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151 articles for “Secondary Data”
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A Study of Ratio Analysis of Hindustan Unilever Limited (HUL)
Abstract: Hindustan Unilever Limited (HUL) has been considered the largest FMCG company in India. In our country, many Indian households have been using many products of the HUL brand, and this gives them unique opportunities for becoming better day by day. HUL is known for its unique and great brands, the positive social impact Hindustan Unilever creates, and their belief in doing business the positive and right way. In this study, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 5, Issue 2, 2022 · pp. 7–16 Read article
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A Study on Sustainable Dairy Marketing Practices Followed by the Indian Dairy Industry
Abstract: The Indian dairy industry plays important role in the country's economy and agricultural landscape, providing livelihoods to millions of people while meeting the nutritional needs of entire population. In recent years, the industry has witnessed significant growth and transformation, with a focus on sustainability across various aspects of dairy production and marketing. This paper presents a comprehensive study on sustainable dairy marketing practices adopted by the Indian dairy industry. It …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 2, 2024 · pp. 35–43 Read article
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Analyzing the Relationship between Advertising Communication Skills with Respect to Customer Satisfaction
Abstract: Advertising communication is a perception and a process of a source, a message, a communication channel, and a receiver. Receiver sometimes becomes the source of information by communicating the message to his family, peer, and friends. This kind of communication is called word-of-mouth communication, which involves social interactions between two or more people. In order to be aware of information related to decisions, changes, etc., the information is the first …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 24–29 Read article
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A Study on Impact of Augmented Reality on Customer Experience inOnline Shopping
Abstract: This project is about understanding role of augmented reality in an online shopping and how it affects customer experience, many people purchase products through online platforms and augmented reality is becoming one of technologies used to make shopping easier and more interactive, the study tries to understand whether this technology is useful for customers and how it influences their purchasing behaviour during an online purchases, information for study was collected …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Appraisal of Coronavirus on Global Economy: “Ineffectiveness of Economic Growth and Development in Global South”
Abstract: This study explores the main problems of global economic growth and industrial transformation across the globe before the corona virus, and how multinational forces have influenced certain areas of Third World countries since feudalism arose as a mode of production to the acceptance of capitalism as the historical history of the global economy. It also explores how capitalism later became a pioneer of imperialism, African trafficking, colonization and neo-colonialism in …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 1, 2020 · pp. 1–18 Read article
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Evaluating Financial Performance: A Comparative Study of Selected Indian IT Companies
Abstract: During the last 20 years, India's IT sector has been vital to the country's progress. It has helped tremendously in giving India a global standing that has improved people's lives by directly or indirectly supporting a wide range of business services, employment, top-notch technology, and a high standard of life. India's information and technology sector has expanded rapidly in recent years which makes it essential to understand how the IT …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 8–16 Read article
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Corruption and Entrepreneurship: Convergences and Trajectories on Youth Unemployment
Abstract: This paper analyzed corruption and entrepreneurship in a bid to find the nexus between the two. It is a theoretical survey into the subject matter using, basically, secondary sources of data. The work found that there is actually a link between corruption and entrepreneurship which on its own is a consequence of the effect of corruption as it leads to unemployment. Hence, the paper sought to explain that the failure …
Published in NOLEGEIN Journal of Global Marketing · Vol. 3, Issue 1, 2020 Read article
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Sustainability and Integrated Reporting in Bangladesh: An In-Depth Examination of Corporate Practices
Abstract: This study explores the implementation of sustainability reporting and integrated reporting practices within leading companies of Bangladesh based on established assessment frameworks provided by the Global Reporting Initiative (GRI) and the International Integrated Reporting Council (IIRC). Also, the study evaluates sample companies' reporting practices and links them with company performance and sustainable development goals. A sample of 30 blue-chip companies representing the DSE 30 index is selected from the population …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 2, 2023 · pp. 32–44 Read article
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A Comparative Analysis of Risk, Returns, and Investment Preferences
Abstract: This research examines how investors choose between different financial instruments by analysing their investment preferences, perceived risk, and expected returns. The study compares popular options such as equities, mutual funds, fixed deposits, gold, and real estate to determine how factors like age, income level, and financial knowledge influence decision-making. Primary data from surveys and secondary sources were used to identify behavioural trends across diverse investor groups. Results indicate that younger …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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Role of HR in Employee’s Happiness at Work: Literature Review
Abstract: Happiness has gained growing attention in psychological studies in the form of good moods and feelings, well-being and optimistic attitudes. Therefore, employee happiness or well- being is an emerging subject in both management and psychology. Happiness at the workplace means people’s happiness with their job. It is perceived as an individual/subjective well- being and happiness of a person’s life. Happiness at work is crucial for both individuals and companies. In …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 6, Issue 2, 2023 · pp. 9–16 Read article
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Contemporary Issues in HRM: lessons we learn
