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96 articles for “data analytics”
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Assessing Artificial Intelligence Risk Perception Among Generation Z in Delhi NCR
Abstract: This study examines the risk perception of Artificial Intelligence (AI) among Generation Z in the Delhi National Capital Region (NCR), a demographic that is highly engaged with digital technologies and AI-driven applications. The research aims to identify key concerns, attitudes, and awareness levels related to the societal, ethical, and technological implications of AI. A descriptive research design was adopted, integrating both qualitative and quantitative approaches to ensure a comprehensive analysis. …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 44–49 Read article
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Impact of Risk Perception and Return Expectations on Mutual Fund Investment Preferences of Investors in Delhi NCR
Abstract: Background: Mutual funds have become a primary choice for retail investors who wish to diversify their investments and have professional management of their funds. The decision of mutual funds investment is conventionally elucidated by risk–return trade-off; although, emerging evidence indicates that behavioral and contextual variables might moderate the role of the risk perception and return anticipations, especially in new markets like India. Aim: The purpose of the study is to …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 · pp. 10–20 Read article
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Social Engineering and AI: Rights and Ethical Practices Fostering Sustainability
Abstract: Artificial intelligence (AI) and social engineering combine to change organizational tactics, social norms, and human interactions. This convergence has the potential to be transformative in supporting sustainability in economic, environmental, and social dimensions. Social engineering itself is a tactic that manipulates human behavior and decision-making at its core, and artificial intelligence increases the power of this influence through predictive analytics, machine learning (ML), and the processing of large volumes of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 32–36 Read article
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An Analysis of Artificial Intelligence's Integration into HR Procedures and Its Effect on Organizations
Abstract: Modern HRM is changing quickly because to artificial intelligence (AI), which helps businesses automate repetitive tasks, make better decisions, and boost employee satisfaction. The way businesses handle their personnel has been profoundly impacted by the incorporation of AI technology like chatbots, predictive analytics, and automated recruitment systems. This study aims to examine the extent of Artificial Intelligence adoption in Human Resource practices and to analyze its impact on organizational efficiency …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 · pp. 1–10 Read article
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Transforming Human Resource Management in the Age of Artificial Intelligence: Emerging Technologies, Ethical Challenges, and Future Directions – A Case Study of Indian Railways
Abstract: The adoption of Artificial Intelligence (AI) has emerged as a transformative force in public sector organizations, particularly in large-scale systems like Indian Railways, where complex human resource operations demand efficiency, accuracy, and transparency. This study examines the application of AI in payroll management and broader Human Resource Management (HRM) functions within Indian Railways, highlighting its role in optimizing administrative processes and strategic decision-making. Data-driven insights indicate that AI-enabled payroll systems …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 1, 2026 Read article
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The Role of Digital Finance in Knowledge Creation: A Literature Review of Financial Ecosystems
Abstract: Financial ecosystems are undergoing rapid transformation as digital finance reshapes the way data is generated, processed, and converted into actionable knowledge for innovation and strategic decision- making. This literature review examines how emerging digital financial technologies – including FinTech platforms, digital banking systems, mobile payment solutions, artificial intelligence (AI), blockchain applications, and advanced analytics – contribute to knowledge creation within financial networks. The study highlights how digital infrastructures facilitate institutional …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 1, 2026 Read article
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Study of financial modelling in Excel, with reference to with Reference to Param Dairy Limited Company
Abstract: This project titled “Study of Financial Modelling in Excel with Reference to Param Dairy Limited” focuses on understanding how Excel-based financial tools are used in real business environments to enhance financial accuracy and decision-making. In today’s data-driven business world, financial modelling has become essential for analyzing performance, forecasting growth, and supporting strategic decisions. The objective of this project is to study the practical applications of Excel in financial analysis, specifically …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 19–32 Read article
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Impact of the Income Tax Act, 2025 on Individuals and Businesses in India
Abstract: The Income Tax Act, 2025 marks a significant milestone in India's fiscal and taxation frameworkby replacing the long-standing Income Tax Act, 1961. Designed to modernize and simplify thecountry's direct tax system, the new legislation seeks to enhance transparency, reducecompliance burdens, promote digital governance, and align tax administration with the needs ofa rapidly evolving economy. This study is based on secondary data collected from governmentreports, policy documents, tax portals, published literature, …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 · pp. 1–6 Read article
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Health Insurance Sector in India: Growth, Regulatory Reforms and Transparency Initiatives of IRDAI
Abstract: India's health insurance sector has become an important component of the nation's healthcare finance system by providing financial security against rising medical costs and increasing access to healthcare services. The sector has grown significantly due to a number of factors, including rising healthcare spending, public awareness, business sector participation, digitisation, and government initiatives.In order to guarantee orderly sector development, safeguard policyholders, bolster insurer accountability, and improve transparency, the Insurance Regulatory …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 Read article
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Effects of Product Packaging on Consumer Perception and Intention to Purchase
Abstract: The purpose of this study is to assess how packaging affects customer behavior, namely perception and intention to purchase, and to see how these aspects influence consumer purchasing decisions. This study aims to identify the characteristics that contribute to successful packaging. The target audience of this study is different from Places in PCMC area. To obtain answers, 120 quantitative questions were distributed, and correlation analysis and regression of research results …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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A Strategic HRM Framework Integrating Cognitive, Generative, and Sentient AI for Talent Intelligence in Smart Enterprises
