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1700 articles
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An Analysis on the Effects of Mobile Marketing on Consumer Purchasing Behaviour
Abstract: Mobile phones, especially smartphones, have recently taken over as the main form of communication. One of the fastest-growing mobile markets is that of India. Due to this, marketers are turning to mobile marketing as one of the greatest platforms for advertising, brand recognition, promotions, and consumer outreach since it has a far greater impact than traditional marketing communication techniques. By the use of mobile devices for marketing, businesses may bypass …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 2, 2022 · pp. 28–33 Read article
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Critical Evaluation of the CSR Programs in India: with Special Reference to HUL and ITC ltd.
Abstract: Corporate Social Responsibility is seen as a classic humanitarian endeavour in India. This is an activity which is performed while keeping Indian tradition in mind but it is not deliberated. In the current scenario, it is now emerged as benchmark to judge corporate excellence. CSR has been developed as a concept for fulfilling company’s obligations toward necessities of society as business is said to be a very important part of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 1–9 Read article
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Evaluating Conflict Management Strategies and Industrial Harmony in Banking Organisation: A Study of United Bank for Africa, Lafia Branch Nigeria
Abstract: Circumstances that involve conflict have an influence on the overall effectiveness of organizations because they disturb the harmony that exists amongst members in the organization. The question that has to be answered, therefore, is what organizations do in their management of conflict in order to attain fair levels of harmony and keep the "applecart" of organizational activity running smoothly. Against this background, therefore, this study is set to evaluate conflict …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 18–27 Read article
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Students' Perspectives on Strategic Entrepreneurship Education in Malaysia
Abstract: Entrepreneurship is the use of business and financial skills to the development of new products and services for the market. New organisations may form because of this, or existing ones may find fresh life as they adapt to new circumstances. Most new businesses are founded by entrepreneurs who create startups. The research was conducted to the target group of students located in Kota Bharu City located in Kelantan State in …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 28–47 Read article
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Home-Based Work Processes for Medium-Sized Software Development
Abstract: This case study examines the transition of a software development company to a work from home modelduring the COVID-19 pandemic. The study highlights the challenges and solutions of the transition, theimpact on productivity and employee engagement, and the lessons learned from the experience. Datacollection involved interviews with key stakeholders, employee surveys, and an analysis of organizational documents and reports. The data was analysed using a combination of qualitative and quantitative …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 13–17 Read article
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Trust Leadership, Happiness and Consumer Confidence Based Indian Management Philosophy (Adi Shankaraya Philosophy)
Abstract: Change is constant and organizations need to adopt changes to survive in this dynamic environment. Trust leadership is an important factor for the organization to consider to maintain relationship with all stakeholders. Trust leadership is a competitive tool for all organizations in present time. Much importance was not given earlier, but now focus has been shifted and trust leadership management has got its due importance. It is said that customer …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 9–12 Read article
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Strategic Position of Rivers State University within the Higher Education Sector: A Micro and Macro External Environmental Analysis
Abstract: Rivers State University (RSU) is the oldest University of Science and Technology (ST) in Nigeria, established by the Rivers State Government to promote science, technology, and the development of the Niger Delta Region. This study appraises its current operating environment and strategic position within the Higher Education Sector. An analysis of factors micro externally exerting influence on RSU as a business is carried out, via the adoption of the prescriptive …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 1–8 Read article
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Digital Learning (Online Learning) among Postgraduate Students: With Reference to the Shri HDDGFGC Paduvalahippe, Hassan District
Abstract: The increased use of digital technology has led to tremendous change in the outlook of educational institutions and recent pandemic situation has also demanded to adopt digital learning in all the educational institution worldwide. Present study directs its attention to know the impact of digital learning on higher education focusing on the students’ academic performance, student teacher interaction and technical difficulties of PG students of Shri HDDGFGC Paduvalahippe, Hassan Dist. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 2, 2022 · pp. 10–17 Read article
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Technical Analysis of Tata Consultancy Services Ltd. and Larsen & Toubro Infotech Ltd.
Abstract: The nation's economy heavily depends on the stock market. People or laypeople invest their money in shares on the stock market. The stock market is a location where shares are purchased or sold. There are so many different sectors such as, Information Technology (IT) sector, Pharmaceutical sector, Textile sector, Telecom sector, etc. which help in developing the economy of our country. But in today’s date, IT sector is in boom …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 2, 2022 · pp. 31–47 Read article
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Strategies of the Successful Long-term Business
Abstract: This paper is mentioned some more useful strategies for the successful long-term business. I release my thoughts in this paper by carefully and my personal experience is shared by the industries. Currently COVID-19 situation many companies faced problem. How to run company and sustain in market. Here we suggested very useful points in this paper it is very useful of the new and old company.
