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1247 articles for “Psychological, COVID-19, Education system, Online education, Behavioral, Cognitive development.”
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OLA’s Futuristic Electric Scooter Market: A Question of Sustainability Ahead with the Big Leap
Abstract: Marketing innovations have always been a tip of the tongue in the world of startups. It has taken a vibe as a tactical tool to do business terms of manufacturing or service industry. Ola, which has redefined itself in the mobility services, has reached its peak of success from a startup to a brand in this service industry as its operations have already gauged the success of serving the customers …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 24–31 Read article
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The Green Beaver Company Operates a Challenging Export Implementation Plan Strategy to Brazil: A Case Study on a Canadian Company Toward Global Perspectives
Abstract: Green Beaver believes that their business will rapidly evolve and plans to expand their business intoother countries. They have partnered with Export Development Canada (EDC) to expand intointernational markets. Green Beaver’s export implementation plan is getting very much competition toenter Brazil. It has six stages of exporting, including creating an organization, seeking information onthe export market, creating an export marketing plan, and assessing risks, assessing regulations,creating export operations, and finally …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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Analyzing the Role and Influence of Social Media on Tourism and Hospitality Industry
Abstract: Social media communications have a significant impact on how people choose what to buy in the current digital age. The Indian tourism sector is also affected by this new age phenomenon. Before deciding where to go, Indian consumers (in this case, travelers) research travel options on a variety of social media platforms. Therefore, from the perspective of an emerging market, we need to comprehend social media communication better and how …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 1–10 Read article
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Transitions in the Advertising Strategies
Abstract: The rise of digital media and new technology has caused substantial changes in the advertising sector in recent years. Traditional advertising methods, such as print and broadcast, have been largely replaced by digital advertising, which includes personalized advertising, social media advertising, influencer marketing, native advertising, programmatic advertising, mobile advertising, and virtual and augmented reality advertising. Personalized advertising involves delivering targeted advertising messages based on user behavior, while social media advertising …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 34–37 Read article
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NEP-2020: Scope for Govt. Dr. Indrajeet Singh College Akaltara
Abstract: Govt. Dr. Indrajeet Singh College Akaltara is recognized as a college of rural area where GER is not up to the mark. More than 92% students of this college belong to reserve categories and more than 65% students are girls. Introduction of NEP-2020 will improve the GER of the college. It will provide more financial support to the students of reserve categories and will open more opportunity of acquiring quality …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 38–42 Read article
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Examining the Impact of Celebrity Endorsements on Brand Awareness, Credibility, and Purchase Intentions
Abstract: Celebrity endorsements have been a popular marketing tool for decades. This study aims to analyse the effectiveness of celebrity endorsements in building brand awareness, credibility, and purchase intentions. The study utilizes a systematic review of existing literature to identify key findings and trends. The study may suggest that celebrity endorsements can have a positive impact on brand awareness, as celebrities have the ability to reach a large audience and capture …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 · pp. 7–12 Read article
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Social Media Platforms: A case Study on Promoting Tourism in Nainital District, Uttarakhand
Abstract: This research paper makes an endeavour to understand the impact of social media platforms on promoting tourism activities in the Nainital district, Uttarakhand. The sample size taken for this research paper comprised all tourists visiting the various tourism destinations in the district. In order to achieve the research goals set forth in this paper, the researcher employed a convenience sampling method with 169 tourists chosen for data collection, as well …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 7–13 Read article
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Application of Digital Marketing to the Scope and Distribution of E-books
Abstract: This phrase has been used for several decades: electronic marketing. Any form of marketing that makes use of electronic devices and that marketing specialists can utilize to disseminate marketing messages and evaluate their efficacy during the consumer journey. This study investigates the importance of digital marketing in the context of e-books. In addition, we'll examine the benefits and drawbacks of digital marketing in the context of e-books as well as …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 24–28 Read article
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A Study of Brand Awareness at Runik Aromatic PVT LTD in Pune City
Abstract: Renowned manufacturer and retailer RUNIK AROMATIC PVT LTD specializes in Wood Fire Steam boilers, Steam Boilers, and essential oil and geranium oil distillation units. In addition, the company provides a wide selection of organic and cold-pressed oils, making sure that every product passes stringent quality inspections at every stage of production and packaging before being sent to customers. Offering alternatives for both online and in-store purchasing at low pricing, RUNIK …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 1–10 Read article
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Gender Sensitization through Advertisements and Short Films
Abstract: Gender sensitisation is a critical aspect of promoting equality and challenging stereotypes in contemporary society. By examining the portrayal of gender roles, identities, and relationships in ads and short films, and by the virtue of relevant ted talks, the research illustrates both progressive and problematic patterns in their depiction. The study analyses popular TV advertisements and depicts how they are either indifferent towards gender sensitisation or they take undue advantage …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 44–49 Read article
