All articles
1700 articles
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Media Coverage of COVID-19: A Classical Case of Media Frenzy
Abstract: The effect of media on the wide varied audience in the recent days with continuous updates on the COVID-19 related information has led us to see that there is shift from enthusiasm to panic behavior among the viewers. The study focuses on how in recent days there is an intense spike in demand for healthcare and related information among the social media users who were directly influenced by the repeated …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 Read article
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Turning Smartphones in to a Diagnostic Device and More
Abstract: Getting the right health checkup and at the right time is the need of the hour and that being done with a tap on the screen is a blessing. The global telehealth market size was valued at USD 61.40 billion in 2019 and is projected to reach USD 559.52 billion by 2027, exhibiting a CAGR of 25.2% during the forecasted period Eyeing this enormous potential, Ashutosh Lawania, co-founder of Myntra …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 1–6 Read article
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Impact of COVID-19 on E-Marketing Channels
Abstract: With increased social media engagement and craving for digital content, digital Medias provided the marketers with lot of opportunities to cash on. This endeavor is about the E-Marking framework grasped by association in the current fast moving world and how they develop their market, how they reach to their customer and give them a basic strategy to improve relationship by giving them proficient and snappy online business opportunity. Directly the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 19–23 Read article
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Impact of COVID-19 on Digital Payment System in Chennai
Abstract: The goal of this study is to quantify the impact of the COVID-19 pandemic on the digital paymentsystem in Chennai. The COVID-19 pandemic has accelerated the adoption of digital payment systemswhile also causing a significant increase in users taking precautionary measures to ensure the safetyof their financial transactions. Questionnaires were used to collect primary data on the ground, whilesecondary data was gathered via the internet, journals, and business publications. A …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 2, 2021 · pp. 24–31 Read article
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Employee Engagement and Retention: A Study of Software Professionals
Abstract: Employee engagement is a topic of enormous interest to both management practitioners and academicians alike as building an engaged employee base is the biggest differentiator for businesses. In India, employment numbers in industry and services is expected to grow from 223 M in 2010 to 319 M by 2020 as per the India Economic Survey. A person needs to be motivated to go beyond his/her brier and ‘step up’. To …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 2, 2021 · pp. 12–23 Read article
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Post COVID-19 (Coronavirus Pandemic): New Job in Recession—A Challenge
Abstract: The present declared pandemic now declared as outbreak is a major shock to the Indian industry and Indian economy as well. Indian economy was already in a terrible phase before this deadly corona outbreak. Due to so long lock-down all over the country the economy and the jobs have gone down, most of the people has lost their jobs and some are having the risk of getting the jobs lost. …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 2, 2021 · pp. 8–11 Read article
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A Study on Employee Performance in Hi-Tech Apparels, Tirupur, Tamil Nadu
Abstract: The systematic approach of measuring employee performance is known as a performance management system. It is a process in which an organization's mission, goals, and objectives are aligned with existing resources (e.g., manpower, material, etc.) and processes, as well as the organization's priorities. Performance management is a technique for identifying ways to fulfil corporate goals by continuously assessing and providing feedback to employees, resulting in improved employee performance. Unlike the …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 2, 2021 · pp. 1–7 Read article
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Impact of COVID-19 on Social Media Marketing in Tamil Nadu
Abstract: The present research paper is focusing on quantifying the impact of COVID-19 on social mediamarketing in Tamil Nadu which raises the COVID-19 pandemic has accelerated the adaptation ofsocial media marketing. The primary data on the field are collected through questionnaires andsecondary data were collected through internet and journals. A sample of 117 respondents iscollected from social media users, out of which, most of the respondents are of 21–30 age group. …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 2, 2021 · pp. 19–25 Read article
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Operations Research Management of Logistics and Supply Chain: Its Issues and Directions of Scope
Abstract: To improve business performance, companies use a variety of business improvement strategies.Logistics and supply chain management have long been viewed as critical factors in a company’sability to gain a competitive advantage. In fact, since the early 1980s, logistics and supply chainmanagement have gotten a lot of attention. However, supply chain management is a difficult topic tograsp, and many authors have emphasised the significance of explicit definitional constructions andconceptual frameworks in …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 2, 2021 · pp. 10–18 Read article
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COVID-19 and Indian Judicial System
Abstract: Everything is affected by COVID-19 and judicial system is not exception to it. The COVID-19 effectpositively as well as negatively on Indian Judicial system. For first time virtual court systemimplemented for first time in the history of legal system. In the virtual court system, procedureconducted through the video conferencing, e-filling allowed, work from home started, extend thelimitation period for file appeal, and use ADR mechanism for given justice to the …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 2, 2021 · pp. 25–31 Read article
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Case Studies on Protection of Rights of Insurance Policy Holders with Special Reference to Kolhapur District Consumer Forum
