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28 articles for “Sales Management”
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Sales & Distribution of Itel Mobile at Gorakhpur
Abstract: ABSTRACT New generation can be called as smart phone generation as they love to busy with their smart phone all the time. A smart phone is a mobile phone with an advanced mobile operating system which combines features of a personal computer operating system, with more advanced computing capability and connectivity with other features useful for mobile or handheld use by offering advanced technologies for information management, mobile calls, email …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 1, 2018 · pp. 1–4 Read article
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Selling Preference of Maruti Suzuki
Abstract: Management in India is heading towards a better profession as compared to other professions. The demand for professional managers is increasing day by day. To achieve profession competence, manager ought to be fully occupied with theory and practical exposure of management. A comprehensive Understanding of the principle will increases their Decision making ability and sharpens their tools for this purpose. From the Company View point, there are three general objectives …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 25–29 Read article
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Role Of I.T. In Pharma Industry (PSU) In India
Abstract: The pharmaceutical industry develops, produces, and markets drugs for use as medications. Pharmaceutical companies are allowed to deal in generic and / or brand medications and medical devices. They are subject to a variety of laws and regulations regarding the patenting, testing and ensuring safety and efficacy and marketing of drugs. Information Technology plays an important role in the economy in India and it gives good percentage growth to Indian …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 2, 2021 · pp. 28–33 Read article
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What Is IMC? Integrated Marketing Communications
Abstract: The marketing mix has four elements; Promotion is one of the elements. Therefore, a marketing communications (IMC) strategy that includes a combination of supporting tools can be an important part of the overall marketing strategy. Different promotional tools can make people aware of a company's product or service, make people understand the features and benefits of the product or service, and encourage them to purchase. With this in mind, this …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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A New Era for Instant Billing and Enhance Business- Utilization Billing Software (POS/PMS)
Abstract: Billing Software-Desktop billing software with a companion cloud dashboard and app for food Service Outlets. Different Types of Food Service Customers are using such applications to do their food invoicing, as such restaurant management software automates your operations takes complete care of your business. And since your operations required attention, from receiving orders from menus, and handling bills to receiving payments, the Food Service (Restaurants/QSRs, etc.) POS software is professionally …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 1, 2022 Read article
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Paradigm shift in Supply Chain – Post Pandemic Era.
Abstract: Many organizations lost its importance and performance during covid period. Supply chain of manyorganizations became totally defunct. Even financial supply chain also was not working and financegot stuck across the world. Now we need to design the supply chain and supply chain network in a newway. So we can defend any situation in future. In the 1940s and 1950s, the focus was into materialhandling in labor intensive operations and making …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 1, 2022 Read article
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A Study on Retailers Preference Towards Amul Milk Product in Pune City
Abstract: For the Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), a two-month study project named "Placement and Promotion of Amul Dairy Products in Pune" was conducted. In addition to studying and spending time on promotion, these two months provide insight into what other businesses do to thrive in the marketplace and what work goes into running such businesses. The GCMMF is India's biggest food product marketing association. It is the highest …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 21–29 Read article
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Impact of Receivables on Profitability and Liquidity – Using Multi-Linear Regression Model
Abstract: ABSTRACT Profitability and Liquidity management of the company plays a pivotal role to the management. Management of working capital essential as it has direct impact on profitability and liquidity. An attempt has been made in this research paper to study the one of the main components of working capital, i.e., receivables on profitability and liquidity of Nestle India. The paper makes an attempt to study the relationship and influence between …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 1, Issue 1, 2018 · pp. 16–23 Read article
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Impact of E-Marketing in Hospitality Industry
Abstract: Hotel business is arguably the most lucrative business in the hospitality industry. The growth of the hotel industry is astronomically increasing day by day. However, with the increase in various hotel groups around the world, the competencies are also on a rise. To reach the goals, a hotel must establish some strategies by which they can generate the targeted revenue and yield high occupancy rate. The business provides high returns …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 2, 2019 · pp. 32–40 Read article
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Revive and Rejuvenate: The Positron Way
Abstract: 2020-The start of a New Decade! How excited the world was to welcome new beginnings and dreams. Less did we know that the new decade came with new challenges, and the only dream left was “The dream of existence of Human Race”. An unseen disaster hit the world leaving it in a clueless situation that was not governed by humans but by the virus COVID-19. Strict measures were taken worldwide …
Published in NOLEGEIN Journal of Leadership and Strategic Management · pp. 1–12 Read article
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Revive and Rejuvenate: The Positron Way
