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1689 articles for “E-commerce; COVID-19; tourism industry, hotel industry, lockdown, social distancing.”
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Consumers’ Brand Preference of Laptop for Kathmandu, Nepal
Abstract: The study focuses on the analysis of consumer’s brand preference for laptop. The study carefully examined its set objectives with the adaptation of a suitable methodology. The purpose of the study is to identify the factors those are important to people while purchasing particular brand of laptop. It could be factors like brand image, price, features, configuration, convenience of service, audio quality, video quality, brand name etc. Through the finding …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 2, 2020 · pp. 7–23 Read article
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Consumer preferences for different brands of coconut oil in Pune
Abstract: The study investigates consumer preferences towards different brands of coconut oil in Pune city. Objectives include identifying influential factors like price, quality, brand reputation, and packaging prioritized by consumers. Through surveys and interviews, qualitative data are gathered to uncover consumer decision- making processes. Quantitative analysis further clarifies the relative relevance of these aspects. Central to the investigation is understanding how price sensitivity, quality perception, brand loyalty, and packaging aesthetics shape …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 40–46 Read article
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A Review on Risk Assessment and Management in Construction Project in India
Abstract: Risks are very general in the construction industry. The construction industry is broadly linked with a high risk and uncertainty due to the nature of its working environment. Thus, the need of risk management is required. Risk management is to identify risk, analyze risk and provide most suitable treatments. Risk analysis is done to identify these risks in the project and manage it accordingly. By using probability and impact method, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 1, 2018 · pp. 11–14 Read article
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A Case Study on Failure of HP Touchpad
Abstract: This is the case of HP Touchpad, a multi-touch capacitive touchscreen tablet. It launched in July2011. It was one of the most closely watched new gadgets of 2011and turned out to be the year’s biggest flop. The Touchpad, which was supposed to be a rival to Apple’s iPad, lasted just 7 weeks in the market before H.P. killed it, citing weak sales. Industry is visualizing ups and downs every day …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 1, 2019 · pp. 1–4 Read article
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The Coercive “spirals” of Policy-Driven Liquidity Crunch on Small Informal Businesses in Sub-Urban Kolkata
Abstract: The purpose of the present paper is to detect the immediate effects of the policy of demonetization (2016) in India on small informal businesses in sub-urban periphery adjacent to the formal “core”. The study has attempted to detect the influences of demonetization causing severe liquidity crunch faced by the peripheral informal businesses which require liquid cash for their day-to-day transactions. The study has also focused on the instance of suddenly …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 2, 2019 · pp. 28–36 Read article
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A Study on Risk and Return Analysis of Select Public Sector Banks
Abstract: Money is the study of Assets The executives. The overall regions of account are business money, individual budget (private money), and public account. Account incorporates setting aside cash and regularly incorporates loaning cash. The field of account manages the ideas of time, cash, hazard and how they are interrelated. It likewise manages how cash is spent and planned. India Money and Venture Guide gives quality data and information sources with …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 2, 2021 · pp. 41–48 Read article
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Use of Financial Derivatives in Indian Companies: An Assessment
Abstract: Eminent researchers from all around the world have produced outstanding research and up-to-date empirical studies that have successfully and convincingly captured the corporate trend for risk management to increase the value of the organization in some way. It is accepted practice to view corporate risk management as a crucial component of a company's entire business strategy. On the basis of review of literature and discussion this research work has been …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 1, 2022 Read article
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Strategic Brand Marketing Communications
Abstract: Having a strong brand has become the key to business success. Those without a reputation and marketing strategy will have a hard time succeeding in times of crisis. The brands that connect with customers will win. A good ad has a voice message and can also include direct inspiration. Strategic Brand Management and Communications will educate you how to construct a brand, as well as how to develop key brand …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 20–28 Read article
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Size of Asset under Management and Performance of Mutual Fund
Abstract: Various studies have been done to determine the impact of AUM (Asset Under Management) over performance of mutual fund. Results are conflicting in nature. Studies says that lower size of fund under management will lead to in efficiency and with increased cost of managing fund in terms of research and other expenses; performance will go down whereas funds with too big asset under management tends to incur excessive cost leading …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 1, Issue 2, 2018 · pp. 12–18 Read article
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Bank-Merger 2019
Abstract: Merger means an agreement that unites two existing companies into one new company. Mergers are done to expand a company’s reach, expand into new segments, or gain market share. Recently, Big Bank Merger was done on 30 August 2019 by our Finance Minister, Nirmala Sitharaman. This paper consists of why it was done and what effect it will have on customers as well as banking sector.
