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161 articles for “Online”
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Reforming Public Administration: Need of good Governance in India
Abstract: Public administration that supports the conduct of government business and operation of management, remains an integral to the process of globalization and economic liberalization during 21st century. It continues to play significant role in forms of data sharing resources and multichannel information. Whereas good governance baked by ICT norms and supported by Simple, Morale, Accountable, Responsive, Transparent (SMART) policy, remains the backbone of decision makings through formation of sound public …
Published in NOLEGEIN Journal of Corporate & Business Laws · pp. 44–52 Read article
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Impact of COVID-19 on E-Marketing Channels
Abstract: With increased social media engagement and craving for digital content, digital Medias provided the marketers with lot of opportunities to cash on. This endeavor is about the E-Marking framework grasped by association in the current fast moving world and how they develop their market, how they reach to their customer and give them a basic strategy to improve relationship by giving them proficient and snappy online business opportunity. Directly the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 19–23 Read article
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The Stationery Store's Digital Transformation
Abstract: One of the most ongoing changes to modern society is digitalization, which affects many aspects of daily life and business. The retail industry is impacted by this development as well as being affected by it, so this transition is significant. Retailers are both impacted by the new modes of consumption connected to these digital technologies and offer consumers a variety of digital goods and services that are tailored for their …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 1–4 Read article
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A Study of Brand Awareness at Runik Aromatic PVT LTD in Pune City
Abstract: Renowned manufacturer and retailer RUNIK AROMATIC PVT LTD specializes in Wood Fire Steam boilers, Steam Boilers, and essential oil and geranium oil distillation units. In addition, the company provides a wide selection of organic and cold-pressed oils, making sure that every product passes stringent quality inspections at every stage of production and packaging before being sent to customers. Offering alternatives for both online and in-store purchasing at low pricing, RUNIK …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 1–10 Read article
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AIIM = Artificial Intelligence (AI) + Cohort of Individuals + Marketing
Abstract: Artificial Intelligence (AI) is part of computer science that allows machines to imitate human thinking, such as learning, thinking, solving problems, and understanding the world around them. It uses models based on data, like machine learning and deep learning, to study large amounts of information and find patterns, helping machines make decisions or predictions on their own. Next, there's a group of people in the world who were born between …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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A Study on Factors Influencing Consumer Purchase and Intension towards daily products.
Abstract: The contemporary consumer marketplace offers a vast array of dairy choices characterized by distinct brands, diverse pricing structures, and varying quality standards. As health consciousness and urbanization rise dramatically among consumers, the demand for safe, hygienic, and premium quality dairy staples has surged concurrently. Modern buying journeys are heavily swayed by multi- dimensional factors, including structural packaging formats, online social proof, and widespread point-of-sale availability. This study utilizes Consumer Behaviour …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 47–53 Read article
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Social Media usage for destination marketing: A review of the theories of social media
Abstract: With the advent of Web 2.0, Customers now can freely share their experiences regarding their consumptions through electronic word of mouth (eWOM). Hence, Social media has become more vulnerable to transmitting both the good and bad message about product or services efficiently through an online platform. Moreover, the effect of social media has broad coverage of audience and information flows from one to many, therefore tourism managers, destination marketers are …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 2, 2019 · pp. 7–15 Read article
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Case Study Analysis on Google Inc. in 2014 Published in Harvard Business Review
Abstract: Google Inc.'s 2014 case study problem-solving approach. Harvard Company Review case studies, like the one released that year on Google Inc., provide readers a taste of what it's like to deal with real-world business challenges. In 2014, Google Inc. faced serious issues that necessitated in-depth research into the root causes as well as the promotion of several solutions and suggestions. Whencomparing organizations that provide search engine services and related software, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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Crowdfunding Using Blockchain
Abstract: With crowdfunding, individual enterprise generators can submit requests for backing, which is a new and creative way to finance different feathers of gambles. The businesses may have fiscal, artistic, or social objects. generally, the plutocrat is handed in exchange for forthcoming goods or equity. It also covers the use of online social media platforms to link investors and business possessors in order to raise plutocrats for colorful enterprises in exchange …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article
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From Influence to Action: The Role of Investment Influencers in Student Financial Education
Abstract: The financial education system which existing today has experienced major changes because social media platforms expanded their user base at an unprecedented rate. The emergence of investment influencers who people refer to as “finfluencers” has transformed financial information dissemination through platforms like YouTube and Instagram and Twitter. The study investigates how these influencers affect financial education and literacy development in Indian college students. The research team gathered primary data from …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 · pp. 10–16 Read article
