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154 articles for “customer service”
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Quality Management – an Economic Perspective
Abstract: The present paper is to basically investigate the effect of Quality Management practices and strategies that organizations follow to give quality products to its customer, on organizational performance in terms of surviving in the competitive market and earning a reasonable profit. Quality Management is a strategy and philosophy essentially aims to put in practice and to deliver high quality products and services that just does not meet the customer expectations …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 1, 2019 · pp. 9–14 Read article
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Credit Management Approaches and Financial Performance of Industrial Banks
Abstract: The general objective of this study was to examine credit management approaches and the financial performance of industrial banks. It was based on three specific goals: (i) to investigate the connection between client evaluation and industrial financial performance, (ii) to investigate the connection between credit collection methods and industrial financial performance, and (iii) to examine the relationship between credit monitoring techniques and financial performance of industrial Banks. The study was …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 2, 2023 · pp. 8–18 Read article
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Role of Digital Lending Platforms In Enhancing Access To Formal Credit
Abstract: Digital lending platforms have changed the way people borrow money, making the loan process faster, easier, and more convenient. Instead of visiting banks, filling out many forms, and waiting for approval, people can now apply for loans through mobile apps and websites from anywhere. These platforms have become popular because they save time, require less paperwork, and provide quick access to formal credit. The main purpose of this study is …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article
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An Investigation on consumer Perception & Acceptance of Mobile Marketing - The Case of Young Customer in Delhi NCR
Abstract: This Study related to marketing with the help of mobile phones will help the brand managers to communicate with the customers through SMS, MMS and other available services. “Today’s youngsters are tomorrow’s Consumer” this fact should be considered by every marketer, there is a need to prepare youngsters to consider different consumption patterns. This is done with the aim to empower young consumers to Capture the market scenario through his …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 14–24 Read article
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A Customer Satisfaction Towards Honda Activa in Hyderabad
Abstract: Marketing is a dynamic, exciting and challenging activity. It affords large employment opportunity in the modern business world. The success of business enterprise depends upon the efficiency of marketing management. The marketing manager must be aware of common the challenging needs and desires of consumers. In common practice, marketing means the process of distribution of goods and services. The term Marketing embraces all resources and activities to direct and facilitate …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 1–7 Read article
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A Study on the Influence of Cybersecurity Threats and Risk On the Adoption and Growth of Digital Banking
Abstract: Digital banking has grown into an essential part of the modern financial system by providing convenient, fast, and accessible digital financial services. such as mobile applications and online banking systems. The rapid growth of digital banking is supported by advancements in technological along with increased mobile internet accessibility, and the Demand for cashless financial services. However, the increasing use of digital banking has also resulted in cybersecurity challenges such as …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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Leveraging AI for Smart Supply Chain Optimization
Abstract: Supply chain management is a critical component of modern businesses, requiring efficiency, accuracy, and adaptability to meet evolving market demands. It is decision-making, automating processes, and predicting demand with high accuracy. This section analyses artificial intelligence technologies including predictive analytics and machine learning and intelligent automation because they enhance supply chain operational output. All administrative functions including real-time tracking together with forecasting and inventory management along with route optimization create …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 2, 2026 Read article
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Strategic Marketing of Educational Services and Consumer Behaviour
Abstract: Students and the parents are aware that the cost of education has been on the rise irrespective of mushroom growth of educational institutions. Already, there is cutthroat competition among various private educational institutions. This competition will become more aggressive if foreign universities open their study centres in India. Albeit quality and employability are the main concerns of responsible institutions, money-minting institutions which aim high rate of return lure and divert …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 2, 2019 · pp. 1–6 Read article
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British Airways- A SWOT and PESTLE Analysis -The impact of Europe 2020 policy
Abstract: British airways has an established identity in the field of civil aviation. Not only it has a long history but also a very progressive outlook and healthy bottom-line. Its engagement with its stakeholders is reliable and longstanding. Thus, enabling the company to overcome any supply chain bottlenecks. It has built a reliable distribution network that can reach the majority of its potential market and with online and app-based access, a …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 1–11 Read article
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A Study on Fintech and its Impact on Sustainable Development of Green Banking
Abstract: A study has been conducted on Fintech and its impact on sustainable developments of green banking. The purpose of this project report is to understand the impact of fintech in sustainable developments of green banking. The survey was carried out with the use of a questionnaire to acquire primary data from potential users in rural area. Then, from the study of literatures, to assess and analyze the previous works, what …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 6–11 Read article
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Best learning site for logistics managers in the 21st century - Six Sigma
Abstract: Six Sigma is a term used in statistics to refer to standard deviation and is a measure of the measurement of standard deviation. A series of actions or modifications to the procedure. It is used for three things: development process, process Design/Development and Process Management. This is a disciplined process focused on development and delivery. Nearly perfect products and services. Evaluate the effectiveness of our processes according to customer needs …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 1, 2024 · pp. 22–28 Read article
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Employee-Employer Relationships in The Service Sector Are Affected by Employee Empowerment Within an Organization.
