Customer
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A Customer Satisfaction Towards Honda Activa in Hyderabad
Abstract: Marketing is a dynamic, exciting and challenging activity. It affords large employment opportunity in the modern business world. The success of business enterprise depends upon the efficiency of marketing management. The marketing manager must be aware of common the challenging needs and desires of consumers. In common practice, marketing means the process of distribution of goods and services. The term Marketing embraces all resources and activities to direct and facilitate …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 4, Issue 2, 2021 · pp. 1–7 Read article
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An Empirical Study on Service Quality Improves the Customer Satisfaction in Retails Industries with Reference to Heritage Super Market in Hyderabad
Abstract: Retailing business is the major contributor for gross domestic product (GDP) in India. It hadgenerated millions of jobs both directly and indirectly. The population of India is the major advantagebecause of high demand for consumption for food products. Heritage is retailing brand and it knownfor its fresh and quality products. It offers food products, vegetables and household products. Theproduct categories at Heritage had been constantly growing according to the needs …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 1, 2021 Read article
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Service Quality and the Impact of its Dimensions on Higher Education: A Review
Abstract: A country’s quest for excellence in higher education requires it to identify the demands and expectations of its customers. Service quality has been identified as one such demand. Thus, the purpose of the current study is to develop an understanding of the need for service quality in higher education and benchmark those dimensions on which the measure of service quality rests. The study depicts their search gaps of service quality …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 2, 2019 · pp. 14–19 Read article
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Marketing Problems of Micro Small and Medium Enterprises in Virudhunagar District
Abstract: Micro small and medium enterprises (MSMEs) are not only playing crucial role in providing large employment opportunities at comparatively lower capital cost than large industries but also helping in industrialization of rural and backward areas, thereby, reducing regional imbalances, assuring more equitable distribution of national income and wealth. Marketing problem encompasses problem faced in the four marketing mix strategies, namely, product, price, place and promotion. Many entrepreneurs stated that promotional …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 2, 2019 · pp. 26–34 Read article
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Creation of Business Model to Counter Persistent Problems of E-commerce
Abstract: The research paper deals with the problems that a common customer deals while purchasing online. The problems have been critically analyzed, and a business model has been created. This model will help the businesspeople who are involved in e-commerce business. Subsequently those who are planning to enter the e-commerce business can also get a direction if they use this model.
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 1, 2019 · pp. 30–35 Read article
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A Study on Types of Brand Preferences
Abstract: Today’s customer is well aware of his needs and requirements and that is what defines their brand preferences. Some prefer the brands which are easily available and have competitive rates while some go for quality and durability. This paper will throw some light on various preference models in today’s market which vary from place to place and customer to customer.
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 10–13 Read article
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The Satisfaction Level of Customers of Amul Milk in Porbandar City
Abstract: Customer satisfaction plays an important role in the field of marketing. Through needs and wants, any company can easily satisfy the customers. This research paper is based on the satisfaction level of customers of Amul milk in Porbandar city. The main motto behind this research paper is to know how many customers are using Amul dairy products and out of them how many customers are being satisfied. Under my research …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 23–27 Read article
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Services Customer Expectations
Abstract: The goods and services are purchased by the customers for fulfilling particular needs. Needs have specific place in the unconscious minds of the people, where they can reside for a long enough time and also may become an issue. In several cases, usually buying of goods and services might prove to provide best solution for fulfilling that particular need. It is followed by a comparison regarding the expectation and actual …
Published in NOLEGEIN Journal of Global Marketing · Vol. 2, Issue 1, 2019 · pp. 13–16 Read article
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A Research Paper on Digital Marketing
Abstract: Digital marketing is the modernization of electronic communication which is used by the marketers to promote the goods and the services towards the marketplace. The supreme objective of the digital marketing is concerned with consumers and allows the customers to endorse the product by virtue of digital media. This editorial concentrates on the magnitude of digital promotion for both customers and marketers
Published in NOLEGEIN Journal of Global Marketing · Vol. 1, Issue 1, 2018 · pp. 15–17 Read article
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TQM as an Effective Management Strategy for Millennium
Abstract: Abstract Quality is the ability of product or services to consistently meet customer expectations or exceed customer expectation. Quality in business, engineering and manufacturing has a pragmatic interpretation as non-inferiority and superiority of something .Quality is perceptual, conditional and somewhat subjective attribute. This paper, through literature search and using field experts, identifies tool and the future role of TQM in businesses.
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 1, Issue 1, 2018 · pp. 35–39 Read article