All articles
1700 articles
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Marketing Channels and Strategy of Amazon: An Analysis of Customer Obsession, Low Prices, Product Selection, and Convenience
Abstract: This case study explores the marketing channels and strategy of Amazon, one of the world's largestonline retailers. Amazon has used a variety of marketing channels such as online advertising, emailmarketing, affiliate marketing, social media, and a mobile app to reach its customers. The company'smarketing strategy is focused on customer obsession, low prices, product selection, and convenience. By offering a wide range of products and services, competitive pricing, and a customer-centric …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 24–28 Read article
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Sustainable Supply Chain Practices in the Food Industry: Lessons from a Food Chain Company
Abstract: This case study examines the supply chain management practices of a restaurant chain called FreshEats. The company's focus on local sourcing, inventory management, quality control, and centralizeddistribution has enabled it to maintain a reliable and efficient supply chain, ensuring that each storehas a steady supply of fresh ingredients. By prioritizing these practices, Fresh Eats has been able toprovide fresh, healthy meals to its customers consistently. This case study demonstrates how …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 1–4 Read article
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A Study on Managing Workforce Ecosystem of the Budding Start-up in India
Abstract: Managing the workforce ecosystem of a budding start-up in India can be a challenging task, but it is crucial for the success of the business. In this context, it is important to understand the needs and aspirations of the employees and create a work environment that promotes collaboration, creativity, and innovation. Effective workforce management involves recruiting and hiring the right talent, providing them with adequate training and development opportunities, creating …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 19–23 Read article
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Biomimicry and Waste Management
Abstract: The rapid development of science and technology, as well as the growth of the population and the global problems require the study and solution of these problems through various methods, including many scientific disciplines or techniques. The increase in waste and the unsystematic depletion of natural resources requires new concepts and tools to create new environmentally friendly products. A new “circular economy” strategy is taking the place of the linear …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 5–12 Read article
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A Study on Opportunity and Challenges in Effective Utilization of Supply Chain Management in Sporting Industry of India
Abstract: Supply chain management plays a crucial role in the sporting industry of India, which has been growing rapidly over the past few years. However, the effective utilization of supply chain management in this industry is still a major challenge. This essay intends to investigate the advantages and disadvantages of applying efficient supply chain management techniques in the Indian sporting sector. The paper begins by providing an overview of the sporting …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 13–18 Read article
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Revamping Libraries: E-learning and E-resource Management
Abstract: Today’s libraries are successfully focusing on solutions and challenges to redefine education. They embark on digital transformation, interconnection of resources and services, and patron experiences as resilient hubs of knowledge with a global shift in educational platforms. Libraries can improve quality, equity, and accessibility by creating a more effective, flexible, and agile kind of nexus for education. However, libraries must find means to manage access to items available in electronic …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 1, 2023 · pp. 15–19 Read article
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Technology and Performance: Examining the Relationship in a Changing Business Landscape
Abstract: This case study examines a company's experience with the technological transition to analyze theimplications of evolving information technology on organizational effectiveness. The study focuses on V-Mart Retail Limited, a large retailer that has undergone several technological changes, includingthe implementation of a new POS system, the integration of mobile devices, and the introduction of an e-commerce platform. According to the report, these adjustments have significantly impacted theorganization’s performance, enhancing productivity, sales, …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 1, 2023 · pp. 10–14 Read article
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QR Code System to Monitor Squander Segregation in PCMC Area
Abstract: Squander administration is one of the issues confronted in nearly each city in India. One way to oversee squander is through by utilized of web-based or portable innovation. But in this way, there are still a few short comings such as to input the collected squander information since the information cannot be straight forwardly entered into the framework. The proposed strategy is utilizing the QR code for the squander administration …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 1, 2023 · pp. 20–26 Read article
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Case Investigation Employing New Technologies in Management
Abstract: This case study examines the integration of new technologies into management practices at Nestlé, a manufacturing company. The study evaluates the benefits and challenges of the integration process and provides insights into the impact of new technologies on the company’s operations. The data were collected through interviews with key stakeholders involved in the integration process, document analysis, and observation of the company’s operations. The data were analyzed using thematic analysis. …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article
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The Study Related to Overvalued and Undervalued Stocks with Special Reference to Portfolio Management
Abstract: Market observers consider an investment "fully valued" when its market price matches its underlying value. However, an asset is either undervalued or overvalued if its market price differs from its value. Portfolio management prevents stock overvaluation and undervaluation by collecting and monitoring assets that satisfy an investor's long-term financial objectives and risk aversion. Stocks that are overvalued are those which are sold for a price that exceeds their true value. …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 1, 2023 · pp. 1–10 Read article