Published in NOLEGEIN Journal of Organizational Behavior Management Read article
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Impact of IoT on Education Sector After COVID-19 Pandemic
Abstract: The Internet of Things (IoT) is transforming the education sector by offering new and innovative ways to improve teaching and learning experiences. IoT devices and applications are being used to create smart classrooms, enhance student engagement, and provide personalized learning experiences. This paper explores the impact of IoT in the education sector, highlighting the benefits and challenges of its adoption. The Internet of Things (IoT) is a network of physical …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 2, 2022 · pp. 6–8 Read article
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Study of Feedback Taken by Employers on Performance Appraisal Review
Abstract: The aim of the study was to determine whether after getting a performance appraisal review from employers, employees get the proper opportunity to give their genuine feedback and whether the feedback of the employees really matters to the manager/HR/ or boss and whether some steps were taken by employers to improve the performance of the employees.
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 5, Issue 2, 2022 · pp. 43–50 Read article
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Implications of Technological Innovations for Social Work Education: A Paradigm Shift During COVID-19
Abstract: In unprecedented and challenging conditions, social work education, and practice have been crossing the roads without any expected outcomes. Social work educators with substantial practical experience and pedagogical knowledge must possess skills and competencies to adapt various creative approaches to teaching social work education during an unprecedented situation like COVID-19 lockdowns. The authors attempted to develop coping mechanisms with the usage of electronic gadgets in addressing issues and challenges like …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 2, 2022 · pp. 25–30 Read article
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The Roads to Revival of Indian Economy: Policies and Options
Abstract: This is a conceptual paper on economic conditions in India and options before the government. In India, the COVID-19 pandemic has primarily had a disruptive effect on the economy. According to the Ministry of Statistics, India’s growth decreased to 3.1% during the final quarter of the fiscal year 2020. According to the Chief Economic Advisor to the Government of India, the impact of the coronavirus epidemic on the Indian economy …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 2, 2022 · pp. 16–20 Read article
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Environmental Degradation in India: Causes and Consequences
Abstract: In the present era where attaining the goals of sustainable development is a major concern for every economy; in such a situation, the concept of protection of the environment from degradation can no longer be ignored by any sector then it hardly matters whether it is the private sector or the government sector. The term “environmental degradation” describes how the environment of the planet is deteriorating as a result of …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 5, Issue 2, 2022 · pp. 8–15 Read article
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Role of Inclusive Education in Multiculturism and Global Citizenship
Abstract: We live in a world which has many cultures and diversities, a world where 6500 languages are spoken. The SDG–4 aims at and addresses the aspects of ensuring inclusive and equitable education with quality standards to promote lifelong learning opportunities for everyone. Inclusion means that every child has innate strengths explore learning and growth opportunities. A classroom should be crammed with optimism where an error isn't to be feared but …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 2, 2022 · pp. 26–32 Read article
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Cashless Economy: The Future of India
Abstract: Money cannot be king any longer. An economy that doesn’t use cash has all transactions for goods and services done online. Debit and credit cards, card-swipe technology, digital wallets, debit and credit cards, and e-banking are all included (mobile banking or banking through computers). Digital or cashless transactions have the advantages of greater accountability, scalability, and transparency. This research article focuses on the concept of a cashless economy, different types …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 5, Issue 2, 2022 · pp. 38–41 Read article
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Economic Liberalization and Growth in Nigeria: An Empirical Analysis
Abstract: This study analyzed the influence of liberalization on growth in the Nigerian economy. Employing time series analysis, data from the Central Bank of Nigeria and other relevant sources were empirically examined. The study is guided by the hypothesis on the effect of interest rate, foreign direct investment (FDI), the balance of payment, and exchange rate on real gross domestic product. Data were analyzed with some statistical tools: descriptive statistics, trend …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 5, Issue 2, 2022 · pp. 26–37 Read article
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Awareness Level of GST at Abids Division of Telangana State
Abstract: Goods and Services Tax (GST) synchronized the indirect tax structure in India with the objective of a simple indirect tax system, under the slogan of one nation one tax. The GST, hailed as one of the major tax changes in the nation, replaces a number of indirect taxes levied by the Center and States such as excise, VAT, and service tax. It is assessed on all domestically sold products and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 5, Issue 2, 2022 · pp. 21–25 Read article
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Study of the Practices Undertaken by Institutions to Reduce Stage Fear Among Students.
Abstract: The aims of the study were to determine the fear of public speaking among college students and the main role of institutes for removing the fear and providing each and every student platform to speak , communicate and remove the stage fear . Public speaking is act of performing a speech in front of a audience it is a integral part of scientific communication .public speaking competency is one of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 39–44 Read article