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 2, Issue 2, 2019 · pp. 9–12 Read article
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Managerial Accounting—A Necessity for Business Success
Abstract: Managerial accounting is a very useful tool in decision-making because managers need various information about the development of the economy within the organizations they lead, from comprehensive cost awareness to analysis of decision-makers' behaviour. Therefore, management accounting has become an important part of the management process by providing essential information to managers who need to prepare, monitor and evaluate in an evolving business climate, highly competitive, characterized by imperfect information, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 3, Issue 2, 2020 · pp. 14–20 Read article
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Auto-Regressive Integrated Moving Average (ARIMA) Model of Technical Analysis – A Study on NSE Nifty 50 Index
Abstract: Technical Analysis tries to estimate the future price of a stock or an index typical based past price action. Essentially technical analysts believe that fundamental view of the organization or the sector is already priced in, and the future prices move in certain patterns based on its own historical behaviour. There is a wide spectrum of techniques and methods in the area of technical analysis, which essentially try to reduce …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 63–73 Read article
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Bitcoin Price Prediction Using Machine Learning Algorithm
Abstract: Bitcoin, being one of the top cryptocurrencies, sees its price influenced by market trends and public opinions. This study introduces a prediction model that uses a Random Forest Classifier along with sentiment analysis to forecast Bitcoin prices. Data on Bitcoin’s past and current performance was gathered using the finance library, while sentiment analysis was conducted on news and comments related to Bitcoin, collected through mwclient. The model’s success was measured …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 1–7 Read article
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A Study on Individual Investor Decision Making on Mutual Fund as a Wealth Creation Tool with Special Reference to Chennai City
Abstract: A mutual fund is a trust that pools the savings of several investors with similar investment objectives. The money collected from investors is invested by a competent fund manager in securities such as shares and debentures. The primary goal of the study is to identify the variables that affect investors' decisions regarding mutual funds. In the study both primary and secondary data are taken, and for the primary data well-structured …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 Read article
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A Comparative Analysis of Public and Private Mutual Funds: A Study of SBI Mutual Funds and Aditya Birla Sun Life Mutual Funds
Abstract: Performance appraisal of mutual funds operating in the public sector and private sector provides critical insight into how ownership structure, management style, and strategic objectives influence investment outcomes. This paper compares SBI Mutual Fund, which represents the public sector, with Aditya Birla Sun Life Mutual Fund (ABSLMF), which represents the private sector. The key performance indicators that form part of the analysis include risk-adjusted returns, namely Sharpe Ratio, Treynor Ratio, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Antecedents and Consequences of Financial Literacy in Banking: TheRole of Digital Transformation and Cyber Security Awareness
Abstract: The rapid digitalisation of retail banking has reshaped the way customers acquire financial knowledge and manage risk, making financial literacy both a product of technological change and a driver of safer financial behaviour. This study examines financial literacy as a mediating construct situated between two antecedents – digital transformation (DT) and cyber security awareness (CSA) – and three consequences – digital transaction behaviour (DTB), safe banking practices (SBP), and depositor …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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Triumph of Relationship Marketing Practices in Retention of Customers in Supermarket Chain Stores
Abstract: Owing to the uncompromising competition in today’s business, many companies are required to build a long-term profitable relationship with customers and to achieve customer loyalty. Therefore, relationship marketing has become more and more important since the last decade of the 20th century, especially in the service industry. There are many different relationship marketing tactics implemented for retaining the customer. Hence It has become significant for organizations to find ways, to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 27–32 Read article
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Algorithmic Trading on Trading Systems
Abstract: Stock market analysis is a platform for evaluating Indian enterprises on the National Stock Exchange of India which has over 5000 listed companies. The benefits of algorithmic trading are numerous. With a hybrid model based on LS-SVM (Least Squares Support Vector Machines), we can make more money. To avoid overfitting, use a square support vector machine (SVM) combining different modules such as analysis, prediction, and stock guru analysis, search, developer, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 Read article
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Review Paper on Blockchain and its Applications in the Banking Sector Globally
Abstract: Blockchain technology has the potential to transform the banking sector by boosting transparency, lowering transaction costs, and strengthening security. This review paper investigates the present level of blockchain adoption in the banking industry as well as its future applications. The review begins by discussing the basics of blockchain technology and its characteristics, including decentralization, immutability, and security. The paper then explores the various ways in which blockchain technology is being …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 1, 2023 · pp. 16–28 Read article
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Technology used by Library
Abstract: Ongoing advancements in computing, communication, and mass storage technologies play a pivotal role in redefining how libraries engage with information—shaping the methods of access, retrieval, storage, manipulation, and dissemination for users. The influence of technology extends across various facets of academic library operations, notably impacting collection development strategies, library infrastructure, and collaborative initiatives. Information and Communication Technology (ICT) has introduced profound changes and metamorphosis in academic libraries and information services, …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 1, 2024 · pp. 6–10 Read article