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The Role of Employees in Decision Making on Organizational Productivity in Mogadishu Private Enterprises, Somalia
Abstract: This study analyzes the significance of participatory management on employee productivity in private companies in Mogadishu Somalia. In this study, the researcher used survey design, and the quantitative approach strategy is used for this study. The researcher used primary data, and used questionnaire as method of collection. The target population of this study based on some selected employees in private companies in Mogadishu, Somalia. The data was taken from respondents …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 2, 2022 · pp. 13–19 Read article
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Internal Assessment of Rivers State University in Achieving Threshold, Distinctive, and Dynamic Educational and Business Capabilities
Abstract: Scanning an organization’s internal environment is necessary to identify strengths (internal capabilities/competencies) to be built on; weaknesses to be overcome; and potential external linkages, relevant to support. An internal assessment of Rivers State University was carried out via a resource audit, which entailed a survey/evaluation of available resources/competencies as well as deficiencies as a business entity. The internal assessment shows that Rivers State University possesses several core threshold resources and …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 2, 2022 · pp. 20–27 Read article
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Sentiment Analysis Using Search Engine Drifts for Green Marketing and Related Terms: A Geographical Analysis Based on Counties
Abstract: This exploratory study's main goal was to find out how interested Google users in India will be in green products, marketing, causes, and affiliate concepts between May 2021 and May 2022. Google Trends are being used more and more for various opinion research purposes to gauge popular sentiment. We monitor Google Trends for certain keywords that correspond to our green marketing– related characteristics. As the next step, we compare the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 2, 2022 · pp. 19–25 Read article
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Artificial Intelligence Use Globally
Abstract: This report examines the global use of artificial intelligence (AI), its applications, benefits, and potential risks. The article explores the various ways that AI is being used in fields like healthcare, banking, transportation, and entertainment. It highlights the benefits of AI, such as increased efficiency, accuracy, and decision-making, enhanced safety, and better user experiences. The report also outlines the potential risks of AI, including job displacement, lack of transparency, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 2, 2022 · pp. 33–36 Read article
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Understanding the Shape of Recovery
Abstract: As the market continues to develop, grow, and become international, there is increasing confusion among companies about the direction of operations. Every day, it is more difficult for them to capture new shares in the market, acquire and receive new customers, maintain a customer base, constantly increase customer satisfaction, position themselves correctly in the market and resist competition, and a reaction to the spontaneity of market development. This shows how …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 2, 2022 · pp. 26–32 Read article
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External Debt as an Explanatory Deterrent to Nigeria’s Macroeconomic Solidity
Abstract: External debt implies fund borrowed from international financial institutions but was not paid back. This study examines the impact of external debt on some selected macroeconomic forces in Nigeria: Inflation rate, exchange rate, interest rate, and balance of payment. Time series data were used for the analysis and were sourced from the Central Bank of Nigeria, Statistical bulletin, and other relevant publications. The data are covered from 1987 to 2020. …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 2, 2022 · pp. 14–25 Read article
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Consumer Law Importance
Abstract: Consumer law is a set of regulations that aim to protect the rights of consumers in the marketplace. In this report, we explore the significance of consumer law, its history, the key principles of consumer protection, and the role of consumer law in modern society. A fair and open market must be maintained, which depends on consumer law. Without consumer protection legislation, companies would be able to use unfair and …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 2, 2022 · pp. 1–4 Read article
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Impact of Emotional Intelligence on Productivity – a Study on Software Professionals in Vizag IT Park Limited of Andhra Pradesh
Abstract: A few studies consistently examine the incremental validity of emotional intelligence measures to explain specific models in contrast to the Big Five personality measurements and cognitive ability. Several investigations have demonstrated the construct validity of EI, and meta-analysis of different scenarios has also produced favourable outcomes when compared to related constructs. In this study, emotional intelligence is measured using one of the earliest EI measures, and the construct is evaluated …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 2, 2022 · pp. 5–13 Read article
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Overcoming corporate fraud
Abstract: This report provides a comprehensive review of corporate fraud, its nature, causes, and potential solutions. Corporate fraud is a significant problem that can take many forms, including embezzlement, financial statement fraud, insider trading, and bribery. The causes of corporate fraud include pressure, opportunity, and rationalization. Companies can take several steps to prevent and detect fraud, including developing a strong ethical culture, implementing internal controls, conducting regular audits, and providing anti-fraud …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 2, 2022 · pp. 48–51 Read article
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Cosmetics Market Developments
Abstract: The global cosmetic industry is a dynamic and growing industry that continues to expand as consumers seek innovative products and experiences. In recent years, there has been a shift toward natural and organic products, the use of technology, and the growing demand for personalized products. However, the industry faces several challenges, including the impact of cosmetics on the environment and the increasing regulation of cosmetic products. This report provides a …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 43–46 Read article