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154 articles for “customer service”
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Indian Banking Sector - Issues, Challenges and the Road Ahead
Abstract: In the past three decades Indian banking has faced numerous challenges in the form of technology, product innovation, customer expectations and economic slowdown. Indian banking system has been strong enough to handle the challenges and have certain outstanding achievements, one of its major achievements is its extensive reach and ability to serve the ever growing Indian population. This sector offers numerous amenities and prospects towards the growth of the economy. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 4, Issue 2, 2021 · pp. 23–35 Read article
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A Study on Brand Loyalty and Satisfaction Towards Ramraj Cotton Tirupur
Abstract: This study aims to find out the brand loyalty and satisfaction towards the Ramraj cotton at tirupur. Brand loyalty is defined as encouraging approach towards a brand and dedication to purchase the similar product or service continually now and in the future from the same brand, regardless of a competitor's actions or changes in the surroundings. Objectives of this study is to measure brand loyalty and customer satisfaction of Ramraj …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 42–46 Read article
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Social Media usage for destination marketing: A review of the theories of social media
Abstract: With the advent of Web 2.0, Customers now can freely share their experiences regarding their consumptions through electronic word of mouth (eWOM). Hence, Social media has become more vulnerable to transmitting both the good and bad message about product or services efficiently through an online platform. Moreover, the effect of social media has broad coverage of audience and information flows from one to many, therefore tourism managers, destination marketers are …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 2, 2019 · pp. 7–15 Read article
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Logistics Industry 2024
Abstract: In an ever-evolving environment, the logistics industry is riding the wave of technological advancement, process automation and environmental protection. To be successful in this age of intense competition, logistics companies need to quickly adapt to new technologies, pioneering processes and strategic ideas. As logistics technology advances to new heights, agility and reliability will define the future of business. The logistics industry is a complex network of businesses, organizations, and activities …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 2, 2023 · pp. 14–20 Read article
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A Case Study on Online Jewellery Portals—A Potential Solution for Purchasing Jewellery during Pandemic
Abstract: Due to pandemic, the business situation is rapidly changing. The pattern of buying has changed drastically. Due to pandemic situation people fear mass gatherings and crowded markets. Due to lockdowns non- essential businesses are facing the brunt. People are preferring only essential commodities at these challenging times and non- essential product and services are facing the heat. Indians love gold jewellery because to them it is a great way to …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 28–39 Read article
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Customer Satisfaction Assessment for Drip Irrigation in Eastern Sangli District of Maharashtra
Abstract: The agricultural output of India is dependent on Monsoon, but most of the crops are cultivated with the help of irrigation. Different methods like drip irrigation methods are being used for irrigation. The aim of the researcher is to study and understand customer satisfaction towards Drip irrigation product of Netafim. Also to understand the actual level of satisfaction of farmers about the product. Researcher wants to know about effectiveness of …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 1, 2018 · pp. 5–11 Read article
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The Effect of Covid-19 On Indian Banking Sector
Abstract: Covid 19 pandemic which disrupted the Indian banking sector, leading to challenges in asset quality, investment, and overall economic stability. Although the Indian banking sector has been studied,. this report has been written based on many different articles, news which shows major impact on Banking sector performance. Covid 19 pandemic comes with catalyzing unprecedented challenges and adaptations, for example - Operational constraints, heightened nonperforming assets, sluggish credit growth and many. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 98–103 Read article
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Consumers’ Brand Preference of Laptop for Kathmandu, Nepal
Abstract: The study focuses on the analysis of consumer’s brand preference for laptop. The study carefully examined its set objectives with the adaptation of a suitable methodology. The purpose of the study is to identify the factors those are important to people while purchasing particular brand of laptop. It could be factors like brand image, price, features, configuration, convenience of service, audio quality, video quality, brand name etc. Through the finding …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 2, 2020 · pp. 7–23 Read article
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The Stationery Store's Digital Transformation
Abstract: One of the most ongoing changes to modern society is digitalization, which affects many aspects of daily life and business. The retail industry is impacted by this development as well as being affected by it, so this transition is significant. Retailers are both impacted by the new modes of consumption connected to these digital technologies and offer consumers a variety of digital goods and services that are tailored for their …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 1–4 Read article
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Guardians of the Vault: A Comprehensive Analysis of Cybersecurity Measures in the Financial Sector
Abstract: The digital era has brought about unparalleled convenience and efficiency in the quickly changing financial services market, but it is not without inherent concerns. Under the heading “Guardians of the Vault: A Comprehensive Analysis of Cybersecurity Measures in the Financial Sector,” this research paper explores the crucial topic of cybersecurity in the financial sector. The goal of the study is to give a comprehensive analysis of the tactics and safeguards …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 1, 2024 · pp. 21–25 Read article
