significant opportunities, offering advantages such as improved access to educational resources and the expansion of markets for distance learning. For universities in Nigeria, strategic management through effective policy formulation and planning is crucial to capitalize on …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 2, 2024 · pp. 12–19 Read article
-
A Case of two-fold growth- Capturing Domestic and International Markets” A case study of Vega Helmets, Belagavi. Karnataka, India
Abstract: Exploring foreign markets is an audacious business strategy, it enables the business organization to sniff fresh air to get a new lease of life, and the successful tale of “VEGA AUTO ACCESSORIES Pvt. Ltd” is a testimony of how to make hay while the sun shines. It relies on catering to the “Safety and security needs of the bikers against the road accidents while also providing them with a luxurious, …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 30–34 Read article
-
The Influence of Consumer Behaviour on Market Research
Abstract: Consumer behaviour is a crucial aspect of market research, as it provides insight into the behaviour, preferences, and decision-making processes of consumers. Businesses must have a thorough understanding of consumer behaviour in order to design effective marketing, product development, and sales strategies. This paper discusses the influence of consumer behaviour on market research, including the methods and tools used in market research, and the challenges faced by researchers. It also …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 32–36 Read article
-
Growth with Self-Reliance Principle
Abstract: We will celebrate next year the 75th anniversary of Independence in August 2022, and the 75th anniversary of being a Republic and Sovereign country in four years hence. We are about to overtake China as the most populous country. With GDP of size of less than Rs 900 crore at the time of independence now are about to cross$ 3 trillion. India's road ahead, however, was rocky and uncharted, and …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 2, 2021 · pp. 29–32 Read article
-
Impact of Nudge Marketing on Performance of Insurance Products with Special Reference to Insurance Sector in Kochi
Abstract: Nudge marketing is a new trend in marketing and a widely discussed concept today. Nudge marketing refers to deliberately manipulating how choices are presented to consumers. Its goal is to influence what consumers choose, either to steer them toward options that the marketer believes are good for them or simply to stimulate purchases and increase sales. Very few studies have been conducted on the effectiveness and success of nudge marketing. …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 35–40 Read article
-
Efficiency of Micro, Small and Medium Enterprises (MSMEs): An Empirical Study of MSMEs in the Srikakulam District of AP
Abstract: MSMEs, or micro, small, and medium-sized businesses, have been considered the engine behind economic expansion in the pursuit of equitable development. The sector's employment potential at low capital costs is by far its greatest benefit. Compared to enterprises, the MSME sector has a significantly greater labour intensity. Performance in enterprise level should be evaluated from many aspects, which can not only reflect the financial position of the current marketing, but …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 35–45 Read article
-
Scaling Startups: Challenges and Opportunities in Global Markets
Abstract: Scaling a startup to operate in global markets involves navigating significant challenges and seizing valuable opportunities. One of the primary challenges is adapting to different cultural, regulatory, and economic environments. Startups often struggle to understand local consumer behaviours, which can impact their product-market fit. Additionally, dealing with diverse legal systems, tax regulations, and import/export restrictions can be costly and complex, necessitating significant investments in compliance efforts. Another hurdle is the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 28–36 Read article
-
Organisation Commitment among Public Sector Employees-Myth or Reality
Abstract: The aim of the present study was to explore organisational commitment in the Indian public sector unit on all the three dimensions- affective, continuance and normative of the TCM Employees Commitment Survey by Meyer, J. & Allen, N. (2004). (TCM Employees Survey Academic Users Guide 2004). The participants were those having more than three years of experience in the organisation. Both descriptive and inferential methods of statistics were used. The …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 1, 2018 · pp. 1–9 Read article