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213 articles for “Decision Making”
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Role of Financial literacy in investment decision making
Abstract: Financial literacy plays an important role in helping individuals understand financial products, manage their money effectively, and make suitable investment decisions. With the increasing availability of investment options such as shares, mutual funds, fixed deposits, insurance, bonds, and digital investment platforms, individuals need adequate financial knowledge to compare different alternatives and select investments according to their financial goals and risk tolerance. This study focuses on examining the role of financial …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 Read article
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The Role of Behavioral Accounting in Understanding Financial Decision-Making and Its Influence on Corporate Strategies
Abstract: Behavioral accounting has emerged as a crucial field in understanding financial decision-making by integrating cognitive psychology with traditional accounting principles. This study examines how behavioral accounting influences corporate strategies, with a particular focus on mitigating cognitive biases, improving investment decisions, and enhancing financial transparency. The research employs a systematic literature review and statistical correlation analysis of secondary data from 2020 to 2024. Key findings reveal a strong correlation (r = …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 · pp. 12–29 Read article
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Impact of Pricing Strategies on Hotel Reservation Decision-Making: An Empirical Study in the Rajasthan Tourism Sector
Abstract: Pricing in the hospitality industry is a critical factor in the determination of reservations by customers in the hospitality industry, which is very competitive. Nevertheless, even though the dynamic and promotional pricing models were widely used, there is not much empirical evidence on what dimension of pricing would have the strongest influence on accommodation booking behavior. The main issue is how various pricing perceptions e.g. fairness, corporate pricing, seasonal adjustments, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Effect of AI Application on Decision-Making Efficiency in Public Hospitals of Hawassa City, Ethiopia
Abstract: The investigation analyzes the effects of AI applications on decision-making efficiency in public hospitals in Hawassa City, Ethiopia. Employing an explanatory design and quantitative analysis, the research collected data from 316 workers who were working in various departments of public hospitals through self-administered questionnaires. The data analyzed using multiple linear regression techniques to explore the relationship between AI applications and decision-making efficiency. The findings reveal that AI applications facilitate the …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 8, Issue 1, 2025 · pp. 48–56 Read article
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Factors Affecting Decision-Making Capacity of Women: A Survey
Abstract: This research paper examines the factors influencing women's decision-making capacity in a contemporary context, focusing on socio-economic, cultural, and psychological factors. The study highlights the multifaceted nature of women's empowerment and the persistent challenges that hinder their full participation in decision-making processes. Key factors include education, employment, income, gender roles, cultural norms, family structure, psychological factors like self-confidence, risk aversion, and mental health, political and legal factors like legal rights, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 2, 2025 · pp. 12–18 Read article
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Strategic Cost Accounting: How Large Corporations Use Costing Methods to Drive Long-Term Decision-Making
Abstract: This study investigates how large corporations strategically utilize cost accounting methods, such as Activity-Based Costing (ABC), Standard Costing, and Job Order Costing, to drive long-term financial decision-making. Using a descriptive and comparative research design, financial data from multinational corporations, including Apple Inc., Walmart Inc., General Motors, Johnson & Johnson, and Boeing Co., were analyzed for the period 2020–2024. The study employs statistical models such as correlation analysis (r = 0.87), …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 1–17 Read article
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A/B Testing in HR Technology: Improving User Experience and Decision-Making with Data-Driven Metrics
Abstract: Based on the analysis, A/B testing is essential for enhancing usability and is the most important decision-making tool in the field of HR technology. When a feature or a product is implemented in two different ways, it is possible to determine the goal standards and objectively establish efficiency and user satisfaction enhancements within an organization. Identifying how these methods can be translated between various applications of HR technology, such as …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 8, Issue 1, 2025 · pp. 1–11 Read article
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Analyzing How Social Media Advertising Affects Consumer Decision-Making Processes
Abstract: This study looks into how advertising on social media affects consumers' decision-making. In order to better engage customers, businesses have been changing their advertising methods in response to the rise of social media platforms like Facebook, Instagram, and Twitter. The goal of the study is to investigate the psychological processes that underlie how social media ads affect consumers' awareness, deliberation, preference, and, finally, choice to buy. This study investigates variables …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Effectiveness Of Brand Name on Consumer Buying Decision Making – A Case Study of Alokozay International Company In Kabul, Afghanistan
Abstract: This article explores the impact of brand names on consumer decision-making, with a specific focus on Alokozay International Company in Kabul, Afghanistan. The study seeks to understand how brand perception shapes purchasing behavior and to identify the critical factors that influence consumer choices in a developing market. By conducting a thorough literature review, analyzing consumer behavior, and undertaking empirical research, the paper highlights the connection between brand recognition and customer …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 37–42 Read article
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The Role of Employees in Decision Making on Organizational Productivity in Mogadishu Private Enterprises, Somalia
Abstract: This study analyzes the significance of participatory management on employee productivity in private companies in Mogadishu Somalia. In this study, the researcher used survey design, and the quantitative approach strategy is used for this study. The researcher used primary data, and used questionnaire as method of collection. The target population of this study based on some selected employees in private companies in Mogadishu, Somalia. The data was taken from respondents …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 2, 2022 · pp. 13–19 Read article
