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443 articles for “Strategy”
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Consumer Behaviour Towards Online Food Delivery Services: A Study of Rajkot City
Abstract: The rapid expansion of online food delivery services (OFDS) has significantly transformed consumer purchasing behaviour in India, particularly in urban and semi-urban regions. Driven by increasing smartphone penetration, digital payment systems, and evolving lifestyle patterns, platforms such as Swiggy and Zomato have redefined food consumption practices. This research investigates consumer behavior related to online food delivery services in Rajkot city, emphasizing the factors that shape usage habits, customer satisfaction, and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 49–53 Read article
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Developing the Future of Management: Strategic Innovation Using Design Thinking and Business Analytics
Abstract: Design thinking is a new, human-cantered approach that promotes creative problem-solving by combining empathy, ideation, and iterative procedures. By combining many viewpoints and cooperative ideas, it goes beyond conventional approaches and is defined as the application of collective wisdom to complicated problems. In management, design thinking enables companies to promote innovation, connect strategies with user-centric solutions, and overcome uncertainty. When paired with business analytics, design thinking gains a powerful edge, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 1, 2025 · pp. 19–26 Read article
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A Study on Role of Digital Marketing In Promoting Events At Mm Active In Pune City
Abstract: The research project entitled focused on the area of Digital Marketing, which is becoming increasingly important in every organization, with Social Media Marketing Communications playing a significant role. The first part of the project, titled “To Study Role of Digital Marketing in Promoting Events" delves into the service industry in India and later focuses on MM Active India. The project emphasized the importance of Digital Marketing strategies and their impact …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–7 Read article
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A Study on Strategic HR Practices in the Digital ERA and Their Impacton Employee Retention and Performance
Abstract: This paper aims to investigate strategic(HR) human resource practices in the digital era and their impact on employee retention and organizational performance. With the rapid evolution of technology and its effect on organizational structures, there is a improving need to reorganize human resource functions to become agile, data-driven, and Employee centric. This paper seeks to investigate strategic human resource practices in the digital age, including digital recruitment strategies, virtual training …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 · pp. 17–26 Read article
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A Study on Fintech Innovations and Their Impact on Traditional Banking Models in Indian Banking System
Abstract: The rapid growth of innovations in financial technology (Fintech) has intensely shaken traditional banking frameworks globally, with India being a vibrant case study based on its extensive unbanked population, digital infrastructure growth, and accommodating regulation policies. This research paper analyzes the influence of Fintech innovations – digital wallets, peer-to-peer lending platforms, AI-based credit scoring, blockchain-based settlement systems, and open banking APIs – on traditional banks’ business models, customer acquisition strategies, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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A case study in Karnataka focusing on green marketing of farm stays
Abstract: In the past ten years, agritourism, often known as green tourism, has grown in popularity in India. "Green tourism" is a broad approach to adopting and advancing sustainable tourism practices. The cornerstone of green tourism is the protection and upkeep of natural resources. Businesses nowadays are becoming increasingly aware of the significance of integrating sustainable practices into their day-to-day operations. Companies are promoting the "greenness" of their products to stand …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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Creating Powerful Digital Marketing Plans to Boost Lead Generation and Brand Engagement in B2B Markets
Abstract: This study finds what digital marketing strategies are best and most efficient in B2B brand engagement and lead generation, considering unique needs and behaviors in the B2B clientele. This research, adopting a qualitative approach, examines the existing strategies and their effectiveness on brand engagement and lead generation through semi-structured interviews with 20 firms. Key trends, challenges, and best practices were identified using thematic analysis of data obtained, giving a wide …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 6–14 Read article
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The Future of Electric Mobility in India: Insights from Tata Motor’s Journey
Abstract: This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 8–15 Read article
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HR Rewards system and Employees motivation: An Analysis
Abstract: Research has proven that employees who get recognized tend to have higher self-esteem, more confidence, more willingness to take on new challenges and more eagerness to be innovative.As such, reward structures and the perceived value of those rewards, come more into focus as financial pressures restrict the type of rewards available, while retaining and motivating staff becomes more challenging.Employer-Employee relations are concerned with managing and maintaining the employment relationship which …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 43–49 Read article
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Customer Preferences in Life Insurance Industry—A Case Study of Bareilly, Uttar Pradesh
Abstract: In the present extreme rivalry, each organization in administration segment makes a decent attempt to fulfill their client. In Insurance area, different new privately owned businesses have entered in industry by doing the merger with unfamiliar organizations. Step-by-step they are offering new administrations with the essential intend to draw in the new clients and for holding the current clients. In this examination paper, I attempted to comprehend the purchaser conduct …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 2, 2020 · pp. 22–27 Read article
