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1016 articles for “COVID-19, Education, Online classes, Satisfaction, Technology”
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Event-Driven Marketing Workflow Orchestration: A Technical Approach to Unified Customer Experiences
Abstract: Many modern marketing organizations struggle to overcome the market fragmentation of disconnected customer data platforms, campaign engines, content management solutions, and delivery systems. Existing point-to-point integrations and batch-based pipelines are brittle and become an increasing burden as businesses change‚ resulting in delayed campaign delivery‚ inconsistent personalized offers‚ lack of a consistent personalization strategy‚ or divergent eligibility logic across touchpoints. In contrast to system-centric approaches, event-driven architecture enables near real-time response …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 50–56 Read article
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Evaluating e-Granthalaya 4.0 Cloud Computing Services in Government Colleges Using ISO2789 and ISO 11620: A Case Study of Raja Shankar Shah University Cluster
Abstract: Purpose – The purpose of this study was to evaluate the adoption and utilization of the e- Granthalaya 4.0 cloud-based library management system in government colleges under Cluster 3 (Raja Shankar Shah University, Chhindwara), Madhya Pradesh, using standardized international frameworks ISO 2789:2013 and ISO 11620:2014. Design/methodology/approach – This was a case study based on secondary data collected from 48 government college libraries. Library resources, membership, and circulation statistics were analyzed …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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Post-Merger Digital Integration: Impact on Operational Efficiency andCost Synergies in Indian Public Sector Banks with special reference toCanara Bank
Abstract: This study looks at the impact of post-merger digital integration on operational efficiency and cost synergies, with special reference to Canara Bank, the main purpose of the study is to understand how digital integration has helped improve banking operations and reduce operating costs after the merger, the study is based on secondary data collected from Canara Bank Annual Reports, RBI publications, research journals, and other published sources for the period …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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Strategic Marketing Management : Why to study?
Abstract: Thought process continues on what is meant by Strategic Marketing Management; why we taught Strategic Marketing Management in Business School; how it differs with Strategic Management, a core subject in various institutes? That’s motivated me to write a research paper on Strategic Marketing Management. The challenges of providing superior value to customers have become critical to many companies around the globe in their effort to achieve high level of performance. …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 1, 2018 · pp. 30–34 Read article
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Fitness Awareness in India
Abstract: We often interact with more health-conscious Indians today, who watch their calorie intake and regularly partake in exercise or yoga to stay fit and healthy. It is a lifestyle we should all adapt, especially when – in spite of 2/3rds of India being under 35 years of age, India is counted amongst the most unfit countries in the world. 1 of 3 Indians is classified to be medically unfit, suffering …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 2, 2018 · pp. 14–16 Read article
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Analysing the Impact of Market Planning in Hospitality Industry
Abstract: Marketing feeds the target audience about the products and services that are being offered at a hotel . Marketing projects the value of the product and services, its USP and additional details the end customers wishes to know. Marketing assists in boosting Sales by utilizing different modes to promote the products or services that a hotel offers. Various mediums are used to increase sales which positively impacts profitability include word …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 6–8 Read article
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Leadership for Digital Age - The Next Generation Leader
Abstract: Change is constant and adopting the change is the wise decision. The present society all around isencountering change; the progress is from traditional age to digital age. Computerized innovation ischanging governmental issues, organizations, economies and society, and in addition our everydaylives. Leaders have to identify these changes as opportunities and not treat them as threats. There arecertain Universal leadership characteristics which will remain constant. This paper talks about newleadership skills …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 1, 2021 Read article
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Trust Leadership, Happiness and Consumer Confidence Based Indian Management Philosophy (Adi Shankaraya Philosophy)
Abstract: Change is constant and organizations need to adopt changes to survive in this dynamic environment. Trust leadership is an important factor for the organization to consider to maintain relationship with all stakeholders. Trust leadership is a competitive tool for all organizations in present time. Much importance was not given earlier, but now focus has been shifted and trust leadership management has got its due importance. It is said that customer …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 2, 2022 · pp. 9–12 Read article
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The Impact of Effective Management on a Company’s Capacity to Manufacture Items and Develop Software
Abstract: This case study examines the impact of good leadership on productivity in a manufacturing companyand a software development company. The study identifies key leadership strategies that can be effective in improving productivity, including employee engagement, training and development, performance management, building a culture of trust, empowering employees, fostering collaboration, and promoting continuous improvement. According to the study, these tactics significantly affect employee satisfaction, motivation, and output, which boosts organisational effectiveness …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 1, 2023 · pp. 13–17 Read article
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Harnessing Emotional Intelligence for Modern Leadership and Team Management
Abstract: This study examines the influence of emotional intelligence (EI) on leadership efficacy and team administration. This study seeks to address gaps in the literature by analyzing how leaders with high emotional intelligence cultivate team cohesion, improve communication, and promote overall organizational performance. A mixed-method approach will be employed, integrating quantitative surveys and qualitative interviews to deliver a thorough understanding of emotional intelligence's influence on leadership and team dynamics. The findings …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 1, 2024 · pp. 32–40 Read article
