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860 articles for “Social Media, COVID-19, information, media, audience, viewers, platforms”
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The Role of Media in Advertisement Effectiveness
Abstract: The objectives of advertising were traditionally stated in terms of direct sales. Now, it is to view advertising as having communication objectives that seek to inform persuade and remind potential customers of the worth of the product. The results of researches of online advertising effectiveness show, that there are no agreed factors of measurement of online advertising effectiveness and lot of different approaches exist. The internet offers marketers the widest …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 37–46 Read article
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Psychological Impact of Online Classes on Students during COVID-19 Pandemic
Abstract: The “Corona virus disease–2019” (COVID-19) pandemic has created a greater impact in theeducation system throughout the globe. In order to break the chain of the virus, entire globe-imposedlockdown which brought complete shutdown of the education system. Closure of schools, institutionsand other learning spaces had greater impact affecting more than 1.6 billion learners. Even thoughthere is a greater advancement of technology in the 20th century, India relies on the “Traditionalmethodology of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 1, 2021 Read article
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Corporate Social Responsibility Spending and Financial Performance: Evidencefrom selected NIFTY Firms in India
Abstract: This study examines the relationship between Corporate Social Responsibility (CSR) expenditure and accounting-based financial performance, measured through Return on Assets (ROA) and Return on Equity (ROE), for selected NIFTY-listed companies over the period 2020–21 to 2024–25. Using secondary data collected from published annual reports, the research evaluates trends in CSR spending and assesses its influence on firm profitability. The findings indicate a consistent upward trajectory in CSR investments across most …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 · pp. 1–5 Read article
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A Study on Impact of COVID-19 Pandemic on Consumer Buying Behavior in PCMC Area
Abstract: The impact of the corona virus pandemic on the economy has been devastating. With millions forced to stay at home and retail shops, except those providing essential services, shut, analysts claim that the pandemic will have long-term consequences on consumer behavior. While some claim that consumers are likely to switch to online services, others argue that a few weeks of change won’t result in a fundamental shift in behavior. What …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 2, 2020 · pp. 49–56 Read article
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Building a youth centric brand marketing strategies of Boat In Indian Audio market in MI Store at Tiruppur
Abstract: This study investigates the impact of youth-centric marketing strategies adopted by boAt, a leading Indian audio and lifestyle brand, in engaging young consumers at the MI Store in Tiruppur, a rapidly developing tier-II city. With the expansion of digital lifestyles and increasing smartphone penetration, the research examines how boAt effectively utilizes influencer marketing, social media promotions, exclusive product launches, and experiential branding initiatives to strengthen its connection with consumers aged …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 · pp. 34–40 Read article
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A Comparative Study on the Impact of Covid-19 on the Top Five Largest Corporate Hospital Groups in India
Abstract: The COVID-19 Pandemic has impacted everyone’s life and has not spared any industry. The Health industry is a major industry which had to not just continue it’s functioning during the lockdown or otherwise, but also had to increase its functioning due to the high demand of hospital care and services. Hospitals responding to the pandemic are facing financial pressure both in the form of higher cost and reduced revenues. This …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 2, 2021 · pp. 1–11 Read article
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A Study on the Importance Given to Information Communication Technology in Teacher Education Curriculum and Related Status of Physical Facilities in the Institutes of Teacher Education in Kerala
Abstract: Technology is a key aspect of teaching–learning process in modern classrooms. Internet brings all resources to classrooms for effective learning. All teachers should acquire the skills to transact concepts in a meaningful way using information communication technology facilities available in schools. This study is an attempt to understand the knowledge and skills of prospective teachers in educational technology and the physical facilities available in institutes of teacher education. The finding …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 1, 2020 · pp. 1–5 Read article
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Impact of Toxic Leadership in the 21st Century on Employees’ Intentions to Leave, with Workplace Bullying as a Mediating Factor
Abstract: This study examines how bullying at work affects workers’ desire to quit their existing positions and how toxic leadership exacerbates this effect. Abusive attitudes, unethical actions, and the development of unpleasant work conditions that compromise employee well-being are traits of toxic leaders. In addition to undermining morale and trust, such leadership creates an environment that encourages bullying, which exacerbates the detrimental effects on workers. The study specifically looks at how …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 1, 2026 Read article
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Higher Education in India under COVID-19: Some Issues
Abstract: The novel corona virus has posed the challenge and given an opportunity to learn the many things in Human life. Due to the corona virus, as of 15th may 2020 approximately 1.725 billion learners i.e., 98.5 percent of student population in the world and about 285 million students in India are greatly affected. No doubt, the pandemic has significantly disrupted the higher education in the country. In view of this, …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 2, 2021 · pp. 24–27 Read article
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Tackling Covid-19 from Technological advancement
Abstract: In the universe, it has changed day-to-day exercises; something as simple as a walk in the garden is perceived very differently now. The same is valid for business. Various business houses have closed down or changed to oblige a social distancing. New way of consumer and worker behavior and expectations have emerged during the first week of the crisis. Corona-virus addresses a giant monetary shock and weight. Lately, the center …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 40–44 Read article
