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169 articles for “Market Analysis”
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Computer-based Marketing Analysis in a Pharma PSU
Abstract: Computer is mandatory in this advanced era and pharmaceutical and related subjects are not exception to it. This review mainly focuses on the various applications, software and use of computers in pharmaceutical and pharmacy. Computer science and technology is deeply utilized in pharmaceutical field everywhere like in, pharmaceutical industries, pharmacy colleges, research centers, hospital pharmacy and many more. Computer significantly reduces the time, expenditure, and manpower required for any kind …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 13–25 Read article
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The P-Mactr Matrix: a Reality-Weighted Strategic Evaluation Framework for Modern Industries
Abstract: Traditional portfolio frameworks such as the BCG and GE–McKinsey matrices prioritize market growth and relative market share, often overlooking cash-flow durability, regulatory exposure, and technological defensibility. In contemporary markets characterized by capital intensity, accounting distortions, and policy volatility, growth-centric models frequently misclassify strategic strength. This paper introduces the P-MACTR Matrix, a reality-weighted strategic evaluation framework built on seven dimensions: Profitability Reality, Market Share, Market Growth, Cash Flow Strength, Competition Intensity, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 2, 2026 · pp. 31–35 Read article
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A Study on Financial Trading and Investment Practices at BigBulls
Abstract: Financial trading and investment practices play a crucial role in shaping portfolio performance and risk management strategies in modern financial markets. This study examines the trading and investment practices adopted at BigBulls, with a focus on decision-making processes, trading instruments, risk assessment methods, and portfolio diversification strategies. The research aims to understand how market analysis, technology-driven tools, and investor behavior influence trading outcomes at BigBulls. Both primary and secondary data …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 1, 2026 Read article
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Social Media in India: A Comprehensive Analysis with Marketing Perspectives
Abstract: This paper explores the evolution, impact, and future trends of social media in India, with a specific focus on marketing perspectives. It examines how social media platforms have influenced communication, culture, politics, and economics within the country. The study includes a literature review, analyzing various scholarly articles and reports on social media's role in Indian society. Additionally, it discusses the challenges and issues associated with social media, such as misinformation, …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 24–28 Read article
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Comparative Analysis in Piping Industry: An empirical study by Mixed Methodology in Research
Abstract: This paper presents the comparative study of pipe industry regarding to Ashirvad and Finolex pipes with its competitors. Competitive analysis as a method is used in the formulation strategic plans in most organizations; usually it is adopted due to its rational process of making long term strategies. This is the procedure for identifying specific acceptable strategy for each individual organization, by its own particular circumstances. The main aim of this …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 2, 2018 · pp. 23–42 Read article
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Intraday Trading in the Indian Capital Market: A Statistical Analysis of Trends, Strategies, and Dynamics
Abstract: Buying and selling assets during the same trading day in order to profit from market swings is known as intraday trading, or day trading. Technical analysis, good execution, indicator utilization, and risk management are all necessary for a successful intraday strategy. When trading intraday, you should utilize stop-loss limits to protect your risk and prevent losing money. You need to find a trading style that suits your personality and needs. …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 19–27 Read article
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Pricing Dynamics in the Global Marketplace: A Comprehensive Analysis of Cost, Value, and Competition
Abstract: The most common pricing methods used by international companies are based on price, customer value and competition. The aim of this study, in addition to data, is to analyze the current state of advertising costs worldwide, identify copywriters and leading publishing houses, and provide further research opportunities. To this end, we used bibliometric methods to identify relevant literature in four databases: Web of Science, Emerald, Elsevier, and Spell. A total …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 1, 2024 · pp. 32–44 Read article
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Growth and Drivers of FMCG Industry in Indian FMCG Market: An Exploratory Analysis
Abstract: FMCG (fast moving consumer goods) is fourth largest sector and growth driver of Indian economy and accounts for 14% to 15% of GDP. It serves the rural and urban consumers with food and beverages, health care, household and personal care product categories. Present study has analyzed the sales, growth of sales and profit in FMCG industry and reviewed the FDI (foreign direct investment) investment in FMCG sector. Growth is driven …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 2, 2022 · pp. 28–43 Read article
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Marketing Communication: A Descriptive Analysis of Cardinal Elements
Abstract: Marketing communication has experienced a profound transformation with the advancement of modern technology. Continuous innovations have reshaped marketing strategies, allowing companies to enhance their mass marketing techniques. Organizations globally invest significant resources in understanding the complexities of mass marketing, which involves strategically promoting products to a wide audience. Consequently, businesses have developed impactful advertising campaigns through mass media channels. Companies consistently allocate substantial budgets to advertising, leveraging mass communication to …
Published in NOLEGEIN Journal of Global Marketing · Vol. 8, Issue 1, 2025 · pp. 1–4 Read article
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Sentiment Analysis Using Search Engine Drifts for Green Marketing and Related Terms: A Geographical Analysis Based on Counties
Abstract: This exploratory study's main goal was to find out how interested Google users in India will be in green products, marketing, causes, and affiliate concepts between May 2021 and May 2022. Google Trends are being used more and more for various opinion research purposes to gauge popular sentiment. We monitor Google Trends for certain keywords that correspond to our green marketing– related characteristics. As the next step, we compare the …
