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526 articles for “analysis”
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An Analysis of Consumer Behaviour in Upgrading to Conspicuous Products in Branded Apparels
Abstract: Conspicuous consumption is a phrase coined by American sociologist as well as economist Thorstein Veblen. Conspicuous consumption could be applied to luxury goods which are easily recognizable as a more costly, expensive item. Tech, automobiles, and even clothing could all be examples of products related to mindful usage. Conspicuous consumption is usually done showing a certain social class or status.
Published in NOLEGEIN Journal of Global Marketing · Vol. 4, Issue 2, 2021 · pp. 19–23 Read article
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Profitability and Growth Performance Analysis of Selected Steel Manufacturing Companies in India (with Special Reference to Listed Companies in NSE—National Stock Exchange of India Ltd.)
Abstract: The expansion of the Indian steel sector is essential for the country’s economic progress. It is regarded as the foundation of the human empire. The amount of steel used per capita was considered a key indicator of a nation’s level of socioeconomic advancement and the citizenry’s standard of life. Large and technologically complex industries have strong linkages with steel products in terms of the flow of materials and the generation …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 1, 2022 Read article
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Analysis the Role and Significance of Entrepreneurship in Education
Abstract: The role and significance of entrepreneurship in education are multifaceted and have a direct impact on the success factors in mobile commerce. In order to educate college students for a particular vocation, entrepreneurial education seeks to develop and promote these qualities in them as well as their ambition, drive, pioneering spirit, and sense of adventure. business venture or plan The development of the strategic skills and resources needed by an …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 2, 2023 · pp. 1–5 Read article
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Analysis on Investors Awareness and Perceptions towards Digital Assets in Bangalore City
Abstract: The emergence of digital assets like blockchain technology and cryptocurrencies has drawn a lot of interest lately. The conventional financial sector has been upended by these digital assets, which provide investors with new investing options. This study aims to evaluate Bengaluru city's investor perspective and awareness of digital assets. This research study explores the awareness and perception of investors in Bengaluru City towards digital assets. It delves into existing research …
Published in NOLEGEIN Journal of Global Marketing · Vol. 7, Issue 2, 2024 · pp. 12–18 Read article
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Social Media in India: A Comprehensive Analysis with Marketing Perspectives
Abstract: This paper explores the evolution, impact, and future trends of social media in India, with a specific focus on marketing perspectives. It examines how social media platforms have influenced communication, culture, politics, and economics within the country. The study includes a literature review, analyzing various scholarly articles and reports on social media's role in Indian society. Additionally, it discusses the challenges and issues associated with social media, such as misinformation, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 24–28 Read article
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Key Strategies for Enhancing Afghanistan’s Gross Domestic Product Growth: Analysis of Internal and External Influential Factors
Abstract: This study aims to examine the internal and external factors affecting the growth of Afghanistan’s Gross Domestic Product (GDP). A mixed-method approach, combining quantitative and qualitative techniques, was employed. Data were collected through questionnaires distributed to 91 employees from the Ministry of Economy, the National Statistics and Information Authority, universities professors, and analyzed using SPSS software. The reliability coefficient of the questionnaire, measured by Cronbach’s alpha, was 0.816, indicating good …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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From Engagement to Loyalty: a Comparative Analysis of Customer Engagement, Experience, Continuance Intention, and Loyalty Towards AI Banking Chatbots Among GEN Z and Millennials in Junagadh and Rajkot Districts of Saurashtra
Abstract: The growing use of Artificial Intelligence (AI) in banking has changed how customers interact with financial services. Banks are now using AI-powered chatbots to provide quick help, make services more efficient, and improve how customers engage. This study looks at customer engagement, experience, intention to continue using these services, and loyalty toward AI banking chatbots among Gen Z and Millennial users in the Junagadh and Rajkot districts of the Saurashtra …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 · pp. 24–37 Read article
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An Empirical Analysis on the Determinants of Work Life-Balance of Women Police Personnel in Kerala
Abstract: Work life balance enables the person to manage the work and personal life in satisfactory manner by minimizing the chances of Work family conflict, and family work conflict. The focus of the study is to identify major determinants constituting work life balance of women police personnel in Kerala. The study found that work life balance consist of six unique factors such as social needs, personal needs, time management, team work, …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 2, Issue 1, 2019 · pp. 6–13 Read article
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Analysis of An Evolving HR Shared Services Model in a Software Product-based Company
Abstract: The HR shared services model is one of the most implemented models in the present-day organisations. The central idea is to divide the functions based on nature and expertise and have a HR shared services centre as the support unit for all the functions. However, based on the organisational structure, resource allocation, and other constraints, many companies have developeda derived form of HRSS model in the organisations. This study tries …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 2, 2021 · pp. 18–27 Read article
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Comprehensive Review and Analysis of Impact and Challenges for Hotel Industriesduring Covid-19
Abstract: Hotels in India's hospitality sector are expected to drop sharply during the first quarters of 2020, due in large part to the outbreak of the covid-19 virus. The number of visitors and business travelers is drastically decreasing as a result of the temporary suspension of travel and the implementation of containment measures. There is a consensus amongst the owners of hospitality companies that the industry has poor business practices, is …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 5, Issue 1, 2022 Read article
