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169 articles for “Market Analysis”
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ESG Performance as a Non-Financial Determinant of Corporate Borrowing Cost: Evidence from Indian Listed Companies (2020–2025)
Abstract: This study examines the influence of Environmental, Social, and Governance (ESG) performance on corporate borrowing costs among Indian listed companies during the period 2020–2025. Using a balanced panel dataset of 50 firms across multiple sectors, the research investigates whether stronger ESG practices contribute to lower debt financing costs in an emerging market setting. The study employs advanced econometric techniques, including fixed- effects regression, instrumental variable estimation, and difference-in-differences analysis centered …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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A Study on Talent Acquisition and Retention Strategies of IT Industries in Madhya Pradesh
Abstract: Technological innovation and economic growth are significantly influenced by the Information Technology (IT) sector. This study delves into the talent acquisition and retention strategies employed by IT companies in Madhya Pradesh, aiming to understand the unique challenges and opportunities within the region. The research combines qualitative and quantitative methods to provide a comprehensive analysis. The study begins by examining the current state of the IT industry in Madhya Pradesh, considering …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 15–25 Read article
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Energy-Efficient Neuromorphic Spiking Neural Networksfor Real-Time Event-Driven Stock Market Prediction: A Systematic Review
Abstract: I believe that neuromorphic computing and financial prediction is now a genuinely exciting, yet under-researched, area of applied machine learning study. The paper presents a systematic literature review of the literature based on energy efficient Spiking Neural Networks (SNNs) in forecasting events-based real-time stock market data. Event based in character Financial time-series data is not continuous in nature, but consists of major discrete events like significant price changes, volume surges, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Sustainability and Integrated Reporting in Bangladesh: An In-Depth Examination of Corporate Practices
Abstract: This study explores the implementation of sustainability reporting and integrated reporting practices within leading companies of Bangladesh based on established assessment frameworks provided by the Global Reporting Initiative (GRI) and the International Integrated Reporting Council (IIRC). Also, the study evaluates sample companies' reporting practices and links them with company performance and sustainable development goals. A sample of 30 blue-chip companies representing the DSE 30 index is selected from the population …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 2, 2023 · pp. 32–44 Read article
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The Analysis of the factors contributing to the fluctuations of FII in India
Abstract: Foreign Institutional Investment (FII) has emerged as an engine of Indian economic growth as it meets the much needed capital requirement. Though FII has flown largely to Indian market, it is not consistent and stable. FII appears to be sensitive to several global and domestic macroeconomic factors. The present study has the objective to investigate the factors contributing to the fluctuations in the FIIs. The study is based on secondary …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 1, Issue 1, 2018 · pp. 24–33 Read article
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Performance Analysis of ICICI Prudential, Canara Robecco, Nippon India, Quant, and Union Small Cap Mutual Funds
Abstract: This article aims to analyze the small cap mutual funds are invested in companies that below top 250 stocks in the exchange as per their market capitalization. Small cap mutual funds have turned out to be a popular investment option due to their high returns. Small cap funds invest in all companies expect the top 250 in terms of market capitalization. Thought these funds are relatively riskier and volatile in …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 1, 2023 · pp. 1–13 Read article
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Impact of Technology on Business Growth
Abstract: The rapid advancement of technology in the 21st century has fundamentally reshaped the global business landscape, creating new opportunities while introducing significant challenges for organizations across industries. This research paper investigates the multifaceted impact of technological integration on business growth, focusing on key technologies such as Artificial Intelligence (AI), Cloud Computing, Big Data Analytics, and the Internet of Things (IoT). Through a comprehensive analysis of recent literature and empirical evidence …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 Read article
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Making International Trade Easier: How Importer on Record (IOR) and Exporter on Record (EOR) Services Fuel the Growth of Small and Medium Businesses (SMEs
Abstract: In an increasingly interconnected global economy, small and medium-sized enterprises (SMEs) face significant challenges when entering international markets, from navigating complex regulatory landscapes to managing costly and time-intensive logistics. The importance of Importer of Record (IOR) and Exporter of Record (EOR) services in enabling SMEs to get over these obstacles and compete on a global scale is examined in this study. By assuming legal responsibilities, managing compliance, and handling intricate …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 7–15 Read article
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Review Article on Customers’ Satisfaction Towards Sports Wears
Abstract: This review synthesizes existing literature on customer satisfaction within the sportswear industry, exploring various factors influencing consumers’ perceptions and behaviours. Drawing upon a comprehensive analysis of scholarly articles, journals, and industry reports, the review examines key determinants such as product quality, brand image, price perception, and service quality. The findings highlight the significance of understanding consumer preferences and behaviour dynamics in designing effective marketing strategies and enhancing overall customer satisfaction …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 32–36 Read article
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A study on Adoption of AI powered Marketing strategies with reference toRetail Industry
Abstract: Artificial Intelligence (AI) is becoming an important part of the retail industry. Retail businesses are using AI-powered marketing tools such as chatbots, recommendation systems, predictive analytics, and personalized marketing to improve customer experience and increase business performance. The main purpose of this study is to understand the adoption of AIpowered marketing strategies in the retail industry and identify the factors that influence their adoption. The study was conducted among 125 …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Patent Rights: An Analysis of Legal and Economic Perspectives
Abstract: Patent rights play a crucial role in the fields of innovation, technology, and commerce, providing legal protection for inventors and encouraging progress and economic growth. This paper presents an analysis of patent rights from both legal and economic perspectives, highlighting their significance and impact on various stakeholders. From a legal standpoint, the paper examines the fundamental principles underlying patent rights, including the requirements for patentability, the scope of protection, and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 46–57 Read article
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A Study on Customer Buying Behavior and Brand Loyalty with Reference toAutomobile Industry.