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What Is IMC? Integrated Marketing Communications
Abstract: The marketing mix has four elements; Promotion is one of the elements. Therefore, a marketing communications (IMC) strategy that includes a combination of supporting tools can be an important part of the overall marketing strategy. Different promotional tools can make people aware of a company's product or service, make people understand the features and benefits of the product or service, and encourage them to purchase. With this in mind, this …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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British Airways- A SWOT and PESTLE Analysis -The impact of Europe 2020 policy
Abstract: British airways has an established identity in the field of civil aviation. Not only it has a long history but also a very progressive outlook and healthy bottom-line. Its engagement with its stakeholders is reliable and longstanding. Thus, enabling the company to overcome any supply chain bottlenecks. It has built a reliable distribution network that can reach the majority of its potential market and with online and app-based access, a …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 1–11 Read article
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Reforming Public Administration: Need of good Governance in India
Abstract: Public administration that supports the conduct of government business and operation ofmanagement, remains an integral to the process of globalization and economic liberalization during21st century. It continues to play significant role in forms of data sharing resources and multichannelinformation. Whereas good governance baked by ICT norms and supported by Simple, Morale,Accountable, Responsive, Transparent (SMART) policy, remains the backbone of decision makingsthrough formation of sound public opinion, ethics of democratization, efficient …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 1, 2021 Read article
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An Analysis of the Profitability of Selected Indian Public, Private, and Foreign Banks
Abstract: A “commercial bank” is a type of financial institution that offers checking account services, disburses different loans, takes deposits, and sells certificates of deposit (CDs) and savings accounts to individuals and small businesses. The majority of people do their financial transactions with commercial banks. To earn income, commercial banks issue and collect interest on loans such as mortgages, business loans, auto loans, and personal loans. Deposits from customers provide banks …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 5, Issue 1, 2022 Read article
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Stress That Influence Consumer Behavior in M-Business
Abstract: ABSTRACT In the past decade mobile is used as a means of communication alone, but in this current scenario Mobile business (m-business) plays a vibrant role in the process of fulfilling the wants and needs of customers through mobiles. Through the personalized advertisements and Apps in Mobile gadgets link the seller with the customer where they are located, and goods are sold by delivering in the hands of Customer. Thus, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 19–21 Read article
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Research Study on Effect of Social Media on Consumer Buying Behavior
Abstract: Today is time of online purchasing in marketing. All consumer wants buying a product a good quality with low costs and home delivery or cash on delivery. Social media provide these facilities as cash on delivery, cash back, cashless and quality of product
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 35–42 Read article
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Investigating Service Quality in Banking Sector Using Servqual Model
Abstract: This research was based on a survey conducted through the use of questionnaire. The research is based upon primary and secondary data both. The primary data was collected through a questionnaire designed exclusively for the study. The questionnaire was designed to collect information about demographic profile of the respondents such as age, gender, education and family monthly income. In addition to this various questions related to the knowledge and experience …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 1–17 Read article
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A Study on Impact of COVID-19 Pandemic on Consumer Buying Behavior in PCMC Area
Abstract: The impact of the corona virus pandemic on the economy has been devastating. With millions forced to stay at home and retail shops, except those providing essential services, shut, analysts claim that the pandemic will have long-term consequences on consumer behavior. While some claim that consumers are likely to switch to online services, others argue that a few weeks of change won’t result in a fundamental shift in behavior. What …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 2, 2020 · pp. 49–56 Read article
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Study on the Awareness Level of Postgraduate Students on Digital Education (With Special Reference to Sri HD Devegowda Government First Grade College, Hassan, Karnataka)
Abstract: Digital education is an innovative use of digital tools and technology during teaching and learning and is often referred to as technology enhanced learning or e-learning. Higher education covers undergraduate, postgraduate, and doctoral level education Through this, one can learn throughout their life and continue to improve their knowledge and abilities to better meet their needs. Upon the emergence of the pandemic, we have seen the essentiality of digital learning …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 7–15 Read article
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The Influence of Consumer Behaviour on Market Research
Abstract: Consumer behaviour is a crucial aspect of market research, as it provides insight into the behaviour, preferences, and decision-making processes of consumers. Businesses must have a thorough understanding of consumer behaviour in order to design effective marketing, product development, and sales strategies. This paper discusses the influence of consumer behaviour on market research, including the methods and tools used in market research, and the challenges faced by researchers. It also …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 32–36 Read article