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1700 articles
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Corona Response: The Case Study of Bhabhiji Papad
Abstract: This is a business case study. It is about how a company saw opportunity in Covid19 and launched new product to meet the market demand. Due to Covid19, there is a demand of products that develop immunity. Bhabhi ji papad launched a product that builds immunity. This product got lot of media attention. The product was launched by central minister Mr. Arjun Ram Meghwal. The case study is designed to …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 30–32 Read article
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Tourism Market in India—Comparative Analysis
Abstract: To promote tourism in India, initiatives are taken by the state and central authorities. Gaps in the centralized promotional campaign, “Incredible India”, are identified. The methodology includes collection of secondary data and discursive analysis. Information relevance, promotion strategy, and key events and places were used for the comparative analysis for the purposes of the article. The mentioned three factors need to be added to the centralized campaign, to give a …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 18–29 Read article
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Central Initiatives of Organizational Leaders for Economical Solace in Post-COVID Situation
Abstract: The dexterity of a nation like India vastly depends upon the substantial growth of economy where the real flow of accomplished tasks is truly comparable with the available financial affluence in deed. That is why all the trained organizational leaders are absolutely concerned regarding the same, and they are undoubtedly advisable to enhance the productivity, and prior to that, they are largely aiming at the eight pieces of marketing, such …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 11–17 Read article
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Emerging Dimension of Management Education in India
Abstract: Management education is considered as elitist as it attracts young men and women who are usually motivated by the positive consequences associated with management education. In India, higher education, especially management education, is witnessing an exponential growth in terms of number of institutes imparting management education which are usually termed as business school. The management education plays an essential role in today's dynamic business environment. The rapid trend of globalization …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 6–10 Read article
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Leadership Lessons
Abstract: Administration, managerial skills and leadership are different concepts. A good leader is multi-skilled and has leadership qualities and traits. It is not necessary for a great leader to have all the leadership traits; every great leader has a unique leadership style. A good leader understands the concept of motivation, keeps his/her people motivated and has a positive attitude towards them. Autocratic, directive, participative and democratic are the various leadership styles …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 1–5 Read article
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Corporate and Business Strategies of Tesla Company
Abstract: Tesla Company has become one of the leading electric vehicle manufacturing companies in the US market. The differentiation strategy currently adopted by Tesla Company is not making the organisation distinct in the US electric vehicle industry. This report has recommended the favourable corporate and business strategic directions for Tesla in order to achieve its strategic vision and thereby gain sustainable competitive advantage in the US market. At the corporate level, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 10–23 Read article
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Multinational Corporations in India
Abstract: The present study is about multinational corporations (MNCs) with reference to developing counties like India. The paper traces their growth and present position, their merits and demerits, and their inevitability in the global scenario. However, it calls for regulation of the MNCs to reduce their harmful effects on the economy and the ecology.
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 1–9 Read article
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The Influence of Change Management in Organisation for Accomplishing Accentuated Aims
Abstract: Change has developed a portion of everyone’s breath along with company survival. Maximum establishments met through earnestness of change in their day-to-day procedures; nevertheless, their interpretations on change fluctuate. The foremost belief of this research is to analytically assess the influence of change management in organisation for accomplishing accentuated aims in the belvedere of the company or organisations. Precisely, it holds on aspects that root the change that can also …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 3, Issue 2, 2020 · pp. 7–18 Read article
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The Next Technology (5G)
Abstract: On this paper, a review of the beyond, present day and destiny generations of mobile technology in terms in their functions, overall performance, advantages and drawbacks has been made. We can also speak the evolution and improvement of different generations of cell technology at the side of their importance and advantages of each era. On this paper, assessment of 5G may also be carried out with all other generations from …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 3, Issue 2, 2020 · pp. 19–22 Read article
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The Role of Media in Advertisement Effectiveness
Abstract: The objectives of advertising were traditionally stated in terms of direct sales. Now, it is to view advertising as having communication objectives that seek to inform persuade and remind potential customers of the worth of the product. The results of researches of online advertising effectiveness show, that there are no agreed factors of measurement of online advertising effectiveness and lot of different approaches exist. The internet offers marketers the widest …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 37–46 Read article
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Radio: An Effective Medium of Advertisement
Abstract: The reach to the mass through air is “FM Radio”. FM Radio has the twin benefit of that it has a wide coverage along with cost effectiveness. In 12 major cities in India, we have 245 private FM Radio stations. Radio has become a primary local advertising media, which appeals to a narrow segment of the population with a highly special programming. Across India, various radio channels have a deeper …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 19–29 Read article
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Online Self-Disclosure Behaviour of Young Prospective Job Applicants
Abstract: The factors that lead to a positive self-presentation of prospective job candidates provide an important means for evaluating job applications. The paper aims to determine which type of online self-disclosure behaviour leads to a positive self-presentation. An online questionnaire survey was conducted to collect data during the winter semester of the academic year 2019/2020 among 101 university students in the field of human resources and personnel management. Binary logistic regression …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 1–9 Read article
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Role of Strategic Advertising in the Food Industry: An Overview
Abstract: In a highly competitive industry like the food industry, strategic advertising has a pivotal function of ensuring the profitability and cost effectiveness of any advertising initiative. The purpose of this research paper is to examine the role of strategic advertising in the food industry, its scenario in India, and the effects associated with it.