Abstract: The accelerating integration of artificial intelligence (AI) within smart enterprises has significantly reshaped the scope and effectiveness of Human Resource Management (HRM). As organizations increasingly rely on intelligent systems, HR functions are evolving from administrative support to strategic decision-making roles. This study proposes a comprehensive strategic HRM framework that integrates three advanced AI paradigms – Cognitive AI, Generative AI, and Sentient AI – to strengthen talent intelligence and workforce planning. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 1, 2026 Read article
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Smart Finance: Leveraging Artificial Intelligence for Data-Driven Business Growth
Abstract: AI (Artificial Intelligence) has been a major factor in changing the financial landscape in recent years. The term "Smart Finance" describes use of AI tools like RPA (robotic process automation), ML (machine learning), natural language processing (NLP) to improve financial decision-making, automate repetitive tasks, and offer more in-depth understanding of how businesses operate. Financial institutions can improve customer service, manage risk better, streamline operations, and spur long-term development with this …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 22–27 Read article
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Analysis of the factors affecting the Electric Vehicle (Two-wheeler) sales in India using Machine learning models
Abstract: The adoption of electric two wheelers in India is the result of a complex interplay involving vehicle range charging infrastructure, technological advances, government policies and consumer perception. This study investigates these factors in detail to present a comprehensive understanding of how they influence the transition to electric mobility for environmental concerns and the need for reduction in dependence on fossil fuels. Electric two wheelers are emerging as a primary solution …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Decentralized Finance (DeFi) versus Traditional Finance in India: RegulatoryChallenges, Emerging Opportunities, and Security Risk Governance
Abstract: The conventional financial system in India, which oversees assets worth more than ₹220 trillion and provides services to more than 500 million account holders, is facing a new challenge from the fast expansion of blockchain-based decentralised finance (DeFi) protocols. This is an unprecedented turning point in the country's financial ecosystem. There are pressing concerns regarding the regulatory framework, systemic opportunities, and security governance frameworks suitable for India's specific socioeconomic situation …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Computer-based Marketing Analysis in a Pharma PSU
Abstract: Computer is mandatory in this advanced era and pharmaceutical and related subjects are not exception to it. This review mainly focuses on the various applications, software and use of computers in pharmaceutical and pharmacy. Computer science and technology is deeply utilized in pharmaceutical field everywhere like in, pharmaceutical industries, pharmacy colleges, research centers, hospital pharmacy and many more. Computer significantly reduces the time, expenditure, and manpower required for any kind …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 13–25 Read article
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Leveraging Artificial Intelligence for Intelligent Risk Management in Small-Scale IT Projects
Abstract: Small-scale information technology (IT) projects are important in ensuring agility to the organization but portend very high mortality rates. Conventional, manual risk management models are usually highly simplistic and reactive in nature and they cannot fit the Agile/DevOps world of small and medium enterprises (SMEs) due to the lack of sufficient data, which is the central focus of this paper.1 Although Artificial Intelligence (AI) has the needed paradigm shift in …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 1, 2026 Read article
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AI-Assisted Personal Finance Management System with Real-Time Budget Alerts and Smart Expense Categorization
Abstract: This study presents the design and conceptual development of an AI-assisted Personal Finance Management System (PFMS) that integrates artificial intelligence, machine learning, and behavioral finance principles to enhance individual financial decision-making. The proposed system aims to address limitations of traditional financial tracking tools by incorporating real-time budget alerts, intelligent expense categorization, and predictive analytics to deliver personalized financial insights. By leveraging Natural Language Processing (NLP) and pattern recognition techniques, the …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Role of Artificial Intelligence in Strengthening Self-Help Groups (SHGs) andMicrofinance Institutions in Rural India: A Systematic Review of Literature
Abstract: India's Self-Help Group (SHG) ecosystem is the largest microfinance model in the world, covering over 17.75 crore households as of March 2024 and representing 83.52% women-only groups. Despite this remarkable scale, SHGs and Microfinance Institutions (MFIs) in rural India continue to grapple with chronic inefficiencies: poor recordkeeping, high loan default rates, geographic exclusion, language barriers, and the persistent gap between savings-linked and credit-linked groups. Artificial Intelligence (AI) has emerged as …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 Read article
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Examining the Behavioural Impact of Artificial Intelligence Applications in E- Commerce Ecosystems
Abstract: Within e-commerce ecosystems, artificial intelligence (AI) has emerged as a disruptive force that is altering digital decision-making, personalization tactics, and consumer engagement. AI applications such as recommendation systems, chatbots, intelligent search mechanisms, and predictive analytics are rapidly affecting online purchase behaviour. With an emphasis on purchase intention, contentment, and trust, this study investigates the behavioral effects of AI apps on customers in e-commerce settings. A structured questionnaire was used to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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AI-Driven Human Resource Management: Challenges, Opportunities, and Ethical Imperatives
Abstract: Artificial Intelligence (AI) is increasingly influencing Human Resource Management (HRM) by introducing intelligent tools that support advanced decision-making and strategic workforce management. Organizations are adopting AI-driven solutions to streamline HR functions such as talent sourcing, employee assessment, workforce forecasting, engagement analysis, and retention planning. These systems enhance speed, consistency, and analytical depth in HR operations, enabling organizations to move beyond intuition-based practices. Despite these advantages, the application of AI in …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 1, 2026 · pp. 1–5 Read article