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71 articles for “Service Quality”
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Assessing Training Needs of Madhya Pradesh State Tourism Development Corporation (MPSTDC) Hotel Staff: Identifying and Industry Needs
Abstract: Training of all employees is important as customers interact with employees in different departments and they all must be well trained. When employees join the hotel, they should be given proper training. Training and its feedback would help in improving process quality and also lead to improvement in employees’ performance. Training can mainly be focused on employees who are not meeting their targets, are weak, or are creating a hindrance …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 11–19 Read article
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Examining the Impact of Celebrity Endorsements on Brand Awareness, Credibility, and Purchase Intentions
Abstract: Celebrity endorsements have been a popular marketing tool for decades. This study aims to analyse the effectiveness of celebrity endorsements in building brand awareness, credibility, and purchase intentions. The study utilizes a systematic review of existing literature to identify key findings and trends. The study may suggest that celebrity endorsements can have a positive impact on brand awareness, as celebrities have the ability to reach a large audience and capture …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 · pp. 7–12 Read article
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Supply Chain For Sustainable Development & Growth
Abstract: Supply chain management has got immense importance in present time & it is used for sustainable development & growth. Supply chain strategy must be in line with corporate strategy & business strategy. An organization may have strategic business units (SBUs) for various purposes & thus must have SBU strategy. SBU strategy must be linked with corporate business strategy & both of them must be integrated with supply chain strategy. For …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 2, 2020 · pp. 1–7 Read article
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Examining the Impact of Generative AI Agents on Consumer Satisfaction and Loyalty in Indian E-commerce Platforms: Impact on Consumer Behaviour, Trust, and Purchase Intention
Abstract: Purpose: The rapid adoption of generative artificial intelligence (AI) agents on Indian e- commerce platforms has transformed the way consumers interact with online retailers. Unlike traditional rule-based chatbots, generative AI agents can engage in natural conversations, provide personalized recommendations, and offer real-time assistance, thereby enhancing the overall shopping experience. Despite their growing prevalence, limited empirical evidence exists regarding how these AI-driven tools influence consumer attitudes and behavioral outcomes in the …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 20–30 Read article
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7 Changes Marketers Should Make Paid Media Marketing In 2025
Abstract: Paid advertising has been around as long as commerce itself. Ancient Egyptians shared promotional messages and posters on papyrus, and archaeologists have uncovered commercial advertisements in the remnants of Arabia and Pompeii. Throughout the annals of trade, companies have invested in promoting their messages, drawing in more customers, and staying a step ahead of their rivals. However, through the ages, paid advertising has faced challenges as markets transformed and consumers …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Assessing the Role of Microfinance in Enhancing Economic Empowerment and Business Development for Rural Women in India
Abstract: This study explores the role of micro-finance in strengthening economic empowerment and supporting business development among women in rural regions of India. Despite their active participation in household and agricultural activities, rural women often face limited access to formal financial systems, restricting their ability to engage in entrepreneurial ventures. Drawing on case studies and quantitative evidence collected from various micro-finance initiatives, the research examines how small-scale credit, savings facilities, and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 61–65 Read article
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Challenges and Difficulties of Supply Chain Management in India
Abstract: Supply chain management is a multifaceted process involving many stakeholders. Supply chain management is very important for organizations because it tracks the raw materials needed to assemble the finished product and manages the quality of the product to meet the customer's desired needs. Organizations also need to have a perspective by identifying areas that depend on a single supplier in order not to experience production problems. Today's products need to …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 16–20 Read article
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Exploring The Impact of E-HRM on Employee Performance: A Systematic Literature Review
Abstract: e-HRM (Electronic Human Resource Management) refers to the integration of digital technologies into traditional HR processes to streamline and optimize human resource management activities. e-HRM can encompass a wide range of functions, such as recruitment and applicant tracking, performance management, training and development, compensation and benefits, and employee self-service. By leveraging digital tools and platforms, e-HRM aims to improve the efficiency, accuracy, and accessibility of HR processes, while also enhancing …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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The Effect of Covid-19 On Indian Banking Sector
Abstract: Covid 19 pandemic which disrupted the Indian banking sector, leading to challenges in asset quality, investment, and overall economic stability. Although the Indian banking sector has been studied,. this report has been written based on many different articles, news which shows major impact on Banking sector performance. Covid 19 pandemic comes with catalyzing unprecedented challenges and adaptations, for example - Operational constraints, heightened nonperforming assets, sluggish credit growth and many. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 98–103 Read article
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Exploring Consumer Behaviour in E-Commerce: A Research Investigation in Varanasi and Prayag Raj Districts of Uttar Pradesh
Abstract: As e-commerce is growing as a technical market with a lot of features, it attracts customers very quickly, changing the decision-making process of shopping in the modern day of globalisation. Today, e-commerce is increasing the interest of people to purchase goods and services over the internet, which has significantly changed the scenario of the Indian retail market. The Big Billion-Day Sale offered by Flipkart is a perfect example of changing …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 24–39 Read article
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Contemporary Dynamics of Innovation and Entrepreneurship
Abstract: In order to understand the term ‘entrepreneurship', it is important to know the exact meaning of entrepreneur. The term entrepreneur refers to those individuals who focus on the development of new product and services in such a manner that maximum satisfaction is obtained by consumers through its use. The Secondly most important work that an entrepreneur need to perform is, to find an innovative solution of the problem that pertains …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 7–12 Read article