Abstract: The automotive sector is highly competitive, making it critical for businesses to understand client purchasing habits and establish strong brand loyalty. This study looks at what influences consumer purchasing decisions and brand loyalty in the automotive sector. The study concentrates on important factors like cost, features and product quality, marketing and promotion, and ease and after-sale support. Using a non-probability sampling technique, a structured questionnaire was used to gather primary …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Marketing Customer engagement & Social media Advertisement
Abstract: This marketing plan for Death Star aims to improve the customer engagement through effective use of social media platforms. This marketing plan analyses the existing customer market and customer engagement, using which new strategies are developed to improve the customer engagement in the social media platforms. This report relies on the use of secondary information from various academic and non-academic sources.
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 1–18 Read article
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Janata Electronic
Abstract: This paper examines the evolution, development, and growing influence of E-commerce websites on global retail markets. Rapid advancements in internet infrastructure, digital payment systems, and data-driven technologies, combined with shifting consumer preferences toward convenience and personalization, have positioned E-commerce platforms at the core of contemporary retail business models. The study explores the technological foundations of E-commerce, including web architectures, cloud computing, and secure transaction systems, which enable scalability and operational …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 1, 2026 Read article
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Social Media as a Library Marketing Tool: A Systematic Review
Abstract: In the digital era, social media is no longer a peripheral tool but the beating heart of library outreach— a dynamic circulatory system delivering knowledge across digital terrains. This study systematically investigates how libraries strategically deploy social media platforms to market services, engage users, and overcome institutional constraints. Using a structured literature review of 24 peer-reviewed empirical studies published between 2012 and 2025, this article applies the PRISMA 2020 reporting …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
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Consumer preferences for different brands of coconut oil in Pune
Abstract: The study investigates consumer preferences towards different brands of coconut oil in Pune city. Objectives include identifying influential factors like price, quality, brand reputation, and packaging prioritized by consumers. Through surveys and interviews, qualitative data are gathered to uncover consumer decision- making processes. Quantitative analysis further clarifies the relative relevance of these aspects. Central to the investigation is understanding how price sensitivity, quality perception, brand loyalty, and packaging aesthetics shape …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 40–46 Read article
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Eco-Innovation and Entrepreneurship: Pathways to Sustainable Development
Abstract: Green innovation and entrepreneurship are critical drivers for achieving sustainable economic growth in an era defined by environmental challenges and resource scarcity. This paper examines the role of green innovation-technological, organizational, and process-based advancements aimed at reducing environmental impact-in fostering eco-friendly entrepreneurship. By exploring the intersection of sustainability and business innovation, the paper identifies key factors influencing the adoption of green practices among entrepreneurs, including regulatory frameworks, consumer demand for …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–11 Read article
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How Lockdown 2020 Has Influenced the Specificity of the Embroidery Sector
Abstract: The present paper aims to focus on the influences of lockdown 2020 on the small firms of the Zari and Embroidery industry, an important informal localized industry in West Bengal. To access the issue, the analysis is based upon how small firms of the industry are influenced due to the restrictions appearing for the event of lockdown. The issue is crucial since this particular industry is characterized by the dominance …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 8–14 Read article
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To Study the Process of Recruitment and Selection
Abstract: Abstract There are various sources of recruitment with different measures of selection in a company. Accordingly, study was implemented to explore the views of customers and analysis done by company. During present work new data was collected and compared with previous data provided by the company. Using convenient sampling method, 50 Executives of Human Resource (HR) Department were interviewed. In present competitive market organizations have turned out to be choosier …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 1, Issue 1, 2018 · pp. 11–15 Read article
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Examining the Efficacy and Ethical Perception of Privacy-Protective Advertising Models on Consumer Trust and Brand Loyalty
Abstract: In the digital age, advertising has become deeply intertwined with personal data collection, processing and analysis. While targeted advertising offers benefits in terms of efficiency, relevance and business outcomes, it also raises substantial issues of data privacy, user autonomy, transparency and trust. This paper explores the concept of “responsible advertising” within the context of data privacy—asking how advertisers, platforms and regulators can align commercial imperatives with the ethical and legal …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article