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1254 articles for “COVID-19, employment growth, medium scale enterprises, online marketing”
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A Research on: Gym Market Place
Abstract: Any company that doesn't have a website is losing out on one of their most effective marketing tools. The biggest benefit of having a website is that it increases the likelihood that customers will find you. Nowadays, the majority of individuals will investigate items and businesses online before making a purchase. Because of increasing reliance on the internet, we create websites for gyms where customers can get all the information …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 124–130 Read article
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Role of Marketing Communication in Adoption of Digital Wallets and UPI Apps
Abstract: India’s transition toward a cash-lite economy has been significantly accelerated by the rapid expansion of mobile-based financial technologies, particularly digital wallets and Unified Payments Interface (UPI) applications. However, the widespread adoption of these platforms depends not only on technological accessibility and usability but also on how effectively their benefits, security, and reliability are communicated to users. This study examines the role of marketing communication in influencing the adoption and continued …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Creating Powerful Digital Marketing Plans to Boost Lead Generation and Brand Engagement in B2B Markets
Abstract: This study finds what digital marketing strategies are best and most efficient in B2B brand engagement and lead generation, considering unique needs and behaviors in the B2B clientele. This research, adopting a qualitative approach, examines the existing strategies and their effectiveness on brand engagement and lead generation through semi-structured interviews with 20 firms. Key trends, challenges, and best practices were identified using thematic analysis of data obtained, giving a wide …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 6–14 Read article
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Adoption of ERP System in Small and Medium Enterprises: Benefits and Barriers – A Study with Reference to Trinity Electrical Industries, Bengaluru
Abstract: Organizations are ready to invest large amount for new technologies to enhance their activities across their supply chains and to improve their business. They need ERP software to enhance their operation and improvise. The top ERP giants SAP, Oracle, Sage, Microsoft and SSA Global having a great global market share. Objectives: The study is focused on identifying the problems for implementing and benifits associated with the implementation of ERP system …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 · pp. 42–57 Read article
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Employee Grievances on Organizational Performance in Pharmaceutical Sector
Abstract: Effective management of employee grievance is essential to maintain harmonious relationship at work place, booster employee loyalty and commitment as well as to improve overall organizational performance and productivity. This study examines the impact of employee grievance management on organizational performance. On the contrary, lack of or poor employee grievance management gives rise to negative organizational outcomes such as low productivity, absenteeism, disobeying orders, indiscipline and poor quality of work. …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 2, 2021 · pp. 9–21 Read article
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A Study on the Impact of Advanced Technology on Employee Skill Requirement
Abstract: Advanced technology has changed employees involving their jobs and the skills they need to work effectively. This study analyzing the impact of advanced technology on employee skill requirements in textile industry. A descriptive research design was adopted for the study. Primary data were collected from 130 employees using a structured questionnaire through the convenience sampling method. secondary data were gathered from books, journals, and reliable websites. the collected data were …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
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Impact of COVID-19 On Microfinance
Abstract: This study highlights the role of microfinance institutions in developing economies and the impact ofthe ongoing COVID-19 coronavirus pandemic on microfinance institutions. It subsequently argueswhy the pandemic has a negative influence on the financial efficiency of microfinance institutionswhile resulting in a positive social outlook for MFIs at the same time.
