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21 articles for “Unique product”
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Merits & Demerits of celebrity endorsements
Abstract: People buying a product endorsed by the celebrities has been happening for several decades and advertising firms use their communicative skills in convincing their clients that celebrity endorsement of a Brand is the best bet in the current circumstances because of the standardization of many products and inability of the companies to create a strong differential or USP in a product that can have temporary competitive advantage or sustained competitive …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 32–35 Read article
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The Impact of Work Environment on Employee Productivity: the Mediating Role of Motivation and Moderating Role of Work Experience in Afghanistan
Abstract: This research studies the impact of the work environment on Employee Productivity, considering motivation as a mediating factor and work experience as a moderating factor, within Afghanistan's educational sector. Using a quantitative survey and questionnaire research design, data were collected from university employees and teachers in Kabul. This study confirms earlier research by revealing a strong and positive association between Job Satisfaction and Employee Productivity. Task Variety showed a potential …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 6, Issue 2, 2023 · pp. 36–56 Read article
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Faculty Motivation to Do Research: Across Disciplines in Faculties of Affiliated Colleges
Abstract: This study investigated personal, contextual, and motivational factors that influence faculty research productivity across disciplines. Participants were 80 faculty members in five different academic divisions of three Gujarat-based universities. Data were collected as selfreported via online questionnaires, and were analyzed with one-way ANOVA to test a model of factors contributing to faculty members’ research productivity. The model fit the data well, supporting the theorized contributions to faculty productivity. Three variables …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 3, Issue 1, 2020 · pp. 17–22 Read article
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Nurturing Individual Uniqueness in the Organization
Abstract: An organization is made up of people or humans, who are not like animal herds. They are individual beings with each one bringing his or her own uniqueness. Carefully nurturing and harnessing this uniqueness can considerably enhance the creativity and productivity of the organization as a whole. This article examines this subject in the light of integral management. This essay takes an article on Harvard Business Review as a starting …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 1, Issue 2, 2018 · pp. 1–4 Read article
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HealthFitness, the Mantrato Achieve Customer Loyalty in Indian Urban Market, Evidence from India
Abstract: Since ancient days, Indian conventional practices were additionally towards health and fitness, which are reflected in numerous items from toothpaste to repellents. This paper comprehends the relationship advertising idea and analyzes human services and relates segments that have an immediate effect on any social methodology. Relationship advertising through ‘health-fitness’ has turned into a worthy subject as it influences the utilization conduct of individuals. This research was done for Twin city …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 25–31 Read article
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A Study of Ratio Analysis of Hindustan Unilever Limited (HUL)
Abstract: Hindustan Unilever Limited (HUL) has been considered the largest FMCG company in India. In our country, many Indian households have been using many products of the HUL brand, and this gives them unique opportunities for becoming better day by day. HUL is known for its unique and great brands, the positive social impact Hindustan Unilever creates, and their belief in doing business the positive and right way. In this study, …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 5, Issue 2, 2022 · pp. 7–16 Read article
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The Influence of Work-Life Balance Policies on Employee Well-being in Hotel Industry at Gujarat Region: A Qualitative Approach
Abstract: Work-life balance (WLB) policies have become a critical focus in industries with demanding work environments, such as the hotel sector. This study examines the impact of work-life balance (WLB) policies on the well-being of employees in the hotel sector in the Gujarat region. Through a qualitative analysis of existing literature and case studies, the study examines how policies like flexible working hours, wellness programs, and paid time off affect employees’ …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 9, Issue 1, 2026 Read article
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The Superiority of an Organizational Advancement Entirely Depends Upon Sound Intervention of Leaders
Abstract: Any organization should have the most refining future along with the most encyclopedic resources to develop the same in a befitting manner. It must have the great propensity to enhance the volume of prescheduled production from the perspective of both their professional competency and the constructive management as well. In this regard the concept of “Marketing” will be one of the prime considerations for elevating the real occupational glow which …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 5, Issue 1, 2022 Read article
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AI for Social Good: Addressing Development Challenges in India
Abstract: Artificial intelligence (AI) has emerged as a powerful tool with the potential to address various socio-economic challenges worldwide. In a diverse and complex country like India, which faces significant development issues, the adoption of AI presents promising opportunities for positive change. This conceptual research study aims to explore both the potentials and limitations of AI in tackling India's unique development challenges. The paper begins by outlining the primary development hurdles …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 2, 2024 · pp. 14–21 Read article
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Enhancing Organizational Performance through Behaviour Management Strategies
Abstract: This paper explores the concept of enhancing organizational performance through behavior management strategies . Organisations are always looking for ways to increase performance and accomplish their objectives.. While various factors contribute to organizational performance, the behavior of individuals within the organization plays a crucial role. Behavior management strategies encompass a range of techniques aimed at understanding, influencing, and modifying individual and collective behaviors in the workplace. This paper examines several …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 · pp. 13–24 Read article
