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104 articles for “IT service industry”
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Marketing Channels and Strategy of Amazon: An Analysis of Customer Obsession, Low Prices, Product Selection, and Convenience
Abstract: This case study explores the marketing channels and strategy of Amazon, one of the world's largestonline retailers. Amazon has used a variety of marketing channels such as online advertising, emailmarketing, affiliate marketing, social media, and a mobile app to reach its customers. The company'smarketing strategy is focused on customer obsession, low prices, product selection, and convenience. By offering a wide range of products and services, competitive pricing, and a customer-centric …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 24–28 Read article
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Your Portfolio, Your Passport: Navigating the Global Design Job Market
Abstract: The portfolio provides industrial and product design professionals with career opportunities and further professional development in the field of competition. This research discusses the relevance of professional and diverse portfolio building for presenting creativity, technical skills, and problem-solving aptitudes to potential employers. In addition to a gallery of previous works, a portfolio should demonstrate a designer's approach to creating ideas or upgrading designs, as well as the design thinking process …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 1–17 Read article
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Marketing of Hospitality and Tourism services in India
Abstract: India is outstanding for its rich social legacy and assorted variety. With the changed situation and headway of innovation, where the time and separation pressure lead to the chance to an individual to travel around the globe just with less timeframe. India may not be ready to draw in enough abroad visitors just with its beautiful, rich structural and fantastic magnificence; yet in addition, its conventional qualities and neighborliness pulled …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 31–41 Read article
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Problems faced by Indian drivers.
Abstract: Making a living as a driver is not easy. Like any other profession, truck driving has its own challenges. Although some problems cannot be controlled, drivers need to be careful while operating, be aware of the dangers, and learn how to deal with them. This study investigates two important aspects of drivers' lives: their work, their health and financial situation, and corruption in the transport sector. Save LIFE Foundation (SLF) …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 2, 2023 · pp. 34–38 Read article
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The Future of Electric Mobility in India: Insights from Tata Motor’s Journey
Abstract: This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 8–15 Read article
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Organizational Culture and Employee Stress: Examining Their Interconnection with Environmental Sustainability in the Workplace
Abstract: Employee stress, work satisfaction, and general well-being are all strongly impacted by organizational culture. Using a mixed-method approach, this study investigates the effects of leadership style, communication, work environment, and support systems on stress levels in a variety of industries. Positive cultures with open communication, encouraging leadership, and work-life balance have been shown to lower stress and increase productivity. On the other hand, exorbitant workloads, toxic cultures, and subpar leadership …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 2, 2024 Read article
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Supply Chain Risk And Flexibility
Abstract: Abstract: Primary function of supply chain is to take products from creation to delivery, but it can provide a competitive advantage within your industry & with your customers as well. It can make your customers loyal for life time & satisfy demands of customers in a very efficient way. The main objective of supply chain is to create visibility, reducing waste, streamlining the whole process, reducing errors & duplications. It …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 4, Issue 2, 2021 · pp. 23–27 Read article
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Urbanization in India: a Reflective Study for Causes
Abstract: Urbanization is not just a modern phenomenon; rather, it is a historic and swift change of human social roots occurring all over the world, with a rapid replacement of predominantly rural culture with predominantly urban culture. The adoption of a mixed economy by India resulted in the expansion of the private sector and the acceleration of urbanization. In India, urbanization is happening fairly quickly. Objective: to study the causes of …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 2, 2023 · pp. 31–39 Read article
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Comparison of Work–Life Balance Satisfaction Between Fresher and Experienced Employees of a Pharma Company in Pune
Abstract: The purpose of the present study is to investigate the relationship between the work–life balance (WLB) satisfaction and the number of years of service of pharmaceutical professionals in their work/life. The sample consisted of 300 pharmaceutical professionals from a government pharma company from the PCMC area of Maharashtra, who are both fresher and experienced. The sampling technique was done to obtain response from three-tier professionals. Proposed explanation made on the …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 3, Issue 2, 2020 · pp. 1–6 Read article
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The Role of Microfinance in India and Challenges Faced by IT
Abstract: NABARD (National Bank for Agriculture and Rural Development) has defined microfinance as the provision of thrift, credit, and any other type of financial services and products of very small amount basically for the poor people in rural, semi-urban or urban areas and this provision is for enabling these people to raise their level of income and standard of living. Microfinance is a range of financial services which helps small scale …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 2, 2019 · pp. 14–23 Read article
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Impact of E-Marketing in Hospitality Industry
