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1702 articles
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Impact of Global Economic Crisis on India and the ASEAN Countries
Abstract: The Global Economic Crisis 2008 was started from United States from 2006–2007 and known as the worst financial crisis which affected all over the World. This causes the up-growing US housing sector to collapse and by which almost the developed and developing economies were affected. This study draws evidence by focusing on the impact of economic crisis in India and the ASEAN countries over the period of 2006–2010. Most of …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 12–20 Read article
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Review on Global Practice of Housing Demand Fulfilment for Low Income Group People
Abstract: The number of slums and squatters are increasing at very high rate. The overall objective of this study was to review the practice of fulfilling the housing needs for the low-income group focused to Nepal and India with reference of the global practice. Content analysis from different sources has been done. The problem of housing for low income people is all over the world different nation has adopted different approaches. …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 5–16 Read article
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Estimating Housing Unit for Low Income Group of People in Kathmandu, Nepal
Abstract: The number of slums and squatters are increasing at very high rate. The overall objective of this study was to find out the number of housing units required to fulfill the housing needs for the low-income group. The two squatter settlements: Jagritinagar, Sinamangal and Thapathali, from Bagmati River of Kathmandu valley areas were selected as the samples. Questionnaire survey and interview were conducted with the residents of the study area …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 1, Issue 2, 2018 · pp. 16–27 Read article
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Gender Perceptions in Making High value Purchase Decisions
Abstract: High value purchase decisions like buying a flat or buying a very expensive car involves huge involvement of males and females. However, effort is made to investigate as to what are the obvious and subtle differences in the buying motives and behavior of males and females. Normally consumers go for well-known brands or reputed brands if it involves high value purchase. However, males and females think differently when it comes …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 43–46 Read article
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Emotional Intelligence and Cross-Cultural Communication in the Context of Business Endeavors
Abstract: The focus of this theory is to examine the role of emotional intelligence (EI) in business communications and describes the crucial role it plays in establishing skills that are vital to a firm’s global network of operations. As significance, of amplified globalization; organizational environments are becoming enormously composite and considerably more culturally diverse. In reaction to this growing trend, a key question for managers is to establish how to progress …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 2, 2018 · pp. 8–11 Read article
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Portability is a new dimension in the service sector: Case of Insurance Sector
Abstract: News in early October has reported that the portability implementation has come to India. They referred to the ‘portability’ of health insurance, an option which would subsequently be expanded to general insurance policies too. This means that the insurance holder—who in an erstwhile process was stuck to one company for his/her life span—could now choose to switch between companies if he/she finds the offerings or service levels better at a …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 2, 2018 · pp. 7–11 Read article
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Artificial Intelligence: Threat or Opportunity
Abstract: Artificial Intelligence (AI) has become the latest boom in the technology world and within a short span of time it has changed the way of working anything that is linked to life of a human being e.g. education, employment, economy, communication network, warfare, privacy, security, healthcare, ethics etc. However, the goal of artificial intelligence research is to create an artificial general intelligence (AGI), which can do any intellectual task that …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 1, Issue 2, 2018 · pp. 1–6 Read article
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Nurturing Individual Uniqueness in the Organization
Abstract: An organization is made up of people or humans, who are not like animal herds. They are individual beings with each one bringing his or her own uniqueness. Carefully nurturing and harnessing this uniqueness can considerably enhance the creativity and productivity of the organization as a whole. This article examines this subject in the light of integral management. This essay takes an article on Harvard Business Review as a starting …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 1, Issue 2, 2018 · pp. 1–4 Read article
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Worker Director Scheme Revisited: Re-Packaging and Revival for a Changed Era in India, a Torch Bearer for the World
Abstract: With the New Economic Policy, the entire field of industrial relations, now renamed as employee relations, has undergone a metamorphosis. Workers Participation in Management has also undergone similar changes. With a more educated and informed workforce, the need of the hour is to introduce or redesign schemes that match contemporary trends. This paper makes a case for reviving the Worker Director Scheme launched in the 70s by the government of …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 2, 2018 · pp. 1–7 Read article
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Study Model of Lean Manufacturing and Optimization in an Automobile Industry
Abstract: Lean Manufacturing and Company Integration in Yamaha Faridabad Industry. To provide A sharp and distinct understanding and embodiment of how Faridabad Yamaha company in the Machining industry work with improvements in general and Lean in particular. An extended definition of Company Integration and how it plays a critical role in a company’s performance with regard to its internal interaction. Collecting data was done by conducting case studies of Faridabad factory. …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 1, Issue 2, 2018 · pp. 1–15 Read article
