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74 articles for “locality”
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Digital Marketing: Vocal for Local
Abstract: The idea of 'Vocal for Local' stems from the Swadeshi movement, which began in 1905 as part of the Indian independence struggle. It aided the development of Indian nationalism at the time as an economic strategy. Major brands aren't the only ones making a loud local effort. The campaign highlights India's desire for independence and self-sufficiency, which can be seen in businesses of all kinds, including start-ups. Entrepreneurs were the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 119–123 Read article
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Entrepreneur’s Perception on Instant Local Food Products: A Study with Reference to Street Vendors at Mangalore (D.K.)
Abstract: Eating outside has become costlier; more surprisingly vegetarian foods are getting inflated in their prices faster. In city limits, demand for readymade local foods are picking up at a faster pace, because in the present days, both of them work outside and hardly find time to cook at home. What matters to them is whatever available on time and with good quality. Eatables should be healthy, hygienic and prepared out …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management Read article
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Challenging Facets of the Small Informal Entrepreneurs in a Localized Industry in the Demonetizing Era
Abstract: Our paper attempts to study the influences of liquid cash crunch after demonetization on the informal localized bag producing industry in West Bengal. The study is significant because the state government has given special emphasis on small enterprises at the policy level in recent times in order to generate income and employment. Majority of the small enterprises operates in an informal setup. The present paper is a mere effort to …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 2, 2019 · pp. 36–44 Read article
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Entrepreneur’s Perception on Instant Local Food Products: A Study with Reference to Street Vendors at Mangalore (D.K.)
Abstract: Eating outside has become costlier; more surprisingly vegetarian foods are getting inflated in their prices faster. In city limits demand for readymade local foods are picking up at a faster pace, because in the present days both of them work outside & hardly find time to cook at home. What matters to them is whatever available on time & with good quality. Eatables should be healthy, hygienic & prepared out …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 2, 2021 · pp. 1–5 Read article
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Demographic Characteristics of The Purchasing Behavior of Jinhua Ham, A Local Specialty Product, Based on Online and Offline Puffery Context
Abstract: In the era of network information, a wide variety of information filled with consumer eyeballs, including how to stand out from the fierce competition in the market and product homogenization of the status quo, has become an enterprise and an urgent problem. In addition, the user's willingness to buy and the behavior of the necessary conditions for the generation of users to notice the company's products, and how to make …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 29–33 Read article
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Managing Energy Crisis Through Local Resources: The Case of India
Abstract: This paper reviews the present crisis in the field of energy. The gap between demand and supply in the field of energy is widening. There is also a need for environment-friendly, economical and efficient sources of energy. There are sustainable development goals, which have to be achieved by the year 2030, which require renewable sources of energy. The authors suggest the development of biofuel as an alternative fuel. The authors …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 3, Issue 1, 2020 · pp. 16–20 Read article
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A Correlation Study of General Intelligence, and Emotional Intelligence of B.Ed. Students
Abstract: Higher education is an important part of the overall educational system because it contributes greatly to both individual and national development. It creates a favorable atmosphere for the growth of individuals' cognitive, emotional and psychomotor domains, as well as their overall development. However, today's education places a premium on cognitive while ignoring the other two domains. Because learning is not a mechanical process, it is important to understand how cognition …
Published in NOLEGEIN Journal of Business Ethics , Ethos & CSRw · Vol. 4, Issue 2, 2021 · pp. 1–6 Read article
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A Correlation Study of General Intelligence, and Emotional Intelligence of B.Ed. Students
Abstract: Higher education is an important part of the overall educational system because it contributes greatly to both individual and national development. It creates a favorable atmosphere for the growth of individuals' cognitive, emotional and psychomotor domains, as well as their overall development. However, today's education places a premium on cognitive while ignoring the other two domains. Because learning is not a mechanical process, it is important to understand how cognition …
Published in NOLEGEIN Journal of Business Ethics , Ethos & CSRw · Vol. 4, Issue 2, 2021 · pp. 1–6 Read article
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Scaling Startups: Challenges and Opportunities in Global Markets
Abstract: Scaling a startup to operate in global markets involves navigating significant challenges and seizing valuable opportunities. One of the primary challenges is adapting to different cultural, regulatory, and economic environments. Startups often struggle to understand local consumer behaviours, which can impact their product-market fit. Additionally, dealing with diverse legal systems, tax regulations, and import/export restrictions can be costly and complex, necessitating significant investments in compliance efforts. Another hurdle is the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 28–36 Read article
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Examining How Digital Marketing and Social Media Affect Consumer Behavior: A Haldwani City-Specific Study
Abstract: With an emphasis on Haldwani City specifically, this study investigates how social media and digital marketing affect customer behavior. With the rise of digital platforms such as Instagram, Facebook, and Twitter, businesses increasingly rely on targeted marketing strategies to influence purchasing decisions. The research explores how factors like online reviews, influencer endorsements, and personalized advertisements shape consumer trust and brand loyalty. A structured survey-based methodology is used to analyze consumer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 60–72 Read article
