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1683 articles for “E-commerce; COVID-19; tourism industry, hotel industry, lockdown, social distancing.”
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Analyzing the Efficacy of Transformational and Transactional Leadership Styles on Employee Performance (with Special Reference of Small and Medium Enterprise of Jaipur City)
Abstract: Purpose: This empirical study was conducted to analyze the employee’s performance of small and Medium Enterprises in relation to Transformational and Transactional leadership styles. Moreover it had map up the leadership styles of SME’s top managers via evaluating the opinion of subordinates regarding their manager’s style of leadership prevailing in the enterprise. Design: This study is explorative in nature and used a convenient sampling technique. The primary data was collected …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 1, 2018 · pp. 12–22 Read article
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To study human behavior while booking hotels through online website
Abstract: The e-commerce industry is spreading like a network. In the past few years, India has witnessed the immense growth in the online industry which somewhere affected the way tourists search and purchase those products plus transformed the dispersion of travel products. The emerging operators of online travel bookings represent a significant percentage of global travel sales which have become a global phenomenon. Online intermediaries in the travel industry are mostly …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 2, 2019 · pp. 11–15 Read article
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Ethics in Industry 5.0: Responsible Innovation & Governance
Abstract: Industry 5.0 emphasizes human-centric, sustainable, and resilient growth, moving beyond purely technology-driven industrial models. This paper explores the ethical challenges and governance frameworks necessary to ensure responsible innovation within this evolving paradigm. Industry 5.0 reframes the industrial transition by centering human wellbeing, environmental sustainability, and systemic resilience alongside rapid technological advancement. It highlights the need to balance automation with human values, ensuring that technological progress does not compromise dignity, equity, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 · pp. 6–9 Read article
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Artificial Intelligence in Retail: Redefining Consumer Expectations and Retail Innovation
Abstract: This study offers an updated and comprehensive perspective on the integration of artificial intelligence (AI) within the retail sector and its transformative impact on modern commerce. The rapid expansion of digital technologies, combined with the dominance of global technology leaders such as Amazon, Alibaba, Apple, Google, and Microsoft, has significantly elevated consumer expectations and redefined retail dynamics. AI technologies, including machine learning, predictive analytics, and automation, enable retailers to process …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 1–8 Read article
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Impact of COVID-19 On Microfinance
Abstract: This study highlights the role of microfinance institutions in developing economies and the impact ofthe ongoing COVID-19 coronavirus pandemic on microfinance institutions. It subsequently argueswhy the pandemic has a negative influence on the financial efficiency of microfinance institutionswhile resulting in a positive social outlook for MFIs at the same time.
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 4, Issue 1, 2021 Read article
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Coaching for Employee Engagement in Pandemic Times—A Strategic Approach for Coaches
Abstract: Many organizations during these testing times conduct employee engagement surveys and coach itsleaders for change. This paper discusses an approach for coaching leaders, to enable higheremployee engagement levels during these COVID-19 times. With ‘Work from Home’ being a norm,organizations are attempting to check the level of employee engagement in most organizations.Employee engagement survey reports are generated. However, most organizations are at a loss onhow to coach their leaders. Employee engagement …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 1, 2021 Read article
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Effect of Hello English Programme of Government of Kerala for Enhancing Communication Skills among Primary School Students
Abstract: Achievements in maintaining the quality of education in Kerala’s classrooms are, no doubt, appreciable. The strategies and innovative projects we practiced here are a model for other states and India. All over the country in the field of education, the curriculum and textbooks play an important role in teaching. But when transacting the curriculum, innovative methods should be adopted with new changing life and surroundings. For years, in government and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 1, 2022 Read article
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SDG-15 in the COVID-19 Era: Evolving Approaches to Environmental Conservation and Sustainable Resource Management
Abstract: This analysis investigates the COVID-19 pandemic's dual impact on social inequality and environmental sustainability within SDG-15 (Life on Land) framework. The study highlights devastating effects on vulnerable populations, including 1.6 billion informal workers and women facing increased economic hardship and domestic violence. The research reveals how the pandemic has affected environmental conservation and zoonotic disease emergence, showing direct links between human activities like deforestation and wildlife trafficking to animal-human disease …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 6–10 Read article
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A study on employee satisfaction on employee engagement schemes in RP agencies
Abstract: The employee engagement construct assesses the degree to which employees are willing to go above and beyond, feel committed to the organization, and are present at work. Higher ratings suggest that employees believe their ideas are useful, that their work has an impact on the company, and that their well-being and development are valued. Employee engagement (sometimes called work engagement or worker engagement) is a business management phrase. The degree …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 2, 2024 · pp. 29–40 Read article
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A Study on Economic Conditions of Migrant Workers Engaged in Garment Industry, Tirupur
Abstract: This study focuses on Economic Conditions of Migrant Workers Engaged in Garment Industry, Tirupur. Migrants Employees are working hard for their survival as well as supporting the family through their income. This study focus on their economic conditions whether their life style improve or not. The sample size is 155 and the population size is 3500. The tools are used for the study Percentage method, Chi-Square, Correlation and Cross Tabulation. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 30–36 Read article