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Marketing Research: Challenges and Opportunities in India
Abstract: The creation of new products is essential to the expansion and prosperity of every manufacturingcompany. When many newly released items, both locally and internationally, fail, one must makecritical decisions about product design, development, and management. This paper reveals thefunction of marketing research and the challenges and opportunities in the context of India. Indeed,marketing research plays a crucial role in developing an effective marketing plan and successfullylaunching a product or service, …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 6, Issue 1, 2023 · pp. 1–5 Read article
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Strategic Approach to Managing NEW Start- UPS in an Unstable Ecomonic Environment: a Study of Startups in Nigeria
Abstract: The dynamic spark that propels innovation, social progress, and economic change is the startup eco-system. Because they create scalable businesses and pursue audacious ideas and tactics, startups play a significant role in the global economy. But starting a firm is not easy, particularly in an unstable environment with variables like volatility, unpredictability, and complicated rules. This article, which focuses on the Nigerian context, looks at the strategic actions that startups …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 2, 2024 · pp. 70–77 Read article
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Apple (Social Media Strategy)
Abstract: This Paper aims to foster Apple’s social media strategy to increase the revenue as well as better strategic marketing plans. Apple has a very unique approach to how to use social media platforms. They have a face book and twitter account but they actually never posted anything. Apple also has an Instagram but it is only to feature photos of their I-Phone campaign. This picks the question that why doesn’t …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 43–48 Read article
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Effective Conflict Resolution Strategies in the Workplace
Abstract: Workplace conflicts, if left unresolved, can significantly hinder organizational performance by reducing productivity, lowering employee morale, and increasing turnover rates. Therefore, effective conflict resolution has become a critical component in sustaining a healthy organizational culture and fostering collaborative work environments. This paper examines a range of conflict resolution strategies that organizations can adopt to manage disputes constructively and efficiently. Key approaches discussed include negotiation, mediation, arbitration, and collaborative problem-solving, each …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
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Creative Economy as Booster for the Indonesian Tourism Industry
Abstract: Creativity is the main capital in facing global challenges. Creative economic forms always appear with distinctive added value, create their own "market" and succeed in absorbing labor and economic income. In addition to the need for quality human resources, the development of the creative economy also requires space or a place to explore ideas, work, as well as for self-actualization and creative ideas. In developed countries, the creation of creative …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 2, 2019 · pp. 1–8 Read article
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Scaling Startups: Challenges and Opportunities in Global Markets
Abstract: Scaling a startup to operate in global markets involves navigating significant challenges and seizing valuable opportunities. One of the primary challenges is adapting to different cultural, regulatory, and economic environments. Startups often struggle to understand local consumer behaviours, which can impact their product-market fit. Additionally, dealing with diverse legal systems, tax regulations, and import/export restrictions can be costly and complex, necessitating significant investments in compliance efforts. Another hurdle is the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 28–36 Read article
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A Study of Impact of Psychographics on Impulse Buying Behaviour with Mediating Role of Brand Loyalty: A Conceptual Framework
Abstract: Customer expectations have changed with the explosive growth of extraordinary customer experience in the store that keep them coming back and making purchase on impulse. The personal and social characteristics play a vital role in shaping the buying behaviour of each individual consumer. Brand loyalty is a positive feeling of the consumer toward a brand and their dedication to select and purchase the same product or service from the same …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 1–7 Read article
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A study on Organizational culture and It's Impact on Employee Behavior
Abstract: This study explores the impact of organizational culture on employee behavior within a CA (Chartered Accountant) firm, emphasizing the significant role that workplace ethics and cultural dynamics play in shaping employee performance, motivation, and overall organizational success. Organizational culture is a unique blend of shared values, beliefs, rituals, and behaviors that influence how employees interact with each other and perform their duties. This research aims to understand how organizational culture …
Published in NOLEGEIN Journal of Performance Management & Retention Strategies · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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Farming-as-a-Service (FaaS) and Software-as-a-Service (SaaS) for Sustainable Agriculture 4.0 Ecosystem: A Supply Chain Management Perspective
Abstract: Agriculture is considered as the pillar of India which can fulfill the basic need of every human beings. There is basic need of efficient re-inventions of existing agriculture farming practices, combined with tech-driven innovations. Promoting new technologies to strengthen India’s agricultural research and productivity is one of the most important needs for agricultural growth. For disaster recover from the economic crisis, natural calamities, farmers in India are progressively adopting smart …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 4, Issue 2, 2021 · pp. 28–36 Read article
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Making an Engaged Team: Deconstructing a Case Study of a Practicing Indian Organization
Abstract: Demystifying the Force of Empowerment—A Case of a Well-Designed Organization. While the 21stcentury unfolds, executives will become increasingly tuned into the overall strategy of the company.The core of the need to manage the organization is scientific, growth, not just engineering, or justmarketing, or maybe product, or maybe even leadership. Firms that succeed in fast-changingenvironments have created organizational cultures and practises that enable them to quickly andrespond. It is as important …
Published in NOLEGEIN Journal of Human Resource Management & Development · Vol. 4, Issue 1, 2021 Read article