Abstract: It is an important right of every consumer to get what he pays for. He has rights against themanufacture, retailer at the same time provider of services as well. Insurance Services is not anexception to it. Insurance Companies are regulated by, Insurance Regulatory and DevelopmentAuthority Act, 1999 and Insurance Act, 1938. Supreme Court has interpreted Policy Holder as a‘Consumer’ so, Consumer Protection Act is equally applicable to policy holders as …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 2, 2021 · pp. 13–17 Read article
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Comparative Analysis of Goods and Services Tax Collections in IndiaDuringCOVID-19
Abstract: The COVID period is a good lesson to all the categories of society. It is not an exception to the government too. In connection with the collection of revenues in the form of taxes become difficult for the concerned authorities during the pandemic. The collection of Goods and Services Tax (GST) would too be impacted due to the coronavirus spread in the country, this leads the disruptions in the production …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 4, Issue 2, 2021 · pp. 8–12 Read article
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Forecasting Stock Market Returns using Artificial Neural Networks: Novel approach
Abstract: In recent years, there has been an increase in the amount of literature on artificial neural network applications in the business and finance realms. In reality, the field of stock return forecasting has received a lot of attention. This is owing to the fact that monetary benefits will be large if artificial neural network applications succeed. Many research have shown that various types of artificial neural network topologies can be …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 2, 2021 · pp. 5–9 Read article
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A Study on Impact of Working Capital—With Reference to Tata Motors Pvt. Ltd.
Abstract: The organisation's operating income reveals more about the financial position of the business than other assumptions. It mentions to you what can be left over if an organization raises all its temporary assets, and uses themto care for its temporary liabilities. The data needed for the study are based on secondary data. The required information is collected from Tata Motors LTD's annual reports which include balance sheets, company P&L accounts …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 2, 2021 · pp. 1–4 Read article
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Skilled Manpower Requirements in the Solar Energy Sector and Veteran Recruitment
Abstract: Solar energy ranks as one of the best forms of energy for the sustainable development of the world, due to its renewable, reliable, clean and green nature. The recognition of this fact has encouraged many countries to adopt solar energy focus in their respective energy policies. Hence, nations are competing with each other to promote the solar energy sector and increasing their solar energy capabilities, resulting in the emergence of …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 2, 2021 · pp. 35–41 Read article
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Know More About Business Management
Abstract: This paper outlines some of the more useful things for business management. I carefully present my personal business experience in the paper here. Currently the Covid-19 situation has caused many companies to face problems in trading. We present here a research article on how to run a company and how to survive in the market. Trading is not a simple matter that is spoken and done. This is the work …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 2, 2021 · pp. 30–34 Read article
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A Study on Employee Retention and References in Quess Corp Pvt Ltd, Coimbatore
Abstract: Worker Retention includes going to lengths to urge representatives to stay in the association for the greatest timeframe. It is a cycle where the workers are encouraged to remain with the organization for the maximum period of time or until the completion of the venture. Worker maintenance is gainful for the association just as the representative. Viable representative maintenance is an orderly exertion by managers to establish and cultivate a …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 2, 2021 · pp. 22–29 Read article
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Employee Grievances on Organizational Performance in Pharmaceutical Sector
Abstract: Effective management of employee grievance is essential to maintain harmonious relationship at work place, booster employee loyalty and commitment as well as to improve overall organizational performance and productivity. This study examines the impact of employee grievance management on organizational performance. On the contrary, lack of or poor employee grievance management gives rise to negative organizational outcomes such as low productivity, absenteeism, disobeying orders, indiscipline and poor quality of work. …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 2, 2021 · pp. 9–21 Read article
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Emotional Intelligence In Enhancing Organizational Effectiveness
Abstract: Organizational development is a systematic process of change that uses behavioral science techniques to improve an organization’s health and effectiveness by influencing the ability to adapt to environmental conditions, improve internal relationships, and increase learning and problem-solving capabilities. The need for organizational development continues to increase as information technology, globalization, increased competition, increased diversity, and increased public consciousness continue to change the organizational landscape. Several organizational development topics have emerged …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 2, 2021 · pp. 1–8 Read article
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Leadership Propositions for Team Success in India
Abstract: We know remarkably little about how leaders establish and manage effective teams, despite the prevalence of leadership influences on organisational team performance and the substantial literatures on leadership and team/group dynamics. “Functional leadership” is the prism through which we examine leader-team dynamics in this study. This concept basically states that the leader's primary responsibility is to do, or get done, whatever functions are not being handled sufficiently in terms of …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 2, 2021 · pp. 28–34 Read article