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138 articles for “Technology Adoption”
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Investor Confidence in Finance: Challenges of Earnings Management and Accounting Manipulation
Abstract: Investor confidence forms the cornerstone of any financial market, and in India, this trust has been repeatedly challenged by episodes of earnings management, corporate fraud, and accounting manipulation. Despite advances in regulatory mechanisms and corporate governance, recent scandals from 2023 to 2025 reveal persistent vulnerabilities that compromise market integrity. This study investigates prominent Indian cases, including the IndusInd Bank derivative accounting lapse, the cooperative credit fraud at DMCSL in Beed, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 51–57 Read article
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Artificial Intelligence -Driven social media: Unlocking New Possibilities for Brands and Creators
Abstract: This paper examines the transformative impact of artificial intelligence (AI) on social media marketing strategies and the relationship between brands and content creators. We explore how AI-driven technologies enhance personalization, predictive analytics, and content creation while reshaping brand-creator collaborations. Through analysis of industry case studies and current implementations, we identify how AI technologies are reshaping the digital marketing landscape in 2025. Our findings suggest that businesses implementing AI-driven strategies achieve …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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A Study on Assessing the Effectiveness of Indian Post Payments Bank in Expanding Financial Inculsion Among Rural Area
Abstract: Financial inclusion remains a critical driver of equitable economic development in India, particularly in rural areas where access to formal banking services has historically been limited. This study examines the effectiveness of India Post Payments Bank (IPPB) in expanding financial inclusion among rural populations by leveraging the extensive postal network and digital banking infrastructure. Established to bridge the last-mile connectivity gap, IPPB delivers doorstep banking services through postmen and Gramin …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 Read article
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Examining the Impact of Generative AI Agents on Consumer Satisfaction and Loyalty in Indian E-commerce Platforms: Impact on Consumer Behaviour, Trust, and Purchase Intention
Abstract: Purpose: The rapid adoption of generative artificial intelligence (AI) agents on Indian e- commerce platforms has transformed the way consumers interact with online retailers. Unlike traditional rule-based chatbots, generative AI agents can engage in natural conversations, provide personalized recommendations, and offer real-time assistance, thereby enhancing the overall shopping experience. Despite their growing prevalence, limited empirical evidence exists regarding how these AI-driven tools influence consumer attitudes and behavioral outcomes in the …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 20–30 Read article
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Urbanization in India: a Reflective Study for Causes
Abstract: Urbanization is not just a modern phenomenon; rather, it is a historic and swift change of human social roots occurring all over the world, with a rapid replacement of predominantly rural culture with predominantly urban culture. The adoption of a mixed economy by India resulted in the expansion of the private sector and the acceleration of urbanization. In India, urbanization is happening fairly quickly. Objective: to study the causes of …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 6, Issue 2, 2023 · pp. 31–39 Read article
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Impact of User Perceptions on Digital Financial Service Usage: Evidence from Rural Households in the Saurashtra Region
Abstract: The rapid expansion of digital financial services (DFS) has improved financial inclusion, particularly in developing economies like India. However, despite better access, their actual use among rural populations remains uneven. This study explores how user perceptions influence the adoption of digital financial services among rural households in the Saurashtra region. Using a quantitative approach, primary data were collected from 275 respondents. The analysis focused on three key perception-based factors—perceived usefulness …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 · pp. 9–23 Read article
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Assessing Productivity Outcomes in Remote and Hybrid Work Environment
Abstract: In the third decade of the twenty-first century, remote work – particularly work from home – has become a widely adopted employment model across industries, driven by digital advancements and the demand for flexible work arrangements. This study examines the qualitative impact of remote and flexible work practices on employee well-being and productivity. The research focuses on four key dimensions: work– life balance, social interaction, perceived control over work, and …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 · pp. 20–27 Read article
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An Analysis of the Relationships Between Competition and Intellectual Property Laws in the Situation in India
Abstract: India is a country of systematic legal framework whether it is for individuals or for corporates. Ever since constitution was adopted there has been periodic up gradation and amendments in laws so that it suits best to the current environment, in this light in the present study we are attempting to compare the Indian competition act and Intellectual property laws. This study examines the intricate relationship between the Indian Competition …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 7, Issue 2, 2024 · pp. 9–17 Read article
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Leadership, Workplace Culture and Employee Well- Being at Workplace
Abstract: Employee well-being has emerged as a central concern for contemporary organizations in the context of rapid technological advancements, globalization, and shifting workforce expectations. As workplaces become increasingly dynamic and demanding, ensuring the physical, psychological, and emotional health of employees is essential for sustaining organizational performance and long-term success. This study examines the relationship between leadership style, organizational culture, and employee well-being, emphasizing how managerial approaches shape the work environment and …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 1, 2026 · pp. 24–28 Read article