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 4, Issue 1, 2021 Read article
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Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article
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A Study on Skills and Knowledge to Enhance the Employees Empowerment-Tirupur District
Abstract: This study aims to find out the improvement of field knowledge and skills how help to increase the employee’s empowerment. Employees can show their knowledge of proficiency in activities involving methods, processes, and procedures. The objective of this study is to investigate the new learning technique how lead for employees empowerment, to know the relationship between employees acquiring new knowledge and work performance, to assess the required training programmes for …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 1–5 Read article
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Comprehensive Review and Analysis of Impact and Challenges for Hotel Industriesduring Covid-19
Abstract: Hotels in India's hospitality sector are expected to drop sharply during the first quarters of 2020, due in large part to the outbreak of the covid-19 virus. The number of visitors and business travelers is drastically decreasing as a result of the temporary suspension of travel and the implementation of containment measures. There is a consensus amongst the owners of hospitality companies that the industry has poor business practices, is …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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Employee Empowerment at a Workplace
Abstract: The project focuses on employee empowerment and its importance in today’s corporate world. Empowerment is the process of supporting and encouraging the employees to fully utilize their skills, abilities and creativity to accept ownership and accountability for their job/project. The study identifies the employee empowerment systems implemented in organizations. The various prerequisites for employee empowerment as well as the benefits if empowerment is implemented effectively are also discussed Empowerment includes …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 9–15 Read article
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A Study on Awareness About Artificial Intelligence in Marketing Among Management Students
Abstract: Artificial intelligence (AI) is an area of computer science in which machines works like a human being and also gives more accurate results. Marketing is the business process of creating relationships with and satisfying customers. Since AI is used in every field nowadays, therefore it is used for marketing also. The rise in AI-powered marketing is taking the load off many marketers. Since many management students want to work in …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 2, 2019 · pp. 21–27 Read article
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Impact of Online Education on Student Health
Abstract: The coronavirus had forced the closure of all schools and universities worldwide. With the tremendous rise of online education, teaching is now done remotely on digital platforms using computers and mobile devices. Numerous studies have demonstrated that prolonged or excessive screen use can have an adverse effect on both physical and mental health. Stress, depression, irregular sleep patterns, negative effects on vision, posture pain, hand impairments, and musculoskeletal disorders are …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 2, 2022 · pp. 34–44 Read article
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Marketing Research: Challenges and Opportunities in India
Abstract: The creation of new products is essential to the expansion and prosperity of every manufacturingcompany. When many newly released items, both locally and internationally, fail, one must makecritical decisions about product design, development, and management. This paper reveals thefunction of marketing research and the challenges and opportunities in the context of India. Indeed,marketing research plays a crucial role in developing an effective marketing plan and successfullylaunching a product or service, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article
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Employee Satisfaction toward Training and Development Practices in Pharma PSU
Abstract: Organization to survive in this competitive world has to excel their employees’ competencies as well as retain them within the organization. Employee satisfaction and development are the two factors which an organization should take care of. Pharma PSU is a public sector undertaking in Pune, Maharashtra state. With low-cost maintenance, conservation of energy should be maintained in continuous process, which gives hi-tech products keeping in mind the total satisfaction of …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 3, Issue 2, 2020 · pp. 1–10 Read article
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A Study on the Impact of Flexible Work Arrangement on Employee Satisfaction and Work-Life Balance
Abstract: This research investigates how flexible work arrangement influence employee satisfaction and work -life balance within organization. The study focuses on various forms of workplace flexibility and including flexible working hours and work from home practise &hybrid work model and compressed workweek. data were collected from 120 emplyoees through a structured questionnaires and the responses were analysed using descriptive statistics and regression analyses. The result indicates that employees generally hold a …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 Read article
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Marketing of Hospitality and Tourism services in India
Abstract: India is outstanding for its rich social legacy and assorted variety. With the changed situation and headway of innovation, where the time and separation pressure lead to the chance to an individual to travel around the globe just with less timeframe. India may not be ready to draw in enough abroad visitors just with its beautiful, rich structural and fantastic magnificence; yet in addition, its conventional qualities and neighborliness pulled …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 31–41 Read article
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Leadership, Workplace Culture and Employee Well- Being at Workplace
Abstract: Employee well-being has emerged as a central concern for contemporary organizations in the context of rapid technological advancements, globalization, and shifting workforce expectations. As workplaces become increasingly dynamic and demanding, ensuring the physical, psychological, and emotional health of employees is essential for sustaining organizational performance and long-term success. This study examines the relationship between leadership style, organizational culture, and employee well-being, emphasizing how managerial approaches shape the work environment and …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 · pp. 24–28 Read article
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Factors That Impact Online Buying Behavior Among Higher Education Institution Students: A Case Study of College Students in Chennai in Tamil Nadu
Abstract: Online shopping is linked to the buyer ‘s personality. However, it was not established whether online shopping is safe or not. It was also not established whether people shop online because of influencers. Price, accessibility, usability, the influence of social media, and customer confidence are all crucial factors that are closely analysed to see how they affect the dynamics of evolving online purchasing. This study attempt made to assess the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Research, Innovation, and Entrepreneurship: Special Nexus for Employment Opportunities and Engineering Advancement in Nigeria
Abstract: In view of creating employment opportunities and outcome-based education, the impact of nexus ofresearch, innovation, and entrepreneurship cannot be undermined in developed and developingcountries. A lot of researches and innovations have been done without adequate links for employmentopportunities and a better pedestal for entrepreneurship. This calls for urgent attention and interventionof governments, stakeholders, consultants, engineers, and entrepreneurs. This paper assessed thecurrent trends and multi-faceted problems in research and innovation for …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 1, 2021 Read article