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 10–18 Read article
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Choosing Profession: A Lacking Linkage between Education System and Employability
Abstract: The hardest thing is to choose the proper profession when a person is inexperienced, and he has uncertain ideas about the future. Profession chosen must suit the person’s personality and its interest. His dreams and profession selection to achieve that dreams are quite important. There is a lacking linkage between today’s education system and employability. During the education, there must be something that can help to choose profession which suits …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 3, Issue 1, 2020 · pp. 23–25 Read article
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Fitness as Integral to Better Performance of High Achievers
Abstract: High achievers believe fitness is of paramount value. This study is about high achiever’s fitness who may be working in any form of work environment. The mental makeup and mindset of such persons differ among all other levels of performers. This means that it would affect the mental and physical fitness as they embark on what they want to do. It is interesting how fitness impacts on the overall performance …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 3, Issue 1, 2020 · pp. 1–5 Read article
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Managing Energy Crisis Through Local Resources: The Case of India
Abstract: This paper reviews the present crisis in the field of energy. The gap between demand and supply in the field of energy is widening. There is also a need for environment-friendly, economical and efficient sources of energy. There are sustainable development goals, which have to be achieved by the year 2030, which require renewable sources of energy. The authors suggest the development of biofuel as an alternative fuel. The authors …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 3, Issue 1, 2020 · pp. 16–20 Read article
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Are Social Networks Good for Our Society?
Abstract: Social media is not always an online distraction or diversion platform. But it is one of the best ways to stay updated about the latest and trending news. Most of the news channels, multi-national companies, etc. make use of social media to convey their message so that it reaches to the maximum number of masses. This helps the general public to stay informed about the current matters without any delay. …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 20–23 Read article
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Analyzing the Relationship between Advertising Communication Skills with Respect to Customer Satisfaction
Abstract: Advertising communication is a perception and a process of a source, a message, a communication channel, and a receiver. Receiver sometimes becomes the source of information by communicating the message to his family, peer, and friends. This kind of communication is called word-of-mouth communication, which involves social interactions between two or more people. In order to be aware of information related to decisions, changes, etc., the information is the first …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 24–29 Read article
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Impact of CSR on Brand Recognition During COVID-19 Crisis
Abstract: When a crisis occurs, brands need to understand that there is a moment for everything, and now is the time not to focus on big-budget advertisement through any kind of medium to talk about their brand. During a crisis, what brands can do is emerge as customer-oriented and help them with the current scenario. This scenario does not mean there should not be any kind of marketing; however, it can …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 15–19 Read article
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Performance Analysis of Select Equity Stocks and Nifty Index: A Comparative Study
Abstract: Stock Exchanges give constant exchanging data on the recorded protections, encouraging value disclosure. It is a piece of capital market, which bargains in long haul funds of industry and government. A stock trade is a trade where stock dealers and brokers can purchase and sell stocks (likewise called shares), bonds, and different protections. Stock trades may likewise give offices to issue and reclamation of protections and other money related instruments …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 3, Issue 1, 2020 · pp. 10–23 Read article