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1068 articles for “Higher education, COVID-19, Blended learning, Flipped learning, Software Development.”
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Evaluating the Value Relevance of Digital Marketing Adaptation to Firm Performance
Abstract: Digital marketing has emerged as a vital tool for businesses looking to improve their overall performance, consumer engagement, and visibility in the current business climate. This study assesses how adopting digital marketing can improve IT consulting organizations' performance. IT consulting firms must adjust digital marketing tactics like social media, search engine optimization (SEO), and online advertising as businesses rely more and more on technology to interact with their clientele in …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 15–23 Read article
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The Future of Electric Mobility in India: Insights from Tata Motor’s Journey
Abstract: This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 8–15 Read article
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Examining the Efficacy and Ethical Perception of Privacy-Protective Advertising Models on Consumer Trust and Brand Loyalty
Abstract: In the digital age, advertising has become deeply intertwined with personal data collection, processing and analysis. While targeted advertising offers benefits in terms of efficiency, relevance and business outcomes, it also raises substantial issues of data privacy, user autonomy, transparency and trust. This paper explores the concept of “responsible advertising” within the context of data privacy—asking how advertisers, platforms and regulators can align commercial imperatives with the ethical and legal …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Role of Greenwashing in Shaping Consumer Perception and Brand Image in Sustainable Marketing
Abstract: In the contemporary marketing landscape, sustainability has emerged as a critical determinant of consumer choice and brand positioning. Organizations increasingly adopt eco-friendly practices to appeal to environmentally conscious consumers; however, the rise of misleading environmental claims, commonly termed greenwashing, has raised significant concerns. This study investigates the role of greenwashing in shaping consumer perception and brand image within the domain of sustainable marketing. Primary data were collected from 100 respondents …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on Customer Perception towards Chatbot-unable CustomerServices: An Empirical Study of Service Effectiveness andSatisfaction
Abstract: Chatbots have become an integral part of digital customer service strategies across banking, e-commerce, telecommunications, and hospitality. While organizations increasingly adopt AI-based conversational agents to reduce cost and improve responsiveness, the ultimate success of such systems depends on how customers perceive and accept them. This study examines customer perception towards chatbot-based customer services, with specific objectives of analyzing customer satisfaction, evaluating the effectiveness of chatbots in improving customer experience, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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A Study on Internal Stakeholder Engagement – Through Change Management
Abstract: Change is the process of learning, embracing and adopting new ways of thinking and discarding the old thoughts, habits, values or traditions. A human being witnesses these challenges of change right from birth or even before that in the mother’s womb till the last breath of his/her life. In the present global scenario with technological changes and unprecedented events cropping up on a day-to-day basis, organizations have to compete in …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 1, 2018 · pp. 42–49 Read article
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Boosting Aging Workforce Productivity in Hospitality Industry
Abstract: This paper highlights the impact of ageing and analyzes Manpower Demand and supply in service Industry. It is an attempt to analyze whether old work force is a liability. Analysis of working agendas can optimize productivity. Research identifies the value and benefits of employing older workers, the fact that older workers generally have experience. Age diverse workforce is like a cocktail with right blend of people to achieve corporate goals.
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 27–34 Read article
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HR Rewards system and Employees motivation: An Analysis
Abstract: Research has proven that employees who get recognized tend to have higher self-esteem, more confidence, more willingness to take on new challenges and more eagerness to be innovative.As such, reward structures and the perceived value of those rewards, come more into focus as financial pressures restrict the type of rewards available, while retaining and motivating staff becomes more challenging.Employer-Employee relations are concerned with managing and maintaining the employment relationship which …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 43–49 Read article
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Recent Trends on Recruitment - A Review of a Consultancy Firm
Abstract: Recruitment is that the method of finding and hiring the most effective qualified candidate from inside or outside of a corporation for employment gap, in a very timely and value effective manner. Accomplishment may be a positive method of looking for prospective workers and stimulating them to use for the roles within the organization. Technology isn't simply one thing most are mistreatment to induce work done and to remain connected. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 32–39 Read article
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Dynamics of Participative Management in India: Perspective and Challenges
Abstract: In the changing industrial environment, employers are challenged to find new ways to stimulate greater productivity and employee job satisfaction necessary for continued success. A participative style of management in which employees are involved in decision making process has been espoused by many experts as the logical approach to directing employees. Association of employees with the management of industrial enterprise is being increasingly realized as an effective means of ensuring …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 2, 2019 · pp. 1–13 Read article
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A Research Paper on the Job Satisfaction Level of Employees of Hotel Marasa Sarovar Portico, Rajkot