Abstract: The purpose of this research is to look at the effect of employee empowerment on the relationship between organizations and their employees in the service industry. Employees that are empowered are more engaged with the organizations, which Leads to higher job satisfaction, commitment, and loyalty. Furthermore, such empowered individuals were found to be more inclined to exercise their own initiative and think creatively in order to solve customer problems and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 6–11 Read article
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OLA’s Futuristic Electric Scooter Market: A Question of Sustainability Ahead with the Big Leap
Abstract: Marketing innovations have always been a tip of the tongue in the world of startups. It has taken a vibe as a tactical tool to do business terms of manufacturing or service industry. Ola, which has redefined itself in the mobility services, has reached its peak of success from a startup to a brand in this service industry as its operations have already gauged the success of serving the customers …
Published in NOLEGEIN Journal of Advertising and Brand Management Read article
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OLA’s Futuristic Electric Scooter Market: A Question of Sustainability Ahead with the Big Leap
Abstract: Marketing innovations have always been a tip of the tongue in the world of startups. It has taken a vibe as a tactical tool to do business terms of manufacturing or service industry. Ola, which has redefined itself in the mobility services, has reached its peak of success from a startup to a brand in this service industry as its operations have already gauged the success of serving the customers …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 24–31 Read article
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Marketing Research: Challenges and Opportunities in India
Abstract: The creation of new products is essential to the expansion and prosperity of every manufacturingcompany. When many newly released items, both locally and internationally, fail, one must makecritical decisions about product design, development, and management. This paper reveals thefunction of marketing research and the challenges and opportunities in the context of India. Indeed,marketing research plays a crucial role in developing an effective marketing plan and successfullylaunching a product or service, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article
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Digital Lending Partnerships: Onboarding and Evaluation of Partners for Co-Lending
Abstract: The banking and finance industry is undergoing a considerable shift in the current digital era, notably in the lending business. Partnerships are essential for fostering innovation, extending market reach, and improving client experiences as the ecosystem of digital lending changes. In order to work together and deliver extensive lending solutions, digital lending partnerships bring together a variety of organisations, including financial institutions, technology suppliers, fintech startups, and alternative lenders. Digital …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 26–33 Read article
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What Is IMC? Integrated Marketing Communications
Abstract: The marketing mix has four elements; Promotion is one of the elements. Therefore, a marketing communications (IMC) strategy that includes a combination of supporting tools can be an important part of the overall marketing strategy. Different promotional tools can make people aware of a company's product or service, make people understand the features and benefits of the product or service, and encourage them to purchase. With this in mind, this …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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An Investigation into Customer Contentment with Google Pay
Abstract: In the era of digital transformation, Google Pay, a leading digital payment platform, has revolutionized financial transactions. This study delves into the factors driving customer satisfaction with Google Pay, examining its features, usability, security, and overall user experience. With the widespread adoption of mobile technology and digital transactions, understanding user satisfaction is crucial for service providers and policymakers. This research contributes valuable insights into Google Pay's strengths and areas for …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 32–45 Read article
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An Overview of Logistics Outsourcing
Abstract: Logistics management is an important component of supply chain management that includes shipping, storage, and delivery of the goods or services from the point of origin to the destination in order to meet customers’ requirements. Logistics management is a complex process that involves planning, process strategy, distribution, and implementation. There may be one or more vendors involved in the process of logistics. A team of professionals from logistics management, tech …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 1, 2019 · pp. 7–10 Read article