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78 articles for “Customer Experience”
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Customer Experience Management as a Competitive Advantage in Service Industries: A Study with Reference to the Retail Sector
Abstract: Customer Experience Management (CEM) has increasingly become a pivotal source of competitive advantage in service industries, particularly in the retail sector, where product differentiation is minimal and price-based competition is easily replicable. In such an environment, the overall experience perceived by customers across multiple touchpoints plays a decisive role in shaping brand preference, loyalty, and long-term profitability. This empirical study examines the role of Customer Experience Management as a strategic …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 · pp. 15–19 Read article
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A Study on Impact of Augmented Reality on Customer Experience inOnline Shopping
Abstract: This project is about understanding role of augmented reality in an online shopping and how it affects customer experience, many people purchase products through online platforms and augmented reality is becoming one of technologies used to make shopping easier and more interactive, the study tries to understand whether this technology is useful for customers and how it influences their purchasing behaviour during an online purchases, information for study was collected …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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From Engagement to Loyalty: a Comparative Analysis of Customer Engagement, Experience, Continuance Intention, and Loyalty Towards AI Banking Chatbots Among GEN Z and Millennials in Junagadh and Rajkot Districts of Saurashtra
Abstract: The growing use of Artificial Intelligence (AI) in banking has changed how customers interact with financial services. Banks are now using AI-powered chatbots to provide quick help, make services more efficient, and improve how customers engage. This study looks at customer engagement, experience, intention to continue using these services, and loyalty toward AI banking chatbots among Gen Z and Millennial users in the Junagadh and Rajkot districts of the Saurashtra …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 · pp. 24–37 Read article
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Event-Driven Marketing Workflow Orchestration: A Technical Approach to Unified Customer Experiences
Abstract: Many modern marketing organizations struggle to overcome the market fragmentation of disconnected customer data platforms, campaign engines, content management solutions, and delivery systems. Existing point-to-point integrations and batch-based pipelines are brittle and become an increasing burden as businesses change‚ resulting in delayed campaign delivery‚ inconsistent personalized offers‚ lack of a consistent personalization strategy‚ or divergent eligibility logic across touchpoints. In contrast to system-centric approaches, event-driven architecture enables near real-time response …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 50–56 Read article
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Artificial Intelligence in Retail: Redefining Consumer Expectations and Retail Innovation
Abstract: This study offers an updated and comprehensive perspective on the integration of artificial intelligence (AI) within the retail sector and its transformative impact on modern commerce. The rapid expansion of digital technologies, combined with the dominance of global technology leaders such as Amazon, Alibaba, Apple, Google, and Microsoft, has significantly elevated consumer expectations and redefined retail dynamics. AI technologies, including machine learning, predictive analytics, and automation, enable retailers to process …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 1–8 Read article
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A Study on Impact of COVID-19 Pandemic on Consumer Buying Behavior in PCMC Area
Abstract: The impact of the corona virus pandemic on the economy has been devastating. With millions forced to stay at home and retail shops, except those providing essential services, shut, analysts claim that the pandemic will have long-term consequences on consumer behavior. While some claim that consumers are likely to switch to online services, others argue that a few weeks of change won’t result in a fundamental shift in behavior. What …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 2, 2020 · pp. 49–56 Read article
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Review on Approaches to Eveluating Online Store
Abstract: The development of internet shopping has caused substantial changes in customer behavior and the evolution of online retailers. This paper aims to explore various approaches to evaluating online stores and their impact on customer experience. The study looks at the following aspects: Theoretical Model for the Unified Online Customer Experience: The research proposes a theoretical model for a unified online customer experience, drawing from existing literature on consumer behavior in …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 2, 2023 · pp. 35–40 Read article
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A Study on Customer Perception towards Chatbot-unable CustomerServices: An Empirical Study of Service Effectiveness andSatisfaction
Abstract: Chatbots have become an integral part of digital customer service strategies across banking, e-commerce, telecommunications, and hospitality. While organizations increasingly adopt AI-based conversational agents to reduce cost and improve responsiveness, the ultimate success of such systems depends on how customers perceive and accept them. This study examines customer perception towards chatbot-based customer services, with specific objectives of analyzing customer satisfaction, evaluating the effectiveness of chatbots in improving customer experience, and …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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The Influence of Consumer Behaviour on Market Research
Abstract: Consumer behaviour is a crucial aspect of market research, as it provides insight into the behaviour, preferences, and decision-making processes of consumers. Businesses must have a thorough understanding of consumer behaviour in order to design effective marketing, product development, and sales strategies. This paper discusses the influence of consumer behaviour on market research, including the methods and tools used in market research, and the challenges faced by researchers. It also …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 32–36 Read article
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A New Era for Instant Billing and Enhance Business- Utilization Billing Software (POS/PMS)
