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1016 articles for “COVID-19, Education, Online classes, Satisfaction, Technology”
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Women's Empowerment and Mindset for Sustainable Economic Development
Abstract: The objective of this study was to evaluate the participation of both Government Organizations (GOs) and Non-Government Organizations (NGOs) in promoting women's empowerment to foster sustainable livelihoods in rural communities. The study involved 240 self-help groups (SHGs) from three regions of the United AP (Telangana, coastal Andhra, and Rayalaseema) and 60 GO and NGO officials from three districts. The majority of respondents were middle-aged, with medium-level farming experience, income, awareness …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 1, 2024 · pp. 22–30 Read article
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A Study on Fintech and its Impact on Sustainable Development of Green Banking
Abstract: A study has been conducted on Fintech and its impact on sustainable developments of green banking. The purpose of this project report is to understand the impact of fintech in sustainable developments of green banking. The survey was carried out with the use of a questionnaire to acquire primary data from potential users in rural area. Then, from the study of literatures, to assess and analyze the previous works, what …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 6–11 Read article
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A case study in Karnataka focusing on green marketing of farm stays
Abstract: In the past ten years, agritourism, often known as green tourism, has grown in popularity in India. "Green tourism" is a broad approach to adopting and advancing sustainable tourism practices. The cornerstone of green tourism is the protection and upkeep of natural resources. Businesses nowadays are becoming increasingly aware of the significance of integrating sustainable practices into their day-to-day operations. Companies are promoting the "greenness" of their products to stand …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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Examining the Efficacy and Ethical Perception of Privacy-Protective Advertising Models on Consumer Trust and Brand Loyalty
Abstract: In the digital age, advertising has become deeply intertwined with personal data collection, processing and analysis. While targeted advertising offers benefits in terms of efficiency, relevance and business outcomes, it also raises substantial issues of data privacy, user autonomy, transparency and trust. This paper explores the concept of “responsible advertising” within the context of data privacy—asking how advertisers, platforms and regulators can align commercial imperatives with the ethical and legal …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Effect on EV Charging Infrastructure on Customerpreference Towards EV
Abstract: The rapid growth of electric vehicles (EVs) has increased the importance of developing an efficient and accessible charging infrastructure. the availability of charging stations is one of the important factors that affects customer preference and supports the use of electric vehicles, this study titled "Effect on EV Charging Infrastructure on Customer Preference towards EV" mainly studies how EV charging infrastructure influences customer purchase decision and preference towards electric vehicles in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on Celebrity Endorsement on Brand Equity Referenceto Beverages
Abstract: Celebrity certification has developed and one of the common marketing strategies used by beverage companies to attract customers and improve brand value, in today's competitive market many brands depend on popular celebrities to create a positive image and influence buyer locality, this study examines the effect on celebrity validation on brand equity with reference to beverages, 130 respondents are collected from the respondent through a structured questionnaire using the convenience …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 · pp. 55–63 Read article
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A Study on Internal Stakeholder Engagement – Through Change Management
Abstract: Change is the process of learning, embracing and adopting new ways of thinking and discarding the old thoughts, habits, values or traditions. A human being witnesses these challenges of change right from birth or even before that in the mother’s womb till the last breath of his/her life. In the present global scenario with technological changes and unprecedented events cropping up on a day-to-day basis, organizations have to compete in …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 1, 2018 · pp. 42–49 Read article
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Yoga for Win–Win Leadership Through Spirituality‘Spirit + Ability = Win–Win Leadership or Karma Yogi’
Abstract: The word ‘Spirituality’ means understanding the science of spirit or psychic energy or self in the physical body of human beings and realizing the relationship among psychic or self, environment and society. This state of self-spirit realized life is called ‘spiritual life.’ The measure of spiritual ability in an individual is called Spiritual Quotient. Scholars and scientists have proclaimed that science without spirituality is blind, and spirituality without science is …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 1–8 Read article
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An Empirical Analysis on the Determinants of Work Life-Balance of Women Police Personnel in Kerala
Abstract: Work life balance enables the person to manage the work and personal life in satisfactory manner by minimizing the chances of Work family conflict, and family work conflict. The focus of the study is to identify major determinants constituting work life balance of women police personnel in Kerala. The study found that work life balance consist of six unique factors such as social needs, personal needs, time management, team work, …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 6–13 Read article
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Contemporary Issues in HRM: lessons we learn
Abstract: Today’s business society is going through a massive change due to multiple factors. How those changes affect organisational behaviour and human resource management (HRM) is the topic of this paper. HRM is needed to deal with business life changes. Most experts agree that change is motivating the modern day managers, to fit the organisation's structure and process to the demands of the changing environment. The new global managers are more …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 14–24 Read article
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Dynamics of Participative Management in India: Perspective and Challenges
