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1322 articles for “COVID-19, Financial Ratio Analysis, Hospital Groups, India, Financial Impact.”
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FinMate: A Cloud-Based AI and Machine Learning Systemfor Smart Finance Management
Abstract: Managing your own money has become a lot harder since the number of digital payments in India has gone up a lot. The most popular tools still rely on fixed keyword heuristics, which means they can't learn, make predictions about the future, or give tax advice. FinMate fixes these problems with a cloud-native microservices platform that combines three machine learning models with a rule-based engine for optimising taxes. An XGBoost …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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From Perception to Empirical Association: an Integrated Assessment of Fraud Detection Effectiveness Using Forensicanalytics, Internal Controls, and Continuous Auditing
Abstract: The increasing complexity of financial transactions and the limitations of perception‑based fraud detection studies necessitate empirically grounded frameworks that move beyond subjective assessments. This study advances the literature by examining the associations among data‑driven forensic analytics (DDFA), internal control systems (ICS), continuous auditing (CA), and fraud detection effectiveness (FDE) using an integrated empirical assessment. An integrated model combining these three mechanisms is developed. A quantitative cross‑sectional research design is adopted, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Brand popularity among consumers
Abstract: Brand desire is a quintessential step toward grasp purchaser preference behavior, to which buys consequently pay attention to. Brand preferences divulge the type of attributes that a company has to strengthen its role and increase its market share. It also forms a critical center in creating the profitable company method of an organization and offers perception into the development of the product. However, from a bundle of attributes to experiences, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article
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A case study in Karnataka focusing on green marketing of farm stays
Abstract: In the past ten years, agritourism, often known as green tourism, has grown in popularity in India. "Green tourism" is a broad approach to adopting and advancing sustainable tourism practices. The cornerstone of green tourism is the protection and upkeep of natural resources. Businesses nowadays are becoming increasingly aware of the significance of integrating sustainable practices into their day-to-day operations. Companies are promoting the "greenness" of their products to stand …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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Advancing SDG-13: Implementing SDG-13 Through Policy, Knowledge, and Global Frameworks
Abstract: Goal 13 of the Sustainable Development Agenda (Climate Action) is concerned with the critical global issue of climate change by promoting effective strategies for both mitigation and adaptation. This paper explores climate change's growing consequences on global economies, communities, and environmental systems. We analyze the critical relationship between human-induced greenhouse gas emissions and unprecedented climate events, including extreme sea levels, changing weather patterns, and shifting temperatures. With projections indicating a …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–13 Read article
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A Study on Celebrity Endorsement on Brand Equity Referenceto Beverages
Abstract: Celebrity certification has developed and one of the common marketing strategies used by beverage companies to attract customers and improve brand value, in today's competitive market many brands depend on popular celebrities to create a positive image and influence buyer locality, this study examines the effect on celebrity validation on brand equity with reference to beverages, 130 respondents are collected from the respondent through a structured questionnaire using the convenience …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 · pp. 55–63 Read article
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A Study on Customer Perception towards Chatbot-unable CustomerServices: An Empirical Study of Service Effectiveness andSatisfaction
Abstract: Chatbots have become an integral part of digital customer service strategies across banking, e-commerce, telecommunications, and hospitality. While organizations increasingly adopt AI-based conversational agents to reduce cost and improve responsiveness, the ultimate success of such systems depends on how customers perceive and accept them. This study examines customer perception towards chatbot-based customer services, with specific objectives of analyzing customer satisfaction, evaluating the effectiveness of chatbots in improving customer experience, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on Sustainable Human Resource Management
Abstract: In the age of mounting environmental, social, and economic issues, Sustainable Human Resource Management (SHRM) has become an essential approach to connecting organizational human capital strategy with international sustainability 7objectives. Differing from conventional HRM, which mainly addresses efficiency, compliance, and productivity, SHRM encompasses ethics, environmental responsibility, and social equity principles into practices of human resources. This research examines to what degree SHRM is practiced in Indian organizations, the difficulties encountered, …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 2, 2025 · pp. 1–12 Read article
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Leveraging Technology to Boost Engagement in Human Resource Education
Abstract: Human Resource (HR) education in undergraduate programs, particularly within Indian colleges, often struggles with low levels of student engagement due to the highly conceptual and theory-driven nature of subjects such as talent acquisition, performance management, and organizational behavior. Traditional lecture-centric pedagogies frequently fail to connect theoretical frameworks with real- world HR practices, leading to reduced motivation and limited skill retention among learners. This review article explores the role of accessible …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 1, 2026 Read article
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Problem and Prospect of Industrial Relation in Coal Industry with Special Reference to C.C.L, Coimbatore
Abstract: In a growing and labour-abundant economy like India, industrial relations have special significance, particularly in public sector enterprises which play a dominant role in the industrial economy of India. This study is relevant because industrial harmony now-a –days is considered as a pre-condition for sustained economic development and growth of any type of economy. The present study is carried out with the purpose to explore the industrial relation problem in …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 1, 2018 · pp. 6–10 Read article