Published in NOLEGEIN Journal of Global Marketing · Vol. 5, Issue 2, 2022 · pp. 19–25 Read article
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Analysing the Impact of Market Planning in Hospitality Industry
Abstract: Marketing feeds the target audience about the products and services that are being offered at a hotel . Marketing projects the value of the product and services, its USP and additional details the end customers wishes to know. Marketing assists in boosting Sales by utilizing different modes to promote the products or services that a hotel offers. Various mediums are used to increase sales which positively impacts profitability include word …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 1, 2019 · pp. 6–8 Read article
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Tourism Market in India—Comparative Analysis
Abstract: To promote tourism in India, initiatives are taken by the state and central authorities. Gaps in the centralized promotional campaign, “Incredible India”, are identified. The methodology includes collection of secondary data and discursive analysis. Information relevance, promotion strategy, and key events and places were used for the comparative analysis for the purposes of the article. The mentioned three factors need to be added to the centralized campaign, to give a …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 2, 2020 · pp. 18–29 Read article
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Prioritizing Mental Health or Market Success: A Contemporary Analysis of Challenges Faced by Depressed Entrepreneurs
Abstract: Since innovation is at the centre of economic development, innovation drives stress, anxiety, and burnout that have antecedents in negative consequences for the welfare of the innovating entrepreneur and the survival and sustainability of the business. This research provides an understanding of the correlations between mental health and entrepreneurship with a demonstration on need to treat mental health disorders in entrepreneurship. The structured questionnaires and open-ended questions mixed with a …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 97–105 Read article
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Electric Vehicle Market Dynamics and Consumer Adoption Patterns: Evidence from Multi-Source Public Data
Abstract: The global electric vehicle (EV) market expanded at a compound annual growth rate (CAGR) of 46.5% between 2015 and 2024, reaching 17.1 million annual sales and a 57-million-vehicle on- road stock, yet the structural drivers of adoption heterogeneity remain incompletely characterised. This study integrates five open-licence public datasets—IEA Global EV Outlook 2025, Washington State DOL registration records, U.S. EPA Fuel Economy Guide, NHTSA consumer complaints, and NREL alternative fuelling station …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
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Comparative Analysis Between Amul Dairy and Gangotri Dairy at Mother Dairy (a Unit of G.c.m.m.f)
Abstract: Over the decades AMUL has successfully countered several challenges that have come its way with innovative responses and continuous improvement, which have enabled it to remain stable and even convert some of these challenges into opportunities. Drawing from its inner strength and beliefs, AMUL responded by launching several initiatives across all its operations in various geographies that are helping the group achieve growth even in current times. It is also …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 1, 2019 · pp. 19–23 Read article
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An Analysis on the Effects of Mobile Marketing on Consumer Purchasing Behaviour
Abstract: Mobile phones, especially smartphones, have recently taken over as the main form of communication. One of the fastest-growing mobile markets is that of India. Due to this, marketers are turning to mobile marketing as one of the greatest platforms for advertising, brand recognition, promotions, and consumer outreach since it has a far greater impact than traditional marketing communication techniques. By the use of mobile devices for marketing, businesses may bypass …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 5, Issue 2, 2022 · pp. 28–33 Read article
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Marketing Channels and Strategy of Amazon: An Analysis of Customer Obsession, Low Prices, Product Selection, and Convenience
Abstract: This case study explores the marketing channels and strategy of Amazon, one of the world's largestonline retailers. Amazon has used a variety of marketing channels such as online advertising, emailmarketing, affiliate marketing, social media, and a mobile app to reach its customers. The company'smarketing strategy is focused on customer obsession, low prices, product selection, and convenience. By offering a wide range of products and services, competitive pricing, and a customer-centric …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 1, 2023 · pp. 24–28 Read article
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Investment Opportunity in Capital Market by Focusing on Oil Sector
Abstract: Capital markets are an essential mobilization of resources for the corporate sector. Investors’ confidence is key to the healthy developments of capital markets; it includes the stock market and the bond market. It is a capital market for the trading of company stock and derivatives. The project aims to understand the overall equity market, to get to know the trading, and clearing and settlement aspect of the equity market. This …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 1, 2020 · pp. 19–22 Read article
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Digital Marketing's Impact on Consumer Behavior: A Comprehensive Analysis
Abstract: The main objective of this literature review is to comprehensively analyze the field of electronic marketing (e-marketing) from 2003 to 2023. This review aims to explore various research themes and methodologies found in published articles during this period. By collecting and categorizing a broad spectrum of prior research within the marketing domain, it seeks to contribute to the existing body of literature. This literature review follows a three-part structure, utilizing …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 12–31 Read article
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Forecasting Stock Market Returns using Artificial Neural Networks: Novel approach
Abstract: In recent years, there has been an increase in the amount of literature on artificial neural network applications in the business and finance realms. In reality, the field of stock return forecasting has received a lot of attention. This is owing to the fact that monetary benefits will be large if artificial neural network applications succeed. Many research have shown that various types of artificial neural network topologies can be …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 4, Issue 2, 2021 · pp. 5–9 Read article