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Feminism in the Global Scenario
Abstract: Feminism is a transformative social and political movement that challenges systemic inequalities rooted in patriarchal ideologies. Historically viewed through Western-centric lenses, feminism today is increasingly recognized as a diverse and globally interconnected struggle. This paper critically examines the trajectory of feminism from its historical roots to its present-day manifestations in different regions including North America, Europe, Asia, and Africa. It explores how feminism has evolved through multiple waves—each wave characterized …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 2, 2024 · pp. 1–6 Read article
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Case Study Analysis on MIS America Grupo Santander
Abstract: The purpose of this case study was to examine the challenges and issues that had been encountered in implementing the Chile MIS America, software pilot project at the Grupo Santander before the MIS America is rollout to other part of Latin American countries. The problem arise in the project caused a significant delays and the team were not able to produce the report to corporate executive team. It also highlights …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management Read article
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Hitches of Online Education: A Descriptive Study in the Ballari District of Karnataka
Abstract: The COVID-19 pandemic has disrupted students' learning process, it has led to the suspension of all educational institutions and examinations, and has forced many students to drop out of the education system. Educational institutions have resorted to online education to ensure that children do not abandon their studies. When this epidemic forced the learning process to be moved online, the education sector faced an unprecedented challenge. While many students spend …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 2, 2022 · pp. 1–6 Read article
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A Study on Tourism Prospects in Majulias: A Community-Based Tourism and Sustainable Tourism
Abstract: Tourism in India is having a high potential to attract myriads of inbound and domestic tourists from all over the world. As India is topped up with diverse culture and cuisines, among them the Northeast India exhibits flamboyant attractions. So studies have spotlighted one of the less specified destinations of Assam, i.e. Majuli. Majuli can be a perfect holiday destination if it will be channelized properly, as the destination is …
Published in NOLEGEIN Journal of Business Risk management · Vol. 3, Issue 2, 2020 · pp. 1–8 Read article
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Case Study Analysis on MIS America Grupo Santander
Abstract: The purpose of this case study was to examine the challenges and issues that had been encountered inimplementing the Chile MIS America, software pilot project at the Grupo Santander before the MISAmerica is rollout to other part of Latin American countries. The problem arise in the project caused asignificant delays and the team were not able to produce the report to corporate executive team. It alsohighlights the information systems challenges …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 5, Issue 1, 2022 Read article
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An Analysis of the Potential of Homestay Tourism in Uttarakhand
Abstract: The concept of Homestay tourism is gaining popularity in the present times as it offers an opportunity to the tourists to experience the locality more closely, engage with the locals, understand their way of life and the unique culture, and to visit undiscovered places things that no luxury hotel or resort can offer. It is also a more responsible more inclusive form of tourism and provides self-employment opportunities to the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 5, Issue 2, 2022 · pp. 33–40 Read article
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An Enigma to work in Virtual Team in Context of Global Brand Sensitivity and Standing
Abstract: Hundreds of brands just about the world could be described as "global," and hundreds more aspire to the same status. In order to create a global brand position the first step is to identify commonality among your potential audiences. The global brand position, once identified, can then be communicated efficiently to different targets by utilizing customized key messages. “All multinational companies should actively engage in global brand management. Any company …
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 2, 2018 · pp. 1–6 Read article
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Agro-based mobile apps – A potential aid to the farmers on their finger tips
Abstract: Agriculture is the backbone of our country, but the backbone needs more strength today to cater to the predicted increase in demand for food. Besides India being an agriculture based country, the majority of the farmers are facing many problems like lack of market price information, unnecessary expenditure on chemicals, unnecessary usage of chemicals which is a problem to the environment and the food quality too and many other such …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 1–11 Read article
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Growth with Self-reliance Principle
Abstract: We will celebrate next year the 75th anniversary of Independence in August 2022, and the 75th anniversary of being a Republic and Sovereign country in four years hence. We are about to overtake China as the most populous country. With GDP of size of less than Rs 900 crore at the time of independence now are about to cross $ 3 trillion. India's road ahead, however, was rocky and uncharted, …
Published in NOLEGEIN Journal of Business Risk management Read article
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Radio: An Effective Medium of Advertisement
Abstract: The reach to the mass through air is “FM Radio”. FM Radio has the twin benefit of that it has a wide coverage along with cost effectiveness. In 12 major cities in India, we have 245 private FM Radio stations. Radio has become a primary local advertising media, which appeals to a narrow segment of the population with a highly special programming. Across India, various radio channels have a deeper …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 2, 2020 · pp. 19–29 Read article