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A study on Strategic Alliances and Business Growth
Abstract: In today’s dynamic and competitive business landscape, companies increasingly rely on strategic partnerships and alliances to foster growth and strengthen their market presence. These relationships can take many different forms, including as joint ventures, licensing agreements, distribution partnerships, and co-branding. By pooling resources and leveraging each other’s expertise, businesses can explore new opportunities, enter untapped markets, and enhance their competitive edge. Strategic alliances offer a range of benefits, including market …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 1, 2024 Read article
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Organizational Culture and Employee Stress: Examining Their Interconnection with Environmental Sustainability in the Workplace
Abstract: Employee stress, work satisfaction, and general well-being are all strongly impacted by organizational culture. Using a mixed-method approach, this study investigates the effects of leadership style, communication, work environment, and support systems on stress levels in a variety of industries. Positive cultures with open communication, encouraging leadership, and work-life balance have been shown to lower stress and increase productivity. On the other hand, exorbitant workloads, toxic cultures, and subpar leadership …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 2, 2024 Read article
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Feminism in the Global Scenario
Abstract: Feminism is a transformative social and political movement that challenges systemic inequalities rooted in patriarchal ideologies. Historically viewed through Western-centric lenses, feminism today is increasingly recognized as a diverse and globally interconnected struggle. This paper critically examines the trajectory of feminism from its historical roots to its present-day manifestations in different regions including North America, Europe, Asia, and Africa. It explores how feminism has evolved through multiple waves—each wave characterized …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 2, 2024 · pp. 1–6 Read article
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Purpose-Driven Startups: A Holistic Leadership Framework for Building Resilient and Scalable Ventures
Abstract: Leadership in the twenty-first century is increasingly challenged by rapid technological disruption, systemic uncertainty, and expanding stakeholder expectations, making traditional hierarchical approaches less effective. The NAVIGATOR™ Model for Leadership & Strategy offers a comprehensive, future-ready framework designed to address these complexities by redefining leadership as a continuous journey of purpose, adaptation, ethical judgment, and value creation. Rooted in systems thinking and a purpose-driven philosophy, the model emphasizes the integration of …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 1, 2026 Read article
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Role of Artificial Intelligence in Strengthening Self-Help Groups (SHGs) andMicrofinance Institutions in Rural India: A Systematic Review of Literature
Abstract: India's Self-Help Group (SHG) ecosystem is the largest microfinance model in the world, covering over 17.75 crore households as of March 2024 and representing 83.52% women-only groups. Despite this remarkable scale, SHGs and Microfinance Institutions (MFIs) in rural India continue to grapple with chronic inefficiencies: poor recordkeeping, high loan default rates, geographic exclusion, language barriers, and the persistent gap between savings-linked and credit-linked groups. Artificial Intelligence (AI) has emerged as …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 Read article
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Identification and analysis of criteria of the coaching competency in Tejarat Bankusing integrated interpretive structural modeling and fuzzy MICMAC approach
Abstract: Organizations increasingly adopt coaching-oriented management practices to strengthen employee engagement, facilitate individual development, and improve organizational performance. This study investigates the key criteria of coaching competency and examines their interrelationships in Tejarat Bank. The research is applied in nature and employs an integrated methodological framework combining documentary analysis, expert interviews, the fuzzy Delphi method, interpretive structural modeling (ISM), and fuzzy MICMAC analysis. Initially, coaching competency indicators were identified through a …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 Read article
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An Empirical Study on Customer Relationship Management at Hotel Industries, Tirupati
Abstract: Customer relationship management also knows as CRM, it is an important functioning activity for the business. CRM decided the long run of the business activities. The research is focus on the customer’s opinions and good well about the hotel industry in Tirupati. Tirupati is known for temple city and there are thousands of hotel in the city but the study is focus on high class and luxury sector. The samples …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 1, 2019 · pp. 6–11 Read article
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An Analysis of Data Determining the Factors Influencing Consumer Preferences Towards Smartphones
Abstract: The aim of this research is to find out about the brand preference of smartphones. The increasing number of telecommunication networks and huge number of their subscribers has made Smartphones an important medium for communication. Switching Smartphone brands and updating one with latest technology in mobile brands has been in the increasing trend as well. Through this research, we can learn about the mobile brand preference of youth and help …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 1, 2019 · pp. 12–22 Read article
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An Analytical Study on the Competition in the Market of Mobile Network Service Providers
Abstract: The objective of this research paper is to find whether the company will become a Star or will remain a question mark. This Research aims to find out real picture of Change in industry. This study aims to assessing impact of Jio entry in market. Jio entry there is a drastic change in the internet provider market. This study aims to assessing that strategy used by competitor to give a …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 1, 2019 · pp. 27–38 Read article
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An Empirical Investigation on Transition from Net banking to UPI payment
Abstract: The study investigates the transition from traditional net banking to the increasingly prevalent Unified Payments Interface (UPI) among Indian consumers. Its goal is to uncover the drivers behind this shift and provide a thorough assessment of the current state of UPI adoption. Through a meticulous examination of existing literature and empirical analysis, the study identifies convenience, security, speed, rewards, and transaction reliability as key factors influencing consumers' preference for UPI …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 2, 2024 · pp. 27–35 Read article