Search
311 articles for “Research and development”
-
Exploring And Working in The Complex World of Digital Marketing
Abstract: As we approach 2024, navigating the complex world of digital marketing presents many opportunities but also increasing challenges. For digital marketing companies, the right decisions are not only beneficial but also important for a successful digital journey. Organizations like Creative Ideas have been supporting the growth and development of entrepreneurs since 2002 and are a leading digital marketing organization in the world, shining a light on creative innovation and expertise …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 1, 2024 · pp. 20–25 Read article
-
What Ails Management Education?
Abstract: Based on a small survey, the author has identified issues and directions for management institutions so that they can prepare themselves for tomorrow. These issues are relevant to the business schools in preparing themselves for tomorrow. Based on findings, the author contends that industry connection, startup ecosystem, sustainable development, self management training, industry oriented research and investment in technology are crucial for survival and growth of business schools. The business …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 1, 2019 · pp. 22–24 Read article
-
Farming-as-a-Service (FaaS) and Software-as-a-Service (SaaS) for Sustainable Agriculture 4.0 Ecosystem: A Supply Chain Management Perspective
Abstract: Agriculture is considered as the pillar of India which can fulfill the basic need of every human beings. There is basic need of efficient re-inventions of existing agriculture farming practices, combined with tech-driven innovations. Promoting new technologies to strengthen India’s agricultural research and productivity is one of the most important needs for agricultural growth. For disaster recover from the economic crisis, natural calamities, farmers in India are progressively adopting smart …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 4, Issue 2, 2021 · pp. 28–36 Read article
-
The Use of Big Data Analytics in Operations Research: Challenges and Opportunities
Abstract: Organizations are producing exponentially more data as a result of the development of technology and data. This big data presents a significant opportunity for organizations to gain insights and optimize their operations, particularly in the field of operations research (OR). Big data analytics (BDA) is a rapidly growing field that focuses on the use of advanced techniques and technologies to extract insights from large and complex datasets. The integration of …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 2, 2022 · pp. 1–4 Read article
-
A Study of Consumer Behaviour in Hospitality Industry
Abstract: In this review, I identify key trends and ‘‘camps’’ in consumer behavior research in the field of hospitality and tourism research based on a thorough analysis of articles published in 2003. I also highlight some challenges faced by our discipline in terms of theory development and methodological issues. This study is an exploratory research effort to understand hotel future customers’ intentions to adopt and perform the three types of ethical …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 13–19 Read article
-
A Study on Consumer Insights into Music Listening Habits and Preferences: A Study of Emerging Trends
Abstract: The impact of music on youth has been at the heart of how young people develop their identity, express emotion, and interact socially, particularly within the diversity of cultural regions. This research investigates how the musical preferences, listening habits, and engagement behaviours of youth in regional communities are informed by cultural identity and social context. The rapid advancement of digitised music and access to streamed music from all around the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 23–41 Read article
-
Role of Government Welfare Schemes: Assessing Their Financial Impact on Rural Entrepreneurial Growth
Abstract: Government welfare schemes have important part in promoting rural entrepreneurship by giving financial assistance, subsidies, skill improvement, & employment opportunities. This study examines the financial impact of government welfare schemes on rural entrepreneurial growth in India, with a focus on income generation, employment creation, business expansion, access to finance, and skill development. Study adopted a descriptive and analytical research design, primary data were collected from 81 rural entrepreneurs through questionnaire …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 · pp. 34–42 Read article
-
Analysis of the factors affecting the Electric Vehicle (Two-wheeler) sales in India using Machine learning models
Abstract: The adoption of electric two wheelers in India is the result of a complex interplay involving vehicle range charging infrastructure, technological advances, government policies and consumer perception. This study investigates these factors in detail to present a comprehensive understanding of how they influence the transition to electric mobility for environmental concerns and the need for reduction in dependence on fossil fuels. Electric two wheelers are emerging as a primary solution …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
-
Your Portfolio, Your Passport: Navigating the Global Design Job Market
Abstract: The portfolio provides industrial and product design professionals with career opportunities and further professional development in the field of competition. This research discusses the relevance of professional and diverse portfolio building for presenting creativity, technical skills, and problem-solving aptitudes to potential employers. In addition to a gallery of previous works, a portfolio should demonstrate a designer's approach to creating ideas or upgrading designs, as well as the design thinking process …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–17 Read article
-
Social Marketing Concept and Its Application in Tourism and Hospitality Industry
Abstract: Social marketing has the potential to influence personal, community and business behaviors throughout the tourism system. It starts and finishes with research, and research is conducted throughout to inform the development of the strategy. Social marketing has established itself as a coherent and valuable discipline, taking the principles of commercial marketing and applying them to the resolution of important social problems.