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Customer Perception of Pricing Strategies and Their Influence on Hotel Booking Decisions: Evidence from Rajasthan
Abstract: The growing competitiveness and fluctuating demands of tourism are a challenge to the hospitality industry, and the issue of prices is a critical issue that determines the choice of hotels to stay. Hotels commonly vary the price of their rooms using dynamic, seasonal, discount, and corporate pricing to maximize their occupancy and income. Price differences, however, are seen differently by customers, and this poses a challenge in ensuring price transparency, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 · pp. 17–28 Read article
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AI-Enabled Leadership Development and Strategic Organizational Analysis in Higher Education: Emerging HRM and Organizational Behavior Practices for 2026–2027
Abstract: The higher education sector is entering a transformative era, shaped by digital innovation, hybrid and remote learning modalities, and evolving expectations from students, faculty, and administrative staff. Leadership development, strategic planning, and organizational behavior practices in universities and academic institutions are increasingly challenged to respond to rapid technological, social, and demographic changes. In this context, artificial intelligence (AI) offers unprecedented opportunities to enhance human resource management (HRM), organizational analysis, and …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 1, 2026 Read article
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Study of financial modelling in Excel, with reference to with Reference to Param Dairy Limited Company
Abstract: This project titled “Study of Financial Modelling in Excel with Reference to Param Dairy Limited” focuses on understanding how Excel-based financial tools are used in real business environments to enhance financial accuracy and decision-making. In today’s data-driven business world, financial modelling has become essential for analyzing performance, forecasting growth, and supporting strategic decisions. The objective of this project is to study the practical applications of Excel in financial analysis, specifically …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 · pp. 19–32 Read article
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Monte Carlo Method of Simulation for Queuing Problems in the Bank: A Management Decision-Making Tool
Abstract: In this paper, we study the queuing of loan customers of FUTO Microfinance Bank Nigeria Limited. The management of the bank was faced with the decision problem of either to employ an extra clerk to join a single server in the loan section of the bank or to assign the clerk (server) with extra duties. The management wanted to determine the idle time of the server, the waiting time of …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 2, 2024 · pp. 32–40 Read article
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A Study on Individual Investor Decision Making on Mutual Fund as a Wealth Creation Tool with Special Reference to Chennai City
Abstract: A mutual fund is a trust that pools the savings of several investors with similar investment objectives. The money collected from investors is invested by a competent fund manager in securities such as shares and debentures. The primary goal of the study is to identify the variables that affect investors' decisions regarding mutual funds. In the study both primary and secondary data are taken, and for the primary data well-structured …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 Read article
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A Study on Role of HR Analytics in Improving the Employee Retention
Abstract: This study explores their effectiveness of employee retention in an IT service company this research aims for determine the facts of influencing so that will be identify the HR analytics in improving the retention strategies that will be helps to improve the researches so, here the information will be carried through the structured questionnaire from 111 employees. This study reveals that the HR analytics acts as important fact to improve …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 9, Issue 2, 2026 Read article
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A Study of Gender-Based Differences in Household Finance Decisions and Consumer Behavior
Abstract: This study examines gender-based differences in household financial decision-making and consumer behavior in urban India. Household finance decisions, such as saving, spending, investment, and credit usage, are influenced not only by economic factors but also by behavioral and psychological attributes, which often vary across genders. The study adopts a quantitative and analytical research design based on primary data collected from urban households. A structured questionnaire was used to collect data …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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A Study on the Influence of Online Reviews and Ratings on ConsumerBuying Behaviour with Reference to Meesho and Myntra
Abstract: The growing popularity of digital shopping has transformed the way consumers evaluate products before making a purchase. Instead of depending only on product descriptions or advertisements, many shoppers now consider online reviews and ratings as an important source of information for assessing product quality, reliability, and overall customer satisfaction. These reviews help consumers compare different products, reduce uncertainty, and make more informed purchase decisions. The present study examines the influence …
Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article
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Effectiveness of Technical Audit Practice ; A Case of Parsa District of Nepal
Abstract: The research aims to analyze the effectiveness of technical audit practices in rural road projects in Nepal based on the seven prominent indicators. In order to achieve these objectives, the research has been conducted through literature review, questionnaire survey and case study. A comprehensive literature review was done to generate a set of indicators related to the technical audit conduction and its prevailing practices and the data was collected on …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 3, Issue 2, 2020 · pp. 8–36 Read article
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AI-Powered Talent Intelligence and Leadership: Empirical Insights from Smart Enterprises
Abstract: This empirical study explores the transformative role of AI-powered talent intelligence in shaping leadership effectiveness within smart enterprises. As organizations increasingly adopt advanced artificial intelligence tools – including cognitive, generative, and sentient AI – leaders are empowered to make data-driven, predictive, and adaptive decisions that directly influence workforce performance, engagement, and organizational agility. The study investigates how AI-enabled insights into employee skills, performance trends, and sentiment data inform leadership practices, …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 1, 2026 · pp. 28–37 Read article