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Impact of Social Networking Sites as a Marketing Tool for Business School Promotions
Abstract: In selecting a B School, a prospective student finds it very difficult in selecting the right choice for him/ her. Most of the B Schools promise the same facilities, infrastructure, placements, and exposure to various subjects, etc. A student is bombarded with various choices and finds it difficult to find the right B School. Hence, it is necessary for a student to find a trusted source of information in selecting …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 2, 2018 · pp. 12–20 Read article
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Comparative Analysis in Piping Industry: An empirical study by Mixed Methodology in Research
Abstract: This paper presents the comparative study of pipe industry regarding to Ashirvad and Finolex pipes with its competitors. Competitive analysis as a method is used in the formulation strategic plans in most organizations; usually it is adopted due to its rational process of making long term strategies. This is the procedure for identifying specific acceptable strategy for each individual organization, by its own particular circumstances. The main aim of this …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 23–42 Read article
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Indian Pharmaceutical Industry in 2018-SWOT Analysis
Abstract: The top Pharmaceutical companies in India in currently are Glenmark, Glaxo Smith Kline, Cadila healthcare, Aurobindo Pharma, Cipla, Lupin, Dr Reddy’s, and Sun Pharma etc. The strength, weakness, opportunities and threats associated with them and altogether to this industry is of great interest to pharma and commerce industry equally. The world population explosion and increase in life span has increased the importance of this industry overtime. The spending on medicine …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 7–11 Read article
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Review on Logistics and Customer Service in Consumer Durable Goods in India
Abstract: The study is conducted to identify the consumer’s expectation on logistics and customer services while purchasing consumer durable goods. Essentially, the study progresses by adopting a model that addresses the consumer value recognition for using online network shopping versus in store purchase. Earlier studies depicted that the buying intention of people over online or offline network were affected by their perception about price, service quality, product quality, availability of products …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 13–22 Read article
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Strategic Marketing Management : Why to study?
Abstract: Thought process continues on what is meant by Strategic Marketing Management; why we taught Strategic Marketing Management in Business School; how it differs with Strategic Management, a core subject in various institutes? That’s motivated me to write a research paper on Strategic Marketing Management. The challenges of providing superior value to customers have become critical to many companies around the globe in their effort to achieve high level of performance. …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 1, 2018 · pp. 30–34 Read article
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An Enigma to work in Virtual Team in Context of Global Brand Sensitivity and Standing
Abstract: Hundreds of brands just about the world could be described as "global," and hundreds more aspire to the same status. In order to create a global brand position the first step is to identify commonality among your potential audiences. The global brand position, once identified, can then be communicated efficiently to different targets by utilizing customized key messages. “All multinational companies should actively engage in global brand management. Any company …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 1–6 Read article
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Analyzing Impact of Pollution on Tourism Sustainability in Delhi NCR
Abstract: Delhi is the sixth most populated city in the world and is one of the most polluted cities in India. Pollution is the contamination of earth’s environment with materials that interfere with human health, quality of life or the natural functioning of the ecosystems. The various types of pollution include air pollution, water pollution, noise pollution and, finally, the contamination of soil. Other less recognized forms include thermal pollution, which …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 1, 2018 · pp. 17–28 Read article
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HR Rewards system and Employees motivation: An Analysis
Abstract: Research has proven that employees who get recognized tend to have higher self-esteem, more confidence, more willingness to take on new challenges and more eagerness to be innovative.As such, reward structures and the perceived value of those rewards, come more into focus as financial pressures restrict the type of rewards available, while retaining and motivating staff becomes more challenging.Employer-Employee relations are concerned with managing and maintaining the employment relationship which …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 1, Issue 2, 2018 · pp. 43–49 Read article
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Measuring the Effectiveness of Public Relation on Hotels Sales
Abstract: This paper emphasizes on the role of public relations and its impact on hotel occupancy. The role of public relation in present day society is vastly different because we are living in a complex society and are confronted by a knowledge explosion which is fueled by advanced technology, which changes the role of public relations. Hotels should have a PR personnel/publicist always as part of their bigger marketing plan. Different …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 6–12 Read article
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Engaging Different Generations at a Workplace
Abstract: The highly competitive environment in which businesses operate today requires a skillful workforce in every organization to remain a successful player in the competitive game of the industry. Having employees of different ages working side by side is nothing new. But a heightened focus on generational differences in recent years has altered the conversation. Each generation is defined by a set of stereotypes that emerge from some clear truths. With …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 1, Issue 2, 2018 · pp. 12–16 Read article