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An Analytical Study on the Competition in the Market of Mobile Network Service Providers
Abstract: The objective of this research paper is to find whether the company will become a Star or will remain a question mark. This Research aims to find out real picture of Change in industry. This study aims to assessing impact of Jio entry in market. Jio entry there is a drastic change in the internet provider market. This study aims to assessing that strategy used by competitor to give a …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 1, 2019 · pp. 27–38 Read article
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IMPACT OF DIGITAL MARKETING ON THE CONUSMER BUYING BEHAVIOR (with special reference to Online Food Services in Central India)
Abstract: The Mobile era has brought a revolution in the world of marketing. All the traditional modes of doing business have turned obsolete. The technological era has taken over the minds of the consumers as everything is just one click away. The internet is being used as a pathway for advertising and selling the products. A large swath of the internet has been taken over by the food industry. The aim …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 24–30 Read article
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Lean Six Sigma and Its Effectiveness
Abstract: Six sigma is a quality program that, when all are claimed and done, improves your customer’s experience, lowers your costs, and builds better leaders. It is a continuous, controlled, and data-driven method of eliminating defects. Here we aim to go for six standard deviations between the mean and the nearest specification limit in any process throughout the life cycle of the product, business, or service. Six sigma is a disciplined …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 3, Issue 1, 2020 · pp. 6–10 Read article
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A Study of Impact of Psychographics on Impulse Buying Behaviour with Mediating Role of Brand Loyalty: A Conceptual Framework
Abstract: Customer expectations have changed with the explosive growth of extraordinary customer experience in the store that keep them coming back and making purchase on impulse. The personal and social characteristics play a vital role in shaping the buying behaviour of each individual consumer. Brand loyalty is a positive feeling of the consumer toward a brand and their dedication to select and purchase the same product or service from the same …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 1–7 Read article
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A Study on Green Marketing Implementation in Indian Companies
Abstract: One of the key issues is sustainable development in business environmentally. Many countries are concerned about environmental issues and supporting entrepreneurship. Continuous rise in education and increase in social and environmental awareness in the country has given importance to many good concepts like green marketing, environmentally friendly products, reusable packaging. Producers are continuously updating the packaging and product designs and processes to get customers’ acceptance in the market. Green marketing …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 21–25 Read article
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The Future of Electric Mobility in India: Insights from Tata Motor’s Journey
Abstract: This report presents a comprehensive analysis of Tata Motors’ marketing strategy for its Electric Vehicle (EV) segment, focusing on the five-year period from 2020 to 2024. As the global and Indian automotive industries shift toward sustainable mobility, Tata Motors has positioned itself as a pioneer and leader in India’s EV market. The report explores key strategic pillars, including market research and segmentation, product positioning, pricing strategy, promotion and communication tactics, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 2, 2025 · pp. 8–15 Read article
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Advertising Trends – Indian Perspective
Abstract: Advertising is the backbone of any business enterprise. Success of a business largely depends on the effectiveness of the advertising campaigns conducted by it. Advertising is the paid form of communication with the users of products or services. The better is this communication; the better would be the result. Advertising is omnipresent, though people are not aware of it. In India, advertising ranges from hawkers shouting and selling their products …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 19–23 Read article
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Need for the New Concept of DRNR for Efficiency and High Quality in the Management of Offices: An Application of New Concept—An Ethical Development Approach
Abstract: Office is an important place for every organisation and it plays a vital role in the growth and development of the organisation. The goodwill of the organisation fully depends on the ethical efficiency of its office. Market value of the shares and the net worth of the organisation also depend on the efficiency and quality of works carried out by the office with zero error. But nowadays, almost in every …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 3, Issue 2, 2020 · pp. 30–41 Read article
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Impact of E-Marketing in Hospitality Industry
Abstract: Hotel business is arguably the most lucrative business in the hospitality industry. The growth of the hotel industry is astronomically increasing day by day. However, with the increase in various hotel groups around the world, the competencies are also on a rise. To reach the goals, a hotel must establish some strategies by which they can generate the targeted revenue and yield high occupancy rate. The business provides high returns …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 32–40 Read article
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Analysis the Role and Significance of Entrepreneurship in Education
Abstract: The role and significance of entrepreneurship in education are multifaceted and have a direct impact on the success factors in mobile commerce. In order to educate college students for a particular vocation, entrepreneurial education seeks to develop and promote these qualities in them as well as their ambition, drive, pioneering spirit, and sense of adventure. business venture or plan The development of the strategic skills and resources needed by an …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 2, 2023 · pp. 1–5 Read article