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 26–39 Read article
-
Risk Assessment and Its Impact on Strategic Investment Decisions
Abstract: Indian capital markets have witnessed unprecedented rise and fall, without logical or explicablefactors. There has been unhealthy speculation, replacing fair competition and selfish interests,scuttling common investors’ interests. Whatever investment schemes one may choose, these shouldmatch the risk profile, financial goals and time frame. Various factors, such as an economicdownturn, dissolution, mergers and acquisitions make, the stock markets turn extremely volatile. Theprocess of risk assessment involves both decision making to take …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 1, 2021 Read article
-
Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article
-
An Analysis of Fintech App Usage and Its Effect on Mutual Fund Investment Choices in Gujarat: A Review on Literature
Abstract: The rapid growth of Financial Technology (Fintech) has brought notable changes to the financial services sector, especially in the area of investment management. In India, the widespread use of mobile apps and digital platforms has made it easier for individuals to access and invest in mutual funds. This review paper focuses on examining existing studies related to the adoption of Fintech applications and their role in influencing investment behavior. Of …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
-
AI-Assisted Personal Finance Management System with Real-Time Budget Alerts and Smart Expense Categorization
Abstract: This study presents the design and conceptual development of an AI-assisted Personal Finance Management System (PFMS) that integrates artificial intelligence, machine learning, and behavioral finance principles to enhance individual financial decision-making. The proposed system aims to address limitations of traditional financial tracking tools by incorporating real-time budget alerts, intelligent expense categorization, and predictive analytics to deliver personalized financial insights. By leveraging Natural Language Processing (NLP) and pattern recognition techniques, the …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
-
Tools for Strategic Success in Organizations
Abstract: The capacity of a business to hold onto its workforce is known as employee retention. Employee retention has grown in importance. Employers adopt a variety of strategies to keep their staff. Because it becomes more expensive to hire and educate new personnel, a high staff turnover rate has an impact on the organization's profitability. It is a useful tool for strategy in company. Those who do not accept defeat salaries, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 1, 2024 · pp. 29–38 Read article
-
AI-Enabled Leadership Development and Strategic Organizational Analysis in Higher Education: Emerging HRM and Organizational Behavior Practices for 2026–2027
Abstract: The higher education sector is entering a transformative era, shaped by digital innovation, hybrid and remote learning modalities, and evolving expectations from students, faculty, and administrative staff. Leadership development, strategic planning, and organizational behavior practices in universities and academic institutions are increasingly challenged to respond to rapid technological, social, and demographic changes. In this context, artificial intelligence (AI) offers unprecedented opportunities to enhance human resource management (HRM), organizational analysis, and …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 1, 2026 Read article
-
Prioritizing Mental Health or Market Success: A Contemporary Analysis of Challenges Faced by Depressed Entrepreneurs
Abstract: Since innovation is at the centre of economic development, innovation drives stress, anxiety, and burnout that have antecedents in negative consequences for the welfare of the innovating entrepreneur and the survival and sustainability of the business. This research provides an understanding of the correlations between mental health and entrepreneurship with a demonstration on need to treat mental health disorders in entrepreneurship. The structured questionnaires and open-ended questions mixed with a …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 97–105 Read article
-
Indian Knowledge System and Management in India: An Integrative Perspective
Abstract: The Indian Knowledge System (IKS) denotes an indigenous and integrative body of knowledge shaped through centuries of intellectual inquiry and social practice within the Indian subcontinent. Emerging from a wide spectrum of classical philosophical, administrative, and literary traditions – including early Vedic thought, Upanishadic reflections, treatises on statecraft such as the Arthashastra, and major civilizational narratives like the Mahabharata and Ramayana – IKS embodies a comprehensive approach to understanding human …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 1, 2026 Read article
-
The Impact of Artificial Intelligence (AI) on Human Intelligence (HUMINT): A Blessing or a Curse?
Abstract: Artificial intelligence (AI) and machine learning (ML) are two rapidly advancing branches ofcomputer science that are fundamentally changing the way we interact with technology. While AIseeks to create intelligent machines capable of simulating human thinking and behavior, ML is anapplication of AI that enables machines to learn from data without being explicitly programmed. AsAI continues to evolve, it is becoming increasingly clear that we are on the cusp of a …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 1, 2023 · pp. 20–28 Read article
-
Human Resource Management's Effect on Employee and Organizational Awareness and Capability
Abstract: This paper explores the vital role of Human Resource Management (HRM) practices in enhancing employee awareness and strengthening organizational capability. Effective HRM strategies are not only key to immediate organizational success but also essential for long-term growth and sustainability. The study examines how HRM improves communication, increases productivity, and cultivates a positive work culture, thereby contributing to both employee development and overall business performance. Using a mixed-method research approach, the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 1–6 Read article