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Creation of Efficient Communication and Marketing Plans at Aditya Birla Sun Life Insurance Limited
Abstract: The goal of this study is to create an effective marketing communication strategy for Aditya Birla Sun Life Insurance in Jabalpur using integrated marketing communication. This project will prop the patronage in elegant positioning and raising its trademark and adding deals of life insurance programs through operative marketing juggernauts. The insurance sector of India was studied by learning about varieties of insurance and how it works. It aided in understanding …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 1, 2023 · pp. 11–26 Read article
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Evolving Paradigms of Research Data Management (RDM): A Conceptual Framework for University Libraries in Rajasthan
Abstract: The challenge of managing vast amounts of research data is relatively new to Indian universities and is often tied to the issues of open science and data-intensive scholarly research. The present study focuses on the shifts relating to the Research Data Management (RDM) process within the context of higher education systems of the university in the Indian state of Rajasthan. I propose the Integrated RDM Readiness and Stewardship Framework (IRRS-Framework) …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 Read article
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New Media and Democracy: Lessons from the 2015 Presidential Election in Nigeria
Abstract: Democracy provides the opportunity for the people to decide who governs them. It is a government wherein the people have a say in rule-making, implementation, and adjudication and has several pillars. One important tenet of democracy is the media. Therefore, this essay explores how the New Media affected Nigeria’s 2015 presidential election. The paper used content analysis as a method of data analysis, adopting secondary data. Findings showed that due …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 1, 2023 · pp. 29–40 Read article
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An Empirical Study on Reasons for Employee Absenteeism in Manufacturing Industries, Hyderabad
Abstract: The purpose of this empirical research is to better understand what factors contribute to absenteeism in Hyderabad, India’s industrial sector. One hundred workers from a variety of Hyderabad-based manufacturing firms served as the study’s sample. A questionnaire was used to collect the data, and then descriptive statistics and regression analysis were used to examine the results. The survey found that health problems, personal reasons, and job discontent were the most …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 1, 2023 Read article
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Empowering Women in Haryana: A Study of Gender Inclusive Welfare Policies
Abstract: Haryana, a state in northern India with a rich cultural heritage, grapples with a paradox: economic growth alongside significant gender inequality. This imbalance is reflected in the skewed sex ratio, limited educational and employment opportunities for women, and entrenched patriarchal norms. This study delves into the efforts taken by the state to address these challenges through gender-inclusive welfare policies. It aims to analyze the effectiveness of state policies in empowering …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 1, 2024 · pp. 14–27 Read article
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Examining the Relationship Between Gender and Leadership Approaches: a Holistic Investigation
Abstract: The abstract provides the results of a thorough examination of the complex relationship between leadership styles and gender. Using a variety of research techniques and an extensive literature analysis, this study sheds light on the complex ways that gender affects leadership styles in a range of situations. This research advances knowledge of how societal norms, workplace culture, and personal characteristics interact to influence leadership behaviours by applying a gender lens …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 2, 2024 Read article
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A Study on the Driving Factors Empowering SC/ST Business Entrepreneurs in Bangalore Rural District
Abstract: This research explores the driving factors that propel the success of SC/ST business entrepreneurs in the rural Bangalore region, aiming to provide a comprehensive understanding of the elements empowering this underrepresented demographic. The study employs a qualitative approach, incorporating interviews, surveys, and case studies to gather nuanced insights into the experiences, challenges, and success stories of SC/ST entrepreneurs. With a focus on the unique socio-economic context of rural Bangalore, the …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 2, 2024 Read article
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Analyzing the Efficacy of Transformational and Transactional Leadership Styles on Employee Performance (with Special Reference of Small and Medium Enterprise of Jaipur City)
Abstract: Purpose: This empirical study was conducted to analyze the employee’s performance of small and Medium Enterprises in relation to Transformational and Transactional leadership styles. Moreover it had map up the leadership styles of SME’s top managers via evaluating the opinion of subordinates regarding their manager’s style of leadership prevailing in the enterprise. Design: This study is explorative in nature and used a convenient sampling technique. The primary data was collected …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 1, 2018 · pp. 12–22 Read article
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The Malware Attack equation in Research
Abstract: A comprehensive depiction and significance of organization assurance, its work in neighborhood and computerized handle robbery, and an examination of the reasons behind the climb in cybercrime and their impact are similarly associated with the paper. Finally, the makers give explicit hindrance measures and practical answers for computerized insurance attacks, risks, and shortcomings. While mechanical expertise has an impact to play in decreasing the impact of computerized attacks, the shortcoming …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 5, Issue 2, 2022 · pp. 28–32 Read article
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Case Investigation Employing New Technologies in Management
Abstract: This case study examines the integration of new technologies into management practices at Nestlé, a manufacturing company. The study evaluates the benefits and challenges of the integration process and provides insights into the impact of new technologies on the company’s operations. The data were collected through interviews with key stakeholders involved in the integration process, document analysis, and observation of the company’s operations. The data were analyzed using thematic analysis. …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article