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The Role of Employability In Enhancing The Role of Soft Skills In Enhancing Employability of Technical Graduates: A Study
Abstract: This study examines the pivotal role of soft skills in augmenting the employability of technical graduates. In today's ever-evolving job market, while technical prowess is highly valued, it is becoming increasingly evident that soft skills are equally crucial. Communication, critical thinking, creativity, and emotional intelligence, all play integral roles in a graduate's ability to navigate and thrive. The paper investigates the impact of soft skills on job readiness, career progression, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 1, 2024 · pp. 30–39 Read article
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A Study on E-Commerce Business Market Capitalization and Its Impact on Traditional Retail Sector: An Indian Perspective
Abstract: India has seen a notable increase in e-commerce activity since 2014.The market capitalization of the e-commerce industry reflects its overall valuation and significance. Indians' shopping habits have changed since the emergence of e-commerce, particularly in light of the internet's and online infrastructure's rapid expansion. By 2024, the Indian e-commerce sector is projected to be valued at approximately 123 billion US dollars. This amount is anticipated to increase to an incredible …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–8 Read article
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Role of Indian Startups In Achieving $10 trillion Economy
Abstract: Emerging economies are economies of emerging nations that are becoming more engaged with the global markets as they grow. Emerging economies are low-income, rapid-growth countries using economic liberalization as their primary engine of growth (Hoskisson, Eden, Lau, & Wright, 2000). They are characterized by an increasing market orientation and an expanding economic foundation (Bruton, Ahlstrom, & Obloj, 2008). Among the nations which have been identified as the upcoming economies India …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 1–4 Read article
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The Effect of Poor Employee Retention on Organizational Performance and Employee Engagement
Abstract: Employee retention is a critical aspect of organizational success, as it directly affects various aspectsof a company’s performance and the well-being of its workforce. This research article aims to explorethe effects of poor employee retention on organizational performance and employee engagement. Itexamines the factors contributing to high turnover rates, identifies the consequences of inadequateretention strategies, and proposes effective solutions for improving employee retention. The researchmethodology involves a comprehensive literature review, …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 6, Issue 1, 2023 · pp. 21–30 Read article
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Diversity, Equity, and Inclusion: Key Strategies for HR Professionals
Abstract: In the modern and fast-changing global work environment, Diversity, Equity, and Inclusion (DEI) have become vital components for enhancing organizational performance and ensuring long-term success. Human Resource (HR) professionals have a key responsibility in integrating DEI values into workplace culture, organizational policies, and everyday practices. This study explores practical approaches that HR professionals can use to effectively introduce and maintain DEI initiatives within varied organizational contexts. It highlights the significance …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 Read article
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Customer Experience Management as a Competitive Advantage in Service Industries: A Study with Reference to the Retail Sector
Abstract: Customer Experience Management (CEM) has increasingly become a pivotal source of competitive advantage in service industries, particularly in the retail sector, where product differentiation is minimal and price-based competition is easily replicable. In such an environment, the overall experience perceived by customers across multiple touchpoints plays a decisive role in shaping brand preference, loyalty, and long-term profitability. This empirical study examines the role of Customer Experience Management as a strategic …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 · pp. 15–19 Read article
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Creation of Business Model to Counter Persistent Problems of E-commerce
Abstract: The research paper deals with the problems that a common customer deals while purchasing online. The problems have been critically analyzed, and a business model has been created. This model will help the businesspeople who are involved in e-commerce business. Subsequently those who are planning to enter the e-commerce business can also get a direction if they use this model.
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 1, 2019 · pp. 30–35 Read article
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A Study of Consumer Behaviour in Hospitality Industry
Abstract: In this review, I identify key trends and ‘‘camps’’ in consumer behavior research in the field of hospitality and tourism research based on a thorough analysis of articles published in 2003. I also highlight some challenges faced by our discipline in terms of theory development and methodological issues. This study is an exploratory research effort to understand hotel future customers’ intentions to adopt and perform the three types of ethical …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 13–19 Read article
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Appraisal of Coronavirus on Global Economy: “Ineffectiveness of Economic Growth and Development in Global South”
Abstract: This study explores the main problems of global economic growth and industrial transformation across the globe before the corona virus, and how multinational forces have influenced certain areas of Third World countries since feudalism arose as a mode of production to the acceptance of capitalism as the historical history of the global economy. It also explores how capitalism later became a pioneer of imperialism, African trafficking, colonization and neo-colonialism in …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 1, 2020 · pp. 1–18 Read article
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Towards the Theory of Green Entrepreneurship
Abstract: Green Entrepreneurship is a type of social entrepreneurship, where the entrepreneur is passionate to promote environment. This study is an exploratory study based on interviews of 10 Green entrepreneurs from Rajasthan India. The author summarizes the findings in the form of 7Cs or 7C the model of Green entrepreneurship. The research has used grounded theory and qualitative data analysis using content analysis methods. The author proposes future directions for Green …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article