Abstract: Today’s business society is going through a massive change due to multiple factors. How those changes affect organisational behaviour and human resource management (HRM) is the topic of this paper. HRM is needed to deal with business life changes. Most experts agree that change is motivating the modern day managers, to fit the organisation's structure and process to the demands of the changing environment. The new global managers are more …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 14–24 Read article
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Problem and Prospect of Industrial Relation in Coal Industry with Special Reference to C.C.L, Coimbatore
Abstract: In a growing and labour-abundant economy like India, industrial relations have special significance, particularly in public sector enterprises which play a dominant role in the industrial economy of India. This study is relevant because industrial harmony now-a –days is considered as a pre-condition for sustained economic development and growth of any type of economy. The present study is carried out with the purpose to explore the industrial relation problem in …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 1, 2018 · pp. 6–10 Read article
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A Comparative Study of Adjustment and Academic Achievement Between Science and Arts Students at Senior Secondary Level
Abstract: The present study aimed to compare adjustment and academic achievement between science and arts stream students at the senior secondary level. According to the data, there is no statistically significant difference between boys and girls in the arts stream students’ adjustment, but there is a statistically significant difference between boys and girls in the scientific stream and arts stream students’ academic accomplishment. It is also found that students of the …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 6, Issue 2, 2023 · pp. 29–34 Read article
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Digital Services Management and Remote Accessibility in Northern India’s Top NAAC-Accredited Academic Libraries
Abstract: In this study “Digital Services Management and Remote Accessibility in Northern India’s Top NAAC- Accredited Academic Libraries” talks about top universities. The university are using digital tools and services. These technologies increase the user accessibility and productivity for library resources. This paper reveals the top ten NAAC- accredited universities, including Banaras Hindu University (BHU), Aligarh Muslim University (AMU), and Delhi University. This study is about on using descriptive and analytical …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 · pp. 12–20 Read article
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Assessing Artificial Intelligence Risk Perception Among Generation Z in Delhi NCR
Abstract: This study examines the risk perception of Artificial Intelligence (AI) among Generation Z in the Delhi National Capital Region (NCR), a demographic that is highly engaged with digital technologies and AI-driven applications. The research aims to identify key concerns, attitudes, and awareness levels related to the societal, ethical, and technological implications of AI. A descriptive research design was adopted, integrating both qualitative and quantitative approaches to ensure a comprehensive analysis. …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 44–49 Read article
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Cashless Policy in Nigeria: The Journey So Far
Abstract: Cashless economic policy was conceptualized by the central bank to migrate Nigeria’s economy from cash-based to a cashless one through electronic payment system; this would not only enable Nigeria’s monetary system be in line with the international best practices and norms, but also increase the proficiency of the payment system which will in turn improve the quality of service being offered to the banking public. This paper examined the recently …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 3, Issue 2, 2020 · pp. 1–13 Read article
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Organisational Culture Impact on Employees Performance and Turnover Intension
Abstract: This study looks at how organizational culture affects worker performance and turnover intentions in a college context. A mixed-method approach comprising surveys and interviews was used to capture a wide range of viewpoints. 150 employees of the Apex Group of Institutions participated in the data collection process, which used both primary and secondary sources. The collected information was analyzed using a variety of statistical tools, including regression analysis, chi-square tests, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 2, 2025 · pp. 1–9 Read article
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Historical Research on Computer Education in Gashua, Yobe State, Nigeria
Abstract: This paper investigates and compares the implementation of computer education in Yobe state, Nigeria, as guided by the national computer policy of 1988. The study focuses on the educational practices within Gashua's educational zone, specifically examining six secondary schools, comprising four public schools and two private schools. Data were collected through the administration of questionnaires and interviews conducted with teachers and students. The collected data were subjected to simple statistical …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 6, Issue 1, 2023 · pp. 8–17 Read article
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Digital Solutions for Agricultural Insurance and Credit Risk Management
Abstract: This study examines the role of digital solutions in improving agricultural insurance and credit risk management among farmers. Agriculture is affected by various risks such as crop failure, climate change, pest attacks, and financial difficulties. These risks can reduce farmers’ income and create difficulties in repaying agricultural loans. The study focuses on the use of modern technologies such as artificial intelligence, satellite imaging, remote sensing, blockchain, and digital payment systems …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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A Study on Impact of DEI Initiatives on Organizational Culture and Performance
Abstract: Diversity, Equity, and Inclusion (DEI) initiatives have become essential for organizations seeking to build fair, respectful, and high-performing workplaces. This study examines the impact of DEI initiatives on organizational culture and organizational performance with particular attention to four dimensions: workforce diversity, inclusive leadership, equity in HR practices, and employee engagement in DEI programs. A descriptive research design was adopted, and primary data were collected from 110 employees using a structured …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 Read article