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844 articles for “COVID-19, Indian Industry, Jobs, Lock-down, Pandemic, Outbreak, Recession.”
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Impact of E-Marketing in Hospitality Industry
Abstract: Hotel business is arguably the most lucrative business in the hospitality industry. The growth of the hotel industry is astronomically increasing day by day. However, with the increase in various hotel groups around the world, the competencies are also on a rise. To reach the goals, a hotel must establish some strategies by which they can generate the targeted revenue and yield high occupancy rate. The business provides high returns …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 32–40 Read article
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Ethical and Policy Gaps for Responsible AI in Indian Healthcare: Review Toward Viksit Bharat
Abstract: The accelerated adoption of Artificial Intelligence (AI) within the Indian healthcare sector – particularly in medical imaging, clinical decision support, and predictive diagnostics – has emerged as a critical enabler of the national vision of Viksit Bharat (Developed India). AI-driven technologies offer substantial potential to improve diagnostic accuracy, optimize healthcare delivery, and address systemic challenges such as workforce shortages and regional disparities. This review critically examines existing academic literature, government …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 Read article
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Assuring livelihood in COVID: Present and Future Approach
Abstract: Nature always challenge human with its own creations forcing us to dwell “Where we lack?” This time nature comes with a deadly virus called “COVID-19” exposing our health care system’s weakness. Highlighting the need of advancement of countries in the field of medical science. This virus is the good advertisement for hygiene promotion. The spread of this virus wants us to evaluate whether current hygiene practices are safe or not. …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 1, 2021 Read article
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Tackling Covid-19 from Technological advancement
Abstract: In the universe, it has changed day-to-day exercises; something as simple as a walk in the garden is perceived very differently now. The same is valid for business. Various business houses have closed down or changed to oblige a social distancing. New way of consumer and worker behavior and expectations have emerged during the first week of the crisis. Corona-virus addresses a giant monetary shock and weight. Lately, the center …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 40–44 Read article
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Challenges and Ethical Considerations in Implementing ArtificialIntelligence in Indian Academic Libraries
Abstract: Artificial Intelligence (AI), which is fundamentally altering information systems worldwide, has a lot to offer academic libraries. In response to growing digital collections and user expectations, Indian academic libraries have been looking into AI-enabled services including intelligent cataloguing, chatbots, RFID-based tracking, and analytics-driven collection building. However, a number of obstacles technical, financial, legal, ethical, social, and operational restrict adoption. In addition to identifying important gaps in Indian LIS research and …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 · pp. 7–11 Read article
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A Study on Employee Job Satisfaction at Pvt. Ltd, Nanjangud Taluk, Mysore District
Abstract: This article studies the employee job satisfaction level at Pvt. Ltd, Nanjangud Taluk, Mysore District. The objectives of the study are as follows. To identify the employee's level of satisfaction upon that job. The total population is 180 and for this study, a sample size of 90 members was taken. Out of 90 respondents, 88 questionnaires were returned duly filled in by the employee’s community with overall response rate was …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 2, Issue 2, 2019 · pp. 1–5 Read article
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Correlates of American Web Series with Product Preference: Patterns of Influence on Indian Consumers
Abstract: It is a fact well documented that the sudden discernible upsurge in the disposable income of the Indian consumers has increased their proclivity towards a more luxurious modus vivendi. Consumers are always in the quest to elevate their standards of living which has brought about a seismic shift in their daily modus operandi. One such exemplification would be the binge-watching behaviour which has been observed amongst Indian consumers especially during …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · pp. 23–31 Read article
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A Study on Economic Conditions of Migrant Workers Engaged in Garment Industry, Tirupur
Abstract: This study focuses on Economic Conditions of Migrant Workers Engaged in Garment Industry, Tirupur. Migrants Employees are working hard for their survival as well as supporting the family through their income. This study focus on their economic conditions whether their life style improve or not. The sample size is 155 and the population size is 3500. The tools are used for the study Percentage method, Chi-Square, Correlation and Cross Tabulation. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 30–36 Read article
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Media Coverage of COVID-19: A Classical Case of Media Frenzy
Abstract: The effect of media on the wide varied audience in the recent days with continuous updates on the COVID-19 related information has led us to see that there is shift from enthusiasm to panic behavior among the viewers. The study focuses on how in recent days there is an intense spike in demand for healthcare and related information among the social media users who were directly influenced by the repeated …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 Read article
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Consumer Choice in Health Insurance Market in India
Abstract: The most important tool for financial planning has traditionally been thought to be insurance. But now that the worldwide pandemic has passed, everyone is much more conscious of the significance of health insurance. Health insurance is becoming more necessary due to the rising rate of inflation in medical expenses. Efforts to raise public knowledge of the benefits and worth of health insurance may result in a rise in sales. Of …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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COMPARATIVE STUDY OF CSR OF PUBLIC AND PRIVATE SECTOR BANK (Qualitative)