Abstract: 2020-The start of a New Decade! How excited the world was to welcome new beginnings and dreams. Less did we know that the new decade came with new challenges, and the only dream left was “The dream of existence of Human Race”. An unseen disaster hit the world leaving it in a clueless situation that was not governed by humans but by the virus COVID-19. Strict measures were taken worldwide …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 4, Issue 2, 2021 · pp. 1–12 Read article
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Reliance Industries Limited: Financial Statement Analysis
Abstract: The comparative analysis of RIL's financial performance using ratios revealed a decline in the company's net profit margin from 2022 to 2023, indicating reduced profitability. However, the return on investment (ROI) improved slightly, reflecting better returns on invested capital. The company maintained a stable current ratio during this period, suggesting consistent ability to meet short-term obligations. Meanwhile, the asset turnover ratio significantly decreased, indicating lower efficiency in utilizing assets to …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 103–109 Read article
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A Study on Marketing Strategy on Nitin Jatin Textiles LLP
Abstract: The textile industry plays a significant role in India’s economic development, contributing substantially to employment generation and industrial growth. In this highly competitive environment, effective marketing strategies are crucial for sustaining market position and achieving long-term growth. This study aims to analyze the marketing strategies adopted by Nitin Jatin Textiles LLP and evaluate their effectiveness in enhancing brand visibility, customer reach, and sales performance. The research focuses on key components …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 Read article
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Sales Promotion Strategy by Masqati Dairy Milk
Abstract: Promoting is a thorough term and it incorporates all assets and a Bunch of exercises to direct andoffices the progression of merchandise and enterprises from maker to shopper during the time spentappropriation Showcasing Contains all exercises engaged with the indemnity. Masqati dairy was setup in the year 1965 by Ibrahim Container Abdullah Masqati. We started with managing in entire milkand conditioned milk. From that point forward we never thought back …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 1, 2021 Read article
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Insurance Susceptibility and Ecosystem Capability in Technological Realm
Abstract: No to innovations and technological adoption comes at a cost. Technology seems to be whispering - My way or high way. Customer was always in the center for sales, then came financial planning or need based sales, need for knowledgeable intermediaries, need for innovative products and now technological breakthroughs are breaking stereotypes and set systems. Organizations have to evolve with data capabilities, talent management, change management, cognitive automation, citizen led …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 6, Issue 2, 2023 · pp. 8–19 Read article
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Smart Warranty
Abstract: A series of risks are involved with purchasing items online, particularly whether the product is authentic or not. Paper-based warranties are typically issued by retailers and producers for products as proof of origin, sale, ownership, history, and quality. However, paper warranties are subject to counterfeiting, loss, or theft. In this paper, we have shown how non-fungible tokens (NFTs) and blockchain platforms such as the Ethereum blockchain can be used for …
Published in NOLEGEIN Journal of Global Marketing · Vol. 6, Issue 1, 2023 · pp. 29–34 Read article
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Digital and Social Media Marketing: Exploring the Latest Trends, Strategies, and Best Practices for Business Growth and Customer Engagement
Abstract: Digital and social media marketing have become essential components of modern business strategy, with companies of all sizes and industries leveraging these channels to engage with customers, drive brand awareness, and grow their businesses. Digital and social media have revolutionized the way businesses interact with customers and promote their products and services. In recent years, the use of these channels has grown exponentially, and businesses of all sizes and industries …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 10–19 Read article
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Consumer Behavior's Convergence and Divergence
Abstract: The uniformity of consumer behavior will not result from the convergence of technology and the elimination of wealth disparities within states or nations. Instead, consumer behavior may become more diverse due to cultural differences. The price difference will be more affected as consumers' income is aggregated within states / across the country. This phenomenon makes it even more important to understand the importance of national culture and its impact on …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 19–23 Read article
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To Study the Process of Recruitment and Selection
Abstract: Abstract There are various sources of recruitment with different measures of selection in a company. Accordingly, study was implemented to explore the views of customers and analysis done by company. During present work new data was collected and compared with previous data provided by the company. Using convenient sampling method, 50 Executives of Human Resource (HR) Department were interviewed. In present competitive market organizations have turned out to be choosier …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 1, Issue 1, 2018 · pp. 11–15 Read article
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Empowering Women Entrepreneurs: Overcoming Obstacles and Unleashing Their full Potential.
Abstract: The entrepreneurial landscape is experiencing a profound shift, with women assuming a more prominent role in driving the global economy forward. Despite encountering various obstacles and biases, women entrepreneurs are becoming a formidable force, propelling innovation, job creation, and economic growth. Encouraging women entrepreneurs is not just about achieving gender equality but also a crucial step towards maximizing the economic potential of the entire world. The limited sample size (15 …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 51–56 Read article