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524 articles for “E-marketing”
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The Influence of Consumer Behaviour on Market Research
Abstract: Consumer behaviour is a crucial aspect of market research, as it provides insight into the behaviour, preferences, and decision-making processes of consumers. Businesses must have a thorough understanding of consumer behaviour in order to design effective marketing, product development, and sales strategies. This paper discusses the influence of consumer behaviour on market research, including the methods and tools used in market research, and the challenges faced by researchers. It also …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 32–36 Read article
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A Study of the Advancement of Digital Marketing in Indian Context
Abstract: As the Indian economy is expanding at an unmatched pace, digital marketing is getting essential in the modern Indian market. In order to have a competitive edge over the market most of the organisations are utilising digital marketing. The most important component of digital marketing is the Internet. The Internet is a very effective and widely used tool for a variety of organizational and personal problems. The development, current state, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 9–14 Read article
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Sentiment Analysis Using Search Engine Drifts for Green Marketing and Related Terms: A Geographical Analysis Based on Counties
Abstract: This exploratory study's main goal was to find out how interested Google users in India will be in green products, marketing, causes, and affiliate concepts between May 2021 and May 2022. Google Trends are being used more and more for various opinion research purposes to gauge popular sentiment. We monitor Google Trends for certain keywords that correspond to our green marketing– related characteristics. As the next step, we compare the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 2, 2022 · pp. 19–25 Read article
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Making International Trade Easier: How Importer on Record (IOR) and Exporter on Record (EOR) Services Fuel the Growth of Small and Medium Businesses (SMEs
Abstract: In an increasingly interconnected global economy, small and medium-sized enterprises (SMEs) face significant challenges when entering international markets, from navigating complex regulatory landscapes to managing costly and time-intensive logistics. The importance of Importer of Record (IOR) and Exporter of Record (EOR) services in enabling SMEs to get over these obstacles and compete on a global scale is examined in this study. By assuming legal responsibilities, managing compliance, and handling intricate …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 7–15 Read article
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Suitability-Acceptability-Feasibility Assessment and Product/Market Evaluation of Strategic Business Options for Managing Higher Education in Nigeria
Abstract: In the management of higher education in Nigeria, strategic assessment is vital to the long-term growth of universities as organizations of higher education. It is therefore necessary for universities as business entities to identify and evaluate strategic options for their future growth and diversification of their business portfolio. For this study, the SAF (Suitability, Acceptability, and Feasibility) criteria were used to evaluate two options for the strategic management of higher …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 11–20 Read article
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Consumer Experience in a Digital World: Transforming the Indian Future Market
Abstract: India's digital revolution is reshaping its consumer landscape at an unprecedented pace. The digital revolution is reshaping consumer experiences at a fundamental level, especially in emerging economies like India. With rapid advancements in technology, including mobile connectivity, e-commerce, social media, and digital payment systems, Indian consumers are increasingly engaging with brands through digital platforms. This paper explores the evolving concept of consumer experience (CX) within the Indian digital context, focusing …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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Design and Development of a Virtual Stock Market Simulation Application for Financial Learning
Abstract: Financial literacy has become an essential skill in the modern economic landscape, particularly with the increasing accessibility of financial markets. Despite this, many beginners are reluctant to participate in stock market investments due to perceived risks, limited knowledge, and lack of hands-on experience. This paper focuses on the design and development of a Virtual Stock Market Simulation Application aimed at addressing these challenges by providing a safe and interactive learning …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Case Study on Global food outlook 2016
Abstract: ABSTRACT Global food commodities markets are stable. Market seems will remain positive for 2016-17. The food import bill of world is set to decline in 2016 because of lower global prices and freights compared to last year. Some segments of food were analysed below with respects to production, supply and price.