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Examining the Effects of Social Capital in the Workplace on Trust, Support, and Retention
Abstract: This study investigates the impact of workplace social capital on employees' turnover intentions. Social capital, encompassing the networks, relationships, and shared norms within a workplace, is increasingly recognized as a key factor influencing employee behavior and organizational outcomes. By analyzing data from a diverse range of industries, this research aims to elucidate how various dimensions of social capital—such as trust, support, and networking opportunities— affect employees' intentions to leave their …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 1, 2025 · pp. 12–18 Read article
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Impact of E-Marketing in Hospitality Industry
Abstract: Hotel business is arguably the most lucrative business in the hospitality industry. The growth of the hotel industry is astronomically increasing day by day. However, with the increase in various hotel groups around the world, the competencies are also on a rise. To reach the goals, a hotel must establish some strategies by which they can generate the targeted revenue and yield high occupancy rate. The business provides high returns …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 32–40 Read article
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Economic Crash of Covid-19
Abstract: The Coronavirus flare-up is a sharp update that pandemics, as other seldom-happening calamities,have occurred before and will keep on occurring later on. Regardless of whether we cannot forestallperilous infections from arising, we ought to get ready to hose their impacts on society. The currentepisode has had serious financial outcomes across the globe, and it does not appear as though anynation will be unaffected. This not just has ramifications for the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 1, 2021 Read article
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The Impact of Bus Stop Designs on the Social Behavior of Student-Bus Users
Abstract: Bus stop designs are a communal checkpoint for public vehicular transit. It has become a prominent and relevant tool in curbing traffic, as well as minimizing carbon emissions through its public services by reducing the ratio of passengers to automobile usage. Bus stops, therefore, have evolved into hubs of public significance for settlers in their businesses, schools, churches, offices as well as homes, hospitals, parks etc. In the universities, bus …
Published in NOLEGEIN Journal of Organizational Behavior Management Read article
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Impact of COVID-19 on Agricultural Practices of India
Abstract: Agriculture is the prime sector which feed all the people living in the world. From the ancient to modern period, people are giving more importance for agriculture in order to fulfill their food needs.It is important to say that COVID-19 make a significant impact on agriculture in various dimensions.The researcher has studied the impact of COVID-19 on agriculture in various aspects in India. Personal observation and unstructured interview were conducted …
Published in NOLEGEIN Journal of Business Risk Management Read article
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Effect of COVID-19 in India
Abstract: Pandemics are the adverse situation, where huge number of people have to die fighting a certainabnormal condition or some deadly diseases. Earth has been seeing these types of pandemics frommany centuries and recovered from most of them in less time. But the newest and the deadliestpandemic caused by COVID-19 viruses giving a challenges to many countries to fighting against it.Instead of fading away it has been increasing rapidly. Everything was …
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 1, 2021 Read article
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Media and Technology in MBA and Engineering Education System: Its Impact
Abstract: Media and technology have had a significant impact on MBA and engineering education systems in recent years. Media, in common, can be depicted in basic terms, like a motion picture was great, the book was pitiful, or the Web is instructive, and how did we ever live without it! The availability of online learning platforms has made it possible for MBA and engineering students to access high-quality educational content from …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 2, 2022 · pp. 11–21 Read article
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Social Engineering and AI: Rights and Ethical Practices Fostering Sustainability
Abstract: Artificial intelligence (AI) and social engineering combine to change organizational tactics, social norms, and human interactions. This convergence has the potential to be transformative in supporting sustainability in economic, environmental, and social dimensions. Social engineering itself is a tactic that manipulates human behavior and decision-making at its core, and artificial intelligence increases the power of this influence through predictive analytics, machine learning (ML), and the processing of large volumes of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 32–36 Read article
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Role Of I.T. In Pharma Industry (PSU) In India
Abstract: The pharmaceutical industry develops, produces, and markets drugs for use as medications. Pharmaceutical companies are allowed to deal in generic and / or brand medications and medical devices. They are subject to a variety of laws and regulations regarding the patenting, testing and ensuring safety and efficacy and marketing of drugs. Information Technology plays an important role in the economy in India and it gives good percentage growth to Indian …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 2, 2021 · pp. 28–33 Read article
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Procurement Routes, Supply Chain Management and Building Information Modelling:A Review of Trends and Impacts on the Construction Industry
Abstract: It has been argued that the construction industry is distinct from other industries and must therefore find solutions that align with its peculiarities. Over the last three decades, several reports, primarily Latham (1994) and Egan (1998) have spotlighted systemic issues underlying the construction industry. The construction industry is highly fragmented evidenced by a high level of subcontracting and a lack of integration within supply chains. Poor information management has also …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 5, Issue 2, 2022 · pp. 1–9 Read article