Abstract: Hotel business is arguably the most lucrative business in the hospitality industry. The growth of the hotel industry is astronomically increasing day by day. However, with the increase in various hotel groups around the world, the competencies are also on a rise. To reach the goals, a hotel must establish some strategies by which they can generate the targeted revenue and yield high occupancy rate. The business provides high returns …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 32–40 Read article
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Design Thinking and Innovation
Abstract: In today's highly competitive and rapidly evolving business environment, organizations are continuously seeking innovative approaches to solve complex problems, enhance customer satisfaction, and maintain sustainable competitive advantages. One such approach that has gained significant attention in both academic and professional circles is Design Thinking (DT). Design thinking is a human-centered, creative, and systematic problem-solving methodology that integrates user needs, technological feasibility, and business viability to generate innovative solutions. The primary …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 Read article
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Competitiveness of Supply chain
Abstract: The supply chain is a competitive tool, & it can be a complete advantage for organizations. In 21st century, supply chain is going to determine the success of organizations. In a global perspective, supply chain gained importance long ago. It was bit late from an Indian perspective, & late 90’s supply chain gained importance. Currently, the covid-19 pandemic is going on across the world, & numerous problems have emerged. Consumers …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 2, 2024 Read article
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Exploring Innovation and Disruptive Technologies in Akoweb Nigeria Limited
Abstract: The idea of disruptive and inventive technology is examined in this paper as a related tactic to disruptive entrepreneurship. Creating and seizing market possibilities to introduce new goods and services that can expand and fulfill consumer preferences and behavior is what it means to be an entrepreneur. Innovative technologies support entrepreneurship's growth and its ability to transform and bring about change. The study concludes that funding, consumer preferences, and government …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 79–88 Read article
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The Potential Applications and Implications of Decentralized Finance
Abstract: Decentralized finance (DeFi) has the potential to revolutionize the financial industry by leveraging blockchain technology to create a decentralized, open financial system. The Web3 ecosystem, with its decentralized and open architecture, is the perfect platform for DeFi to thrive. The potential to reduce the cost and increase the efficiency of financial transactions, and the possibility of creating a more inclusive and equitable financial system. However, there are also concerns about …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 2, 2022 · pp. 22–28 Read article
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Customer Attitude and Satisfaction Towards Investment in Select Life Insurance Corporation (with Special Reference to Coimbatore City in Tamil Nadu)
Abstract: Insurance is one of the significant segments of financial system. The insurance industry is unique because it is rewarded for handling the risk of third parties. LIC of India is the largest life insurance player in the Indian insurance industry, thanks to its strong brand, long experience, and well-established network. In India, the insurance sector not only plays a role in the financial system, but it also serves an important …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 1, 2022 Read article
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Analyze Impact of Digital Transformation on The Retailing Value Chain
Abstract: The impact of digital transformation on the retailing value chain is a significant area of study, with implications for the entire sequence of activities involved in delivering a product or service to consumers. The value chain in retail encompasses every stage, from product creation to customer satisfaction, and can be optimized to gain a competitive edge. Digital transformation has been found to erode institutional retailing as the primary interface to …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 1, 2024 · pp. 12–15 Read article
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Generative and Predictive AI in Retail Marketing: Applications, Benefits, and Ethical Challenges
Abstract: Artificial Intelligence (AI) is increasingly transforming retail marketing by enabling organizations to deliver more personalized, efficient, and data-driven customer experiences. Advanced AI applications such as recommendation systems, conversational chatbots, computer vision, and automated content generation allow retailers to analyze large volumes of consumer data and predict purchasing behavior with greater accuracy. These technologies support improved decision-making in areas including product recommendations, inventory planning, customer service, and targeted promotional strategies. As …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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Best learning site for logistics managers in the 21st century - Six Sigma
Abstract: Six Sigma is a term used in statistics to refer to standard deviation and is a measure of the measurement of standard deviation. A series of actions or modifications to the procedure. It is used for three things: development process, process Design/Development and Process Management. This is a disciplined process focused on development and delivery. Nearly perfect products and services. Evaluate the effectiveness of our processes according to customer needs …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 1, 2024 · pp. 22–28 Read article
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Human Resource Innovations in Recent Trends and Best Practice for Workplace
Abstract: In recent years, there have been significant creative advances in the human resource industry. The world of human resources in many firms has been shaped by the convergence of technological innovation and labor practices. It is imperative for managers and HR professionals to be abreast of current trends in human resource management and promptly adjust as needed to keep the organization at the forefront of innovation. Today's workers demand a …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 1, 2024 · pp. 1–4 Read article