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 22–25 Read article
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Leveraging AI for Smart Supply Chain Optimization
Abstract: Supply chain management is a critical component of modern businesses, requiring efficiency, accuracy, and adaptability to meet evolving market demands. It is decision-making, automating processes, and predicting demand with high accuracy. This section analyses artificial intelligence technologies including predictive analytics and machine learning and intelligent automation because they enhance supply chain operational output. All administrative functions including real-time tracking together with forecasting and inventory management along with route optimization create …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 2, 2026 Read article
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Marketing Problems of Micro Small and Medium Enterprises in Virudhunagar District
Abstract: Micro small and medium enterprises (MSMEs) are not only playing crucial role in providing large employment opportunities at comparatively lower capital cost than large industries but also helping in industrialization of rural and backward areas, thereby, reducing regional imbalances, assuring more equitable distribution of national income and wealth. Marketing problem encompasses problem faced in the four marketing mix strategies, namely, product, price, place and promotion. Many entrepreneurs stated that promotional …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 2, 2019 · pp. 26–34 Read article
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What Is IMC? Integrated Marketing Communications
Abstract: The marketing mix has four elements; Promotion is one of the elements. Therefore, a marketing communications (IMC) strategy that includes a combination of supporting tools can be an important part of the overall marketing strategy. Different promotional tools can make people aware of a company's product or service, make people understand the features and benefits of the product or service, and encourage them to purchase. With this in mind, this …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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Scaling Startups: Challenges and Opportunities in Global Markets
Abstract: Scaling a startup to operate in global markets involves navigating significant challenges and seizing valuable opportunities. One of the primary challenges is adapting to different cultural, regulatory, and economic environments. Startups often struggle to understand local consumer behaviours, which can impact their product-market fit. Additionally, dealing with diverse legal systems, tax regulations, and import/export restrictions can be costly and complex, necessitating significant investments in compliance efforts. Another hurdle is the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 28–36 Read article
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Bridging the Gender Pay Gap: The Role of social media, EQ, IQ, and Fund Management in Female Entrepreneur Success
Abstract: This paper explores the multifaceted dynamics influencing the success of female entrepreneurs, with a particular focus on the roles played by social media, emotional intelligence (EQ), intellectual intelligence (IQ), and fund management in bridging the gender pay gap. Through a comprehensive synthesis of existing research, secondary data, and case studies, we analyze how these factors empower women to create economic opportunities and overcome barriers in business. Despite global efforts, the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 62–73 Read article
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A Study on Impact of Covid-19 on Indian Stock Market with reference to BSE Sensex and Sectoral Indices
Abstract: The breakout of COVID-19 has thrown the world economy into disarray. COVID-19 began in Wuhan, China, and has since expanded throughout the world. In this situation, a worldwide economic downturn and disruption in demand and supply is expected to result in an unavoidable financial crisis and slowdown as a result of the extended global lockout. The current empirical study looks at the effects of COVID19 on the performance of the …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 5, Issue 1, 2022 Read article
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Impact of ESG Performance on Firm Value: Evidence from NIFTY 50Companies
Abstract: The increasing significance of sustainable business practices has reinforced the relevance of Environmental, Social, and Governance (ESG) performance in assessing the corporate value. The extant study examines the relationship between ESG performance and firm value among NIFTY 50 companies in India. The study is based on theoretical foundations of Stakeholder Theory, Legitimacy Theory, and the Resource-Based View, examining whether superior ESG performance is associated with enhanced firm value. An explanatory …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 · pp. 6–15 Read article
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Green Product Development and Promotion
Abstract: Now more than ever, we find ourselves deeply concerned about environmental challenges. Air contamination, plastic waste all over ground and in oceans, climate change, and food discards all stands as significant dangers, prompting us to take action to safeguard our planet. In response to these issues, millions are opting for socially responsible organic items, even if it means paying a premium. Recognizing this shift, businesses are increasingly adopting eco-friendly marketing …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 23–30 Read article
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India’s Trade Balance Deficit: A Study with Reference to India’s Top Foreign Trade Business Partners
Abstract: India is the one of largest economy in the world based on nominal GDP estimates. Foreign trade in India is not new and it can date back to as old as 4th century BCE in western Tamil Nadu. Foreign trade not only brings foreign reserves in India, but it also has many benefits like optimal use of natural resources, access to diverse goods and services, market expansion and economic growth, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 35–42 Read article
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AI In Modern Marketing: Driving Personalization and Predictive Analytics
Abstract: Artificial intelligence (AI) is transforming the way businesses operate, bringing human-like intelligence to machines and unlocking new possibilities across industries. From voice and image recognition to advanced decision-making, machine learning, and semantic search, AI is reshaping the marketing landscape. This paper explores the current and future potential of AI in marketing, combining secondary research with real-world examples of early adopters. By examining how leading firms leverage AI-powered technologies, we aim …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Social Media as a Library Marketing Tool: A Systematic Review
Abstract: In the digital era, social media is no longer a peripheral tool but the beating heart of library outreach— a dynamic circulatory system delivering knowledge across digital terrains. This study systematically investigates how libraries strategically deploy social media platforms to market services, engage users, and overcome institutional constraints. Using a structured literature review of 24 peer-reviewed empirical studies published between 2012 and 2025, this article applies the PRISMA 2020 reporting …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
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The Effects on the Real Estate Sector due to ‘Reverse’ Migration since Lockdown 2020
Abstract: The purpose of our study is to detect the influence of the lockdown restrictions on the real estate sector. The significance of the real estate sector to the economy may be captured with several estimates and numeric. This study is particularly focused to ascertain the effects of lockdown on the workers of the real estate markets. The main focus of our study is to check the wage rate of the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 2, 2021 · pp. 25–33 Read article