Abstract: This study examined the biggest asset of company, human resource, and job satisfaction level of employees. Employee satisfaction is essential to ensure higher revenues for theorganization.40 employees were analyzing job satisfaction level. We predicted that92% employees were very much clear about their role in the organization and 62% employees could solve customer query. The study concludes that, overall satisfaction level of employees is at very adequate level; with the minor …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 2, 2019 · pp. 32–39 Read article
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Green Human Resource Management (GHRM) in Pharma Company
Abstract: Globally, corporate world is adopting the various environment management techniques; there has been an increasing awareness within the business communities about the significance of going green. There is a drastic shift from the conventional financial structure to the modern capacity-based economy which the pharma business is experiencing, and is ready to explore the green economic facets of business. Today, Green Human Resource Management (GHRM) has become a significant key business …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 2, 2020 · pp. 14–21 Read article
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Customer Preferences in Life Insurance Industry—A Case Study of Bareilly, Uttar Pradesh
Abstract: In the present extreme rivalry, each organization in administration segment makes a decent attempt to fulfill their client. In Insurance area, different new privately owned businesses have entered in industry by doing the merger with unfamiliar organizations. Step-by-step they are offering new administrations with the essential intend to draw in the new clients and for holding the current clients. In this examination paper, I attempted to comprehend the purchaser conduct …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 2, 2020 · pp. 22–27 Read article
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Artificial Intelligence and Its Impact on HR Trends
Abstract: The knowledge of computer systems that strive to design and utilize the knowledge of the human mindis called Human Intelligence. It means a branch of computer science dealing with the simulation ofintelligent behaviour in computers and the capability of a machine to imitate intelligent humanbehaviour. With the growth of artificial intelligence, numerous of today’s more generousorganizations handle the issue of restructuring. Numerous global companies maintain theirorganizational design is less than …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 1, 2021 Read article
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A Study on Impact of Employee Job Satisfaction in Various Stages of Employee Life Cycle
Abstract: Employee lifecycle is very important for any organization. Employee lifecycle includes every step anemployee goes through; from the time they enter an organization until they leave. Through bymaintaining a proper lifecycle, the organization can achieve its objective and can retain employee forlonger period of time. Employee life cycle management is considered a crucial function of the HRdepartment because it deals with the most valuable asset of the organization its employees. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 1, 2021 Read article
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An Empirical Study on Employee Retention in Manufacturing Industries
Abstract: Employee retention might be a consistent effort by the managers to outline and current labourers to get utilize of action and practices setup that tend to their different needs. A strong support system transforms into an awesome accomplishment instrument. Support of key delegate prosperity and accomplishment of any affiliation holding your best labourers ensures client satisfaction; extended thing bargains, happy accomplices, and incorporation agent’s intense movement considering andsignificantly embedded structure …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 28–34 Read article
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The Future of Hotel Industry with Augmented Reality
Abstract: The applications of augmented reality, which is a young technology, have not yet been completelyrevealed. In order to take the hospitality business in a new direction and provide an engaginglearning experience, this project investigates a novel application of augmented reality. In order togive consumers or guests a special experience on mobile devices, this concept uses printedphotographs as target images and elevates conventional hotel menu cards using augmented realitytechnology. In implementation …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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The Use of Big Data Analytics in Operations Research: Challenges and Opportunities
Abstract: Organizations are producing exponentially more data as a result of the development of technology and data. This big data presents a significant opportunity for organizations to gain insights and optimize their operations, particularly in the field of operations research (OR). Big data analytics (BDA) is a rapidly growing field that focuses on the use of advanced techniques and technologies to extract insights from large and complex datasets. The integration of …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 2, 2022 · pp. 1–4 Read article
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Human Resource Management Practices for Sustainable Business Growth
Abstract: The above quote goes very well versed with the facts and figures comprehended in this research work which is about achieving sustainable business growth through unbeatable human resource management practices. This study throws light on 'how time can be bought and multiplied by minimizing the cost to the company and maximizing the attainable profits. Analytical research on human nature, attitude, perceptions and behaviour of different personalities depicts that human nature …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 2, 2022 · pp. 5–10 Read article
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Analyzing Ethical Leadership: Implications for Equitable Career Advancement of Female Managers in Female-Led Workplaces
Abstract: This research paper delves into the exploration of ethical leadership and its implications for fair career progression of female managers in female-dominated workplaces. The paper emphasizes the correlation between ethical leadership and gender parity in career advancement, drawing on a variety of theoretical perspectives and empirical studies. This inquiry aims to probe the influence of ethical leadership on career development trajectories of female managers in organizations steered by women leaders. …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 2, 2023 · pp. 22–29 Read article