Abstract: In the changing industrial environment, employers are challenged to find new ways to stimulate greater productivity and employee job satisfaction necessary for continued success. A participative style of management in which employees are involved in decision making process has been espoused by many experts as the logical approach to directing employees. Association of employees with the management of industrial enterprise is being increasingly realized as an effective means of ensuring …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 2, 2019 · pp. 1–13 Read article
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Manpower Planning and Balance: Concepts and Issues
Abstract: While strides have been made in the practice of resource planning world-wide, human resource planning in most countries has been poorly conceptualised, intermittent, varying in quality, profession specific in nature, and without adequate vision or data upon which to base sound decisions. If done properly and together, service planning and human resource planning can become an integrated human resource development process. This paper analyse manpower economics in general and manpower …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 2, 2019 · pp. 19–31 Read article
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Faculty Motivation to Do Research: Across Disciplines in Faculties of Affiliated Colleges
Abstract: This study investigated personal, contextual, and motivational factors that influence faculty research productivity across disciplines. Participants were 80 faculty members in five different academic divisions of three Gujarat-based universities. Data were collected as selfreported via online questionnaires, and were analyzed with one-way ANOVA to test a model of factors contributing to faculty members’ research productivity. The model fit the data well, supporting the theorized contributions to faculty productivity. Three variables …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 1, 2020 · pp. 17–22 Read article
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Green Human Resource Management (GHRM) in Pharma Company
Abstract: Globally, corporate world is adopting the various environment management techniques; there has been an increasing awareness within the business communities about the significance of going green. There is a drastic shift from the conventional financial structure to the modern capacity-based economy which the pharma business is experiencing, and is ready to explore the green economic facets of business. Today, Green Human Resource Management (GHRM) has become a significant key business …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 2, 2020 · pp. 14–21 Read article
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A Study of the Green HRM Practices and Its Role in Sustainable Development
Abstract: As of late, there has been noticed an expanding mindfulness inside business networks on thecriticalness of practicing environmental awareness and embracing different climate the boardtechniques. Considering the expanding social class whole and ecological emergency nowadays,maintainable improvement is an unquestionable requirement for business-production. Maintainableadvancement has now become need of the hour. The idea of worry for climate appears to have asweeping critical function for eco-accommodating practices with a current motivation of …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 1, 2021 Read article
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An Empirical Study on Employee Retention in Manufacturing Industries
Abstract: Employee retention might be a consistent effort by the managers to outline and current labourers to get utilize of action and practices setup that tend to their different needs. A strong support system transforms into an awesome accomplishment instrument. Support of key delegate prosperity and accomplishment of any affiliation holding your best labourers ensures client satisfaction; extended thing bargains, happy accomplices, and incorporation agent’s intense movement considering andsignificantly embedded structure …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 28–34 Read article
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Reducing Incivility at Workplace: Primary Prevention is the Answer
Abstract: We see millions of people going to work every day but there are only a few luck ones who don’t experience workplace incivility. Workplace incivility originated by Anderson and Pearson in 1999 simply mean rude, discourteous behavior, hidden aggression towards anyone. Majority of the people are victim of uncivil behavior of some or other kind like verbal aggression, emotional abuse, bullying or even violence at workplaces. Research has already proved …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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Application of Artificial Intelligence in Recruitment and Selection Processes: with special reference to Recruitment Phase
Abstract: This study explored the ways in which artificial intelligence is used in recruitment and selection in Human Resource Management. That has been various studies which has been focusing on recruitment and selection but there are only a few of them which have considered AI as a special tool used for recruitment and selection in various organizations. A is being considered as a very important tool which helps in recruitment of …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 7, Issue 2, 2024 · pp. 32–38 Read article
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Relationship: Ability Benevolence and Integrity on Trust for Management, An Empirical Study
Abstract: The study titled “Relationship: Ability, Benevolence, and Integrity on Trust for Management” examines the critical dimensions of trust in managerial contexts and their impact on organizational performance. Trust is recognized as a cornerstone for fostering collaboration, communication, and employee engagement, which contribute to enhanced organizational outcomes. This research focuses on three key dimensions of trust: ability, defined as the perceived competence and skills of managers; benevolence, reflecting the extent to …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 8–16 Read article
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Human Resource Management's Effect on Employee and Organizational Awareness and Capability
Abstract: This paper explores the vital role of Human Resource Management (HRM) practices in enhancing employee awareness and strengthening organizational capability. Effective HRM strategies are not only key to immediate organizational success but also essential for long-term growth and sustainability. The study examines how HRM improves communication, increases productivity, and cultivates a positive work culture, thereby contributing to both employee development and overall business performance. Using a mixed-method research approach, the …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 1–6 Read article