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Analysis and Style of Jacquard Drive System for Textile Powerloom Machines
Abstract: The Indian textile business is one among the biggest and oldest sectors within the country and features a major share within the economic system. Loom business in Tirupur is earlier growing business than in different states in Bharat. Tirupur is that the home of loom and loom business that provides employment total is variety of employees (approximately 100000). The jacquard drive system during a loom is obtained by a sequence …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 1, 2018 · pp. 1–5 Read article
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Indian Trade Union: a with Global perspectives SWOT Analysis
Abstract: A trade union is an organization of workers performing together, who are looking for to protect and promote their mutual interests through collective bargaining. Trade unions are primarily based upon the idea of "class-battle" between the capitalist employers and their workers. Trade unions have three cardinal ideas; cohesion is power, Equality of pay for same work, safety of employment. Trade unions have step by step developed and have now come …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 2, 2018 · pp. 8–11 Read article
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CRM Practices in Commercial Banks – A Study on Bankers Outlook Analysis
Abstract: Nowadays, banking is predominantly a trust-based industry. Because customers trust banks to fulfill their promises, banks are able to control a large amount of their deposits, act as an intermediary, and also make up the payment system. The study will be helpful to the banking sector in comprehending how customers perceive and anticipate the CRM strategies used by the banks. Bankers can also determine how well they are able to …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 1, 2024 · pp. 16–24 Read article
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Analysis of the factors affecting the Electric Vehicle (Two-wheeler) sales in India using Machine learning models
Abstract: The adoption of electric two wheelers in India is the result of a complex interplay involving vehicle range charging infrastructure, technological advances, government policies and consumer perception. This study investigates these factors in detail to present a comprehensive understanding of how they influence the transition to electric mobility for environmental concerns and the need for reduction in dependence on fossil fuels. Electric two wheelers are emerging as a primary solution …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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An Analysis of Data Determining the Factors Influencing Consumer Preferences Towards Smartphones
Abstract: The aim of this research is to find out about the brand preference of smartphones. The increasing number of telecommunication networks and huge number of their subscribers has made Smartphones an important medium for communication. Switching Smartphone brands and updating one with latest technology in mobile brands has been in the increasing trend as well. Through this research, we can learn about the mobile brand preference of youth and help …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 1, 2019 · pp. 12–22 Read article
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A Case Study on Analysis of Fraud Issues in E-tailing
Abstract: India has gone through a huge transformation shifting its gear from traditional to modern methods of retailing in 21st Century and developed countries have already implemented and channelized the profit out it. The society of developed countries has also acknowledged this revolution. The Globalization has led to transformation in technology and led born of e-tailing for business and consumer related services. In recent years e-tailing as acquired a prominence in …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 18–27 Read article
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An Analysis of Internet Dependency and Happiness Quotient among Youth
Abstract: The objective of the present study is to examine and analyze the relationship between the internet dependency and happiness quotient among youth. There is a widespread notion that increased usage and dependency on internet is connected to the subjective happiness of the youth of the day .The study was conducted by comparing internet addicted and non-addicted college students on the measure of subjective happiness. It was hypothesized that there will …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 1, Issue 1, 2018 · pp. 1–11 Read article
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Fostering Intrapreneurship and Organization Development—A Conceptual Analysis of Indian Organizations
Abstract: The emergence of research on organization development has widened the research areas of humanresource. There are huge contributions happening towards organization development andsustainability. Organization development is a process where continuous efforts on effective utilisationof organization resources is valued more. To have a competitive edge, organizations are investingmore in human capital. Now, Economic success is no longer acclaimed without the vision oforganization development. Employee contributions in organization’s success and innovations arerecognised …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 4, Issue 1, 2021 Read article
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An Analysis on the Effects of Mobile Marketing on Consumer Purchasing Behaviour
Abstract: Mobile phones, especially smartphones, have recently taken over as the main form of communication. One of the fastest-growing mobile markets is that of India. Due to this, marketers are turning to mobile marketing as one of the greatest platforms for advertising, brand recognition, promotions, and consumer outreach since it has a far greater impact than traditional marketing communication techniques. By the use of mobile devices for marketing, businesses may bypass …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 2, 2022 · pp. 28–33 Read article
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Human Capital for a Green Future: An Empirical Analysis of Green Human Resource Practices in Manufacturing Sector
Abstract: Green Human Resource Management has become one of the most important strategies that an organization should adopt in order to. integrate business growth and the environment. This study discusses the application. and performance of Green HRM practices in different dimensions, among them Green Training. Green Performance Evaluation, Development, Compensation and Incentives, Employee. Participation, Empowerment and engaging employees, Planning and operational practices and Review Practices. A survey was conducted to determine …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 · pp. 49–58 Read article