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Artificial Intelligence -Driven social media: Unlocking New Possibilities for Brands and Creators
Abstract: This paper examines the transformative impact of artificial intelligence (AI) on social media marketing strategies and the relationship between brands and content creators. We explore how AI-driven technologies enhance personalization, predictive analytics, and content creation while reshaping brand-creator collaborations. Through analysis of industry case studies and current implementations, we identify how AI technologies are reshaping the digital marketing landscape in 2025. Our findings suggest that businesses implementing AI-driven strategies achieve …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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The Rise of Citizen Journalism in NCR
Abstract: Citizen journalism, defined as the active involvement of ordinary individuals in gathering and disseminating news, has become an influential element within the media environment of the National Capital Region (NCR). The widespread availability of smartphones, social networking platforms, and affordable internet connectivity has enabled citizens to capture events instantly and share information with broad audiences. This transformation has gradually reduced the exclusive control traditionally held by established media organizations. This …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 · pp. 17–22 Read article
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A Study on Consumer Preferences and Satisfaction in the OTTStreaming Market in India
Abstract: The rapid growth of Over-the-Top (OTT) streaming platforms has significantly transformed the entertainment landscape in India by reshaping consumer viewing behaviour and reducing dependence on traditional media such as television and cinema. This transformation has been driven by increased smartphone penetration, affordable internet access, and technological advancements, making OTT services a preferred medium for digital content consumption. The present study adopts a descriptive and analytical research design. Primary data were …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 31–39 Read article
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A Study on Impact of Pricing Strategy on Customer PurchaseIntention with reference to FMCG products
Abstract: This study looks at how pricing strategy affects customers' purchase intention towards FMCG products, as price is one of the main factor’s customers consider while buying everyday products. The study focuses on understanding how pricing methods such as discounts, promotional offers, and value-based pricing influence customers' buying decisions. The information for the study was collected through a structured questionnaire, and additional details were obtained from books, journals, company reports, and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Factors influencing Brand Switching Behaviour of Customer withreference to Cosmetics
Abstract: The cosmetics industry have grown quickly from past many year’s because more people are paying attention to personal care and beauty products, nowadays the customers have many cosmetic brands to choose from, which makes it easier for them to switch from one brand to the another brand depending upon their needs, preferences, and experiences. This study aims to understand the main reasons behind the brand switching behaviour among cosmetic product …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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A Research Paper on Challenges and Opportunities Faced by Women Enterpreneur in Porbandar City
Abstract: Female entrepreneurship represents a vast untapped source well as legal and of innovation, job creation and economic growth in the developing world. The barriers to women’s entrepreneurship are various: Women face greater obstacles in accessing credit, training, networks and information, as policy constraints. It aims to demystify the challenges that women face in accessing finance, and it highlights some of the typical challenges regarding capacity- building programs targeted at women …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article
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Work Life Balance: Barriers among Female Teachers in Punjab Colleges
Abstract: Women play a strong role in the lives of people around them. The time and efforts they expend for their family and their work place realization their physical, psychological, emotional and social components. So it is important for women to balance between their family and work. This paper targets at analyzing the difference level of Work Life Balance among female middle level employees. The roles of women have never been …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 1, 2019 · pp. 19–23 Read article
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Study of Economic Impact of Maintenance Management Ineffectiveness Concerning Oil and Gas Company
Abstract: Maintenance is a critical element in the production process of oil and gas (O&G) industry. Maintenance management aims to assign the most suitable maintenance strategy for equipment within the process to meet an acceptable level of integrity and safety and gain high reliability and availability of asset without any unnecessary investment. A develop an integrated framework for strategic and operational maintenance policies in the oil and gas industry is presented …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 2, 2019 · pp. 16–25 Read article
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The relevance of the Clark-Fisher thesis in the Indian context: can the service-led growth cease the demographic dividend?
Abstract: The Indian economy has experienced a structural transformation that does not seem to align with the thesis independently propounded by economists Clark and Fisher. This paper brings about a thorough discussion of how India failed to follow this thesis. Mainly the service sector growth and a vague stagnancy of the industrial sector, derails India when it comes to following the thesis. The discussion has also been done taking in concern …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 2, 2019 · pp. 35–48 Read article
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A Case Study on MSME Schemes and Its Effectiveness from Bank Perspective
Abstract: In India, many programmes didn’t reach the target small and medium enterprises (SMEs), as they lack the enthusiasm to innovate their product and services. A lot of officials and managers feel the waste of time and money for getting the scheme passed by the government. Various other factors such as bureaucratic apathy, corruption, red-tapism, inefficiency and lackluster attitude of government officials create hindrances in SMEs growth. A slew of schemes …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 1, 2020 · pp. 10–18 Read article