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10 articles for “Digital Wallets”
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Growth of Digital Wallets in India: Opportunities and Challenges for Business
Abstract: The rapid growth of digital wallets has become one of the most significant developments in India’s evolving digital financial ecosystem. Supported by technological advancements, widespread smartphone adoption, affordable internet connectivity, and proactive government initiatives such as Digital India and Unified Payments Interface (UPI), digital wallets have transformed the way financial transactions are conducted across the country. This study examines the growth of digital wallets in India and evaluates the opportunities …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Role of Marketing Communication in Adoption of Digital Wallets and UPI Apps
Abstract: India’s transition toward a cash-lite economy has been significantly accelerated by the rapid expansion of mobile-based financial technologies, particularly digital wallets and Unified Payments Interface (UPI) applications. However, the widespread adoption of these platforms depends not only on technological accessibility and usability but also on how effectively their benefits, security, and reliability are communicated to users. This study examines the role of marketing communication in influencing the adoption and continued …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 2, 2026 Read article
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An analytical study on adoption of digital wallet & its effect on consumer behavior (A research conducted in Delhi-NCR)
Abstract: This study on adoption of digital wallets & it’s the effect on consumer behavior was conducted to determine if and what has been the contribution of digital wallets in a cash-based payment system. Practically, this research will be useful for the business stakeholders of digital wallets who would like to expand the business to earn more market share. Subsequently, he discussed the risks and challenges faced by consumers while using …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 2, Issue 1, 2019 · pp. 1–10 Read article
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Impact of COVID-19 on Digital Payment System in Chennai
Abstract: The goal of this study is to quantify the impact of the COVID-19 pandemic on the digital paymentsystem in Chennai. The COVID-19 pandemic has accelerated the adoption of digital payment systemswhile also causing a significant increase in users taking precautionary measures to ensure the safetyof their financial transactions. Questionnaires were used to collect primary data on the ground, whilesecondary data was gathered via the internet, journals, and business publications. A …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 4, Issue 2, 2021 · pp. 24–31 Read article
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A Comparative Analysis of Indian Currency and Cryptocurrency: The Indian Perspective
Abstract: In today's world, digital currencies have become a significant part of our financial systems. The use of physical currency is gradually decreasing as digital alternatives gain widespread acceptance. Over the years, there has been a shift from paper currency to credit cards, and now to digital payment platforms like UPI, which have transformed the way transactions are conducted. Digital currencies provide an efficient and cashless way to make payments, eliminating …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 147–151 Read article
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Cashless Economy: The Future of India
Abstract: Money cannot be king any longer. An economy that doesn’t use cash has all transactions for goods and services done online. Debit and credit cards, card-swipe technology, digital wallets, debit and credit cards, and e-banking are all included (mobile banking or banking through computers). Digital or cashless transactions have the advantages of greater accountability, scalability, and transparency. This research article focuses on the concept of a cashless economy, different types …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 5, Issue 2, 2022 · pp. 38–41 Read article
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An Investigation into Customer Contentment with Google Pay
Abstract: In the era of digital transformation, Google Pay, a leading digital payment platform, has revolutionized financial transactions. This study delves into the factors driving customer satisfaction with Google Pay, examining its features, usability, security, and overall user experience. With the widespread adoption of mobile technology and digital transactions, understanding user satisfaction is crucial for service providers and policymakers. This research contributes valuable insights into Google Pay's strengths and areas for …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 32–45 Read article
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A Study on Fintech Innovations and Their Impact on Traditional Banking Models in Indian Banking System
Abstract: The rapid growth of innovations in financial technology (Fintech) has intensely shaken traditional banking frameworks globally, with India being a vibrant case study based on its extensive unbanked population, digital infrastructure growth, and accommodating regulation policies. This research paper analyzes the influence of Fintech innovations – digital wallets, peer-to-peer lending platforms, AI-based credit scoring, blockchain-based settlement systems, and open banking APIs – on traditional banks’ business models, customer acquisition strategies, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Quality Assurance Testing Practices – A Case Study at Trigo Quality Production Services Pvt Ltd Pune
Abstract: ABSTRACT The Indian government’s drive to move Indian economy from cash to cash less economy is a major step towards achievement of its flagship program of Digital India which visions India as a digitally empowered and a knowledge society. The primary aim of this move is to reduce high dependence on cash and also to bring more transparency and efficiency in the system. These practices offer various opportunities, but on …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 1, Issue 1, 2018 · pp. 21–26 Read article
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Assessing the Impact of Demonetization on India's Cashless System: A Comparative Study
Abstract: This study compares online and offline banking habits, economic outcomes, and digital transactions to investigate how India's 2016 demonetization affects the nation's transition to a cashless economy. The goal of the abrupt elimination of the ₹500 and ₹1,000 notes was to promote the usage of digital payments and fight black money. The results show a significant increase in digital transaction volumes and quantities after demonetization, indicating enhanced financial inclusion and …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 53–58 Read article