Abstract: CSR has been a strategic and ethical concern for the Indian banking industry, especially after the Companies Act of 2013 was enacted, which made CSR spending mandatory for eligible companies. The objective of this research, therefore, is to compare the scope, spending patterns, focus areas, and overall effectiveness of the CSR programs undertaken by Indian public and private sector banks. The research investigates some of the top-rated banks in these …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 1, 2026 Read article
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Comparative Analysis in Piping Industry: An empirical study by Mixed Methodology in Research
Abstract: This paper presents the comparative study of pipe industry regarding to Ashirvad and Finolex pipes with its competitors. Competitive analysis as a method is used in the formulation strategic plans in most organizations; usually it is adopted due to its rational process of making long term strategies. This is the procedure for identifying specific acceptable strategy for each individual organization, by its own particular circumstances. The main aim of this …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 23–42 Read article
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A Major Affective Disorders in Building Construction industries: A Case study of Mysuru City
Abstract: The building construction workers unprotected to multiple physical, chemical and biological agents, who make them assailable to various health issues. Objectives of the study: to know the occupational diseases experienced by the building construction workers. Method: 360 building construction workers have been selected by using stratified sampling techniques.Interview scheduled was prepared, tested and validated. Factor analysis was used to know the effective use of the Personal protective equipment (PPE) among …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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Full-service Restaurant Industry is a Growing Entrepreneurship in Global Perspectives
Abstract: Full-service restaurant industry should maintain balance expansions considering global demographic and geographic locations. It would need to make clear strategic choices to achieve its financial goals and aggressive growth. To make an important priority on menu innovation, the inconsistent economic growth is fostering increased competition and consumers taste. Ethical concepts of public confidences on business corporations, health and safety issues should be considered as growing entrepreneurship of feasible sustainability.
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 1, 2020 · pp. 10–26 Read article
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Credit Management Approaches and Financial Performance of Industrial Banks
Abstract: The general objective of this study was to examine credit management approaches and the financial performance of industrial banks. It was based on three specific goals: (i) to investigate the connection between client evaluation and industrial financial performance, (ii) to investigate the connection between credit collection methods and industrial financial performance, and (iii) to examine the relationship between credit monitoring techniques and financial performance of industrial Banks. The study was …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 2, 2023 · pp. 8–18 Read article
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Impact of Advertising and Marketing in Hospitality Industry
Abstract: The study is intended to find out the impact of advertising on the marketing of hospitality industry and their performance. This includes research whether advertisement helps hotels in creation of public image and also to know whether advertising is necessary in making customer aware of hotel services. The researcher also observed that the hotel’s main emphasis lays on providing the high quality services to their customers. The problem faced by …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 · pp. 35–42 Read article
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A Study on Job Performance and Evaluation of Work Stress in IT Sector Women Employees with Reference to Coimbatore City, Tamil Nadu
Abstract: Nowadays stress is a very common problem in every human life. Today, the world is moving very fast, peoples are giving high-level work performance for their life’s betterment. In this scenario, they are affected by high-level stress. There are two major factors for stress; one is an internal factor, and another one is an external factor. IT sector is one of the fastest-growing sectors in India. The employees working in …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 2, 2019 · pp. 9–13 Read article
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The Protagonist on Education During COVID-19
Abstract: The education system has been altered by the Covid-19 pandemic. Examine how the Covid-19 epidemic has changed how teachers and technologies are used. Everyone has been put tothe test in some way by the present pandemic. Be it medical professionals, the executivebranch, the police, or anyone else who has seen the Covid-19 pandemic. To stay viable andadvance, every organisation has had to innovate on its own. This has also applied …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 6, Issue 1, 2023 · pp. 36–39 Read article
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Impact of COVID-19 On Education Sector in India
Abstract: COVID-19 pandemic has affected human life in a very drastic way. COVID-19 has a severe impact oneducation sector too because of the COVID-19 pandemic all educational organizations like schools,coaching, colleges etc. are closed temporarily it has a high impact on education system. Thesenationwide closures have impacted millions of students. Most of the countries around the world havetemporarily shut down all the Educational Organizations in order to prevent the diffusion of …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 1, 2021 Read article
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Procurement Routes, Supply Chain Management and Building Information Modelling:A Review of Trends and Impacts on the Construction Industry
Abstract: It has been argued that the construction industry is distinct from other industries and must therefore find solutions that align with its peculiarities. Over the last three decades, several reports, primarily Latham (1994) and Egan (1998) have spotlighted systemic issues underlying the construction industry. The construction industry is highly fragmented evidenced by a high level of subcontracting and a lack of integration within supply chains. Poor information management has also …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 5, Issue 2, 2022 · pp. 1–9 Read article