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Strategic Marketing of Educational Services and Consumer Behaviour
Abstract: Students and the parents are aware that the cost of education has been on the rise irrespective of mushroom growth of educational institutions. Already, there is cutthroat competition among various private educational institutions. This competition will become more aggressive if foreign universities open their study centres in India. Albeit quality and employability are the main concerns of responsible institutions, money-minting institutions which aim high rate of return lure and divert …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 2, 2019 · pp. 1–6 Read article
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The Superiority of an Organizational Advancement Entirely Depends Upon Sound Intervention of Leaders
Abstract: Any organization should have the most refining future along with the most encyclopedic resources to develop the same in a befitting manner. It must have the great propensity to enhance the volume of prescheduled production from the perspective of both their professional competency and the constructive management as well. In this regard the concept of “Marketing” will be one of the prime considerations for elevating the real occupational glow which …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 1, 2022 Read article
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Green Product Development and Promotion
Abstract: Now more than ever, we find ourselves deeply concerned about environmental challenges. Air contamination, plastic waste all over ground and in oceans, climate change, and food discards all stands as significant dangers, prompting us to take action to safeguard our planet. In response to these issues, millions are opting for socially responsible organic items, even if it means paying a premium. Recognizing this shift, businesses are increasingly adopting eco-friendly marketing …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 23–30 Read article
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Social Media as a Library Marketing Tool: A Systematic Review
Abstract: In the digital era, social media is no longer a peripheral tool but the beating heart of library outreach— a dynamic circulatory system delivering knowledge across digital terrains. This study systematically investigates how libraries strategically deploy social media platforms to market services, engage users, and overcome institutional constraints. Using a structured literature review of 24 peer-reviewed empirical studies published between 2012 and 2025, this article applies the PRISMA 2020 reporting …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
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Manage Change Time Quickly and Effectively
Abstract: In this era of rapid change, effective change management is vital for every organization. The purpose of change Management is about maximizing profits while minimizing the risk of failure during change. This document aims to provide a deeper knowledge of change management, with a focus on communication as one of its core levels. What’s important is the success of change depends on effective communication? Good communication is always considered a …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 7, Issue 1, 2024 · pp. 13–20 Read article
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Evaluating Retail Chain profitability: Insights From ITC.
Abstract: This study evaluates the profitability of ITC Limited, a diversified Indian conglomerate prominent in sectors like FMCG, hotels, and agribusiness. Using key financial ratios—debt-to-equity, current ratio, working capital, and return on equity—the research assesses ITC's financial health and efficiency over a five-year period. The objective is to understand how ITC’s internal strategies for cost management, supply chain optimization, and resource allocation contribute to its profitability amidst market challenges. The research …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 1–15 Read article
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Optimizing Supply Chain Efficiency Using Operational Research Techniques
Abstract: This article delves into the optimization of supply chains and explores what it takes to enhance operational efficiency and effectiveness. Because it enables the smooth transfer of resources, information, and commodities from suppliers to customers, supply chain management is essential for enterprises. Nonetheless, supply chains often face challenges such as product oversight, market fluctuations, shipping expenses, and collaboration among stakeholders. This article seeks to illustrate how various strategies and techniques—like …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 39–49 Read article
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A Study on Sustainable Dairy Marketing Practices Followed by the Indian Dairy Industry
Abstract: The Indian dairy industry plays important role in the country's economy and agricultural landscape, providing livelihoods to millions of people while meeting the nutritional needs of entire population. In recent years, the industry has witnessed significant growth and transformation, with a focus on sustainability across various aspects of dairy production and marketing. This paper presents a comprehensive study on sustainable dairy marketing practices adopted by the Indian dairy industry. It …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 2, 2024 · pp. 35–43 Read article
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An Investigation on consumer Perception & Acceptance of Mobile Marketing - The Case of Young Customer in Delhi NCR
Abstract: This Study related to marketing with the help of mobile phones will help the brand managers to communicate with the customers through SMS, MMS and other available services. “Today’s youngsters are tomorrow’s Consumer” this fact should be considered by every marketer, there is a need to prepare youngsters to consider different consumption patterns. This is done with the aim to empower young consumers to Capture the market scenario through his …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 14–24 Read article
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Digital Marketing Impact of Big Data
Abstract: Customers are using digital channels more frequently due to technical advancements, making it possible for marketers to collect and exploit consumer data in real-time. This data is generated and acquired in real-time, around-the-clock, seven days a week, allowing the marketing industry to determine which efforts were successful and which were unsuccessful. By superimposing several data sets, such as social media posts, money spent on product promotion, the business can determine …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 · pp. 1–6 Read article