Abstract: Billing Software-Desktop billing software with a companion cloud dashboard and app for food Service Outlets. Different Types of Food Service Customers are using such applications to do their food invoicing, as such restaurant management software automates your operations takes complete care of your business. And since your operations required attention, from receiving orders from menus, and handling bills to receiving payments, the Food Service (Restaurants/QSRs, etc.) POS software is professionally …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 1, 2022 Read article
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Omnichannel Marketing and Consumer Behavior in India
Abstract: Today, the advancement of the internet and new technologies affect buyer behavior. This leads to the creation of more and more sales pipelines, forcing consumers to change their purchasing habits. Omnichannel refers to stores available on all physical and virtual platforms. It is a modern business that exclusively uses technology to create a unified customer experience for customers in every interaction. This article examines the omnichannel behavior of Indian consumers …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 12–21 Read article
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Insurance Susceptibility and Ecosystem Capability in Technological Realm
Abstract: No to innovations and technological adoption comes at a cost. Technology seems to be whispering - My way or high way. Customer was always in the center for sales, then came financial planning or need based sales, need for knowledgeable intermediaries, need for innovative products and now technological breakthroughs are breaking stereotypes and set systems. Organizations have to evolve with data capabilities, talent management, change management, cognitive automation, citizen led …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 2, 2023 · pp. 8–19 Read article
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Service Quality and Its Impact on Customer Satisfaction: A Study of Select Supermarkets in Mysuru City
Abstract: The retail sector in India has expanded rapidly with the growth of organized formats such as supermarkets, which now compete strongly with traditional Kirana stores by offering variety, convenience, and an organized shopping environment. Service quality has emerged as a decisive factor in customer satisfaction and store loyalty within this competitive landscape. This study examines the service quality offered by select supermarkets in Mysuru city and its influence on customer …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Examining the Impact of Generative AI Agents on Consumer Satisfaction and Loyalty in Indian E-commerce Platforms: Impact on Consumer Behaviour, Trust, and Purchase Intention
Abstract: Purpose: The rapid adoption of generative artificial intelligence (AI) agents on Indian e- commerce platforms has transformed the way consumers interact with online retailers. Unlike traditional rule-based chatbots, generative AI agents can engage in natural conversations, provide personalized recommendations, and offer real-time assistance, thereby enhancing the overall shopping experience. Despite their growing prevalence, limited empirical evidence exists regarding how these AI-driven tools influence consumer attitudes and behavioral outcomes in the …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 20–30 Read article
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Review Article on Customers’ Satisfaction Towards Sports Wears
Abstract: This review synthesizes existing literature on customer satisfaction within the sportswear industry, exploring various factors influencing consumers’ perceptions and behaviours. Drawing upon a comprehensive analysis of scholarly articles, journals, and industry reports, the review examines key determinants such as product quality, brand image, price perception, and service quality. The findings highlight the significance of understanding consumer preferences and behaviour dynamics in designing effective marketing strategies and enhancing overall customer satisfaction …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 32–36 Read article
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Voice Search Revolution: Optimizing Your Strategy for The Vocal Era
Abstract: The study explores the evolving landscape of voice search and its impact on modern business strategies. Voice-activated gadgets and virtual assistants are becoming necessities in everyday life; therefore, businesses need to change their strategies to stay competitive. The study examines into real world examples, such as Amazon, Google, Domino's Pizza, Apple, and Microsoft, showcasing how these entities have successfully optimized their strategies for the vocal era. Businesses may obtain a …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 12–18 Read article
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A Study on Data privacy towards customer perception in personalized advertising inE-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 54–61 Read article
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Analyzing How Social Media Advertising Affects Consumer Decision-Making Processes
Abstract: This study looks into how advertising on social media affects consumers' decision-making. In order to better engage customers, businesses have been changing their advertising methods in response to the rise of social media platforms like Facebook, Instagram, and Twitter. The goal of the study is to investigate the psychological processes that underlie how social media ads affect consumers' awareness, deliberation, preference, and, finally, choice to buy. This study investigates variables …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Generative and Predictive AI in Retail Marketing: Applications, Benefits, and Ethical Challenges
Abstract: Artificial Intelligence (AI) is increasingly transforming retail marketing by enabling organizations to deliver more personalized, efficient, and data-driven customer experiences. Advanced AI applications such as recommendation systems, conversational chatbots, computer vision, and automated content generation allow retailers to analyze large volumes of consumer data and predict purchasing behavior with greater accuracy. These technologies support improved decision-making in areas including product recommendations, inventory planning, customer service, and targeted promotional strategies. As …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 1, 2026 Read article
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A study on Adoption of AI powered Marketing strategies with reference toRetail Industry
Abstract: Artificial Intelligence (AI) is becoming an important part of the retail industry. Retail businesses are using AI-powered marketing tools such as chatbots, recommendation systems, predictive analytics, and personalized marketing to improve customer experience and increase business performance. The main purpose of this study is to understand the adoption of AIpowered marketing strategies in the retail industry and identify the factors that influence their adoption. The study was conducted among 125 …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article