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A Study on Customer Perception towards Chatbot-unable CustomerServices: An Empirical Study of Service Effectiveness andSatisfaction
Abstract: Chatbots have become an integral part of digital customer service strategies across banking, e-commerce, telecommunications, and hospitality. While organizations increasingly adopt AI-based conversational agents to reduce cost and improve responsiveness, the ultimate success of such systems depends on how customers perceive and accept them. This study examines customer perception towards chatbot-based customer services, with specific objectives of analyzing customer satisfaction, evaluating the effectiveness of chatbots in improving customer experience, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Innovating Insurance Lending in Indian Fintech: A Study of Bimapay’s EMI Model, Business Strategy, and Role in Alternative Credit for Insurance Inclusion
Abstract: This study examines EMI-based insurance lending within India’s fintech ecosystem, focusing on Bimapay Finsure Pvt. Ltd. and its role in improving insurance accessibility through technology-enabled premium financing. Using primary data collected from 41 employees across finance, operations, and technology teams, the research evaluates employee understanding of the EMI model, perceptions of business model sustainability, and attitudes toward AI-driven reconciliation. Statistical analyses – including descriptive analysis, correlation, and regression – reveal …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 · pp. 28–34 Read article
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Effect of Artificial Intelligence (AI) on Financial Management: A Review
Abstract: Financial decision-making methods, predictive analysis, and risk management are the focal points of this study's examination of artificial intelligence's (AI) impact on financial control. This research uses a systematic literature review approach to look at the major shifts that have occurred because of AI's implementation in the banking industry, namely in terms of operational performance, financial decision-making, and customer experience. While there are clear benefits to using AI in financial …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Review on Logistics and Customer Service in Consumer Durable Goods in India
Abstract: The study is conducted to identify the consumer’s expectation on logistics and customer services while purchasing consumer durable goods. Essentially, the study progresses by adopting a model that addresses the consumer value recognition for using online network shopping versus in store purchase. Earlier studies depicted that the buying intention of people over online or offline network were affected by their perception about price, service quality, product quality, availability of products …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 13–22 Read article
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AI-Enabled Leadership Development and Strategic Organizational Analysis in Higher Education: Emerging HRM and Organizational Behavior Practices for 2026–2027
Abstract: The higher education sector is entering a transformative era, shaped by digital innovation, hybrid and remote learning modalities, and evolving expectations from students, faculty, and administrative staff. Leadership development, strategic planning, and organizational behavior practices in universities and academic institutions are increasingly challenged to respond to rapid technological, social, and demographic changes. In this context, artificial intelligence (AI) offers unprecedented opportunities to enhance human resource management (HRM), organizational analysis, and …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 1, 2026 Read article
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Approaches To Eveluating Online Store
Abstract: Even though many customers in the US and Europe often purchase online, even though many customers in the US and Europe often purchase online. Considering this, this study suggests a paradigm to improve researchers' comprehension of consumers' opinions toward internet buying and their propensity to do so. The concept extends the Technology Acceptance Model (TAM) components through exogenous variables and applies them to the situation of online purchasing. The analysis …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 14–18 Read article
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Human Resource Innovations in Recent Trends and Best Practice for Workplace
Abstract: In recent years, there have been significant creative advances in the human resource industry. The world of human resources in many firms has been shaped by the convergence of technological innovation and labor practices. It is imperative for managers and HR professionals to be abreast of current trends in human resource management and promptly adjust as needed to keep the organization at the forefront of innovation. Today's workers demand a …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 7, Issue 1, 2024 · pp. 1–4 Read article
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Scientists’ Perspectives on Artificial Intelligence (AI) in Knowledge Resource Centre Services of the Council of Scientific and Industrial Research (CSIR) Laboratories in Uttar Pradesh, India
Abstract: This study examines scientists’ perceptions regarding the adoption and use of Artificial Intelligence (AI) tools within the Knowledge Resource Centres (KRCs) of CSIR laboratories located in Uttar Pradesh, India. A structured survey methodology was employed to gather data from scientists working at CSIR-CDRI, CSIR-CIMAP, CSIR-IITR, and CSIR-NBRI. The findings indicate that most respondents are familiar with AI-based applications and actively utilize them for various research-related activities, including literature searching, plagiarism …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 Read article
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An Empirical Assessment of Integrated Fraud Detection Mechanisms:Evidence from Finance and Audit Professionals
Abstract: This study examines the effectiveness of an integrated fraud detection framework combining data‑driven forensic analytics, internal control systems, and continuous auditing mechanisms. While prior research often examines these components in isolation, this study adopts a unified empirical approach to assess their joint contribution to perceived fraud detection effectiveness. Design/methodology/approach: A quantitative cross‑sectional design is employed using primary survey data collected from 120 finance, audit, and risk professionals across banking, manufacturing, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 Read article